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Is Copywriting a Good Career for YOU? (7 Reasons Why You Should Become a Copywriter)

Nov 26, 2023 by Jeremy Mac

Sign that says "dream job ahead"

 

After graduating college in 2018, I was as lost as a kid in a corn maze.

I had no idea what I wanted to do with my life.

I bounced around crappy jobs like a pinball for years before discovering copywriting.

4 years later, I’m still writing copy every single day and loving every minute of it.

Becoming a copywriter was the best decision I’ve ever made.

I truly believe that ANYONE who is unhappy with their current work situation, not sure what they want to do for work, or interested in entrepreneurship, should learn copywriting and start writing ASAP.

Main reason:

With this rare skill, you can create a profitable lifestyle around whatever you’re most passionate about.

When you are able to sell through the words you write…

Doors open up, opportunities surround you, and the possibilities are endless.

In this blog post…

I’m going to cover copywriting as a career choice, the top 7 reasons why copywriting may be the perfect career for you and the best way to get started as a beginner copywriter in 2023.

 

Is Copywriting in Demand in 2023?

 Pondering woman

Believe it or not, copywriting is currently in red-hot demand.

There are currently 8,000+ job listings for copywriters on Indeed.com and over 28,000 listings on LinkedIn.

Plus, there are dozens of dedicated job sites for freelancers with thousands of clients actively hiring copywriters.

The demand for skilled copywriters will only rise in the upcoming years due to the number of companies switching from brick & mortar (physical location) to selling their products and services online.

Every online company uses copywriting.

Website copy, social media copy, email copy, advertising copy, and so on.

The smart CEOs and business owners who want to grow their business, will hire experts to write their copy and content for them.

IMPORTANT:

No matter how many fear-mongering articles you see about AI, it will never replace copywriters.

At least copywriters who can get results for their clients.

Copywriting only has one purpose – to make sales.

Selling requires human connections and tapping into emotions – AI will NEVER do this better than humans.

If you can produce results for your clients (mainly sales & leads) you can always make a king’s fortune with copywriting.

 

Is Copywriting Oversaturated?

Another deadly myth spreading like wildfire across the web is…“copywriting is oversaturated.”

As of writing this (11/26/2023), there are around 130,000 working copywriters in the US. Compare that to over 33 MILLION active businesses in the US.

Let’s break this down…

For every copywriter, there are 250+ companies!

Now, not every company is aware of the power of copywriting or is actively hiring copywriters, but I’d bet my lucky stars that of the 250 companies per copywriter, at least half of them ARE using copywriters.

Point is…

There will always be more companies who are in need of copywriting services than there are copywriters.

 

Do Copywriters Make Good Money?

Kids holding money

If you look online, you’ll find some generic averages for copywriting salaries.

Around $60k for beginners and $80-100k for experienced copywriters.

However, these numbers are bogus.

Why?

Copywriting is salesmanship multiplied.

There is virtually no cap on how much a salesperson can earn.

It’s up to them.

This goes triple for freelance copywriters because as a freelancer you run your own business.

You are in full control over how much you can or cannot earn.

I earned close to 6-figures my first year.

Many copywriters have broken the 6-figure mark within their first few years and many have achieved 7 figures+ throughout their careers.

This is not a career where you are locked into low wages or have to climb corporate ladders, even when starting out.

You run your own ship and control your destiny.

If you’d like to learn how to create a successful freelance copywriting business, and start off on the right foot, see this detailed blog post.

 

Is Copywriting Hard to Break Into?

Kid breaking through wall 

Compared to other professions, copywriting is very easy and fast to break into.

You can realistically learn the basics, feel confident in your writing abilities and secure writing jobs within a few short months.

When I first started out, I took 3 months to learn copywriting.

By reading 10 copywriting books and practicing daily.

After I had a solid education in direct response copywriting and felt confident in my writing abilities, I started to get clients.

Within my first 3 months of trying to get clients, I got over 50+ paying copywriting gigs. Then, I got a copywriting job at a marketing agency. Around the 11-month mark, I secured a senior copywriting position as an in-house copywriter (working for a company).

So…

I do not think it’s hard to get a job as a copywriter. I believe anyone reading this can experience similar results to my own.

BUTTT….

ONLY IF…

You build your knowledge and skills BEFORE trying to get clients.

Once you are confident that you can provide clients value, you can, and should, apply for freelance gigs or a 9-5 copywriting position with a company.

If you want more tips on how to become a freelance copywriter – in record time, read this crash course I created:

How to Become a Successful Freelance Copywriter in 2023 (Ultimate Guide for Beginners)

 

7 Reasons Why Copywriting May be the Perfect Career for YOU (7 Biggest Pros)

#1. You can Work from Anywhere in the World

Man writing on beach

It’s true.

You can write from ANYWHERE your heart desires.

While traveling the world, from your couch, sitting on a beach, etc.

It doesn’t matter.

Freelance copywriting is usually 100% remote.

And…

9-5 copywriting jobs usually offer hybrids (half remote, half in office) or fully remote positions as well.

So, if you enjoy working from home or despise the office and daily commutes, then copywriting could be a great career for you.

 

#2. You Have TOTAL FREEDOM Over Your Work

Hands broke free from handcuffs

As a freelance copywriter…

You are your own boss.

You choose how many hours you want to work, WHO you want to work with, what kind of copy you want to write, and so on.

Only entrepreneurship allows you this much freedom.

If you want to get a copywriting job, you will have similar freedom to any other office job for creatives. But it really just depends on the company and their policies.

