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6 Copywriting Lessons from The Boron Letters (Write Persuasive Copy TODAY)

Jan 01, 2024 by Jeremy Mac
The boron letters
 

The Boron Letters by Gary Halbert holds a special place in my yellow heart.

It’s the first copywriting book I’ve ever read.

The wisdom inside these letters has helped me build my copywriting skills, launch my career and have directly resulted in thousands of hard-earned coinage over the years.

The same can be true for you.

There is a treasure chest worth of copywriting principles, tips and strategies just waiting to be discovered by aspiring copywriters.

I’m going to share 6 valuable lessons from The Boron Letters that have transformed my copywriting.

Just one lesson can make you a more persuasive writer and boost your sales almost overnight.

Apply all 6 to your writing, and you’ll be in a league of your own.

In this blog post…

I’m going to quickly cover who Gary Halbert is, what The Boron Letters are, and reveal 6 money-attracting tips to help you write better copy.

 

Who is Gary Halbert?

Gary Halbert

Gary Halbert, The Prince of Print, is probably the most famous copywriter who’s ever lived.  

He revolutionized copywriting as we know it and has fathered thousands of successful copywriters through his ads, seminars and courses.

Gary specialized in direct response copywriting in the ‘60s.

Over his 40+ years of writing copy, he has sold billions worth of products through his magnetic ads.

One of his ads, The Coat of Arms Letter, is the single most mailed piece of advertising in US HISTORY.

Halbert has a success record as long as a giraffe’s neck, filled with blockbuster ads, world-famous clients and dozens of successful business ventures.

 

What are The Boron Letters?

The Boron Letters

The Boron Letters is like the bible for copywriters.

Gary Halbert wrote 25 letters to his son, Bond, while serving time in Boron Federal Prison.

I’m glad he went to prison...

Because these letters hold some of the greatest lessons on copywriting, marketing, sales & business.

They are extremely fun, engaging and quick to read.

You’ll learn the basics of direct response copywriting and discover tons of valuable tips to explode your writing skills.

As you read The Boron Letters, pay extra attention to Gary’s writing style.

The lessons he teaches are dynamite, but studying Gary’s structure, flow and writing style will help you understand good sales copy like nothing else.

Go here to read The Boron Letters online for free:

The Boron Letters by Gary Halbert

 

6 Copywriting Secrets from The Boron Letters That’ll Turn You Into a Pro Copywriter

1. The #1 Copywriting Formula

formula

Gary spends a few letters specifically on his favorite copywriting formula:

AIDA.

AIDA stands for:

Attention

Interest

Desire

Action

This is a foolproof structure to follow when writing sales copy.

It’s the essential steps (in order) that you must make to craft a persuasive sales message.

Here’s how it’s done:

Grab your ideal reader’s attention by flagging them down and appealing to their self-interest.

Then…

Suck them into your copy and get them reading like a pimply geek by piquing their interest with interesting facts about your offer/topic.

Then...

Turn things up a notch by talking about all the juicy benefits of your product. What will these benefits DO for your reader? How will their lives change? What new, desirable life will they gain?

Now…

Seal the deal by telling them exactly what to do next. Give them crystal clear instructions. Stress how easy it is to buy and tell them WHY they should buy NOW.

Follow this structure the next time you write copy. You’ll be shocked at the results.

 

2. Why Clickbait is for Losers

Fish bait

Gary primarily wrote direct mail advertisements (you know, the pieces of paper you throw in the trash each day).

To prevent getting spiked into the garbage can, Gary would use “grabbers”. Lumpy objects to grab attention, like coins, bags of sand, widgets, etc.

However, he always explained WHY he included these grabbers, within the first few sentences.

Waaaay too many marketers and copywriters who have not gotten this message.

NOBODY LIKES CLICKBAIT.

You know, those ridiculous articles, social media posts and ads that trick you into clicking something totally irrelevant.

This sleazeball shenanigan may get a quick click, but it pisses people off and burns bridges.

Do not do this in your copy.

By all means, grab your reader’s attention any way you can, but pay it off FAST in your copy.

 

3. The Power of Awareness

self awareness 

Gary explained how a big determining factor between those who make it in copywriting vs those who don’t, has to do with awareness.

You must be aware of what’s going on in your reader’s world.

More specifically:

How are current events, news and industry trends affecting your readers?

In the wise words of Robert collier:

You always want to enter the conversation your readers are having inside their heads.

Well, by paying attention to what’s effecting your readers, and then strategically bringing it up in your copy, you are entering the convo inside their head.

This instantly builds rapport and shows them you are one of them. Plus, people will read just about anything that interests them. Stay inside their world, and you cannot lose.

 

4. Believability

Kid lifting barebell

Gary Halbert revealed that believability is one of the most important ingredients of brewing steaming hot copy.

One of the easiest ways to get readers to believe your claims is to give exact details.

  • Numbers
  • Facts
  • Stats

Load your copy with specific details about your product, benefits, features… stories you tell… your reader’s problems, desires, and so on.

The more details you give, the more believable your copy will be.

And the more believable you make your copy, the more sales you’ll rake in.

 

5. Common Sense

Bottle of pills say "common sense"

I love this quote from The Boron Letters...

If you use good common sense, your chances of success are excellent. Where people go wrong is by making it too complicated

One of my favorite books is Obvious Adams.

It’s all about the concept of simplifying things.

Often, the answer to our big problems is so obvious and simple, it’s silly.

The simplest way for you to write knockout copy is to study your market intensely.

Solely base all your copy on what your READERS want, need and are interested in.

If you dig deep enough, you’ll almost always find the answers poking you in the face.

 

6. Reason Why

Woman pondering

Believe it or not, writing is not the most important part of copywriting.

In fact, it’s only 20%.

Ad success = 40% the market + 40% the offer + 20% the actual writing.

Gary gave away solid gold for writing killer offers…

Add a reason why your offer is so good.

For example, if you offer a discount, add a quick reason WHY you are giving a generous discount.

It’s not hard to do.

You can practically say anything:

  • I’m slashing 20% off because it’s my birthday
  • My warehouse burnt down and only 50 products remain

It only takes a few sentences (or words) to back up your offers with reasons why. And the results can be night and day because they make your offers more believable.

 

Conclusion

Apply these 6 lessons from the Boron Letters to your writing ASAP.

Plus, make sure you read The Boron Letters many times.

You can grab The Boron Letters online here:

The Boron Letters by Gary Halbert

There are hundreds of additional copywriting, marketing and business secrets to multiply your earning potential.

Want daily copywriting tips to boost your income? Enter your email below:

 

For copywriters: 10 Emotional Triggers to Persuade Your Readers to Buy from You

Dec 31, 2023 by Jeremy Mac
Joseph Sugarman quote

 

One of the biggest mistakes beginner copywriters make is trying to sell using logic.

Logic equals:

  • Facts
  • Figures
  • Scientific studies
  • Stats
  • Features

Don’t get it twisted, logic does have a place in your sales message.

However, to sell effectively, you must write emotional copy that taps into your readers’ core emotions.

Jim Camp, the world’s most feared negotiator, explained how top doctors and psychologists discovered that humans with severe brain damage, who lost the ability to feel emotions, were incapable of making decisions.

Emotion drives decisions.

Emotional copywriting fuels purchases, NOT logic.

Over the last 100+ years, the top copywriters & marketers have pinpointed the most powerful emotional triggers to persuade prospects and convert them into raving customers.

In this blog post…

I’m going to reveal 10 of the most powerful emotional triggers to target in your copy to effortlessly persuade your readers. The more emotional triggers you “hit”, the more persuasive and effective your message will be at driving desirable results.

 

10 Emotional Triggers to Use in Your Writing to Instantly Sell More Products

Emotional Triggers to Use in Your Copywriting #1: Honesty

Magnifying glass on the word "truth"

Joseph Sugarman explained how honesty is the most powerful emotional trigger.

You MUST convey strong feelings of integrity and honesty throughout your sales message.

Why?

People will buy from you ONLY IF they BELIEVE what you say is true.

This is why 95% of copy online SUCKS hairy donkey balls.

It is laced with unbelievable claims, hype and straight-up lies.

So many red flags jump out and attack innocent readers and scare them away.

Sure, a few suckers may fall for ridiculous claims, but most won’t.

Most readers are very skeptical.

Write to the skeptics.

The best way to tap into this emotional trigger is to BRUTALLY HONEST with everything you say.

Bring up common flaws, disadvantages and objections (early in your copy) BEFORE your readers do. Do not try to hide the rotting rhinoceros.

Plus, sprinkle proof elements throughout your copy (especially around your claims):

  • Testimonials
  • Case studies
  • Facts, figures, stats (see, there is a place for logic)
  • Demonstrations
  • Personal true stories

When your readers believe your claims, they will be much more willing to part with their hard-earned mula.

 

Emotional Triggers to Use in Your Copywriting #2: Credibility

doctor

People want to buy from experts, not some no-named stranger.

We feel a LOT MORE CONFIDENT in buying from someone who is considered a well-known expert.

It’s not brain surgery…

Would you feel comfortable getting a nasty cavity removed from some young dude straight out of college?

Heck no!

You’d want to make sure this dentist had years of experience, a long track record of success, tons of education, certificates, positive reviews, and on and on she goes.

The same is true with ANYTHING you sell.

Add all the credibility you can muster up:

  • Years of experience
  • Certifications & awards
  • Number of products sold
  • Number of lives changed
  • Anything you or your client specialize in

Throw in anything that will boost your credibility, and in turn, you will boost response.

 

Emotional Triggers to Use in Your Copywriting #3: Simplicity

Arrows saying complex and simple pointing different ways

We DESPISE complicated.

We crave SIMPLE.

When we feel as if there is a SIMPLE solution to our complex problems, we are much more likely to pull out our credit cards.

Throughout your copy, and especially in your call to action, stress how simple, easy and effortless it is to take action and experience positive results.

Whenever possible, give exact, step-by-step instructions on what to do and how to achieve the desired goal.

 

Emotional Triggers to Use in Your Copywriting #4: Instant Gratification

Smiley face

We live in a world of instant gratification.

Social media plays a big part in this.

We are dopamine addicts who crave instant satisfaction.

To boost response, give your readers a potent hit of instant gratification.

Here are a few ways of achieving this…

  • Help your readers get quick wins
  • Give an instant solution to a nasty problem
  • Tell them how soon they will receive their product after purchasing
  • Stress how readers will gain instant results as soon as they buy your product or service
  • Make your product as close to a magic pill solution as possible, and clearly express this in your copy

 

Emotional Triggers to Use in Your Copywriting #5: Insecurity

insecure woman biting finger nails

Insecurity is a dark emotion that we all experience and desperately try to escape.

