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Sales is NOT a Numbers Game

May 20, 2023 by Jeremy Mac

Rejection from copywriting clients STINGS.

To relieve the pain, each time you are slapped across the face by rejection, you are closer to your next client… right?

RIGHT???

Oh yes, the gurus just love to prattle on and on about how rejection is a good thing.

How sales is a numbers game.

And how every rejection means you're closer to a sale.

However, I think this is bullcrap.

Why?

The reason is obvious.

It doesn’t matter how many times you hit a golf ball, if you’re aiming in the wrong direction.

You WILL MISS 100% of the shots you take, if you’re shooting at the wrong THANG.

You will ALWAYS get rejected if you’re blindly chasing after the WRONG PROSPECTS.

Recipe for rejection disaster:

Reach out to total strangers who have no sense of urgency to hire a copywriter & can't afford your rates (or worse, who don't even know what a copywriter is.)

You can (and will) get rejected by these types of “prospects” a million times, and still never secure a copywriting gig.

And if you waste your valuable time & energy reaching out to these types of “freezing prospects” then your confidence will be eaten alive and you’ll spend long nights staring at the ceiling, wrestling with thoughts like: "What have I done??" "I'm doomed to a 9-5 the rest of my life."

Look:

There’s a far better way to go about getting copywriting clients.

And it all starts with ATTRACTING your dream clients to you.

Believe it or not, I've figured out a way to ATTRACT over 50 paying clients to me within my very first 3 months of copywriting. I did not have any prior experience or even a portfolio.

And I did not chase after them either. I did not call anyone, email anyone or even hop on Zoom.

Want to learn what I did?

Then become a Copy Kings member TODAY:

https://www.jeremymac.com/pages/copy-kings

As soon as you subscribe, you'll gain a special training in your email inbox labeled - How to Get 50 Paying Clients ~ In Under 3 Months ~ WITHOUT a Portfolio.

It'll show you everything you need to start ATTRACTING qualified clients to you, who are actively searching for your services.

To your success,

Jeremy Mac

P.S.

When you become a Copy Kings member, you also get 6 other spicy bonuses. You can learn about all of the goodies here:

https://www.jeremymac.com/pages/copy-kings

Numb from Talking to Copywriting Clients Everyday

May 20, 2023 by Jeremy Mac

Talking to clients all day can be exhausting as a Snorlax.

Especially if you slide toward the introverted side.

But, even if you’re zapped with energy from talking to peeps, you can still get drained.

So, here’s a juicy tip for those who are burnt out from socializing:

Be EXTREMELY bias with WHO you choose to work with.

Here’s what I mean:

Now, I am by no means an extrovert.

In fact, I’m a borderline hermit.

I LOVE being by my lonesome & I rarely get lonely.

However, I DO get lots of energy and ENJOY being around people I like.

Now think…

How many clients do you actually enjoy talking to?

How many clients do you share hobbies & things in common with?

Are you passionate and/or interested in the conversations you have with them?

If not, you may need to take a hard look at WHO you’re attracting.

In Russel Brunson’s book, Traffic Secrets, he expressed how burnt out he was in his business.

And the main reason why was his customers.

But it was all his fault.

Why?

Because he was attracting customers who he had nothing in common with.

So, what did he do?

He took some time & wrote down all the traits & characteristics of his “dream customer.”

The type of unicorn client who makes his life a breath of fresh air to work with & his pockets fatter than an obese boar.

Then:

He tailored all his marketing, ads, branding, products and so on – to attract THEM… and ONLY THEM.

This is what I do in my business too.

And I recommend you do the same.

You do not, and should not, be the copywriter for everyone.

In fact, you’d be much wealthier, healthier and happier, if you ONLY went after a SMALL SECTION of your market... aka a niche. (However, if you haven't gotten any clients yet or are still new to this wondiferious career, I'd recommend starting off broad, first, until you get a handful of clients).

Choose a copywriting niche you are passionate about helping, filled with people you ENJOY dealing with and writing for.

If you’d like some help doing this, then my monthly member - Copy Kings - will show you how.

A BIG topic I cover regularly is how to grow a freelance copywriting business. I give  actionable advice on how to choose a red hot niche you are passionate about writing for and hand you the tools to attract your “dream customers” to you with magnetic force.

Ditch the vampire prospects that drain you & start attracting your dream clients today!

Plus, when you become a Copy Kings member, you'll also find SEVEN valuable bonuses (worth $326) in your inbox - just seconds after you subscribe:

To your success,

Jeremy Mac

How to Profit From 1 Star Reviews

May 20, 2023 by Jeremy Mac

Bad reviews sink freelance copywriting ships.