However, I’ve worked for very flexible and “chill” companies where I was basically living the freelance lifestyle but only writing for one client and getting paid consistently each week.

 

#3. You can Earn 6 Figures+

If you work for a company, you can expect to earn $50,000-60,000 on the low end and around $80,000-$100,000 on the high end. Not too shabby. But you can earn a LOT more as a freelance copywriter.

Unlike working for a company, there really is no limit to your earning potential as a freelance copywriter

The only limit is how many clients you can get, what you charge per service, and how much you can write in a day.

Want to learn the 3 best ways to make more money as a freelance copywriter? Check out this post:

3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year)

 

#4: YOU can Become a Freelance Copywriter TODAY

Woman pointing at reader

You don’t need a degree…

You don’t need “3 years of experience” just to get your foot in the door…

You don’t need to climb any greasy corporate ladders…

Anyone can become a successful freelance copywriter. However, to make decent money you must put in the work, write every day and constantly improve your marketing, sales and copywriting skills.

 

#5. Always in Flammin Hot Demand

Like I mentioned above…

If you can get results for your clients, you never have to worry about finding work.

Skilled copywriters are ALWAYS in demand.

No AI or futuristic robot will take over your job.

There will always be more companies who need copywriters, than there are copywriters available.

This career is safe for the long term.

 

#6. One of the Most Valuable Skills You Can Ever Gain

Believe it or not, I did NOT get into copywriting because I loved to write.

I got into this career because I realized early on that if I was a master at copywriting and selling. I could create a desirable lifestyle around whatever I’m most passionate about.

You don’t have to be a full-time copywriter or freelancer to benefit from copywriting.

You can use your copywriting skills to create successful businesses, improve your social skills, supercharge your dating life, run profitable charities, etc.

The possibilities are endless.

When you are able to move people through the words you write, you can accomplish just about anything.

Many copywriters get into this career because they are entrepreneurs at heart and want to create successful businesses.

Lots of successful copywriters have gone into business for themselves, selling their own products and services (like myself).

 

#7. Perfect for Introverts

Introvert

This is one reason why copywriting interested me in the first place.

I am as introverted as a hobbit.

Copywriting is ideal for introverts because you can likely find a fully remote position.

Besides client calls, you are writing in solitude from the comfort of your home.

 

3 Reasons Why You May Want to Avoid Copywriting as a Career

 Man jumping over bear trap

Copywriting has a lot of benefits, however, it’s important to be aware of these cons…

#1. If you loathe writing, you should probably stay away

No, you don’t have to love writing or be good at it. But if you hate writing, copywriting probably isn’t the move for you. I’d recommend getting into traditional sales instead.

You ARE going to be writing A LOT. That is your primary job as a copywriter. However, when I started, I didn’t love writing (I do now) and I was certainly not good at writing or had any natural writing talent.

However, with hard work and persistence, anyone can become a great copywriter.

 

#2. Deadlines

If the world “deadline” shoots an icy chill down your spine, copywriting probably ain’t the career for you.

As a copywriter, you are going to write under strict deadlines… all the time.

I had to adjust to this, but it turned out to be a godsend.

Because deadlines force you to write faster. And the faster you write, the more money you’ll earn.

 

#3. Not for the lazy

If you’re thinking about getting into copywriting because you heard some guru on YouTube scream about making 6-figures in 2 months, you better keep your day job, chief.

Yes, you can earn a lot of money as a copywriter, but you have to work your ass off (just like any other worthwhile career).

There are no shortcuts.

If you think you’re going to “get rich quick” by next Friday, you’re going to fail miserably.

 

Is Copywriting a Good Career for YOU?

Dog with question mark above head 

If you are willing to put in the work, copywriting is one of the best careers anyone can get into.

There are TONS of options and paths to choose from as a copywriter.

You can choose what type of copy you enjoy writing (like emails, landing pages, ads), what topics you enjoy writing about most, what brands you want to write for, and much more.

 

The Best Way to Become a Copywriter with NO Experience

If you’re ready to take the leap into copywriting, make sure you read this crash course I created for beginner copywriters.

You’ll gain everything you need to learn the basics, build your skills and get your first handful of copywriting clients.

 

Conclusion

If you’re still on the fence and wondering “is copywriting worth it?” I’d recommend reading these 10 copywriting books and doing these copywriting practice exercises.

Read and practice in your free time.

If you enjoy what you’re learning about and enjoy the practice exercises, then work your way into copywriting.

Once you get enough clients or secure a decent copywriting job, then you can leave your current job and go all in with copywriting.

Want daily tips to help you become a kickass copywriter? Enter your email below:

 

Is Copywriting Still in Demand in 2024? (The Brutally Honest Truth)

Nov 25, 2023 by Jeremy Mac

Skeleton

 

Is copywriting dead?

Is copywriting in demand?

Has ChatGPT stolen copywriters’ jobs?

Is copywriting still worth pursuing in 2024?

If you’re considering becoming a copywriter but are worried about entering a dying field, I’ve got some fantastic news for you…

Copywriting is one of the most profitable skills to learn in 2024 and will always be in very high demand.

Why?

Businesses NEED copywriters.

Copywriting is the fuel for business growth.

Every business relies on copywriting in some way, shape or form.

And if they want to convert more customers and boost sales, they need to hire professional copywriters.

As long as you can get results for your clients (sales), you will always be in high demand and can earn virtually as much as you desire.