If you tap into your reader’s insecurity, you can sell like hot potatoes.

The key is to find out what your reader is most insecure about.

Then, agitate this insecurity.

Make them feel/see it through stories, word images, specific details. And then, give them a solution for overcoming it… I.E. buy your product.

This works for just about any market.

Weight loss – insecure about going to the beach.

Entrepreneurship – insecure about not being able to support family and follow their dreams.

Skincare – insecure about how they look.

Help your readers overcome a big insecurity and they will reward you with many sales.

 

Emotional Triggers to Use in Your Copywriting #6: Fear of Loss

money in toilet

Believe it or not…

Fear of loss is MUCH more powerful than the desire to gain.

We won’t do much to gain $10 but we WILL waste an entire day to not lose the $10 that we already possess.

Here’s how you can profit from fear of loss:

Explain everything your reader has to lose if they do NOT take action NOW.

What will they lose if they delay and put off purchasing your product?

List everything you can think of and put it in your CTA before asking them to buy.

 

Emotional Triggers to Use in Your Copywriting #7: Sense of Urgency

Man running with clocks in background

Humans are natural procrastinators.

In fact, it’s very unlikely for your readers to buy from you, no matter how badly they want your product, IF they do NOT feel a strong sense of urgency to buy now.

Here’s how to crank up their feelings of urgency:

  • Add a special time-limited discount with their name on it
  • Mention that there’s only a limited number of products available, so they better act FAST
  • Emphasize everything they have to gain if they act now and everything they’ll lose if they fail to act

 

Emotional Triggers to Use in Your Copywriting #8: The Desire to Belong

Friends

Since elementary school, we've all had a strong desire to belong to “the group.”

You can tap into this emotional trigger in a few ways:

  1. Exclusive community – we all want to be an “insider”. By adding feelings of exclusivity to your copy, you will make readers want to join, so they can be part of the group
  2. Insider language – if you use insider language, the desire to belong will pound on all your readers’ hearts who do not “get” this insider slang
  3. Authority figure - use a well-known figure who your readers aspire to be like. For example, if you’re selling to golfers, having an ad with Tiger Woods using your products would crank up your readers’ urge to belong.

 

Emotional Triggers to Use in Your Copywriting #9: Hope

Hope

We all hope for a better life.

To earn more money, to look more attractive, to feel happier, to find true love, etc.

Find out what your ideal reader’s core desires are and make them feel hopeful in achieving them (by buying your product or service).

Paint a bright vision of hope by giving specifics on how they can achieve their dreams.

And back up these claims with proof – testimonials, stories, stats, and so on.

 

Emotional Triggers to Use in Your Copywriting #10: Status & Prestige

red carpet celebrity

Now, this may be hard to believe, but people don’t spend hundreds of thousands on a Ferrari for better mileage and a slightly more efficient car.

They buy it for the status that it gives them.

Luxury, jealousy from neighbors, spicy looks from the opposite sex.

That’s the stuff that sells.

Find ways to add status and prestige to what you are selling.

If you do, you can boost response lickity split.

 

Conclusion

Always remember this…

Emotion sells. Logic justifies the purchase.

Try to tap into as many of these 10 emotional triggers as possible when writing emotional copy.

If you get your readers to FEEL these intense emotions, and then relate them to your product, you will explode your sales.

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5 Timeless Copywriting Secrets from “The Adweek Copywriting Handbook” that Will Transform Your Copywriting Skills

Dec 30, 2023 by Jeremy Mac
The Adweek Copywriting Handbook

 

The Adweek Copywriting Handbook, by Joseph Sugarman, is one of my favorite copywriting books of all time.

My unhumble opinion:

This $10 book is more valuable than 99% of high-ticket copywriting courses sold online.

There are so many gems packed inside that have helped me build my copywriting skills and launch my copywriting career.

I want to give back by sharing 5 BIG lessons from The Adweek Copywriting Handbook that have made the biggest impact on my writing.

If you use just one of these lessons in your writing, I can almost guarantee you’ll experience shocking results for your clients and yourself.

Alright champion, let’s get to the good stuff…

 

5 Copywriting Tips from Joe Sugarman’s The Adweek Copywriting Handbook to Help You Write More Persuasive Copy TODAY

1. Slippery Slide

Kid on slide

In Sugarman’s book - The Adweek Copywriting Handbook - he talks about the importance of getting your readers to read every word you write.

He used a great analogy for achieving this…

Picture your entire piece of copy as a giant slide.

As soon as your readers get to the top of your slide (your headline), you want them to slide down (from first sentence to last) as fast as possible.

How do you achieve this?

Make your slide SLIPPERY.

Here are some slippery lubricants to grease up your slide:

  • Tell engaging, relatable stories
  • Use short sentences, short paragraphs and short words
  • Add juicy sub-heads throughout as eye relief and to rev up your readers’ engines
  • Talk about what they’re interested & load it up with benefits
  • Paint mental images through specific details and touching on your readers 5 senses (touch, taste, smell, hear, see)

 

2. The Purpose of All the Graphic Elements of An Ad

This really blew my eyeballs…

And it’s something that I always keep in mind whenever designing ads, structuring copy and writing my headlines.

Joe Sugarman revealed the 10 elements that make up every ad, including:

  1. Headline: to get your attention and draw you to the sub-headline.
  2. Sub-headline: to give you more info and further explain the attention-getting headline.
  3. Photo or drawing: to get your attention and to illustrate the product more fully.
  4. Caption: to describe the photo or drawing.
  5. Copy: to convert the main selling message for your product or service.
  6. Paragraph Headings: to break up the copy into chunks, thereby making the copy look less imposing.
  7. Logo: to display the name of the company selling the product.
  8. Price: to let the reader know what the product or service costs.
  9. Response device: to give the reader a way to respond to the ad. By using a coupon, toll-free number or ordering information (usually near the end).
  10. Overall layout: to provide the overall appearance for the ad

However, all 10 elements have the same job.

To get you to read the first sentence of the copy.

That’s it.

Never forget this.

It will help you tremendously when writing copy and keep you on track.

However, this concept doesn’t only apply to these 10 elements. It also applies to every sentence you write…

 

3. The Sole Purpose of Your First Sentence

Sign says "purpose"

The only purpose of each sentence is to get the reader to read the NEXT SENTENCE.

This relieves confusion and stress because it’s much easier to write when your goal is to simply get someone to read the next few words, rather than buy from you.

By keeping this in mind, you will make every word you write count.

Plus:

It will help you push readers down your slippery slide and read your call to action (“buy now”, “click this link”, etc.), boosting your chances of getting them to take your desired action.

 

4. The Incubation Process

Human mind

Do you experience creative slumps?

Joe Sugarman’s advice will solve that real quick.

Sugarman revealed the secret to unlocking creativity.

He came up with a way to crank out breakthrough ideas, on command.

He calls it the incubation process.

The incubation process is where you take a break away from your writing.

When you give your brain some “breathing” room, you allow your subconscious mind to work its magic.

If you give it enough time to “incubate”, your subconscious will feed you all the ideas you need to write killer copy.

The best time to “incubate” is after the research phase (before you write your first draft) and during the editing phase, between drafts.

Incubating is extremely easy to do.

Simply take a break from work.

Go for a jog, grab lunch with a friend or hike a mountain. Do anything but work on your copywriting project.

Often, you will be hit with big ideas while “incubating”.

WRITE THEM DOWN, ASAP.

By giving yourself breaks you allow your mind to “incubate”. During this time, your subconscious is hard at work, brewing breakthrough ideas for you, while you’re out having fun.

 

5. Honesty

Woman pledging

In The Adweek’s Copywriting Handbook, Sugarman revealed 31 emotional triggers that tap into your readers’ psychology and “force” them to respond to your copy.

The most powerful of these emotional triggers is honesty.

If you want readers to buy from you, you must make your claims believable.

The easiest way to make your readers believe you, is to simply tell the truth.

Wild concept, huh?

If you are brutally honest in your writing, you will not only boost response but you’ll stand out like a skinny pig because most ads are full of BS hype.

Here is the best way to make your claims more believable:

In the wise words of Gary Bencivenga, never make your claims bigger than your proof.

You want to sandwich your claims around proof elements.

Proof elements:

  • Social proof – testimonials, reviews, etc.
  • Case studies
  • Personal stories
  • Credentials
  • Demonstrations
  • Specific details
  • Stats, figures, data

 

Conclusion

These 5 copywriting tips can earn you a fortune.

Make sure you buy, read and APPLY all the juicy copywriting lessons in The Adweek Copywriting handbook.

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How to Become a Pro Copywriter in 3 Short Months (Even if You Have ZERO Experience)

Dec 29, 2023 by Jeremy Mac
Sticky note says "become a pro"

 

Are you an aspiring copywriter desperately trying to learn the ropes & break into copywriting?

If so, this blog post will show you how.

Everything you’re about to learn is from my own journey of breaking into copywriting.

In 2020, I was a complete beginner.

I had no experience or “natural” writing abilities.

But, despite this, I was able to learn the basics and feel confident in my skills within a few short months. And then, I secured 50+ paying clients within the next 3 months. My momentum only skyrocketed from there.

However…

This blog post will focus on helping you build your copywriting skills to the point where you can feel confident enough to get clients and provide them with REAL value.

Read on to discover the exact step-by-step blueprint I followed to become a pro copywriter VERY FAST.

 

The 3 Major Steps Every Aspiring Copywriter MUST TAKE to Quickly Become a Pro Copywriter

1. Learn the Basics

Building blocks that say "back to basics"

In 2019, I tried getting into copywriting.

I failed MISERABLY.

The main reason:

I was paralyzed by information overload.

My education was more scattered than a squirrel-brained TikTok fiend.

I’d read dozens of blog posts, watch hours of YouTube videos, browse oodles of copywriting groups & forums, buy expensive courses and read a few books here and there, but was still confused as a grandma on Instagram.

I had no clue what I was doing.

But in 2020, I decided to give copywriting another shot. This time I did things MUCH differently.

I was VERY picky with what I learned and who I learned from.

Instead of learning from every teenage guru claiming to be a “6-figure” online copywriting expert, I only learned from a select few copywriters who have decades of experience and have proven their success time and time again through products sold and blockbuster ads.

This is the most important step for a raw beginner.

You want to learn from the top copywriters who have paved the way in this industry.

If you learn the rock-solid principles and fundamentals of direct response copywriting (the stuff that sells), you will start your career off on the right foot.

