After graduating college in 2018, I was as lost as a kid in a corn maze.
I had no idea what I wanted to do with my life.
I bounced around crappy jobs like a pinball for years before discovering copywriting.
4 years later, I’m still writing copy every single day and loving every minute of it.
Becoming a copywriter was the best decision I’ve ever made.
I truly believe that ANYONE who is unhappy with their current work situation, not sure what they want to do for work, or interested in entrepreneurship, should learn copywriting and start writing ASAP.
Main reason:
With this rare skill, you can create a profitable lifestyle around whatever you’re most passionate about.
When you are able to sell through the words you write…
Doors open up, opportunities surround you, and the possibilities are endless.
In this blog post…
I’m going to cover copywriting as a career choice, the top 7 reasons why copywriting may be the perfect career for you and the best way to get started as a beginner copywriter in 2023.
Is Copywriting in Demand in 2023?
Believe it or not, copywriting is currently in red-hot demand.
There are currently 8,000+ job listings for copywriters on Indeed.com and over 28,000 listings on LinkedIn.
Plus, there are dozens of dedicated job sites for freelancers with thousands of clients actively hiring copywriters.
The demand for skilled copywriters will only rise in the upcoming years due to the number of companies switching from brick & mortar (physical location) to selling their products and services online.
Every online company uses copywriting.
Website copy, social media copy, email copy, advertising copy, and so on.
The smart CEOs and business owners who want to grow their business, will hire experts to write their copy and content for them.
IMPORTANT:
No matter how many fear-mongering articles you see about AI, it will never replace copywriters.
At least copywriters who can get results for their clients.
Copywriting only has one purpose – to make sales.
Selling requires human connections and tapping into emotions – AI will NEVER do this better than humans.
If you can produce results for your clients (mainly sales & leads) you can always make a king’s fortune with copywriting.
Is Copywriting Oversaturated?
Another deadly myth spreading like wildfire across the web is…“copywriting is oversaturated.”
As of writing this (11/26/2023), there are around 130,000 working copywriters in the US. Compare that to over 33 MILLION active businesses in the US.
Let’s break this down…
For every copywriter, there are 250+ companies!
Now, not every company is aware of the power of copywriting or is actively hiring copywriters, but I’d bet my lucky stars that of the 250 companies per copywriter, at least half of them ARE using copywriters.
Point is…
There will always be more companies who are in need of copywriting services than there are copywriters.
Do Copywriters Make Good Money?
If you look online, you’ll find some generic averages for copywriting salaries.
Around $60k for beginners and $80-100k for experienced copywriters.
However, these numbers are bogus.
Why?
Copywriting is salesmanship multiplied.
There is virtually no cap on how much a salesperson can earn.
It’s up to them.
This goes triple for freelance copywriters because as a freelancer you run your own business.
You are in full control over how much you can or cannot earn.
I earned close to 6-figures my first year.
Many copywriters have broken the 6-figure mark within their first few years and many have achieved 7 figures+ throughout their careers.
This is not a career where you are locked into low wages or have to climb corporate ladders, even when starting out.
You run your own ship and control your destiny.
If you’d like to learn how to create a successful freelance copywriting business, and start off on the right foot, see this detailed blog post.
Is Copywriting Hard to Break Into?
Compared to other professions, copywriting is very easy and fast to break into.
You can realistically learn the basics, feel confident in your writing abilities and secure writing jobs within a few short months.
When I first started out, I took 3 months to learn copywriting.
By reading 10 copywriting books and practicing daily.
After I had a solid education in direct response copywriting and felt confident in my writing abilities, I started to get clients.
Within my first 3 months of trying to get clients, I got over 50+ paying copywriting gigs. Then, I got a copywriting job at a marketing agency. Around the 11-month mark, I secured a senior copywriting position as an in-house copywriter (working for a company).
So…
I do not think it’s hard to get a job as a copywriter. I believe anyone reading this can experience similar results to my own.
BUTTT….
ONLY IF…
You build your knowledge and skills BEFORE trying to get clients.
Once you are confident that you can provide clients value, you can, and should, apply for freelance gigs or a 9-5 copywriting position with a company.
If you want more tips on how to become a freelance copywriter – in record time, read this crash course I created:
How to Become a Successful Freelance Copywriter in 2023 (Ultimate Guide for Beginners)
7 Reasons Why Copywriting May be the Perfect Career for YOU (7 Biggest Pros)
#1. You can Work from Anywhere in the World
It’s true.
You can write from ANYWHERE your heart desires.
While traveling the world, from your couch, sitting on a beach, etc.
It doesn’t matter.
Freelance copywriting is usually 100% remote.
And…
9-5 copywriting jobs usually offer hybrids (half remote, half in office) or fully remote positions as well.
So, if you enjoy working from home or despise the office and daily commutes, then copywriting could be a great career for you.
