Want to earn more money this year?
Here’s a fool-proof way:
Improve your copywriting skills.
You see, the more value you can provide clients, the easier it is to raise your prices, secure “subscription” contracts (retainers) and gain referrals.
And…
One of the best ways to improve your copywriting skills is to read copywriting blogs.
But not just any ol’ copywriting blog.
You gotta learn from the best copywriters in the game….
The Top 15 Copywriting Blogs to Follow in 2024
1. Copyblogger
Copyblogger has been a trailblazer in content marketing and copywriting education.
Explore a treasure trove of articles, tutorials, and expert insights that cover everything from crafting attention-grabbing headlines to persuasive CTAs that persuade readers to buy NOW.
Copyblogger is an invaluable copywriting blog for beginner copywriters.
Why this copywriting blog is unique:
This copywriting blog stands out for its comprehensive approach to copywriting and marketing. The blog's main focus on building an online presence and cultivating a strong writing style makes it a go-to resource for copywriters – no matter what type of copy you write.
3 of my favorite Posts:
- The 5 Essential Elements of Smart, Strategic Storytelling
- How to Write Conversationally: 7 Tips to Engage and Delight Your Audience
- The Art of Seductive Writing: How to Captivate Your Audience
Website: Copyblogger
2. Neil Patel's Blog
Neil Patel is known for his online marketing expertise.
His copywriting blog provides great marketing and copywriting tips covering all the latest and most used online tools and social media.
You can find posts that cover every major online marketing tool, like:
- SEO
- Google Ads
- Social media
- Email marketing
- And much more!
As a copywriter, you will need to learn the nuances and best practices of each platform/media that clients are hiring for.
Why this copywriting blog is unique:
Neil’s blog uniquely combines data-driven insights with actionable strategies. The blog often includes case studies and real-world examples, providing a practical understanding of how to apply copywriting principles to explode response.
3 of my favorite posts:
- The Definitive Guide to Copywriting
- How to Write Headlines People Can't Help but Click [Formulas Inside]
- The Ultimate Guide to Copywriting: Tips, Tricks, and Examples
Website: Neil Patel
3. Quick Sprout
Quick Sprout offers actionable tips for copywriters looking to grow their freelance business online.
It's an invaluable resource for beginner copywriters seeking a deeper understanding of how to write effective copy for the web and social media.
Why this copywriting blog is unique:
Quick Sprout excels in breaking down complex digital marketing concepts into digestible chunks. The blog often features step-by-step guides and tutorials, making it an ideal companion for those looking to implement copywriting strategies in a digital context.
3 of my favorite posts:
- The Definitive Guide to Copywriting
- The Ultimate Guide to Writing Blog Posts That Rank in Google's Top 10
- How to Write a Blog Post That Generates Leads
Website: Quick Sprout
4. The Copywriter Club
This copywriting blog is a great source for copywriters because it includes several interviews with successful copywriters.
You’ll gain valuable insights into their personal journeys. You’ll discover common mistakes to avoid, tips for getting clients and how to succeed in 2024 as a thriving copywriter.
Why this copywriting blog is unique:
The Copywriter Club stands out for its dynamic format, combining written content with podcast interviews. It offers a glimpse into the real-world experiences of copywriters and provides a platform for industry professionals to share their insights.
3 of my favorite posts:
- Copywriting for Course Creators with Kira Hug
- Copywriting for Coaches with Hillary Weiss
- 10x Your Freelance Business with Copywriting with Lianna Patch
Website: The Copywriter Club
5. Joanna Wiebe's Copy Hackers
Joanna Wiebe's copywriting blog is a goldmine for mastering conversion copywriting.
Delve deep into her 15 years of copywriting expertise to understand customer personas, how to craft compelling messages and how to explode sales.
This is a must-follow blog for copywriters looking to get impressive results for their clients.
Why this copywriting blog is unique:
Copy Hackers stands out for its focus on practical techniques backed by psychological principles. Joanna Wiebe often shares detailed breakdowns of successful copy, providing actionable insights that can be directly applied to your own writing.
3 of my favorite posts:
- The Four-Legged Stool that Propped Up A $100M Company: A Story About A Sales Page
- How to Write Bullet Points that Sell (With Examples)
- How to Write a Value Proposition (With 6 Templates & 5 Examples)
Website: Copy Hackers
6. Kopywriting Kourse
Neville Medhora's hands-on approach makes Kopywriting Kourse an excellent choice for beginners.
There’s an extensive library of copywriting resources that covers just about every topic you’ll ever need to learn.
Not only does Neville cover the copywriting basics, but he also provides great tools for helping you succeed with the business side of copywriting. Like: how to write a copywriting portfolio, how to get freelance clients, how to price your services and so on.
Why this copywriting blog is unique:
Kopywriting Kourse is known for its simplicity and effectiveness. Neville Medhora breaks down copywriting into actionable steps (using relatable examples) making it an ideal resource for those starting their copywriting journey.
3 of my favorite posts:
- How to Write a Sales Email: The Ultimate Guide
- 21 Copywriting Exercises To Help You Master The Art of Writing
- The Ultimate Guide to Writing Product Descriptions That Sell
Website: Kopywriting Kourse
7. The Gary Halbert Letter
Explore the timeless teachings of Gary Halbert on this copywriting blog.
Maintaining Halbert's legacy, it offers insights into the fundamentals of direct response copywriting, emphasizing the power of storytelling and psychological persuasion.
A classic resource for understanding the art of persuasion and how to open wallets using the written word.
Why this copywriting blog is unique:
The Gary Halbert Letter is known for its straightforward and no-nonsense approach. Halbert's storytelling techniques and emphasis on direct response marketing provide a foundational understanding of persuasive writing.