This crucial 1st step will act as your silver compass. Steering you in the right direction along your exciting (and profitable) copywriting journey.

So, what exactly did I learn?

I read these 10 copywriting books from these top copywriters…

  1. The Boron Letters by Gary Halbert
  2. The Adweek Copywriting Handbook by Joseph Sugarman
  3. How to Write a Good Advertisement by Victor O. Schwab
  4. Scientific Advertising By Claude Hopkins
  5. The Ultimate Sales Letter by Dan Kennedy
  6. Ogilvy on Advertising By David Ogilvy
  7. Tested Advertising Methods By John Caples
  8. Cashvertising By Drew Eric Whitman
  9. The Copywriter’s Handbook By Bob Bly
  10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

To learn more about these books and their authors (all great copywriters), click on this blog post.

Read each book 2 times.

The first time, read it for fun.

Then, read them again. This time, take detailed notes (I scribbled +20-page summaries per book when taking notes).

Gameplan:

Read 20-50 pages per day.

 

2. Practice

Bullseye with arrows in it

If you want to become a pro copywriter in a few months, passive learning from books ain’t gonna cut it, bucko.

You also need hands-on experience.

You can achieve this by doing copywriting practice exercises.

Here is what I personally did to quickly improve my copywriting skills without writing for clients.

Each day, I would plow through these 3 copywriting practice exercises…

1. Read, analyze and handwrite successful ads

Man looking through magnifying glass

This exercise is the most important of the 3.

Because it will help you gain a very deep understanding of what goes into writing engaging & persuasive copy.

It’s easy to do:

I start by reading a successful ad out loud, then write it out by hand, and then break it down to find out WHY it worked so well.

Reading an ad out loud helps you pick up the “flow” and “rhythm” of good copy.

Writing ads out by hand helps you internally imprint successful copy (as Gary Halbert liked to put it).

Analyzing top ads helps you gain a very deep understanding of what it takes to write killer copy. You will pick up on the core elements at play, like – emotional hot buttons, biggest benefits, human behavior, storytelling, handling objections, bullets, etc.

Start with these 10 ads:

10 Best Ad Copy Examples that will Make YOU a Better Copywriter

Gameplan:

Practice this exercise for 1 ad each day (can break into multiple days if ad is exceptionally long).

2. Turn features into benefits

Keyboard button that says "benefits features"

One of the most important aspects of writing copy is turning boring features into irresistible benefits.

This exercise will turn you into a benefit machine.

It’s simple…

Here’s what you do:

Find products on Amazon.

Then, copy and paste 3-5 of the product’s features into an Excel spreadsheet or Word document.

Then, write the benefits of each feature.

After you write a benefit, write another benefit.

I call this the “ultimate so what benefit”.

The first benefit is a direct benefit.

For example:

A direct benefit of jumping rope is to lose weight.

But the ultimate benefit is what this new loss in weight will DO for the person, like: feel confident in their new skin, be more attractive to the opposite sex, find true love, live a longer, healthier life, etc.

For each direct benefit, ask “so what”, until you uncover the REAL (emotional) benefit.

Gameplan:

Do this for 3-5 features of a product, each day. This should not take you longer than 5-10 minutes.

3. 4 Us Headline Practice

Headlines

Your headline is probably the most important aspect of your writing.

After all, if you don’t grab your IDEAL reader’s attention, they will never read all the great copy you wrote.

Don’t worry.

I’m going to show you how to write attention-grabbing headlines with ease.

Here’s what ya wanna do:

Simply improve already-existing headlines you find online.

I like to improve headlines from online articles displayed on Firefox’s home page.

Like this:

firefox tab

Then…

After you find a headline you want to improve…

Write 4 new headlines using the 4 U’s headline technique.

Write a headline that is:

Ultra-specific – specifics are more believable and interesting.

Unique – what’s unique grabs our attention (think clickbait articles – although never clickbait your readers. “Pay off” your headline right away)

Urgent – urgency makes us ACT NOW (and read more).

Useful – the biggest benefits of your client’s product or service.

The reason why you want to improve existing headlines using the 4 U’s technique is because each “U” makes your headlines more attention-grabbing and persuasive.

Here’s a quick example:

Original headline - "Book a free trip with our new card"

Unique

BREAKING: For the first time ever… New “mystery” card allows you to travel anywhere in the world - for FREE

Useful

Spice up your love life by taking your spouse to a sexy tropical getaway – without spending a single dime! Here’s how….

Ultra-specific

10 vacation spots you can travel to for FREE this summer

Urgent

Use this card to book your next trip for FREE – only good until the 30th

Gameplan:

Do this for 1 headline each day (4 separate headlines per U). This should take no more than 10 minutes to complete.

 

3. Write Daily

Woman writing in journal 

The last step you want to take to become a pro copywriter is to WRITE.

The more you write, the better a writer you’ll become.

This ain’t rocket science.

And the great thing is…

You don’t have to have copywriting clients to start writing.

Simply find ads, websites, sales pages, headlines, etc. from brands you enjoy. Then, re-write them. Improve upon them using the new-found knowledge you gain from reading the 10 books described above.

I spent around 1 hour per day (sometimes a LOT more) re-writing existing copy – mainly from websites and ads.

Gameplan:

Re-write 1 piece of copy each day.

 

Conclusion

If you follow these 3 big steps, I can almost guarantee you will go from a clueless beginner to a pro copywriter in just a few short months.

Remember, this is exactly what I did to feel confident as a lion in my copywriting skills. It gave me the starting point I desperately needed to launch my copywriting career (very quickly).

You too can experience similar results IF you put in the work.

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How to Grab Your Reader's Attention: 10 Best Copywritings Ads with Attention-Grabbing Headlines to Model After

Dec 28, 2023 by Jeremy Mac
Woman speaking into loud speaker

 

It’s no secret…

The most important aspect of copywriting is the infamous headline.

Why?

If you don’t grab your target audience’s attention, within a split second, they will not read a single word you write.

Lucky for you…

Top copywriters have already discovered the best ways to grab attention.

And one of the best ways to learn how to write attention-grabbing headlines is to study successful copywriting ads.

In this blog post…

I’m going to cover the importance of grabbing your reader’s undivided attention, 5 little-known tips for grabbing attention FAST and 10 copywriting ads to model after when writing headlines.

 

Why Is it SO IMPORTANT to Grab Your Reader’s Attention?

Man with question marks around him

Your headline is the first thing readers see.

If your headline does not grab their attention, and get them to read your first sentence, then you have failed as a copywriter.

You can have the best copy in the world, but if your headline doesn’t glue eyeballs, it won’t matter.

All your hard work will be for nothing, because no one will have read your copy.

Read these following 5 tips to quickly improve your headlines and boost the chances you’re your copy gets read…

 

5 Sure-Fire Ways to Grab Your Reader’s Attention FAST

Man flying

    1. Flag down your target audience

      Claude Hopkins, the godfather of advertising copywriting, explained how the best headlines flag down a specific person.

      A BIG mistake is to write a one-size-fits-all headline.

      Instead, you want to call out your ideal reader.

      Make it specifically for them, and only them.

      The easiest way to achieve this is to mention them in your headline.

      No, you probably won’t be able to call them out by name, but you can do this…

      Say you’re writing to single mothers who want to lose belly fat.

      You could say something like:

      For single moms who want to shave 20 LBs of flab before July 4th

      This headline calls out a specific reader and taps into something they want to achieve/overcome.

      If I left the first part out (“For single mothers”, it would not be nearly as specific or attention-grabbing.

        2. The only job of your headline

          Joseph Sugarman (no, not the horse man) said it best…

          The one and only job of your headline is to get your ideal readers to read your first sentence (body copy).

          That’s it.

          This removes a lot of stress and confusion.

          It makes your job a LOT simpler.

          You aren’t trying to sell your product in one sentence, you’re just trying to push people to READ your first sentence.

            3. Offer the biggest benefit

              John Caples (a pioneer of advertising copywriting & author of “Tested Advertising Methods”) explained that the best headlines appeal to their reader’s self-interest.

              The best way to do this is to simply place the biggest benefit, your reader is trying to achieve, in your headline.

              Don’t know what the biggest benefit is?

              Find out through research.

              After you spend enough time understanding your market (their wants, needs, desires, etc.) you’ll pinpoint their biggest desire. Once you do, display it in your headline in a dramatic way.

                4. Start with a problem

                  Sean D’souza, author of The Brain Audit, revealed that problems grab our attention much more effectively than solutions.

                  But not just any problems.

                  They must be relevant problems that we are currently experiencing.

                  So…

                  Uncover what your reader’s biggest problem is, and display it front and center in your ad.

                  The more emotion you can stir up, the more attention-grabbing your headline will be.

                    5. Enter your reader’s convo

                      One of the greatest copywriters of all time – Robert Collier – wrote in his book, The Robert Collier Letter Book…

                      “You want to enter the conversation your prospect is already having inside their mind.”

                      The easiest way to do this is to step inside their world.

                      Imagine:

                      You are bored and mindlessly scrolling through Facebook, what’s the ONE thing you could read that would snap you out of your purple haze and get you to stop scrolling?

                      Whatever this is, include it in your headline to grab attention (keep it relevant to what you’re writing about).

                       

                      10 Attention-Grabbing Headlines from Successful Copywriting Ads to Model After (Plus Insider Tips & Insights)

                      Eyeballs

                        1. "The Secret to Making People Like You"

                          Who doesn’t love a good secret?

                          Secrets, little-known info, insider tips…. All grab our attention.

                          Plus, this headline offers a VERY desirable benefit – making people like you.

                           

                            2. "Are You Ever Tongue-Tied at a Party?"

                              This headline brings up a BIG scary problem that a lot of people face.

                              Asking a relevant question that calls out a specific problem that your audience struggles with is a surefire way to grab their undivided attention.

                               

                                3. "How to Win Friends and Influence People"

                                  This is a pure benefit-driven headline.

                                  We all want more friends.

                                  We all want to influence people.

                                  Find out what your audience wants and “dangle the carrot” in your headline to grab their attention.

                                   

                                    4. "Do You Make These Mistakes in English?"

                                      This headline’s got 3 things going for it:

                                      1. It’s curiosity piquing. If you’re insecure about your English skills, how could you possibly skip this without finding the answer? Tapping into your readers’ curiosity is a bullet-proof way to grab their attention.
                                      2. It targets a specific problem. If you are insecure about your English skills, you will feel instant anxiety and embarrassment over mispronouncing words and making a fool of yourself in front of others.
                                      3. It asks the reader a specific question. Questions grab our attention like red stop signs.