In this blog post…

I’ll erase your uncertainties and insecurities about copywriting, reveal the most in-demand copywriting services & industries to write for, and show you how to break into copywriting extremely fast.

 

Is Copywriting In Demand after ChatGPT?

Robot

If you look online, you’ll find dozens of fear-mongering articles, blog posts and videos about how writers are sitting on the edge of extinction.

I believe this is true for some writers.

Like…

Technical writers, ghostwriters and pure content writers.

But NOT for copywriters.

Copywriting is still in demand.

Copywriters are (and will always be) safe from AI.

Why?

Because copywriting is NOT about writing.

It’s NOT about creativity.

It’s NOT about pleasing your clients or boss.

Copywriting has ONE singular purpose – to make your clients more sales.

It’s simply salesmanship in print.

Companies & entrepreneurs are always seeking ways to get more sales. They will always hire experts who can help them grow their business.

This was true 100 years ago, today and will remain true 100+ years in the future (if aliens haven’t taken over by then).

And ChatGPT or any other AI robot will never sell better than flesh n blood humans.

Selling requires connecting with your readers on an emotional, human level.

Going DEEP inside your reader’s minds, uncovering their biggest problems and desires and painting a bright vision of how your product/service can help them overcome their challenges.

That’s why this skill is SO VALUABLE.

And why it’s SO SOUGHT AFTER by companies who understand its rare power.

If you can pick up this life-changing skill…

You are UNTOUCHABLE from AI.

You truly hold the key to unlimited wealth, freedom and a very healthy work/life balance.

 

Are Copywriting Jobs In Demand In 2024?

Right now, on Indeed, there are over 1,200+ copywriting jobs (1/04/2024).

What about LinkedIn?

28,000+ copywriting jobs.

Yes…

Copywriting jobs are in red-hot demand right now.

However, the number of jobs (and pay) varies for different industries and copywriting services.

Which brings me to my next point…

 

Which Industries & Copywriting Services are in Most in Demand?

Market trend soaring up

Not all copywriting niches or services are created equal.

The top 10 most in-demand copywriting niches in 2024:

  1. Health and Fitness
  2. Finance
  3. Tech
  4. Ecommerce
  5. Real Estate
  6. Travel
  7. Pet
  8. Self Improvement
  9. Academic Education
  10. Fashion and beauty

And…

Here are the top 5 copywriting services to offer in 2024:

  1. Emails
  2. Websites
  3. SEO
  4. Direct response advertising
  5. Landing pages

You can earn a lot more money by specializing in one of the above copywriting niches.

You can niche down by choosing one of the 10 copywriting niches and/or specializing in one particular kind of copy. The more niche you get, the easier it is to stand out and command higher fees.

IMPORTANT:

I do not recommend choosing a niche if you are just starting out. You should start broad and get a bunch of work under your belt before locking yourself into a niche. For more information about why you shouldn’t choose a niche when starting out and how to choose a copywriting niche see this blog post.

 

Is Copywriting Hard to Break Into?

 Robbers

3 years ago, I broke into copywriting very fast.

I secured over 50+ paying copywriting gigs within my first 3 months. Also, I scored a senior copywriting position, which paid $82,000/yr, within my first year.

Copywriting is one of the fastest careers to break into.

3 reasons why:

    #1. You don’t need to go to college

    I went to college but majored in a totally irrelevant field (communications). 99% of copywriters are self-taught.

      #2. You can learn the copywriting basics very quickly

      I spent 3 months learning & practicing copywriting before I tried to get clients. You can realistically learn copywriting and feel confident in your writing abilities in just a few short months.

        #3. You don’t have to climb corporate ladders

        There are tons of job boards specifically for copywriters with no experience. You don’t need to climb any bumpy corporate ladders or grease elbows before getting paid to write. You can potentially get paid to write within 24 hours of reading this post. I share how in this blog post.

          Breaking into copywriting can be extremely fast, however, it’s not easy.

          It requires hard work (just like any other profession).

          It can take you a while to break in…  if you do not have guidance.

          However, I’m here to help you break into copywriting as quickly as possible.

          Here are two special resources that will give you everything you need to get started:

          How to Become a Successful Freelance Copywriter in 2024 (Ultimate Guide for Beginners)

          How to Get Copywriting Clients in 2024 With No Experience (Get New Clients TODAY)

          IF you follow these step-by-step crash courses to the TEE, I can almost guarantee you can be getting paid to write in just a few short months from today.

          But that’s not all.

          You will also build your copywriting career off the RIGHT WAY.

          You will have a very solid foundation of how to write effective copy and the best ways to grow your copywriting business.

           

          Conclusion

          Copywriting will always be in fiery hot demand for copywriter’s who produce results for their clients.

          It’s a fantastic career to enter if you enjoy writing and can’t stand the 9-5 rat race.

          If you want more tips on how to break into copywriting with Flash speed and potentially earn 6-figures, enter your email below:

           

          10 Little-Known Copywriting Tips from Gary Halbert (transform your copywriting skills TODAY)

          Nov 24, 2023 by Jeremy Mac
          Gary Halbert

           

          If you want to become a great copywriter, you have to learn from the greatest copywriters in the world.

          Gary Halbert is without a doubt one of the best copywriters of all time.

          Over the last 4 years, I’ve learned tons of copywriting secrets from the prince of print that have resulted in thousands of dollars.

          His book, The Boron Letters, was the FIRST copywriting book I’ve ever read.

          It’s a big reason why I got into copywriting in the first place.