#2. You Have TOTAL FREEDOM Over Your Work
As a freelance copywriter…
You are your own boss.
You choose how many hours you want to work, WHO you want to work with, what kind of copy you want to write, and so on.
Only entrepreneurship allows you this much freedom.
If you want to get a copywriting job, you will have similar freedom to any other office job for creatives. But it really just depends on the company and their policies.
However, I’ve worked for very flexible and “chill” companies where I was basically living the freelance lifestyle but only writing for one client and getting paid consistently each week.
#3. You can Earn 6 Figures+
If you work for a company, you can expect to earn $50,000-60,000 on the low end and around $80,000-$100,000 on the high end. Not too shabby. But you can earn a LOT more as a freelance copywriter.
Unlike working for a company, there really is no limit to your earning potential as a freelance copywriter
The only limit is how many clients you can get, what you charge per service, and how much you can write in a day.
Want to learn the 3 best ways to make more money as a freelance copywriter? Check out this post:
3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year)
#4: YOU can Become a Freelance Copywriter TODAY
You don’t need a degree…
You don’t need “3 years of experience” just to get your foot in the door…
You don’t need to climb any greasy corporate ladders…
Anyone can become a successful freelance copywriter. However, to make decent money you must put in the work, write every day and constantly improve your marketing, sales and copywriting skills.
#5. Always in Flammin Hot Demand
Like I mentioned above…
If you can get results for your clients, you never have to worry about finding work.
Skilled copywriters are ALWAYS in demand.
No AI or futuristic robot will take over your job.
There will always be more companies who need copywriters, than there are copywriters available.
This career is safe for the long term.
#6. One of the Most Valuable Skills You Can Ever Gain
Believe it or not, I did NOT get into copywriting because I loved to write.
I got into this career because I realized early on that if I was a master at copywriting and selling. I could create a desirable lifestyle around whatever I’m most passionate about.
You don’t have to be a full-time copywriter or freelancer to benefit from copywriting.
You can use your copywriting skills to create successful businesses, improve your social skills, supercharge your dating life, run profitable charities, etc.
The possibilities are endless.
When you are able to move people through the words you write, you can accomplish just about anything.
Many copywriters get into this career because they are entrepreneurs at heart and want to create successful businesses.
Lots of successful copywriters have gone into business for themselves, selling their own products and services (like myself).
#7. Perfect for Introverts
This is one reason why copywriting interested me in the first place.
I am as introverted as a hobbit.
Copywriting is ideal for introverts because you can likely find a fully remote position.
Besides client calls, you are writing in solitude from the comfort of your home.
3 Reasons Why You May Want to Avoid Copywriting as a Career
Copywriting has a lot of benefits, however, it’s important to be aware of these cons…
#1. If you loathe writing, you should probably stay away
No, you don’t have to love writing or be good at it. But if you hate writing, copywriting probably isn’t the move for you. I’d recommend getting into traditional sales instead.
You ARE going to be writing A LOT. That is your primary job as a copywriter. However, when I started, I didn’t love writing (I do now) and I was certainly not good at writing or had any natural writing talent.
However, with hard work and persistence, anyone can become a great copywriter.
#2. Deadlines
If the world “deadline” shoots an icy chill down your spine, copywriting probably ain’t the career for you.
As a copywriter, you are going to write under strict deadlines… all the time.
I had to adjust to this, but it turned out to be a godsend.
Because deadlines force you to write faster. And the faster you write, the more money you’ll earn.
#3. Not for the lazy
If you’re thinking about getting into copywriting because you heard some guru on YouTube scream about making 6-figures in 2 months, you better keep your day job, chief.
Yes, you can earn a lot of money as a copywriter, but you have to work your ass off (just like any other worthwhile career).
There are no shortcuts.
If you think you’re going to “get rich quick” by next Friday, you’re going to fail miserably.
Is Copywriting a Good Career for YOU?
If you are willing to put in the work, copywriting is one of the best careers anyone can get into.
There are TONS of options and paths to choose from as a copywriter.
You can choose what type of copy you enjoy writing (like emails, landing pages, ads), what topics you enjoy writing about most, what brands you want to write for, and much more.
The Best Way to Become a Copywriter with NO Experience
If you’re ready to take the leap into copywriting, make sure you read this crash course I created for beginner copywriters.
You’ll gain everything you need to learn the basics, build your skills and get your first handful of copywriting clients.
Conclusion
If you’re still on the fence and wondering “is copywriting worth it?” I’d recommend reading these 10 copywriting books and doing these copywriting practice exercises.
Read and practice in your free time.
If you enjoy what you’re learning about and enjoy the practice exercises, then work your way into copywriting.
Once you get enough clients or secure a decent copywriting job, then you can leave your current job and go all in with copywriting.
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