                                          5. "How I Improved My Memory in One Evening"

                                            “How to” headlines are probably the safest way to write killer headlines.

                                            You simply start with the words “how to” and then follow up with the desired benefit.

                                            Plus…

                                            Everyone and their mama wants a brainless, effortless magic pill solution.

                                            Improve your memory by studying for 3 months? TOO HARD!

                                            Improve your memory in ONE evening? Aaaaah. Much better.

                                             

                                            6. "To men who want to quit work some day"

                                            This is a classic example of flagging down your target audience.

                                            John Caples clearly calls out who this ad is for.

                                            Also…

                                            Notice the words “some day.”

                                            He wrote this same headline without these 2 words and it flopped.

                                            But when he added them, it was a huge success.

                                            Why?

                                            Believability.

                                            People won’t read your copy if they don’t believe you. So, always back up your claims with proof (testimonials, stats, credibility, etc.)

                                             

                                            7. "Have you ever wondered what you would look like with a million dollar smile?"

                                            If you’re insecure about your smile, this headline will most definitely grab your attention.

                                            Also, it makes you envision your new life with a “million dollar smile”.

                                            Great copy always paints a bright vision in its reader’s minds.

                                             

                                            8. "The amazing blackjack secret of a Las Vegas mystery man!"

                                            This one is dripping with curiosity.

                                            Who wouldn’t want to read on to discover this “mystery man’s” amazing blackjack secret?

                                            This is a great example of grabbing your audience’s attention with a unique “hook”.

                                            Don’t know what a hook is or how to write one?

                                            I’ve written over 1,5000 words on this fascinating subject. Read this blog post to learn how to write irresistible hooks that command attention.

                                             

                                            9. "The Lazy Man’s Way to Riches"

                                            This has 2 main things going for it:

                                            1. “Lazy man” and “riches”. Contrast grabs our attention like racking a shotgun. It’s almost impossible to ignore.
                                            2. Taps into something 99% of people desperately want… “get rich quick” without any work.

                                              10. "For people who are almost (but not quite) satisfied with their own cooking – and can’t figure out what’s missing"

                                              This is probably the best example of flagging down your ideal reader.

                                              This headline enters the convo (and experience) playing inside the ideal reader’s head.

                                              If this applies to you, you will undoubtedly stop what you’re doing and read on.

                                               

                                              Conclusion

                                              By studying good copywriting ads with killer headlines, you will undoubtedly improve your headline game.

                                              Create a giant swipe file of copywriting ads and model after the best ones.

                                              Improve upon them and make them unique to what you’re writing about.

                                              Want more copywriting tips to boost your income? Enter your email below:

                                              Your Copywriting Treasure Chest: The Ultimate List of Copywriting Resources to Transform Your Writing Skills

                                              Dec 27, 2023 by Jeremy Mac
                                              Treasure chest

                                               

                                              The best copywriters all have one thing in common:

                                              They are life-long learners.

                                              If you want to get good at copywriting, you must learn, every single day.

                                              Over the last 4 years, I’ve consumed a LOT of copywriting resources.

                                              I’m talkin’ hundreds of books, courses, articles, interviews, videos, blog posts, etc.

                                              And lucky ducky for you…

                                              I’ve compiled a GIGANTIC list of my favorite copywriting resources, to help you learn copywriting (the right way), build your skills and improve your writing.

                                              Virtually none of these copywriting resources are “new”.

                                              They are not taught by online “gurus”.

                                              Every copywriting resource is from elite copywriters, marketers and salesmen who have proven their success through decades of hard-won experience and products sold.

                                              I’ve organized this list in terms of media (books, blog posts, courses, etc.). Refer back to this giant list often.

                                              And stay learning!

                                              IMPORTANT:

                                              You’ll get the most bang for your buck if you plow through each copywriting resource AT LEAST TWICE (I’ve gone through many of them +10x).

                                              The first time, just read for fun.

                                              The second time, take detailed notes/summaries.

                                              Plus, you should extract at least one big idea from each copywriting resource. Something new that you can apply to your writing, marketing and/or lead gen, right away.

                                              Alrighty, let’s get this party roaring…

                                               

                                              The 7 Best FREE Copywriting Resources to Get Started

                                              Sign that says "100% free" 

                                              Let’s kick this hippo off with some free goodies.

                                              Don’t let the price fool you, these resources for copywriters are worth their weight in platinum.

                                              1. The Boron Letters by Gary Halbert
                                              2. The Gary Halbert Letter
                                              3. Gary Halbert & John Carlton Interviews with Michael Fortin (link has access to multiple interviews, listen to them all, they are pure diamonds)
                                              4. Gary Bencivenga’s Bencivenga Bullets
                                              5. Ben Settle’s Antiprenuer Podcast and TheBenSettle.com Podcast
                                              6. Dan Kennedy’s Magnetic Marketing Podcast
                                              7. Neville Medhora’s Kopywriting Kourse YouTube Channel

                                               

                                              The 10 Best Copywriting Books for Beginners

                                              Books

                                              If you’ve read any of my previous posts, I talk about these books a loooot.

                                              They are some of the best copywriting resources you’ll ever discover.

                                              They are the 10 copywriting books I read as a raw beginner to quickly learn the basics and feel confident in my skills.

                                              However, they are helpful for copywriters at any level.

                                              If you haven’t read them yet, you’ll want to change that, FAST.

                                              Here they are:

                                              1. The Boron Letters by Gary Halbert
                                              2. The Adweek Copywriting Handbook by Joseph Sugarman
                                              3. How to Write a Good Advertisement by Victor O. Schwab
                                              4. Scientific Advertising By Claude Hopkins
                                              5. The Ultimate Sales Letter by Dan Kennedy
                                              6. Ogilvy on Advertising By David Ogilvy
                                              7. Tested Advertising Methods By John Caples
                                              8. Cashvertising By Drew Eric Whitman
                                              9. The Copywriter’s Handbook By Bob Bly
                                              10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

                                              To learn more about these books and their authors (all great copywriters), click on this blog post.

                                              5 More Copywriting Books (Beginner to Advanced)

                                              Here are some of my favorite copywriting books that I read after these first 10 books. These copywriting resources are worth reading multiple times and taking detailed notes.

                                              1. Breakthrough Advertising by Eugene Schwartz
                                              2. Crypto Copywriting Secrets by Ben Settle
                                              3. The Lazy Man’s Way to Riches by Joe Karbo
                                              4. Brain Audit by Sean D’souza
                                              5. My Life in Advertising by Claude Hopkins

                                               

                                              The 7 Best Books & Courses on Direct Response Marketing

                                              Digital marketing

                                              Along with copywriting, every copywriter should study marketing, sales and human psychology.

                                              Marketing is important because you will need to market yourself effectively to grow your freelance business (or move up the itchy corporate ladder).

                                              Here are 7 great marketing resources:

                                              1. Magnetic Marketing by Dan Kennedy
                                              2. Getting Everything You Can Out Of All You’ve Got by Jay Abraham
                                              3. Dan Kennedy’s No BS Newsletter
                                              4. 26 Instant Marketing Ideas by Tom Schreiter
                                              5. 10 Million Dollar Marketing Secrets By Dan Kennedy
                                              6. The System Club Letters by Ken McCarthy
                                              7. Dotcom Secrets by Russel Brunson

                                               

                                              The 7 Best Books on Selling

                                              Magnet attracting dollar signs

                                              At its core, copywriting is nothing but salesmanship in print.

                                              Gary Bencivenga (considered the world’s greatest living copywriter) recommends that every copywriter reads and studies the top sales books on the planet. As you read these books, look for ways to implement these sales secrets into your writing.

                                              Here are some of my favorite sales books:

                                              1. KISS: Keep It Simple, Salesperson by Fred Herman & Earl Nightengale
                                              2. The Secret of Selling Anything by Harry Browne
                                              3. How to Win Friends and Influence People by Dale Carnegie
                                              4. The Patterson Principles of Selling by Jeffrey Gitomer
                                              5. No Lie: Truth is the Ultimate Sales Tool by Barry Maher
                                              6. No by Jim Camp
                                              7. Start with No by Jim Camp

                                               

                                              The 5 Best Books on Human Behavior and Buyer Psychology

                                              human head

                                              If you want to grab attention, engage your readers and sell to them, you must tap into their psychology.

                                              All good copy digs deep into their reader’s psychology and sells on emotion.

                                              Every resource on this list will help you understand human behavior and buyer psychology, but these books take it to the next level. They give you a deeper understanding of how humans think, feel and act.

                                              1. Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
                                              2. Hooked: How to Build Habit-Forming Products by Nir Eyal
                                              3. Influence: The Psychology of Persuasion by Robert B. Cialdini
                                              4. Thinking, Fast and Slow by Daniel Kahneman
                                              5. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

                                               

                                              The 8 Best Online Courses for Copywriters

                                              Online course

                                              No.

                                              Not all copywriting courses suck.

                                              But, to be fair, I’ve never taken a “new” copywriting course from online gurus.

                                              However, I have spent THOUSANDS (if not tens of thousands) on copywriting courses from proven, old direct response copywriters.

                                              Here are a few of my favorites (they can get VERY EXPENSIVE but will pay their cost back in spades IF you apply them).

                                              1. Matt Furey’s Email Copywriting Course
                                              2. Matt Furey’s Toa of Email Seminar
                                              3. Eugene Schwartz’s Rodale Press Speech
                                              4. Titans of Direct Response by Brian Kurtz
                                              5. Doug D’anna’s Long Copy That Sells
                                              6. Gary Halbert’s Copywriting Seminar
                                              7. Gary Bencivenga’s “100 Seminar”
                                              8. Ken McCarthy’s “Advanced Copywriting For Serious Info Marketers” course

                                               

                                              The 10 Best Copywriting Blogs

                                              Blog

                                              See this blog post for more details on these blog posts and discover my top 3 favorite posts per blog.

                                              1. Copyblogger

                                              Why I like this blog…

                                              This copywriting blog stands out for its comprehensive approach to copywriting and marketing. The blog's main focus on building an online presence and cultivating a strong writing style makes it a go-to resource for copywriters – no matter what type of copy you write.

                                              Website: Copyblogger

                                              2. The Copywriter Club

                                              Why I like this blog…

                                              The Copywriter Club stands out for its dynamic format, combining written content with podcast interviews. It offers a glimpse into the real-world experiences of copywriters and provides a platform for industry professionals to share their insights.

                                              Website: The Copywriter Club

                                              3. Joanna Wiebe's Copy Hackers

                                              Why I like this blog…

                                              Copy Hackers stands out for its focus on practical techniques backed by psychological principles. Joanna Wiebe often shares detailed breakdowns of successful copy, providing actionable insights that can be directly applied to your own writing.