          To this day, I still study Gary Halbert’s ads and read his newsletters.

          I recommend you do the same.

          Because studying Gary’s work will quickly turn any confused, struggling copywriter into a money-making machine.

          That is what this post is designed to do…

          I’m going to reveal the top 10 lessons I’ve learned from studying Gary Halbert. These action-packed lessons will expand your mind and help you write better copy TODAY… if you apply them.

           

          Who is Gary Halbert?

          Gary Halbert sitting on a car

          If you don’t know who Gary Halbert is, you are at a SERIOUS DISADVANTAGE to other copywriters.

          Gary Halbert is probably the most famous and successful copywriter who’s ever lived.  

          He’s revolutionized the copywriting industry and has birthed thousands of successful copywriters and entrepreneurs through his teachings.

          Halbert began his career in the 60s as a direct response copywriter. He specialized in direct response advertising.

          He has sold billions worth of products through his ads.

          Including, The Coat of Arms Letter, which is the most mailed piece of advertising in US HISTORY.

          Gary has a loooooong success record filled with blockbuster ads, world-famous clients and countless successful business ventures.

           

          Why Should You Study Gary Halbert?

          The fastest way to become a kickass copywriter is to learn from the elite few copywriters who have achieved the desirable results you seek.

          Gary Halbert has proven his success as much as any other copywriter.

          Not only does he write killa copy, but he is also a great teacher.

          I recommend every copywriter to read The Boron Letters, The Gary Halbert Letters and to study his ads via copy practice (read them out loud, analyze them and write them out by hand – I explain how to do this in this blog post)

           

          Where to Find Gary Halbert's Ads, Courses and Books

          Over the years, Gary has created tons of books, courses and trainings on copywriting.

          Here are a few of my favorites:

          The Boron Letters

          The Gary Halbert Letters

          This interview he did with Michael Fortin.

          In addition to reading his books, you should also study his ads…

           

          10 Gary Halbert Ads Every Copywriter Should Study

          • 57-Year-Old Swimsuit Model Ad
          • Attractive Women in Miami Ad
          • The Amazing Black Jack Secret Ad
          • Face-Lift-In-A-Jar Ad
          • Amazing Money Making Secrets Ad
          • Weight Loss Ad
          • Famous Dollar Letter Ad
          • Coat of Arms Letter Ad
          • Government Owes You Ad
          • Social Security Ad

           

          10 Copywriting Lessons from Gary Halbert to Improve Your Copywriting Skills

            1. Eye Relief

              Putting eye drop in eye

              In The Boron Letters, Gary wrote about the importance of providing your readers with “eye relief.”

              You want your copy to look inviting and make it as easy as possible to read your message.

              If you do not provide eye relief for your readers (hard to read), they will avoid reading your copy.

              6 ways to provide your readers with “eye relief”:

              • Add parenthesis - You can make your copy easier to read by the judicious (when it makes sense to use) use of parenthesis. Parentheses make your copy easier to read, easier to understand and provide sweet “eye relief” for your readers.
              • Use short sentences & short paragraphs
              • Use wide side margins & lots of white space on the page
              • Use large font (18-20px on web)
              • Break up text with sub-heads, images and videos
              • Variety of paragraphs… mix up the length of your paragraphs & sentences. For example, break up a long 8-sentence paragraph with a 2-word paragraph.

               

                2. How to Murder Writer’s Block

                Woman stabbing man

                  One of the main reasons why I’ve never experienced writer’s block in my 4+ years of writing copy is because of what Gary Halbert said in The Boron Letters.

                  There is NO such thing as writer’s block.

                  It’s not real.

                  The cure to this imaginary “disease” is to write.

                  Whenever you sit down to write, WRITE.

                  Write whatever comes to mind.

                  Do not edit.

                  Write fast and you’ll quickly pick up momentum. Only edit after you’ve finished your 1st draft.

                  This is also the secret to becoming a better copywriter.

                  Write lots of copy, every single day.

                   

                    3. Storytelling

                      Mom reading story to kids Gary Halbert was a master storyteller.

                      When you study his ads, you’ll notice that 80% of them start with (and are based around) an exciting story.

                      Whenever studying Gary’s work, look for stories.

                      Analyze how he grabs your attention and keeps you glued through the fascinating stories he tells and how he effortlessly ties in his product or service at the end.

                      In Gary Halbert’s magnificent interview with Michael Fortin, he was asked about the power of storytelling to sell products.

                      Gary replied with a wild and engaging story that made me want to buy the imaginary product he used as an example to demonstrate the power of storytelling.

                      Listen to this interview and study how he tells this story. It’s black magic at work.

                       

                        4. A-Pile vs B-Pile

                          Holding trash bag

                          This is one of Gary’s most famous lessons.

                          You see, Gary mostly wrote direct mail ads.

                          He came up with a genius way to get his mail delivered and read by more customers.

                          How?

                          He broke down the process that people go through when they open and read mail.

                          He figured out that most people open their mail next to a trash bin.

                          And they sort their mail into 2 piles.

                          B-pile: blatant advertisements that get tossed in the trash.

                          A-pile: personal-looking letters that get saved for later.

                          Gary boosted his response rates and made a king’s fortune by writing sales letters that looked personal (from the outside cover to the words written inside)

                          He also wrote in a very conversational tone. How a relative or close friend would write.

                          You can use this concept to improve your response rate on ANY platform (social media, Google, YouTube, etc.)

                          How?

                          Put yourself in your reader’s shoes.