Or do they?

In the early jobless days of Covid, I started an online business reselling Air Jordans.

In just a few months, business was booming.

Sold over 100 pairs of kicks & had an impressive rap sheet of 5 star reviews.

Then it happened.

My first 1 star review.

Then…

Bam!

Another 1-star review.  

In the same stinking week!

I was so stressed.

“My business is over.”

“Nobody’s going to buy from me anymore.”

“What did I do to deserve these lousy penalty reviews?”

Nothing!

To be honest, I had a bad feeling about the two customers who gave me these poor reviews, before they ever received their shoes.

They were annoying & rude like a Karen in a grocery store’s return line.

Messaging me with a nasty attitude just about every day, until they received their orders.

But I was armed with some valuable knowledge.

You see, around the same time, I had listened to a podcast episode, where the host – Ben Settle (marvelous email copywriter) – told a story about how some troll gave him a 1 star review on Amazon.

What did Ben do?

He blasted this troll for all eyes to see on his blog and email newsletter.

Now, with this knowledge sizzling in my noggin, I replied back to the nasty 1 star comments.

Not backing down or apologizing.

No.

I bashed them!

I warned any seller reading these reviews to stay FAR away from these low-class Dung beetles.

Then, I blocked them.

I’ve been doing the same ever since.

Whenever I get a whiff off a crappy client who slips into my copywriting business, I kick em out right away.

And my business, bank account and sanity has profited ever since.

So, if you have some 1 star review stinking it up on a freelance job site (like Upwork) or if you’re scared poopless of a bad review “ruining” your life, then heed my advice and do the following:

Write down all the traits of the person who gave you the bad review.

Then block all communications with them and, more importantly, REPEL this type of low-class arsehole far away from your freelance copywriting business.

If you'd like to learn how to grow your freelance copywriting business or copywriting career while writing for clients & companies YOU LOVE, then go here:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

“It’s All In The Form”

May 20, 2023 by Jeremy Mac

Nearly had a heart attack last night.

The Celtics had my blood boiling like a Christmas chicken.

Celtic’s star, Jayson Tatum, had one of the worst 3 & a half quarters in superstar history. Then, all of a sudden, he caught fire.

Drained FOUR straight 3s, in the last 5 minutes, to send Boston to a game 7.

After the game, a reporter asked Marcus Smart (Tatum’s teammate), what the team told Tatum during his dry spell.

Smart:

“It’s all in the form”

Meaning:

If you practice the form (shooting, in the case of basketball) over and over and over again, you will be successful.

Because the form is rooted in time tested, rock-solid fundamentals.

The form never steers you wrong.

And when you perfect the form, and constantly improve upon it, you will ALWAYS be successful.

The same is true for copywriters.

The form?

Direct response copywriting.

How do you master this form?

By studying, practicing & applying the fundamentals of direct response copywriting, marketing & sales into EVERYTHING YOU DO.

If you'd like to become a "6-figure copywriter" you MUST master this the form.

And my exclusive member - Copy Kings - will show you how with sniper precision:

https://www.jeremymac.com/pages/copy-kings

Remember bubba, it’s all in the form.

To your success,

Jeremy Mac

The First Step to Copywriting Success

May 20, 2023 by Jeremy Mac

No.

It’s not what you’re thinking.

And to be honest, I would have never thought of it on my own.

You see, I stumbled upon THE MOST IMPORTANT ingredient for copywriting success, while reading a rare-as-rocks newsletter from the 1980s.

It was written by the world’s greatest copywriter – Gary Halbert.

The Prince of Print (Halbert’s nickname) wrote monthly newsletters to entrepreneurs teaching them marketing, sales and copywriting.

One issue taught em how to create a successful business from scratch.

Gary said the key to success (and happiness) is:

PASSION.

He revealed this early on in the newsletter before getting into the nitty gritty steps on how to build a successful business.

Meaning:

The FIRST (and most important) step you ought to take, when starting a freelance copywriting business, is to sell a product (or service) you are passionate about… to a market you are passionate about serving.

Now, I hope you didn’t get into copywriting for the - “get rich quick with no brains, talent or hard work” shtick that is sold by many “certified” glueroos on YouTube and TikTok.

If so, you might want to rethink some thangs.

But I’ll give you the benefit of the doubt.

Let’s assume you got into this career out of a pure passion for writing copy and helping businesses grow and helping their customers improve their lives.

If so, I’ve got wonderful news to share with you…

You’ve ALREADY achieved a BIG step towards being a raging success.