                                              Website: Copy Hackers

                                              4. Kopywriting Kourse

                                              Why I like this blog…

                                              Kopywriting Kourse is known for its simplicity and effectiveness. Neville Medhora breaks down copywriting into actionable steps (using relatable examples) making it an ideal resource for those starting their copywriting journey.

                                              Website: Kopywriting Kourse

                                              5. The Gary Halbert Letter

                                              Why I like this blog…

                                              The Gary Halbert Letter is known for its straightforward and no-nonsense approach. Halbert's storytelling techniques and emphasis on direct response marketing provide a foundational understanding of persuasive writing.

                                              Website: The Gary Halbert Letter

                                              6. Dan Kennedy's Blog

                                              Why I like this blog…

                                              Dan Kennedy's copywriting blog is characterized by its direct and strategic approach to marketing & copywriting. It provides insights into effective marketing and copywriting techniques, often challenging conventional wisdom and encouraging a bold, results-oriented mindset.

                                              Website: No B.S. Inner Circle

                                              7. Ben Settle's Blog

                                              Why I like this blog…

                                              Ben Settle's blog is known for its irreverent and contrarian approach to copywriting. He challenges traditional marketing norms and emphasizes the power of simplicity and authenticity in email communication.

                                              Website: Ben Settle

                                              8. Bob Bly's Blog

                                              Why I like this blog…

                                              Bob Bly's blog is a wealth of traditional copywriting wisdom. His posts often delve into the psychology of persuasion and provide practical tips for crafting compelling copy in various marketing contexts.

                                              9. Gary Bencivenga's Marketing Bullets

                                              Why I like this blog…

                                              Gary Bencivenga's blog is a treasure trove of classic copywriting wisdom. The blog's "bullets" format presents concise and impactful insights, making it a valuable resource for those seeking to understand the fundamentals of persuasive writing.

                                              Website: Bencivenga Bullets

                                              10. John Carlton's Blog

                                              Why I like this blog…

                                              John Carlton's blog reflects his reputation as a copywriting legend. The content is infused with storytelling, humor, and real-world anecdotes, making it an engaging and educational experience for copywriters at all levels.

                                              Website: The Rant 

                                               

                                              3 Great Email Copywriting Newsletters to Subscribe to

                                              Email newsletter

                                              I love copywriting newsletters because they are sent to you frequently and have zero flab hanging from their body. They give valuable tips, secrets and advice to implement pronto.

                                              See this blog post to learn more about each copywriting newsletter.

                                              1. Ben Settle's Email Copywriting Newsletter

                                              Ben Settle publishes my favorite email copywriting newsletter.

                                              He sends out daily marketing, copywriting, sales and business tips with a heavy focus on email marketing.

                                              2. John Carlton's Email Copywriting Newsletter

                                              John Carlton, labeled “The most ripped-off writer on the Web”, is a veteran copywriter. He shares a wealth of copywriting secrets in his email copywriting newsletter.

                                              3. Bob Bly's Email Copywriting Newsletter

                                              Bob Bly is another copywriting legend.

                                              He has worked as a successful direct response freelance copywriter for nearly 40 years.

                                              Bly has an email copywriting newsletter where he gives away valuable copywriting tips each week.

                                               

                                              Conclusion

                                              These copywriting resources will probably last you a lifetime (especially if you go through them several times, which you should).

                                              And that’s a good thing.

                                              Because if you want to earn the big kahuna bucks, you’ll be learning (and re-learning) from the top copywriters, salesmen and marketers UNTIL YOU DIE.

                                              I’m not being dramatic…

                                              The day you stop improving is the day you die.

                                              Speaking of valuable resources for copywriters…

                                              Want daily copywriting secrets to help you explode your income? Enter your email below:

                                               

                                              The #1 SEO Copywriting Course for Beginners (Learn SEO Copywriting in 10 Minutes)

                                              Dec 26, 2023 by Jeremy Mac
                                              SEO
                                               

                                              Want to become an SEO copywriter who gets paid a fortune to help companies rank on Google?

                                              Want to give yourself a competitive edge and charge higher fees?

                                              Whether you desire to specialize as an SEO copywriter or just wanna add another high-paying skill to your copywriting toolbox, learning SEO in 2024 is a VERY valuable and sought-after skill to have.

                                              Companies will always need a specialist who can help them reach more prospects & customers via search engines.

                                              If you possess this elusive power, you can transform your copywriting career and be paid handsomely for it.

                                              That’s what this blog post is all about…

                                              It’s a valuable SEO copywriting course for copywriters who want to quickly learn SEO in 2024.

                                              I’m going to reveal what SEO copywriting is, what an SEO copywriter does, the best SEO tools for copywriters, a quick SEO copywriting course to learn SEO in 5 minutes, and 3 simple steps to become a kickass SEO copywriter in 2024.

                                               

                                              What is SEO Copywriting?

                                              SEO

                                              SEO copywriting, short for Search Engine Optimization copywriting, is a specialized form of writing that aims to create content that is not only engaging and persuasive for humans but also optimized for search engines.

                                              The primary goal of SEO copywriting is to improve a web page's visibility in search engine results for specific keywords or phrases.

                                              It involves tailoring content in a way that aligns with the ninja-like algorithms used by popular search engines (primarily Google) to rank and display results.

                                              SEO copywriting requires a balance between creating content that is appealing to human readers and aligning with the technical requirements of search engines.

                                              By striking this balance…

                                              SEO copywriters can help improve a website's search engine rankings, drive organic traffic, and ultimately contribute to the success of online businesses and platforms.

                                               

                                              What Does an SEO Copywriter Do?

                                              Writer

                                              An SEO copywriter is a professional writer who specializes in SEO-optimized copy.

                                              The role of an SEO copywriter involves a combination of creative writing skills and a deep understanding of search engine optimization best practices & principles.

                                              Here are key aspects of what an SEO copywriter does:

                                                1. Keyword Research

                                                  You’ll conduct thorough keyword research to identify relevant terms and phrases that potential readers might use in search engines. This includes analyzing keyword competition and search volume to pick the most effective keywords for your content.

                                                    2. Content Creation

                                                      You’ll produce valuable, informative, and engaging content that aligns with your identified keywords. Your content must meet the needs of your client’s target audience while providing value and relevance.

                                                        3. Keyword Integration

                                                          You’ll seamlessly integrate selected keywords into your content, including titles, headings, and body copy. Don’t go overboard with stuffing keywords. Focus on creating natural, persuasive and engaging content laced with relevant SEO keywords.

                                                            4. Meta Tag Optimization

                                                              Optimize meta tags, including meta titles and meta descriptions, to include relevant keywords and encourage clicks in search engine results.

                                                                5. Headline and Subheading Creation

                                                                  You want to craft compelling headlines that capture your reader's attention and include key keywords. Structure content with relevant subheadings to improve readability and assist search engines in understanding your content’s hierarchy.

                                                                    6. Link Building

                                                                      Strategically incorporate internal links to other relevant pages within the website to improve navigation and user experience. Consider external linking to reputable sources to enhance the credibility of your content.

                                                                        7. Mobile Optimization

                                                                          You’ll need to ensure that your content is optimized for mobile devices. Mobile search and user engagement is at an all-time high and is only getting more popular so everything you write must be optimized for mobile.

                                                                            8. Monitoring Analytics

                                                                              Use tools like Google Analytics to monitor the performance of your content, track user behavior, and make smart, data-driven decisions. Adjust strategies based on analytics data to improve content performance and user experience.

                                                                                9. Staying Informed

                                                                                  You always need to keep up-to-date with industry trends, search engine algorithms, and changes in SEO best practices. Plus, adapt your writing strategies to align with evolving SEO requirements and user expectations.

                                                                                    10. Collaboration with SEO Specialists

                                                                                      You’ll likely work with other SEO specialists and digital marketers to align content strategies with broader marketing goals. And to optimize important aspects like website structure, URL structures, and other technical features that contribute to SEO.

                                                                                       

                                                                                      How Much Does an SEO Copywriter Make?

                                                                                      Woman holding money

                                                                                      According to Zip Recruiter, SEO copywriters make an average 75,000 per year or $37/hr.

                                                                                      However…

                                                                                      Pay varies greatly depending on these 3 main factors:

                                                                                        #1. Experience

                                                                                          If you’re just starting out, you can expect to make around $40,000-$60,000 per year for entry-level SEO copywriting positions or $20-50/hr as a freelance SEO copywriter.

                                                                                          You can earn much more scratch as you gain more experience, writing samples and building your credibility & skills.

                                                                                            #2. Niche

                                                                                              Like with all types of copywriting, specialists earn more than generalists.

                                                                                              Meaning:

                                                                                              If you choose a red-hot niche filled with businesses that can afford your services, you can earn a lot of money.

                                                                                              If you do not specialize in writing for a specific type of business, you will NEVER earn as much as a niche copywriter and will have a hard time breaking 6-figures.

                                                                                              Read this blog post to discover the highest-paying copywriting niches in 2024.

                                                                                                #3. Freelance vs. In-House

                                                                                                  Freelance SEO copywriters typically set their own rates, which can vary based on factors such as their reputation, portfolio, and negotiation skills. As a freelance copywriter, you are a business owner. There is no cap on how much you can earn. You CAN earn a lot more than being an in-house SEO copywriter, or a lot less. It all depends on YOU, your work ethic and your ability to find close clients.

                                                                                                  In-house SEO copywriters work for a company or agency. You will have a more stable income but will probably not earn more than low 6 figures.

                                                                                                  Follow the rest of this SEO copywriting training to maximize your earning potential…

                                                                                                   

                                                                                                  The Best SEO Tools for Copywriters in 2024

                                                                                                  Tools

                                                                                                  SEO tools are invaluable for copywriters looking to optimize their content for search engines.

                                                                                                  Here are some great SEO tools that can help you get more done in less time, without the common human headaches.  

                                                                                                    Google Keyword Planner

                                                                                                      Google Keyword Planner is a versatile tool designed for keyword research within Google Ads campaigns. But it provides valuable insights into keyword search volume, competition, and helps you discover relevant keyword ideas whether you’re running ads or not.

                                                                                                        SEMrush

                                                                                                          SEMrush is an all-encompassing SEO toolkit that caters to various aspects of digital marketing. It offers features like keyword research, competitor analysis, site audit, and backlink analysis. SEMrush is known for its comprehensive data, allowing users to gain insights into their own website's performance and compare it with competitors. The tool also provides PPC (pay-per-click advertising) research features, making it a valuable asset for digital marketers.

                                                                                                            Ahrefs

                                                                                                              Ahrefs is a powerful SEO tool known for its robust backlink analysis capabilities. It offers features such as keyword research, site audit, competitor analysis, and content exploration. Ahrefs' extensive database allows users to delve deep into backlink profiles, understand referring domains, and track historical data, making it a go-to tool for link-building strategies.

                                                                                                                Moz

                                                                                                                  Moz offers a suite of SEO tools, including features for keyword research, site audit, and backlink analysis. Moz's strength lies in its simplicity and ease of use, making it suitable for both beginners and experienced SEO professionals. The tool provides actionable insights to improve on-page SEO, monitor site health, and enhance overall search visibility.

                                                                                                                    Ubersuggest

                                                                                                                      Ubersuggest is a user-friendly SEO tool that simplifies keyword research and content planning. It offers keyword suggestions, content ideas, and provides data on search volume, competition, and trends. Ubersuggest is known for its straightforward interface, making it accessible for individuals looking to enhance their SEO efforts without overwhelming complexity.

                                                                                                                        Keyword Surfer

                                                                                                                          Keyword Surfer is a Chrome extension designed for quick keyword insights directly in Google search results. It displays search volume and related keywords, providing valuable information at a glance. Keyword Surfer is a handy tool for on-the-spot keyword research and content optimization within the context of your browser.

                                                                                                                            Mangools KW Finder

                                                                                                                              Mangools KW Finder is a dedicated keyword research tool known for its user-friendly interface and detailed keyword metrics. It offers keyword suggestions, search volume data, and competition metrics. KW Finder is particularly useful for finding long-tail keywords with lower competition.

                                                                                                                               

                                                                                                                              The #1 SEO Copywriting Course on How to Write SEO-Optimized Copy (Learn SEO Copywriting Basics in 5 Minutes)

                                                                                                                              SEO

                                                                                                                                1. Understanding Keywords

                                                                                                                                  Begin with Research

                                                                                                                                  Keywords are the backbone of SEO copywriting.

                                                                                                                                  Start by researching relevant keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs.

                                                                                                                                  Identify phrases your audience is likely to search for online and strategically incorporate them into your content.

                                                                                                                                  Placement is Key

                                                                                                                                  Place your primary keyword in your title/headline, meta description, and throughout your content.

                                                                                                                                  However:

                                                                                                                                  Make sure that it fits naturally into the context of your writing.

                                                                                                                                  Google values user experience, so avoid keyword stuffing.

                                                                                                                                   

                                                                                                                                    2. Crafting Compelling SEO Optimized Headlines

                                                                                                                                      Captivate Your Audience

                                                                                                                                      Your headline is the first impression readers have of your content.

                                                                                                                                      Craft headlines that are not only optimized for search engines but also grab your ideal reader’s attention and suck them into your copy. To learn more about how to write attention-grabbing headlines see this post.

                                                                                                                                      It’s best practice to include your main keyword in your headline.

                                                                                                                                      Structure Matters

                                                                                                                                      Break up your content with subheadings (H2, H3, etc.) to improve readability and help search engines understand the structure of your content.

                                                                                                                                      Each subheading should contain secondary keywords related to your main topic.

                                                                                                                                       

                                                                                                                                        3. Optimizing Meta Descriptions

                                                                                                                                          A meta description is like your 155-character elevator pitch.

                                                                                                                                          It’s a brief summary of your content displayed in search engine results.

                                                                                                                                          It should be compelling, concise, and contain your primary keyword.

                                                                                                                                          Aim for around 155 characters to ensure it’s fully visible in search results.

                                                                                                                                           

                                                                                                                                            4. Content Quality and Relevance

                                                                                                                                              Write for Your Audience

                                                                                                                                              While incorporating keywords is crucial, NEVER compromise on the quality and relevance of your content.

                                                                                                                                              Write in a way that engages and provides value to your audience.

                                                                                                                                              Google's algorithms prioritize content that meets user intent.

                                                                                                                                              Google’s #1 goal is to provide their users with a great experience.

                                                                                                                                              If you help Google achieve its goal, it will reward you (by ranking higher in its search engines).

                                                                                                                                              The best way to rank in Google (and any search engine) is to provide extreme value to their users (your target audience).

                                                                                                                                              Make your content super relevant to what users are searching, help them overcome their problems and give them valuable solutions and write in a way that is engaging and easy to read so that they stay on your page longer (the longer users stay & engage with your page, the happier Google is).

                                                                                                                                              Word Count Matters

                                                                                                                                              While there's no one-size-fits-all answer, longer-form content often performs better in search results.

                                                                                                                                              Aim for a word count that thoroughly covers your topic without unnecessary fluff.

                                                                                                                                              The more valuable content you provide, the higher your content will rank.

                                                                                                                                               

                                                                                                                                                5. Link Building and Internal Linking

                                                                                                                                                  When it comes to external links, focus on quality over quantity.

                                                                                                                                                  Seek backlinks from reputable sources within your industry to boost your content's authority.

                                                                                                                                                  For internal links, connect relevant pages within your website to improve navigation and user experience.

                                                                                                                                                   

                                                                                                                                                    6. Mobile Optimization

                                                                                                                                                      With the majority of users accessing content on their phones, it's crucial to optimize your content for mobile.

                                                                                                                                                      Ensure your website is mobile-friendly, and your content displays well on various screen sizes… But optimize for mobile first.

                                                                                                                                                      Page Speed Matters

                                                                                                                                                      Google considers page speed in its ranking algorithm.

                                                                                                                                                      Use tools like Google PageSpeed Insights to identify and address issues affecting your site's loading time (or your client’s website).

                                                                                                                                                       

                                                                                                                                                        7. Stay Updated and Evolve

                                                                                                                                                          Adapt to Algorithm Changes

                                                                                                                                                          Search engine algorithms are always evolving, and staying informed is key.

                                                                                                                                                          Follow industry blogs, attend webinars, and keep an eye on updates from search engines.

                                                                                                                                                          Adapt your strategy to align with the latest best practices.

                                                                                                                                                           

                                                                                                                                                            8. User Intent

                                                                                                                                                              User intent is all about understanding why someone is searching online.

                                                                                                                                                              Whether they want information, are looking for a specific website, plan to make a purchase, or are researching for future transactions, user intent guides their online journey.

                                                                                                                                                              To write successful SEO copy, you must understand WHY your ideal readers are searching for specific phrases online and what the intent behind their searches are.

                                                                                                                                                              Then…

                                                                                                                                                              Tailor your content to match what users are looking for.

                                                                                                                                                              This involves choosing relevant keywords, and creating content that not only includes those keywords but also provides valuable, relevant information.

                                                                                                                                                              For example:

                                                                                                                                                              I write daily blog posts teaching copywriters how to succeed online.

                                                                                                                                                              Whenever I do keyword research and decide on my blog post’s topic, I make sure that it is tailored to COPYWRITERS, not business owners.

                                                                                                                                                              There are tons of business owners also searching how to improve their copy.

                                                                                                                                                              But copywriters are my target audience.

                                                                                                                                                              I tailor everything I create for them based on what THEY are searching.

                                                                                                                                                              By understanding WHO is searching for these keywords and the intent behind their searches, I am able to create content that is valuable for my ideal readers.

                                                                                                                                                              This is not only valuable to my readers, but it is what Google wants.

                                                                                                                                                              Remember, their #1 goal is to provide a great user experience.

                                                                                                                                                              So, by understanding your target audience’s intent when searching on Google, you will be able to provide them a great experience and Google will reward you for this.

                                                                                                                                                              By mastering these fundamental aspects of SEO copywriting, you'll be well on your way to creating content that not only resonates with your audience but also ranks sky-high on search engines.

                                                                                                                                                               

                                                                                                                                                              How to Become an SEO Copywriter in 2024

                                                                                                                                                              2024 

                                                                                                                                                              I’ll make this EXTREMELY simple for you.

                                                                                                                                                              There are really only three main steps…

                                                                                                                                                                1) Learn the Basics

                                                                                                                                                                Cat reading

                                                                                                                                                                  If you want to become an SEO copywriter, you must learn the basics of SEO and Copywriting.

                                                                                                                                                                  Here are 5 SEO copywriting trainings for beginners:

                                                                                                                                                                  1. "SEO Training Course: Building Sustainable Traffic for Business Growth" by Moz (Coursera)
                                                                                                                                                                  2. "SEO Fundamentals" by SEMrush Academy
                                                                                                                                                                  3. "The Complete SEO Course - Rank Your Website in Google Easily" (Udemy)
                                                                                                                                                                  4. "SEO Training and Link Building for Beginners" by Ahrefs Academy
                                                                                                                                                                  5. "HubSpot Content Marketing Certification" (HubSpot Academy)

                                                                                                                                                                  And…

                                                                                                                                                                  These are the 10 copywriting books I recommend all beginners to read:

                                                                                                                                                                  1. The Boron Letters by Gary Halbert

                                                                                                                                                                  2. The Adweek Copywriting Handbook by Joseph Sugarman

                                                                                                                                                                  3. How to Write a Good Advertisement by Victor O. Schwab

                                                                                                                                                                  4. Scientific Advertising By Claude Hopkins

                                                                                                                                                                  5. The Ultimate Sales Letter by Dan Kennedy

                                                                                                                                                                  6. Ogilvy on Advertising By David Ogilvy

                                                                                                                                                                  7. Tested Advertising Methods By John Caples

                                                                                                                                                                  8. Cashvertising By Drew Eric Whitman

                                                                                                                                                                  9. The Copywriter’s Handbook By Bob Bly

                                                                                                                                                                  10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

                                                                                                                                                                  Plus…

                                                                                                                                                                  You should also practice your skills.

                                                                                                                                                                  I’ve created a detailed blog post covering how to practice copywriting for free.

                                                                                                                                                                  After you take these courses/read these books (along with the copywriting practice exercises), you will be ready for step 2…

                                                                                                                                                                    2) Get Paid to Write

                                                                                                                                                                    Money

                                                                                                                                                                      You have two options…

                                                                                                                                                                      UNO:

                                                                                                                                                                      Apply for entry-level SEO copywriter positions. This is just like applying for any other job. Create a resume, portfolio, apply on job sites, etc.

                                                                                                                                                                      DOS:

                                                                                                                                                                      Write for freelance clients.

                                                                                                                                                                      If you choose this option, read this blog post.

                                                                                                                                                                      It covers everything you need to get SEO copywriting clients FAST (perfect for beginners looking to get their first dozen clients… no prior experience or portfolio needed).