                          Break down the exact process your readers go through on whatever platform you’re writing for.

                          Do so by consuming content on this media.

                          As you do…

                          Ask yourself:

                          What grabs your attention?

                          What kind of content gets you to stop scrolling and read more?

                          What makes you instantly ignore posts and scroll right past them?  

                          Did any content entice you to click a link? If so, why?  

                          Break down this process. Figure out what type of content gets people to stop scrolling, read and click on, then… model your writing off this.

                           

                            5. Curiosity

                              There’s a great interview about Gary Halbert with two copywriting legends, Ben Settle and Scott Haines.

                              Scott Haines (Mongo) worked closely with Gary Halbert. He was one of Gary’s few protégées.

                              Anyway, Ben asked Scott what he learned most from Gary Halbert.

                              Scott’s response shocked Ben (and myself).

                              Gary told Scott that the number one reason why people buy is CURIOSITY.

                              Not self-interest.

                              Curiosity is the single most persuasive sales technique to use in your copy.

                              Curiosity works wonders because it grabs your attention and creates an intense itch that must be scratched. And the only way to scratch this itch is to buy your product.

                              2 best places to add curiosity:

                              1. Headlines/subject lines
                              2. Bullets

                              To get a full course on how to apply curiosity in your copy, and profit from it, study Gary Halbert’s ads.

                              Pay special attention to how Gary piques his reader’s curiosity with his headlines, stories and bullets.

                              Speaking of bullets…

                               

                                6. Bullets

                                  bullet

                                  Another surprising lesson Gary taught was how headlines are NOT the most important part of your ad.

                                  Bullets are.

                                  Bullets reign supreme.

                                  Why?

                                  People often buy from the bullets.

                                  In fact, many products have been sold by one bullet (out of dozens) that just “got em” (usually from piquing the reader’s curiosity).

                                  Gary’s ads are filled to the bucket with fascinating and curiosity-piquing bullets.

                                  I’ve learned so much on how to write great bullets from studying his ads, writing his bullets out by hand and reading these two newsletter issues:

                                  "Let's Do The Twist"

                                  "Meditation For Miserable People"

                                  In this one the first one, Gary breaks down his entire process for creating powerful bullets.

                                  And…

                                  In the 2nd, he gives you 100s of bullets to study and write out by hand to improve your bullet writing abilities.

                                   

                                    7. Keep your message SIMPLE

                                      “No man ever went broke overestimating the ignorance of the American public.”

                                      Gary preached how you should ALWAYS keep your message stupidly simple, clear and easy to understand (at a glance).

                                      It’s not that your readers aren’t intelligent, but their attention runs thin.

                                      Nowadays, we are bombarded by ads on a daily basis.

                                      We have a million different ads, messages, notifications, fighting for our attention at once.

                                      So, to cut through the noise and increase the chances of getting read, make your ad extremely simple to read and understand.

                                      2 ways to achieve this

                                      1. Write at a 5th grade level. Use the Hemingway app. Simply copy and paste your text into this app and it will tell you what grade level it is. If your copy is above a 5th grade level, it’ll provide tips for making it easier to understand.
                                      2. Use simple everyday language. Simply write as if you’re talking to a close friend at a bar.

                                       

                                        8. Operation money suck

                                           Money suck

                                          John Carlton (another copywriting legend) worked closely with Gary Halbert.

                                          He shared a BIG lesson he learned from working with Gary…

                                          The two copywriting giants were about to get down to business and start writing copy when Gary’s secretary bursts into the room with a whole bunch of “urgent” problems.

                                          Carlton was disappointed because he was eager to start writing.

                                          However, Gary surprised him.

                                          He told his secretary to deal with the issues herself because he was busy bringing in the money.

                                          The lesson?

                                          You want to spend the majority of your time on the ONE THING that brings in the money.

                                          For you, that’s writing copy for your clients.

                                          Everything else can wait.

                                          Your job as a copywriter is to make your clients rich (which in turn, makes YOU rich).

                                          I’ve taken this lesson to heart.

                                          I write first thing in the morning, for at least 1 hour.

                                          I do NOT look at or reply to ANY messages from clients during this time.

                                          When I write, I write without distraction.

                                           

                                            9. The Hidden Reason People Don’t Buy

                                              Gary revealed that there is a hidden reason why people don’t buy offers EVEN when they want the product, can easily afford it & believe all your claims.

                                              The reason…

                                              They don’t believe in THEIR ABILITY to use what you sell.

                                              Maybe it’s a lack of confidence, or they don’t believe they are intelligent enough or whatever… but this poses a BIG problem for us copywriters.

                                              Because this means you can write great copy but STILL get shit poor results.

                                              However, there is a solution to this copywriting conundrum…

                                              Express how easy it is to use your product and ACHIEVE the desirable results.

                                              Give exact, step-by-step instructions and stress how the results are instant.

                                              Also…

                                              Motivate your readers on themselves.

                                              The easiest way to do this is through social proof and stories.

                                              Tell stories about people your readers can relate to who have faced similar challenges but have achieved the desirable outcomes your readers seek (despite their setbacks).

                                               

                                                10. WHAT is More Important than HOW

                                                  Listen up…

                                                  This is probably the most important lesson Gary taught...

                                                  Your success as a copywriter has everything to do with WHAT you write, and little do to with how you write it.

                                                  How you write is the mechanical skill of writing. Your writing style and copywriting techniques –attention-grabbing headlines, listing all the features, adding urgency to your CTA’s, using power words, etc.