3 of my favorite posts:
Website: The Gary Halbert Letter
8. Henneke Duistermaat's Enchanting Marketing
Henneke Duistermaat's copywriting blog is a breath of fresh air for writers looking to inject personality into their copy.
Explore her insights on storytelling and engagement to create content that stands out from the crowd.
Why this copywriting blog is unique:
Enchanting Marketing stands out for its emphasis on the "Enchanting Formula" – a blend of writing techniques and psychological triggers. Henneke's unique writing style is complemented by practical advice on creating engaging content.
3 of my favorite posts:
- How to Write a Blog Post - The Ultimate Guide
- The Enchanting Copywriting Checklist: How to Write Irresistible Copy That Captivates & Converts
- How to Write an About Me Page: Interesting Examples & Template
Website: Enchanting Marketing
9. Smart Blogger
Smart Blogger covers writing techniques, audience engagement, and monetization strategies.
It's an excellent companion for copywriters seeking a holistic approach to their craft, with a focus on building a successful blog.
Why this copywriting blog is unique:
Smart Blogger stands out for its emphasis on both the art and business of blogging. If you’re interested in writing blog posts or starting your own blog (highly recommend) then devour Smart Blogger’s content.
3 of my favorite posts:
- How to Start a Blog in 2024: The Ultimate Step-by-Step Guide
- How to Make Money Blogging (Free Guide for 2024)
- 73 Legitimate Ways to Make Money Online in 2024
Website: Smart Blogger
10. The Write Life
Tailored for writers of all kinds, The Write Life provides a mix of freelancing advice, writing tips, and industry trends.
Stay well-informed and inspired as you navigate the hairy landscape of copywriting, gaining practical insights for your writing journey.
Website: The Write Life
11. Dan Kennedy's Blog
Delve into the no-nonsense advice and marketing wisdom shared by The Professor of Harsh Reality.
Gain insights into crafting compelling messages and mastering the art of persuasion, learning from one of the industry's most respected authorities.
Why this copywriting blog is unique:
Dan Kennedy's copywriting blog is characterized by its direct and strategic approach to marketing & copywriting. It provides insights into effective marketing and copywriting techniques, often challenging conventional wisdom and encouraging a bold, results-oriented mindset.
3 of my favorite posts:
- The Ultimate Guide to Writing Copy That Sells
- How to Craft a Unique Selling Proposition That Sets You Apart
- The 7 Essential Elements of Persuasive Copywriting
Website: No B.S. Inner Circle
12. Ben Settle's Blog
For a fresh and unconventional take on copywriting, explore Ben Settle's copywriting blog.
Specializing in email marketing, Settle provides a unique perspective on connecting with your audience and selling to them through the power of email. However, Ben gives insider secrets on copywriting, marketing, selling and much more.
Why this copywriting blog is unique:
Ben Settle's blog is known for its irreverent and contrarian approach to copywriting. He challenges traditional marketing norms and emphasizes the power of simplicity and authenticity in email communication.
3 of my favorite posts:
- The Email Players Playbook: How to Write Emails That "Warm Up" Cold Prospects
- Why I Don't Do Social Media (And Why You Might Want to Quit, Too)
- Copywriting Tricks for Beginners That Make You Look Like a Pro
Website: Ben Settle
13. Bob Bly's Blog
Bob Bly shares his 40+ years of experience as an A-list copywriter with you in each blog post.
Benefit from practical advice and strategic insights to enhance your writing skills, drawing from Bly's extensive experience in the field.
Why this copywriting blog is unique:
Bob Bly's blog is a wealth of traditional copywriting wisdom. His posts often delve into the psychology of persuasion and provide practical tips for crafting compelling copy in various marketing contexts.
3 of my favorite posts:
- The 7 Traits of Highly Successful Copywriters
- The Importance of Telling a Good Story in Your Copywriting
- 12 Proven Ways to Write Headlines That Sell
Website: Bly.com
14. Gary Bencivenga's Marketing Bullets
Explore the masterclass in classic direct response copywriting provided by Gary Bencivenga.
Uncover timeless direct response copywriting principles, strategies, and anecdotes that showcase the depth of his expertise, offering a historical perspective on the art of persuasion.
Why this copywriting blog is unique:
Gary Bencivenga's blog is a treasure trove of classic copywriting wisdom. The blog's "bullets" format presents concise and impactful insights, making it a valuable resource for those seeking to understand the fundamentals of persuasive writing.
3 of my favorite posts:
- Gary Bencivenga’s 7-Step Secret Formula for Writing Blockbuster Ads
- The One Sentence That Doubles Your Chances of Winning Control
- The 5 Habits of the Highly Effective Copywriter
Website: Bencivenga Bullets
15. John Carlton's Blog
Known as "The Most Ripped Off Copywriter on the Web," Carlton’s copywriting blog offers decades of experience and battle-tested strategies to elevate your writing game, providing a unique and authoritative perspective.
Why this copywriting blog is unique:
John Carlton's blog reflects his reputation as a copywriting legend. The content is infused with storytelling, humor, and real-world anecdotes, making it an engaging and educational experience for copywriters at all levels.
3 of my favorite posts:
- The Simple Secret to Writing Copy that Screams Off the Page and Grabs Your Prospect by the Lapels
- The 10-Minute Secret to Writing Bulletproof Copy
- The Most Common Mistake in Sales Copy
Website: The Rant
Conclusion
If you want to become a better copywriter, learn from the best.
These 15 copywriting blogs are written by some of the best copywriters on the planet.
Bathe in their wisdom and apply their little-known tips to your writing TODAY.
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