                                                                                                                                                                        3) Grow

                                                                                                                                                                        Grow

                                                                                                                                                                          After you get your feet dirty and gain lots of experience writing SEO copy for clients, you’ll be ready to grow your business.

                                                                                                                                                                          Read this blog post covering my top 3 growth tips for copywriters looking to multiply their income.

                                                                                                                                                                          However...

                                                                                                                                                                          The best growth tip I can give you is DAILY improvement.

                                                                                                                                                                          Never stop learning, practicing and writing.

                                                                                                                                                                          If you do all 3, daily, you will be able to charge top fees, work for the best clients and blast away competition.

                                                                                                                                                                           

                                                                                                                                                                          Conclusion

                                                                                                                                                                          Follow this quick SEO copywriting course to break into SEO copywriting.

                                                                                                                                                                          In no time, you can earn a comfy living as an SEO copywriter.

                                                                                                                                                                          Want more insider copywriting tips to explode your income this year? Enter your email below:

                                                                                                                                                                           

                                                                                                                                                                          7 Copywriting Strategies from Pro Copywriters to Transform Your Writing

                                                                                                                                                                          Dec 25, 2023 by Jeremy Mac
                                                                                                                                                                          strategy

                                                                                                                                                                           

                                                                                                                                                                          Want to become a better copywriter?

                                                                                                                                                                          Here’s one of the best ways:

                                                                                                                                                                          Learn the insider copywriting strategies used by the most successful copywriters of all time.

                                                                                                                                                                          This is what I did when starting out.

                                                                                                                                                                          I attribute a lot of early wins and extra income to these 7 copywriting strategies…

                                                                                                                                                                           

                                                                                                                                                                          7 Persuasive Copywriting Strategies to Help You Improve Your Writing

                                                                                                                                                                          Copywriting strategy #1:

                                                                                                                                                                          “You Must Always Find a Market First… and Then Concentrate on a Product” - Gary Halbert

                                                                                                                                                                          Gary halbert

                                                                                                                                                                          This is the most important copywriting strategy ever created.

                                                                                                                                                                          It can help you in 2 major ways…

                                                                                                                                                                          1. For writing killer copy
                                                                                                                                                                          2. For growing your freelance copywriting business

                                                                                                                                                                          Gary Halbert wrote extensively about this copywriting principle in The Born Letters (25 letters he wrote to his son, Bond, while locked behind bars).

                                                                                                                                                                          It applies directly to your writing because you want to start your copy with your client’s “market”.

                                                                                                                                                                          When writing, you write to an ideal reader.

                                                                                                                                                                          You tailor your entire message to them, and only them.

                                                                                                                                                                          By doing so, it’s easy to grab their attention, hook their interest and motivate them to take the specific action you desire.

                                                                                                                                                                          Why?

                                                                                                                                                                          Because you’re only focused on this particular person and their problems, desires, emotions, interests and so on.

                                                                                                                                                                          It’s much easier to sell to one person than trying to sell to a crowd.

                                                                                                                                                                          The second way this copywriting strategy applies to you, is in your freelance business.

                                                                                                                                                                          Most copywriters start with a service they’d like to offer and then go find clients to sell to.

                                                                                                                                                                          However, this is dead wrong.

                                                                                                                                                                          It’s much easier to find a “starving crowd” who has a big problem and is in desperate need of a solution.

                                                                                                                                                                          So…

                                                                                                                                                                          When crafting offers…

                                                                                                                                                                          Look for a large group of business owners who share a particular problem that is not being fulfilled, and help them solve it through your copywriting services.

                                                                                                                                                                          This could be real estate agents struggling to write Google ads.

                                                                                                                                                                          Or, chiropractors struggling to rank on search engines.

                                                                                                                                                                          And so on.

                                                                                                                                                                          But the key is to find this “starving crowd” first.

                                                                                                                                                                          And then, tailor your offers and services around what they are “starving for”.

                                                                                                                                                                          If you do, you will grow your freelance copywriting business, fast, with far less resistance.

                                                                                                                                                                           

                                                                                                                                                                          Copywriting Strategy #2:

                                                                                                                                                                          “There is your audience. There is the language. There are the words that they use” – Eugene Schwartz

                                                                                                                                                                          Eugene Schwartz 

                                                                                                                                                                          This plays off the last copywriting strategy…

                                                                                                                                                                          Now that you are writing to one person…

                                                                                                                                                                          You must discover the language, words and unique slang that they use.

                                                                                                                                                                          Why?

                                                                                                                                                                          Because the best copywriting connects with your readers on a deep, personal level.

                                                                                                                                                                          You must establish that you are one of them (early one). That you’re an insider and “get them”.

                                                                                                                                                                          By doing this, you will create harmony with them and form a powerful bond.

                                                                                                                                                                          People buy from those who they like, know and trust.

                                                                                                                                                                          And of the best ways to achieve this is to prove that you are like your readers.

                                                                                                                                                                          Find out how they talk through research.

                                                                                                                                                                          Stuff your copy with everyday slang that they use.

                                                                                                                                                                          If you do, you’ll boost the chances that they’ll read your entire ad and buy from you.

                                                                                                                                                                           

                                                                                                                                                                          Copywriting Strategy #3:

                                                                                                                                                                          “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship.” – Claude Hopkins

                                                                                                                                                                           claude hopkins

                                                                                                                                                                          This is a biggie.

                                                                                                                                                                          A VERY stinky mistake copywriters make is that they fail to understand that copywriting is simply salesmanship in print.

                                                                                                                                                                          Instead of selling with your tongue, you are selling with your keyboard (or pen, if you’re a greasy boomer).

                                                                                                                                                                          But the principles, fundamentals and basics of good copywriting are the same as GOOD SALESMANSHIP.

                                                                                                                                                                          That’s why you should learn from the OG’s of direct response copywriting (no matter which “type” of copywriting you specialize in).

                                                                                                                                                                          Direct response copywriters strive to get a direct response from their readers.

                                                                                                                                                                          And over the last hundred years or so, they’ve figured out how to apply tried and true salesmanship into writing.

                                                                                                                                                                          Here are the top 10 direct response copywriting books that I recommend all copywriters read:

                                                                                                                                                                          1. The Boron Letters by Gary Halbert

                                                                                                                                                                          2. The Adweek Copywriting Handbook by Joseph Sugarman

                                                                                                                                                                          3. How to Write a Good Advertisement by Victor O. Schwab

                                                                                                                                                                          4. Scientific Advertising By Claude Hopkins

                                                                                                                                                                          5. The Ultimate Sales Letter by Dan Kennedy

                                                                                                                                                                          6. Ogilvy on Advertising By David Ogilvy

                                                                                                                                                                          7. Tested Advertising Methods By John Caples

                                                                                                                                                                          8. Cashvertising By Drew Eric Whitman

                                                                                                                                                                          9. The Copywriter’s Handbook By Bob Bly

                                                                                                                                                                          10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

                                                                                                                                                                          When you are able to sell through your writing, you can earn a pharaoh’s fortune.

                                                                                                                                                                           

                                                                                                                                                                          Copywriting Strategy #4:

                                                                                                                                                                          "In the editing process, you refine your copy to express what you want to express with the fewest words.”- Joseph Sugarman

                                                                                                                                                                          Joseph sugarman

                                                                                                                                                                          This is probably the best explanation of the editing process.

                                                                                                                                                                          This may sound crazy…

                                                                                                                                                                          But…

                                                                                                                                                                          After I write my 1st draft, I then read my copy out loud… 10 TIMES.

                                                                                                                                                                          No. I don’t do this because I’m a glutton for punishment.

                                                                                                                                                                          I do this because it’s one of the best ways to express what you have to say, using the fewest words.

                                                                                                                                                                          After I read my copy 10 times out loud… and trim, simplify, condense and butcher confusing words, sentences and paragraphs… my copy reads like a Charles Dickens masterpiece.

                                                                                                                                                                          Okay, not really.

                                                                                                                                                                          But, it IS extremely easy to read, mighty persuasive and has no leftover lard.

                                                                                                                                                                          When editing, you want to trim, trim trim.

                                                                                                                                                                          Remove any and every unnecessary and confusing word that does not push your message to the finish line.

                                                                                                                                                                          Trim like a maniac barber and you’ll make your writing easy, clear and pleasant for your readers.

                                                                                                                                                                          In return, you’ll crank up the odds in your favor that they’ll read until the end and eventually buy from you (if you’ve done a complete selling job).

                                                                                                                                                                           

                                                                                                                                                                          Copywriting Strategy #5:

                                                                                                                                                                          “Sometimes the best copy to sell a horse is, “horse for sale”.” - Jay Abraham

                                                                                                                                                                          Jay Abraham

                                                                                                                                                                          Few months ago, I read a book called Obvious Adams.

                                                                                                                                                                          It was about an ad-man who had no particular skills or talent. But, despite this, he still rose to the top very quickly.

                                                                                                                                                                          How?

                                                                                                                                                                          He did what was obvious.

                                                                                                                                                                          Often, copywriters make their job WAY TO COMPLICATED.

                                                                                                                                                                          The answers are often staring you right between your big eyes.

                                                                                                                                                                          One of the most “obvious’ ways to write effective copy is to simply state what you have to offer and give a juicy discount.

                                                                                                                                                                          People love discounts.

                                                                                                                                                                          And, if you are writing about a product or service that your readers want, you can get the job done by slashing chunks of money.

                                                                                                                                                                          How to apply:

                                                                                                                                                                          Whenever your client is running a sale…

                                                                                                                                                                          Put the sale front and center, for all customers to see.

                                                                                                                                                                          Do not hide it.

                                                                                                                                                                          A generous discount on a desirable product is one of the easiest ways to write knockout copy.

                                                                                                                                                                           

                                                                                                                                                                          Copywriting Strategy #6:

                                                                                                                                                                          “The more your copy sounds like a real conversation, the more engaging it will be.” - David Garfinkel

                                                                                                                                                                          david garfinkel

                                                                                                                                                                          Most copy absolutely sucks!

                                                                                                                                                                          Fat reason why:

                                                                                                                                                                          Companies slap on their “writer” hat and try to sound sophisticated, clever and humorous.

                                                                                                                                                                          However:

                                                                                                                                                                          Real copywriters DO NOT write for giggles, cheers or golf claps.

                                                                                                                                                                          They write to SELL.

                                                                                                                                                                          And one of the best ways to sell is to write like you talk.

                                                                                                                                                                          Whenever I write copy, I imagine I am talking to a good buddy with drinks in hand.