                                                  WHAT you write is based on what your market wants.

                                                  Their emotions, desires, problems, needs, etc.

                                                  You are writing to flesh and blood humans.

                                                  And the only way to write copy that gets them to read, respond and buy, is to write about WHAT they’re interested in and makes them tick.

                                                  You uncover this info from market research.

                                                  Oftentimes, if you have the right message to the right market, you can get away with crappy writing.

                                                  But you can have the best writing in the world and still flop like a flounder if you do not craft the right message.

                                                  For example:

                                                  Matt Furey (email legend) tried selling wrestling products to wrestlers. However, they flopped. Was it because of his copywriting? No. They flopped because wrestlers did not want to learn more about wrestling. Most of them were broke college kids who couldn’t care less about learning another wrestling move or technique.

                                                  How to apply this…

                                                  Find out WHAT your readers want and display it in the most persuasive way.

                                                   

                                                  Conclusion

                                                  To get the most out of these copywriting tips…

                                                  Read The Gary Halbert Letter, The Boron Letters and study his top ads.

                                                  As you do, look for how he applies these 10 lessons.

                                                  And if you apply these lessons to your writing, I can almost guarantee you’ll transform your skills and make more money as a direct result.

                                                  Want to make more money writing for brands you love, while working less hours? Enter your email below and I’ll show you how:

                                                   

                                                  The "Crab Mentality" that Prevents You From Achieving Your Copywriting Dream Life

                                                  Nov 24, 2023 by Jeremy Mac

                                                  Last weekend, I celebrated my 29th birthday with my family at the cheesecake factory.

                                                  Had a great time… until… I was saying goodbye to everyone.

                                                  Then, out of nowhere, my “cousin” (not gonna mention who it was) pulled me aside.

                                                  She had tears in her eyes.

                                                  And asked…

                                                  “Do you hate me?”

                                                  I was flabbergasted.

                                                  Had no freakin clue what she was talking about.

                                                  Then she unloaded the chamber.

                                                  She went on a wild, emotional, and very soap opera dramatic rant about how I don’t text her enough.

                                                  She even said that I ignored her the last time we met up for dinner – which is 100% not true.

                                                  This pissed me off.

                                                  Because I was having a great time and was on my merry way to hang out with some old friends. And, not gonna lie, this kinda killed the mood (for a few minutes, didn’t let this ruin my night dough).

                                                  Then, yesterday, my mom said she was really sorry about what my “cousin” had done.

                                                  And how she does that to EVERYONE.

                                                  She starts fights & drama with almost everyone she’s ever known (including me, my dad, my sister, a handful of cousins, her “friends” and on and on and on)

                                                  She focuses on the bad things in life and trys to pull others into her orb of misery.

                                                  I’m sure you know people like this…

                                                  It’s like a bucket of crabs.

                                                  When one crab try’s to escape, the rest of the crabs pull em back down.

                                                  This crabby trait is VERY COMMON amongst family members, friends and peers.

                                                  When humans see someone they know rising to the top and doing good for themselves, they instinctively try to pull them back down to where they’re at.

                                                  I say all this because if you are desperately trying to do better, to live your dream life as a top paid copywriter who commands ultimate power, freedom and riches like a king, then I want you to jump out of the crab bucket, leave the crabs to stew in their own venom, and join a new bucket.

                                                  A bucket where only kings and queens – of copywriting – are allowed.

                                                  I want you to join us.

                                                  And as a way to “persuade” you to join, I’m giving you 7 special bonuses (worth $326) that’ll help you quickly break into copywriting, build your copywriting skillz and help you get a flood of new, higher-paying clients.

                                                  Interested?

                                                  Boogie down this way:

                                                  https://www.jeremymac.com/pages/copy-kings

                                                  To your success,

                                                  Jeremy

                                                  363 Copywriting Power Words (Write More Persuasive Copy TODAY)

                                                  Nov 23, 2023 by Jeremy Mac
                                                  Hulk action figure
                                                   

                                                  “You can always spot the pioneers by the arrows in their backs.”

                                                  William H. Calvin

                                                   

                                                  One of the worst things a copywriter can do is try to reinvent the wheel.

                                                  This is extremely risky & time-consuming.

                                                  Instead, you’d be far wealthier by following the footsteps of the “pioneers.”

                                                  Follow the breadcrumbs that the most successful copywriters have left behind for you.

                                                  Over the last century, dozens of successful copywriters have discovered and pinpointed certain words and phrases that act as shortcuts for boosting response.

                                                  Power words that tap into your reader’s psychology” and force them to pay attention, read and respond to your advertisements.

                                                  If you use these copywriting power words you can transform your writing & selling skills – almost instantly - WITHOUT working harder or more hours.

                                                  In this blog post…

                                                  You’ll learn what copywriting power words are, why you should use them in your copy and the 363 best copywriting power words used by the top copywriters to sell like pumpkin spice latte’s in October.

                                                   

                                                  What are Copywriting Power Words?

                                                  Copywriting power words are specific words that are designed to influence and persuade your readers.

                                                  They're not your average, dry words – they pack a powerful persuasion punch.

                                                  Over decades of hard work and thousands of scientific tests, copywriters have discovered certain words that can instantly trigger emotional responses in readers.

                                                  These power words act as handy tools in your copywriting toolbox, helping you connect with your audience on a deeper level.

                                                  They help you effortlessly grab attention, spark interest, evoke feelings, create desire and drive action.