Yes, it’s true.

And if you’re passion for writing copy is drying up from doing stuff you hate, like:

Cold email outreach...

Working with time-wasting, rude, cheap ass clients...

Having your copy ripped to shreds by a micro-managing client or boss who has no lick of what good copy is.

Then ol' Jmac is here to relieve you from your copywriting woos & zap your body with passion.

I’m here to make copywriting FUN AGAIN.

And VERY PROFITABLE.

I do so by giving sending you weekly trainings on copywriting, marketing, sales and lead generation.

All designed to put more cash in your pocket & more passion in your heart.

Oh, and when you're a top-notch copywriter, you call the shots.

You choose who you write for, what you write and how many hours you work.

Interested in becoming a top paid copywriter?

Give my Copy Kings membership a shot:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

Swiping vs Stealing

May 20, 2023 by Jeremy Mac

I shouldn't have to say this.

But here we are...

"Copywriters" who take someone else's copy, tweak a word or two, then slap their name on it... are BIG FAT LOSERS.

News flash dumb dumb:

This is NOT swiping.

This is STEALING.

Successful copywriters do not do this.

Instead, they look at successful ads for inspiration.

To get BIG IDEAS from them.

They analyze what worked for this copywriter, break down WHY it worked for them, and then improve upon it.

Here's an example of how to swipe the RIGHT WAY:

Dan Kennedy, one of the most successful marketers on earth, created his multi-million dollar product, "Magnetic Marketing" (which later become an entire brand unto itself) from something he saw in an old-as-dirt ad from the 1920s, selling Personal Magnetism.

Dan noticed how they used the theme of magnetism (attracting others to you like a magnet through your new magnetic personality) to sell their product.

Dan swiped this concept and applied it to his own product - attract customers to your business through marketing, instead of chasing after them via prospecting.

The result?

Magnetic Marketing is Dan's most popular product, earning him millions and continues to add 0s into his bank account - 50 YEARS LATER.

This is the power of swiping correctly.

If you do, you can become a top-paid copywriter VERY QUICKLY.

After all, Gary Halbert preached how one BIG IDEA can change your life forever.

Want to change your life forever by becoming a A-list copywriter who gets paid like a king to write for brands you love?

Join my exclusive copywriting club - Copy Kings:


https://www.jeremymac.com/pages/copy-kings

When you subscribe, you'll gain 7 special bonuses (normally $326 but 100% FREE to new subscribers) that'll help you quickly become a 6-figure copywriter.

To your success,

Jeremy Mac

How to Unlock the Winning Mindset

May 20, 2023 by Jeremy Mac

This was painful as splinters to watch.

Last night, I watched the Celtics blow a 12-point lead, late in the 4th quarter.

They haven’t learned their damn lesson.

Been coughing up BIG leads, late in games, all darn season long.

The reason?

They play not to lose.

Back a few years ago, when I was a feen for self-improvement books, I stumbled upon Psycho Cybernetics, by Dr. Maxwell Maltz.

This book is a real gem.

Because it teaches you how to achieve your goals by changing your self-image via visualizations.

Anyways, the Doc talked about how to become “clutch” and win when it matters most.

More specifically, the “winning mindset” to have when the game’s on the line.

The mindset?

Play to WIN.

Picture achieving your goal, in your mind’s eye, BEFORE your “big game.”

For example:

Visualize closing your copywriting client with confidence and ease, the night before a big negotiation.

Do this, repeatedly, and I guarantee this will help you close more deals, almost overnight.

Why?

Because you’ll view yourself as a stone-cold closing machine. You’ll feel the electric confidence & swagger of a millionaire copywriter raging through your body.

And, for a big juicy bonus, you will remove all need from the sale.

Neediness is one of the deadliest sales killers.

But don’t worry, because, for those of you who are Copy Kings members, you have my secret remedy for building your “winning mindset” and removing all whiffs of need.

To learn more about this bonus, and the 6 other bonuses included when you join Copy Kings, go here:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

“If I Listened to People Like You, I’d be a Nobody”

May 20, 2023 by Jeremy Mac

I’ll never forget this true story Ben Settle (email gawd) told on his magnificent podcast – Antiprenuer.

He was talking about how to deal with critics.

(He calls them trolls.)

Anyways, he shared a story about how Howard Stern (legendary talk-radio show host) gave one of his “trolls” the bidness, live on air, for all ears to hear.

The troll wanted to give Howard his unsolicited advice on how to run his show.

Howard cut him off before he could finish.

And went on a wild rant about how if he had listened to the average person’s advice (like the caller's) he would have never been such a success.

After all, there’s only a small handful of successes out there and Howard is on the elusive Mount Rushmore in his industry.

Now think about this:

Why would someone who’s striving to be the best at what they do… listen to… or worse… follow the advice from the average joe… who has never been close to where they’re at or want to go.

The same is true with any worthy goal you’re trying to pursue.

You should NEVER listen to the advice of sheep.

This goes triple for copywriters.

Because as a copywriter, there’s really ONLY ONE “group" of people you want to listen to.

No. It’s not your friends, family, other copywriters or EVEN YOUR OWN CLIENTS.

Everything you do in copywriting should be focused on your client's customers.

AKA the people you are writing to.

Because to be a successful copywriter, you must help your clients (or company) make more sales.

But in order to do so, you must find out what THEIR customers want, then give it to them via your copy.

This is important because you are writing to your client's CUSTOMERS, not your client.

If you're a client is worth a darn, they'll be more than willing to pay you whatever you ask for, IF you are able to help them grow their business.

And when you are able to turn their leads into customers with the words you write - you have the midas touch.

You can command top fees.

You can work from wherever you want.

You choose the clients you want to write for.

Sound good?

Then become a Copy King member TODAY and I'll show you how

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

Jeremy Mac

Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

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Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

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❝Incredible value! This program has opened up new doors for my copywriting career.❞

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❝Top-notch content and support. It's like having a mentor by your side. I refer to the resources whenever I feel stuck.❞

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❝One new client and it pays for itself 10x over. Already closed 5 new clients since enrolling in this membership!❞

Isaiah Patel

❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

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❝This membership is worth THOUSANDS. I’ve already made back AT LEAST 20x the monthly cost.❞

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❝Joining was the best decision of my life. It's the best investment I've made in my career as a copywriter.❞

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❝I was initially skeptical about yet another copywriting course, but this continues to blow me away. It's not just about theory; it's a hands-on, results-driven approach from a real expert who gets it.❞

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❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

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Michaela Meyers

❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

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❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

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❝He provides practical examples and tips that I never would have thought of on my own. It opened my eyes to new and VERY PROFITABLE copywriting strategies.❞

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❝I love the bite-sized weekly lessons, which makes it easy to fit into my busy schedule. There’s no fluff at all, only how-to advice that anyone can benefit from.. like tomorrow!❞

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❝I really liked how a bunch of lessons focus on the importance of follow-up and building relationships with clients. This is crucial for long-term success in copywriting and Jeremy gave great insider tips on how to build long-term relationships and get referrals from them.❞

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❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

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❝No theory, all actionable advice from real-world experience. Jeremy’s a master copywriter and teacher. I learned so much from his insights and tips.❞

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❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

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❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

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❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

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❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

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❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

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❝This is perfect for copywriters of all experience levels. It provided me so many new insights on copywriting and sales, even though I've been in this business for years.❞

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❝Each lesson is so informational and entertaining. Jeremy keeps my attention throughout. I never feel bored or overwhelmed.❞

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❝The membership was a great investment. It provides a wealth of knowledge and actionable steps to grow my copywriting business.❞

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❝His trainings are filled with practical tips and tricks that I never would have thought of on my own. Literally no one else is teaching this stuff.❞

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❝The knowledge and expertise in Copy Kings are unparalleled. It's a copywriter's dream come true!❞

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Fiona Brown

❝One of the most valuable benefits of joining has been the significant reduction in rejection I have experienced from prospects. He's taught me how to attract more qualified leads who are already interested in my services. This has resulted in waaaay less rejections and more successful conversions.❞

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❝Before joining, I was constantly struggling to generate leads and get work, which left me feeling burnt out and extremely stressed. This has helped me achieve a better work-life balance and reduce burnout while still growing my business.❞

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❝Before Copy Kings, I often felt intimidated by my competition and feared losing out on potential clients. However, Jermey has taught me how to differentiate myself from other writers and leverage my unique strengths to attract more business. I now feel much more confident in my copywriting ability. I am excited to see the results in the upcoming months.❞

William Foster

❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

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❝The step-by-step guidance and mentorship are what every aspiring copywriter needs.❞

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❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

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❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

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❝If you're serious about a copywriting career, this program is your launchpad to success!❞

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❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

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❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

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❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

Giannas P.

❝My income has doubled since joining. I can't thank Jeremy enough!❞

Rachel Garret

❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

Olivia Smith

❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

Bobby C.

GET PAID LIKE A KING TO WRITE FOR BRANDS YOU LOVE - TODAY!

The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

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