                                                                                                                                                                          And I talk out loud while I type (your roommates may think you’re crazy, but that’s okay. They’ll get over it.)

                                                                                                                                                                          The more friendly, warm and conversational your copy is, the easier it is to read and buy from.

                                                                                                                                                                           

                                                                                                                                                                          Copywriting strategy #7:

                                                                                                                                                                          “Arthur Brisbane defined good writing, are “easier to read than to skip.”

                                                                                                                                                                          Arthur brisbane

                                                                                                                                                                          Conversational copy isn’t the only way to get read.

                                                                                                                                                                          The easiest way to make your copy “easier to read than to skip” is to write about what your reader is interested in.

                                                                                                                                                                          Jim Camp, labeled the world’s most feared negotiator, explained how you want to enter your prospect’s world.

                                                                                                                                                                          Once inside, you will NEVER bore them.

                                                                                                                                                                          This is the solution to engaging your readers.

                                                                                                                                                                          Talk about what they are interested in (related to what you’re selling).

                                                                                                                                                                          You achieve this through market research.

                                                                                                                                                                          When you write, enter the conversation playing inside your reader’s mind.

                                                                                                                                                                          Do this, and you will never bore your reader again.

                                                                                                                                                                          Plus, if you tell a dramatic/interesting story that they can relate to, you’ll make it even more irresistible to read.

                                                                                                                                                                           

                                                                                                                                                                          Conclusion

                                                                                                                                                                          My friend, you now have 7 dynamite copywriting strategies at your disposal.

                                                                                                                                                                          Study them and apply them to your writing.

                                                                                                                                                                          If you do, I can almost guarantee you will hook more readers, sell like street tacos and knock your client’s socks off from the impressive results you get for them.

                                                                                                                                                                          Want daily insider copywriting strategies to attract a flood of new copywriting clients and explode your income? Enter your email below:

                                                                                                                                                                           

                                                                                                                                                                          Jeremy Mac

                                                                                                                                                                          Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

                                                                                                                                                                          Want Daily Tips to Help YOU Become A 6-FIGURE COPYWRITER?

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                                                                                                                                                                          Become a “Copy King” TODAY!

                                                                                                                                                                          Discover why hundreds of copywriters are raving about my popular monthly membership – Copy Kings

                                                                                                                                                                          Copy Kings Membership

                                                                                                                                                                          Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

                                                                                                                                                                          ❝I can't recommend Copy Kings enough! It gave me the skills, the confidence, and THE CLIENTS to become a successful copywriter.❞

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                                                                                                                                                                          ❝If you're a budding copywriter, this is your secret weapon. I've landed clients I only dreamed of thanks to this membership!❞

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                                                                                                                                                                          ❝Incredible value! This program has opened up new doors for my copywriting career.❞

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                                                                                                                                                                          ❝Top-notch content and support. It's like having a mentor by your side. I refer to the resources whenever I feel stuck.❞

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                                                                                                                                                                          ❝One new client and it pays for itself 10x over. Already closed 5 new clients since enrolling in this membership!❞

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                                                                                                                                                                          ❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

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                                                                                                                                                                          ❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

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                                                                                                                                                                          ❝I had my doubts, but this membership genuinely overdelivered. The practical and real-world advice exceeded my expectations.❞

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                                                                                                                                                                          ❝His enthusiasm for copywriting and marketing is contagious. It makes all his content very engaging and enjoyable to listen to. I usually go through his teachings several times to really dig out all the gold. I love listening while on my morning runs.❞

                                                                                                                                                                          Michaela Meyers

                                                                                                                                                                          ❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

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                                                                                                                                                                          ❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

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                                                                                                                                                                          ❝He provides practical examples and tips that I never would have thought of on my own. It opened my eyes to new and VERY PROFITABLE copywriting strategies.❞

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                                                                                                                                                                          ❝I love the bite-sized weekly lessons, which makes it easy to fit into my busy schedule. There’s no fluff at all, only how-to advice that anyone can benefit from.. like tomorrow!❞

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                                                                                                                                                                          ❝I really liked how a bunch of lessons focus on the importance of follow-up and building relationships with clients. This is crucial for long-term success in copywriting and Jeremy gave great insider tips on how to build long-term relationships and get referrals from them.❞

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                                                                                                                                                                          ❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

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                                                                                                                                                                          ❝This membership was a great investment. I saw an immediate improvement in my writing after implementing the new strategies.❞

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                                                                                                                                                                          ❝Jeremy provided great tips for leveraging social media platforms for lead generation. This was particularly helpful for me, becuz I was unsure how to effectively use social media to promote my freelance business.❞

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                                                                                                                                                                          ❝I now have clear goals and expectations for business. This helped me focus my efforts and achieve better results. I feel very confident now about copywriting career and just know my business will thrive!❞

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                                                                                                                                                                          ❝I had reservations about the ROI claims he made, but I've already seen a significant increase in my income.❞

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                                                                                                                                                                          ❝Initially, I wondered if the cost was justified. But the copywriting and business-building skills I gained here are already paying off tenfold. Worth every penny!❞

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                                                                                                                                                                          ❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

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                                                                                                                                                                          ❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

                                                                                                                                                                          Sophia Wilson

                                                                                                                                                                          ❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

                                                                                                                                                                          Ava Brown

                                                                                                                                                                          ❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

                                                                                                                                                                          Mia Adams

                                                                                                                                                                          ❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

                                                                                                                                                                          Aiden Kim

                                                                                                                                                                          ❝I used to think copywriting courses and memberships were just a waste of money, but this one completely changed my mind. It's practical, results-driven, and worth every cent.❞

                                                                                                                                                                          Danial Chen

                                                                                                                                                                          ❝At first, I thought, 'Why should I pay for something I can learn online for free?' But the insider tips and expert guidance are unmatched. I've already made my money back in spades.❞

                                                                                                                                                                          Connie Chinburg

                                                                                                                                                                          ❝I questioned whether this could really help me land clients, but the client acquisition strategies and networking tips it provides are a game-changer.❞

                                                                                                                                                                          Esther Zhang

                                                                                                                                                                          ❝I'm so glad I invested in this subscription. It's already paid off BIG TIME.❞

                                                                                                                                                                          Harper Twinsly

                                                                                                                                                                          ❝This is perfect for copywriters of all experience levels. It provided me so many new insights on copywriting and sales, even though I've been in this business for years.❞

                                                                                                                                                                          Caitlin Wilson

                                                                                                                                                                          ❝Each lesson is so informational and entertaining. Jeremy keeps my attention throughout. I never feel bored or overwhelmed.❞

                                                                                                                                                                          Giselle Davis

                                                                                                                                                                          ❝The membership was a great investment. It provides a wealth of knowledge and actionable steps to grow my copywriting business.❞

                                                                                                                                                                          Peter W.

                                                                                                                                                                          ❝His trainings are filled with practical tips and tricks that I never would have thought of on my own. Literally no one else is teaching this stuff.❞

                                                                                                                                                                          Tracy Berkshire

                                                                                                                                                                          ❝I thought I could figure it out on my own, but this has streamlined the learning process, saving me valuable time and effort.❞

                                                                                                                                                                          Lauren Parker

                                                                                                                                                                          ❝Since joining, I've noticed a significant increase in the number of clients and projects I am getting.❞

                                                                                                                                                                          Erin P

                                                                                                                                                                          ❝The knowledge and expertise in Copy Kings are unparalleled. It's a copywriter's dream come true!❞

                                                                                                                                                                          Davis N.

                                                                                                                                                                          ❝I was scared of enrolling in this program due to all the scammers out there but Jeremy is the real deal. I have been blown away by the results. I’ve already seen a significant increase in the number of clients I am generating. I recommend to any copywriter whose struggling with getting clients or looking to take their business to the next level. You won’t be disappointed!❞

                                                                                                                                                                          Fiona Brown

                                                                                                                                                                          ❝One of the most valuable benefits of joining has been the significant reduction in rejection I have experienced from prospects. He's taught me how to attract more qualified leads who are already interested in my services. This has resulted in waaaay less rejections and more successful conversions.❞

                                                                                                                                                                          Peyton P.

                                                                                                                                                                          ❝Before joining, I was constantly struggling to generate leads and get work, which left me feeling burnt out and extremely stressed. This has helped me achieve a better work-life balance and reduce burnout while still growing my business.❞

                                                                                                                                                                          Rebecca Anderson

                                                                                                                                                                          ❝I am now more confident than ever in my writing ability! I am super confident I will succeed!❞

                                                                                                                                                                          Sara Ortiz

                                                                                                                                                                          ❝This program turned me from a novice into a copywriting expert. I'm amazed!❞

                                                                                                                                                                          Mike Vega

                                                                                                                                                                          ❝This has really given me an unfair advantage over my competition! The expert advice has given me the power to stand out in a VERY crowded market.❞

                                                                                                                                                                          Jake Upton

                                                                                                                                                                          ❝Before Copy Kings, I often felt intimidated by my competition and feared losing out on potential clients. However, Jermey has taught me how to differentiate myself from other writers and leverage my unique strengths to attract more business. I now feel much more confident in my copywriting ability. I am excited to see the results in the upcoming months.❞

                                                                                                                                                                          William Foster

                                                                                                                                                                          ❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

                                                                                                                                                                          Taylor Bradberry

                                                                                                                                                                          ❝The step-by-step guidance and mentorship are what every aspiring copywriter needs.❞

                                                                                                                                                                          Jason Kim

                                                                                                                                                                          ❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

                                                                                                                                                                          Nick Smith

                                                                                                                                                                          ❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

                                                                                                                                                                          Heather Mackenzie

                                                                                                                                                                          ❝I'm in awe of the results I've achieved with the help of this membership.❞

                                                                                                                                                                          Ken Burke

                                                                                                                                                                          ❝I can confidently say this has been one of the best investments I've made in my copywriting career.❞

                                                                                                                                                                          Nicole Orlando

                                                                                                                                                                          ❝If you're serious about a copywriting career, this program is your launchpad to success!❞

                                                                                                                                                                          Brett T.

                                                                                                                                                                          ❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

                                                                                                                                                                          Brooke White

                                                                                                                                                                          ❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

                                                                                                                                                                          Yvette Rodriguez

                                                                                                                                                                          ❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

                                                                                                                                                                          Giannas P.

                                                                                                                                                                          ❝My income has doubled since joining. I can't thank Jeremy enough!❞

                                                                                                                                                                          Rachel Garret

                                                                                                                                                                          ❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

                                                                                                                                                                          Olivia Smith

                                                                                                                                                                          ❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

                                                                                                                                                                          Bobby C.

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                                                                                                                                                                          The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

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