                                                  Whether you're trying to sell a product, promote a service, or engage your audience on social media, powdering your copy with these power words can take your writing to the next level (and make you a fortune).

                                                   

                                                  Why Should You Use Power Words in Your Copy?

                                                  Using power words in your copy isn't about being fancy… it's about getting results.

                                                  In order for your copy to get desirable results, you must tap into your readers’ emotions.

                                                  Emotions

                                                  Instead of just stating information, like features & benefits, you want your writing to make people feel something – whether it's excitement, curiosity, or a sense of urgency.

                                                  Power words help you achieve this by triggering emotional responses.

                                                  What’s more effective?

                                                  “Our product helps you get more customers”

                                                  Or…

                                                  “Our product helps you attract a flood of new customers”

                                                  If you desire to get paid like a queen, while having ultimate control over your kingdom, sprinkle in as many of these copywriting power words as possible, for every project you write.

                                                   

                                                  363 Copywriting Power Words to Explode Your Sales

                                                  Explosion

                                                  20 Copywriting Power Words for Headlines (beginning)

                                                  1. Introducing
                                                  2. Announcing
                                                  3. New
                                                  4. Now
                                                  5. At last
                                                  6. How to
                                                  7. How
                                                  8. Why
                                                  9. Which
                                                  10. Who else
                                                  11. Wanted
                                                  12. This
                                                  13. Because
                                                  14. If
                                                  15. Advice
                                                  16. Discover
                                                  17. Breaking
                                                  18. [NUMBER] ways to…
                                                  19. Shocking
                                                  20. Finally

                                                   

                                                  The 5 Most Powerful Words in Copywriting

                                                    1. You
                                                    2. Free
                                                    3. Now
                                                    4. New
                                                    5. Guaranteed

                                                     

                                                    The 10 Most Powerful Words to Evoke Emotions of Trust

                                                    1. Assure
                                                    2. Confidence
                                                    3. Reassure
                                                    4. Dependable
                                                    5. Integrity
                                                    6. Faith
                                                    7. Loyalty
                                                    8. Steadfast
                                                    9. Solid
                                                    10. Verifiable

                                                     

                                                    26 Power Words for Piquing Curiosity

                                                     Curious man peaking behind door

                                                    1. Uncover
                                                    2. Discover
                                                    3. Revealed
                                                    4. Secrets
                                                    5. Insider
                                                    6. Untold
                                                    7. Mysterious
                                                    8. Intriguing
                                                    9. Unearth
                                                    10. Unveil
                                                    11. Clues
                                                    12. Hidden
                                                    13. Confessions
                                                    14. Behind-the-Scenes
                                                    15. Classified
                                                    16. Stealth
                                                    17. Uncharted
                                                    18. Forbidden
                                                    19. Stealthy
                                                    20. Unexplored
                                                    21. Privileged
                                                    22. Hush-Hush
                                                    23. Unseen
                                                    24. Confidential
                                                    25. Cryptic
                                                    26. Unexplained

                                                     

                                                     30 Power Words for Ease and Convenience

                                                    1. Effortless
                                                    2. Seamless
                                                    3. Simple
                                                    4. Hassle-free
                                                    5. Quick
                                                    6. Instant
                                                    7. Swift
                                                    8. Rapid
                                                    9. Speedy
                                                    10. Streamlined
                                                    11. Automatic
                                                    12. User-friendly
                                                    13. Smooth
                                                    14. Painless
                                                    15. Trouble-free
                                                    16. One-click
                                                    17. Straightforward
                                                    18. Convenient
                                                    19. Ready-to-use
                                                    20. Fast
                                                    21. Time-saving
                                                    22. Automated
                                                    23. Instantaneous
                                                    24. Effort-saving
                                                    25. Prompt
                                                    26. No-fuss
                                                    27. Handy
                                                    28. Plug-and-play
                                                    29. Accessible
                                                    30. On-the-go

                                                     

                                                    40 Power Words to Use in Your CTA’s

                                                    1. Discover
                                                    2. Exclusive
                                                    3. Limited
                                                    4. Proven
                                                    5. Guaranteed
                                                    6. Results
                                                    7. Save
                                                    8. Instant
                                                    9. Unlock
                                                    10. Boost
                                                    11. Revolutionary
                                                    12. Elite
                                                    13. Premium
                                                    14. Unleash
                                                    15. Pioneering
                                                    16. Irresistible
                                                    17. Insider
                                                    18. Epic
                                                    19. Master
                                                    20. Ultimate
                                                    21. Powerful
                                                    22. Breakthrough
                                                    23. Risk-free
                                                    24. Win
                                                    25. Skyrocket
                                                    26. Transform
                                                    27. Jumpstart
                                                    28. Effortless
                                                    29. Sky-high
                                                    30. Magnetic
                                                    31. Zenith
                                                    32. Game-changer
                                                    33. Sizzling
                                                    34. Obsession
                                                    35. Fortune
                                                    36. Exquisite
                                                    37. Jaw-dropping
                                                    38. Phenomenal
                                                    39. Blissful
                                                    40. Free

                                                     

                                                    16 Power Words for Getting Action

                                                     Action button

                                                    1. Act Now
                                                    2. Seize
                                                    3. Now or Never
                                                    4. Urgent
                                                    5. Jumpstart
                                                    6. Immediate
                                                    7. Pounce
                                                    8. Instantly
                                                    9. Grab
                                                    10. Quick-action
                                                    11. Get Started
                                                    12. Start Now
                                                    13. Act Fast
                                                    14. TODAY
                                                    15. Claim
                                                    16. Access

                                                     

                                                    40 Power Words to Boost Discounts and Sales

                                                    Sale

                                                    1. Exclusive
                                                    2. Limited-time
                                                    3. Flash Sale
                                                    4. Unmissable
                                                    5. Bargain
                                                    6. Savings
                                                    7. Discounted
                                                    8. Clearance
                                                    9. Special
                                                    10. One-time
                                                    11. Irresistible
                                                    12. Knockdown
                                                    13. Mega
                                                    14. Rock-bottom
                                                    15. Blowout
                                                    16. Price Drop
                                                    17. Markdown
                                                    18. Clearance
                                                    19. Lowest Price
                                                    20. Best Value
                                                    21. Last Chance
                                                    22. Super Sale
                                                    23. Limited Stock
                                                    24. Massive
                                                    25. Reduced
                                                    26. Steal
                                                    27. Hot Deal
                                                    28. Lowest Ever
                                                    29. Final Clearance
                                                    30. Save Big
                                                    31. Mega Deal
                                                    32. Red Hot
                                                    33. Insane Savings
                                                    34. Don't Miss Out
                                                    35. Doorbuster
                                                    36. Big Discounts
                                                    37. Jaw-dropping
                                                    38. Unbeatable
                                                    39. Price Slash
                                                    40. Superb Offers

                                                     

                                                    50 Action Verbs to Replace Dull Adjectives & Create Vision

                                                    1. Ignite
                                                    2. Catapult
                                                    3. Unleash
                                                    4. Revolutionize
                                                    5. Elevate
                                                    6. Transform
                                                    7. Mobilize
                                                    8. Amplify
                                                    9. Inspire
                                                    10. Captivate
                                                    11. Master
                                                    12. Conquer
                                                    13. Maximize
                                                    14. Innovate
                                                    15. Command
                                                    16. Revitalize
                                                    17. Dominate
                                                    18. Spearhead
                                                    19. Stimulate
                                                    20. Supercharge
                                                    21. Streamline
                                                    22. Propel
                                                    23. Galvanize
                                                    24. Forge
                                                    25. Revamp
                                                    26. Intensify
                                                    27. Empower
                                                    28. Uplift
                                                    29. Crush
                                                    30. Excel
                                                    31. Generate
                                                    32. Energize
                                                    33. Drive
                                                    34. Spur
                                                    35. Jolt
                                                    36. Conduct
                                                    37. Initiate
                                                    38. Pilot
                                                    39. Champion
                                                    40. Optimize
                                                    41. Pursue
                                                    42. Pave
                                                    43. Roar
                                                    44. Pulsate
                                                    45. Expedite
                                                    46. Thrive
                                                    47. Spawn
                                                    48. Foster
                                                    49. Catalyze
                                                    50. Accelerate

                                                     

                                                    46 Power Words to Create Vision Using 5 Senses

                                                      #1 Sight:
                                                        1. Observe
                                                        2. Gaze
                                                        3. Peek
                                                        4. Scan
                                                        5. Examine
                                                        6. Witness
                                                        7. Survey
                                                        8. Perceive
                                                        9. Watch
                                                          #2 Hearing:
                                                            1. Listen
                                                            2. Hear
                                                            3. Detect
                                                            4. Tune in
                                                            5. Attend
                                                            6. Eavesdrop
                                                            7. Discern
                                                            8. Pick up
                                                            9. Catch
                                                            10. Identify
                                                              #3 Touch:
                                                                1. Feel
                                                                2. Caress
                                                                3. Grasp
                                                                4. Stroke
                                                                5. Embrace
                                                                6. Handle
                                                                7. Touch base
                                                                8. Sense
                                                                9. Fondle
                                                                10. Pat
                                                                  #4 Taste:
                                                                    1. Savor
                                                                    2. Taste
                                                                    3. Lick
                                                                    4. Devour
                                                                    5. Relish
                                                                    6. Sample
                                                                    7. Nibble
                                                                    8. Munch
                                                                    9. Guzzle
                                                                      #5 Smell:
                                                                        1. Sniff
                                                                        2. Smell
                                                                        3. Inhale
                                                                        4. Scent
                                                                        5. Breathe in
                                                                        6. Whiff
                                                                        7. Snuff
                                                                        8. Recognize

                                                                         

                                                                        11 Power Words to Replace “Want”

                                                                         I want you stamp

                                                                        1. Crave
                                                                        2. Yearn
                                                                        3. Long for
                                                                        4. Desire
                                                                        5. Ache for
                                                                        6. Hunger for
                                                                        7. Itch for
                                                                        8. Thirst for
                                                                        9. Envy
                                                                        10. Dream of
                                                                        11. Lust after

                                                                         

                                                                        13 Transition Words to Start Your Sentences

                                                                        Man jumping from one cliff to another

                                                                          1. Anyway,
                                                                          2. You know what?
                                                                          3. Well, anyway,
                                                                          4. Also,
                                                                          5. And so on,
                                                                          6. In fact,
                                                                          7. By the way,
                                                                          8. As a matter of fact,
                                                                          9. Now,
                                                                          10. Then,
                                                                          11. And, of course,
                                                                          12. Finally,
                                                                          13. After,

                                                                           

                                                                          8 Power Words to Emphasize Emotion and Impact

                                                                            1. Breathtaking
                                                                            2. Sensational
                                                                            3. Thrilling
                                                                            4. Jubilant
                                                                            5. