In July 2020, I decided to niche down as an email copywriter.
However, I struggled like a slug to write high-converting emails.
The main reason:
There are so many different types of email campaigns that companies are sending to their subscribers.
Welcome series, newsletter sign-ups, flash sales, and so on.
Fast forward 3 years…
I’ve written thousands of emails for freelance clients and dozens of emails for every major type of email campaign.
Along my bumpy journey, I’ve discovered the best email copywriting templates to quickly bang out top-notch emails for my clients.
In this blog post…
I’m going to reveal what email copywriting templates are, why you should use them and 24 email copywriting templates to use to impress clients and boost sales (organized per email type).
What are Email Copywriting Templates?
Email copywriting templates are pre-designed structures or outlines that serve as a foundation for crafting engaging email copy.
These templates provide you with a helpful framework for organizing your thoughts, tailoring messages to specific audiences, and streamlining the overall writing process.
Each template typically includes placeholders for essential elements such as the subject line, introduction, body copy, and call-to-action.
The goal is to provide a starting point that not only speeds up the writing process but also ensures your message gets across to your readers in the most persuasive and effective way.
For copywriters…
Email copywriting templates are valuable tools that enhance efficiency, eliminate writer's block, and encourage creativity within a defined proven structure.
With these fill-in-the-blank email copywriting templates, you can simply copy and paste your relevant content and bang out money-oozing emails in minutes.
All of these email copywriting templates are taken from proven emails.
How can Email Copywriting Templates Benefit YOU?
Top 3 reasons why you should use email copywriting templates:
#1. Saves your precious time
By using email copywriting templates, you will slash your writing time in half (at least). It normally takes anywhere from 10-30 minutes to write an email from scratch. Using these templates, you can realistically bang out an email in 5 minutes (or less). Just imagine how much time you’ll save on assignments where you have to write 5, 10 or even 20+ emails.
#2. Eliminates writer’s block
Do you stare at a blank screen when trying to write emails? If so, these email copywriting templates will fix that for you ASAP. They eliminate writer’s block because they give you a proven structure. You will no longer be stumped on what to write. You simply copy and paste relevant content into these battle-tested structures.
#3. Explodes conversions
These email copywriting templates are valuable because they are proven to work. Each template has generated thousands in opens, clicks and/or sales. When you improve upon a proven email (by making it personal, persuasive and relevant to your target audience), you will likely boost conversions.
24 Proven Email Copywriting Templates to Quickly Multiply Sales
I’ve included 1 (or more) templates for each major type of email campaign.
The key to making these email copywriting templates work is to add relevant, personalized content.
You can simply copy and paste content to the brackets [ ] and the text before my comments (comments).
Feel free to change as much content as you like.
2 Email Subject Line Templates
Your subject line is the first thing readers see in their inbox.
If your subject line stinks week-old sour milk, your emails will never be clicked or read.
Here are 2 proven subject line templates to instantly boost open rates:
#1. Numbers Subject Line
Humans love numbers.
Pull your readers into your emails by listing the number of benefits, mistakes to avoid, reasons why to take action, etc.
Simply start your subject line with numbers, like this:
- 3 ways to…
- 5 reasons why…
- 20 mistakes to avoid…
- 10 benefits of…
Examples:
- 5 daily habits of successful realtors
- 7 liabilities murdering your time & income
- 3 copywriting tips from Walter White
#2. How-To Subject Line
How-to subject lines offer useful information to your readers.
The best subject lines are those that appeal to your target audience’s self-interest.
So, start your subject lines with the words “how to”, then follow with the desired result.
Template:
How to [achieve desired result]
Examples:
- “How to impress copywriting clients WITHOUT having any prior work to show.”
- “How to make real estate 3x more fun.”
4 Cold Email Copywriting Templates
One of the best ways to secure new freelance clients is by sending them cold emails.
However, a lot of companies will also hire you to write cold emails for them.
Here are 4 proven cold email copywriting templates to get more clients.
Cold Email Copywriting Template #1
Hello,
My name is [your name].
I’ve worked with [company names - within same niche if possible].
I help [niche] companies turn leads into happy customers through copywriting (Add the service you provide/ultimate benefit of what your copy will do for them).
[Custom compliment]
I was curious if you needed any help writing copy at the moment?
Best,
[Your name]
---
Cold Email Copywriting Template #2
Hello [NAME],
I’m a [niche] freelance copywriter.
I would love to write for [company name].
Are you currently hiring any copywriters?
I specialize in [types of copy].
Here are 3 of my best [niche] samples:
What’s the best time to discuss this?
Thanks!
Best,
[Your name]
---
Cold Email Copywriting Template #3
Hi [NAME],
My name is [Your Name], and I'm a freelance copywriter with a passion for helping businesses like yours stand out in a crowded market (ADD THE USP OF WHATEVER YOU OFFER).
I've recently had the pleasure of working with [Similar Company], where my copy increased their conversion rates by 20% within just three months (add real results).
I'd love the opportunity to discuss how my copywriting services can benefit your brand.
Could we schedule a brief call this week at your convenience?
Looking forward to the possibility of working together.
Best regards,
[Your Name]
---
Cold Email Copywriting Template #4
Hello [NAME],
My name is [Your Name], and I'm reaching out because I specialize in helping businesses like yours overcome common marketing challenges through strategic copywriting (add what you specialize in and the biggest challenge you help relieve).
One issue many companies face is [Specific Problem], and I've successfully assisted [Number of Companies] in solving this problem through my targeted and impactful copy.
I'd love to explore how my expertise can benefit [Recipient's Company].
Could we schedule a brief call to discuss your current challenges and how I can contribute to your success?
I look forward to the opportunity to connect.
Best regards,
[Your Name]
3 Follow-Up Email Copywriting Templates
The REAL results come from follow-up messages.
I usually send 3-5 emails before I get replies.
You should send a follow-up email every other day for the next week.
Then 1 or 2 emails/week for the next month
Here are 3 follow-up email copywriting templates to boost replies. You can also use these when writing follow-up emails for clients.
Follow-Up Email Copywriting Template #1
Hey [NAME],
I’m following up with you on the below email.
Do you have some time next week for a quick 15 min chat on how my [ADD YOUR SERVICE] can quickly convert more customers and grow your business?
Best,
[NAME]
---
Follow-Up Email Copywriting Template #2
Hi [NAME],
Hope your week is off to a great start.
I’m following up with you on the below email.
Would you have 15 min next week for a quick chat? Every email I write for you can boost [COMPANY]’s sales and win new customers.
Best,
[NAME]
---
Follow-Up Email Copywriting Template #3
Hey [NAME],
I wasn’t sure if you received my last email, so I wanted to reach out again.
Does [Company name] need any help producing copy or content right now?
Best,
[NAME]
3 Newsletter Subscription Email Copywriting Templates
Most companies have email newsletters that they send out to their subscribers. This makes them one of the most in-demand types of emails to write for potential clients.
Use these Newsletter Subscription email copywriting templates to grab attention, create desire and drive email sign-ups.
Newsletter Subscription Email Copywriting Template #1: Classic Welcome
Subject: Welcome to [COMPANY] Newsletter!
Hello [NAME],
Thank you for subscribing to our [frequency, I.E. weekly] newsletter!
We're thrilled to have you on board.
Get ready for a healthy dose of [industry-related insights, tips, or news] delivered straight to your inbox.
Feel free to reach out if you have any questions or specific topics you'd like us to cover.
Plus, keep your eyes peeled for exciting updates!
Best regards,
[Company Name]
---
Newsletter Subscription Email Copywriting Template #2: Exclusive Content
Subject: Unlock VIP Access - Your Newsletter Subscription
Hi [Name],
Welcome to the [Company] family!
By subscribing to our newsletter, you've just gained access to exclusive discounts, juicy tips and special updates that we only share with our most valued members.
Keep an eye on your inbox for our upcoming newsletter, where we'll dive deep into [relevant industry topics].
If you have any suggestions or questions, feel free to reply to this email.
Warm regards,
[Your Company]
---
Newsletter Subscription Email Copywriting Template #3: Community Connection
Subject: You're In! Join Our [Industry] Community
Hello [Name],
Thank you for subscribing to our exclusive newsletter.
We're excited to share insider stories, insights, and tips to help you [Main benefit /reason why they subscribed].
Stay tuned…
Your first newsletter issue is just around the corner!
Cheers,
[Your Company]
3 Limited-Time Sale Email Copywriting Templates
Just about every company on the planet uses email campaigns to promote special sales. Impress your clients and boost their sales with these proven email copywriting templates.
Limited-Time Sale Email Copywriting Template #1: Flash Sale Announcement
Subject: Hurry! Limited-Time Flash Sale Starts Now!
Hello [Name],
For a limited time, we're offering exclusive discounts on your favorite [products/services].
Don't miss out on the chance to [save big/experience something new]!
Shop now before [offer expiration date] to secure your savings.
It’s easy, just use code [FLASHSALE20] at checkout.
Happy shopping!
Best regards,
[Your Company]
---
Limited-Time Sale Email Copywriting Template #2: Early Bird Special
Subject: VIPs Only: Early Access to Our Exclusive Sale
Hi [Name],
As a valued customer, we wanted to give you a quick heads-up:
Our exclusive sale is about to kick off, and you get early access!
Enjoy [percentage off] on select items before the sale opens to the public.
Shop now and treat yourself to something special.
Limited quantities available [get more specific if possible], so act fast!
Warm regards,
[Your Company]
---
Limited-Time Sale Email Copywriting Template #3: Last Chance Reminder
Subject: The clock is ticking…
Hello [Name],
Time is running out!
Our [limited-time sale] ends tonight.
This is your last chance to take advantage of [discounts/offers].
If you want to save big while [solve problem/achieve benefit], act now before [TIME].
Best wishes,
[Your Company]
3 Customer Welcome Email Copywriting Templates
Help your clients make a positive first impression on their new subscribers with a warm and inviting welcome email.
These templates help your client introduce their brand, set expectations, and encourage new customers to explore products or services.
Customer Welcome Email Copywriting Template #1: Warm Welcome
Subject: Welcome to the [Company] Family!
Hello [Name],
We're thrilled to welcome you to [Your Company]!
[Add company back story/mission statement].
As a way of saying “thanks”, here's a [special offer/discount] on your next purchase.
Explore our [products/services], and feel free to reach out if you have any questions.
We're here to ensure your experience with [Your Company] is exceptional.
Cheers to new beginnings!
Warm regards,
[Your Company]
---
Customer Welcome Email Copywriting Template #2: Getting Started Guide
Subject: Your New Adventure Begins Now!
Hi [Customer's Name],
A warm welcome to [Your Company]!
We're thrilled you've chosen us for your [product/service] needs.
To help you get started, we've prepared a quick guide on how to maximize your success with [reason why they signed up].
[Include brief instructions, tips, or links to resources.]
If you have any questions along the way, feel free to reach out.
Here's to helping you achieve [main benefit].
Best regards,
[Your Company]
---
Customer Welcome Email Copywriting Template #3: Exclusive Member Benefits
Subject: Access Your Exclusive Benefits
Hello [Customer's Name],
Welcome to the [Your Company] family!
As a special thank you…
You now have access to exclusive member benefits, including [discounts, early access, personalized recommendations, etc.].
Explore your perks and connect with like-minded people.
If there's anything you need, don't hesitate to reach out.
Warm regards,
[Your Company]
3 Abandoned Cart Email Copywriting Templates
These types of emails are mainly used by Ecommerce brands. Boost your clients’ sales by using these easy, fill-in-the-blank copywriting templates.
Abandoned Cart Email Copywriting Template #1
Subject: Oops! You’ve left something behind…
Hi [Name],
We noticed you left some items in your cart, and we wanted to remind you before they're gone for good.
Complete your purchase now and enjoy [free shipping/discount] on us!
Your cart is waiting for you.
Click below to pick up where you left off.
[Shop Now Button]
Best regards,
[Your Company]
---
Abandoned Cart Email Copywriting Template #2: Limited Stock Alert
Subject: Hurry! Limited Stock on Your Cart Items
Hello [Customer's Name],
Your recent cart items are selling out fast, and we wouldn't want you to miss out.
Secure your favorites now before they're gone!
Complete your purchase with a simple click below.
[Complete Purchase Button]
Warm regards,
[Your Company]
---
Abandoned Cart Email Copywriting Template #3: Special Offer to Encourage Checkout
Subject: Exclusive Offer Inside – Complete Your Purchase!
Hello [Name],
It looks like you forgot something in your cart.
Enjoy an additional [percentage off/freebie] when you complete your purchase TODAY!
Don't miss out on this exclusive offer.
Click below to finalize your order.
[Complete Purchase Button]
Best regards,
[Your Company]
3 New Testimonial Email Copywriting Templates
New Testimonial Email Copywriting Template #1: The Appreciation Email
Subject: Thank You for Choosing [Company]!
Dear [Customer's Name],
Thank you!
We wanted to take a moment to express our sincere gratitude for choosing [Company].
We strive to provide exceptional [product/service] and are committed to ensuring your experience exceeds expectations.
We value your opinion, and we would be honored if you could share your thoughts about your recent experience with us.
Your feedback is crucial in helping us continually improve our services and better serve our valued customers.
If you have a few moments to spare, please consider leaving a testimonial on our website or replying to this email with your feedback.
Your words mean the world to us, and we greatly appreciate your time.
Thank you once again for choosing [Your Company]!
Best regards,
[Your Company]
---
New Testimonial Email Copywriting Template #2: The Follow-Up Email
Subject: Your Feedback Matters to Us!
Hi [Name],
Thanks for choosing [Your Company]! We'd love to hear about your experience. Could you take a moment to share your thoughts? Your feedback helps us improve.
Reply here or visit our website to leave a testimonial.
Thanks a bunch!
Best,
[Company]
---
New Testimonial Email Copywriting Template #3
Subject: Special Gift Awaits Your Feedback!
Hi [Customer's Name],
Enjoying [Your Product/Service]?
Share your experience, and we'll send you a special thank-you gift!
Simply reply with your testimonial.
We appreciate your time!
Best, [Your Name]
3 Quick Tips to Help You Maximize Your Success with These Email Templates
2. Improve upon them – these email templates give you a structure to work within. But you will experience supreme results by improving upon them by applying your copywriting knowledge and skills. Focus on improving the most important elements – subject line, intro, story and call to action.
3. Respect your reader’s time – people are busy. They don’t have time to read a lot of text. A concise, easy-to-understand and straightforward email respects their time and allows you to get your message across effectively.
Conclusion
Use these email copywriting templates to quickly write powerful emails.
By adding personal details and making these templates relevant to your readers, you will help your clients boost opens, clicks and sales.
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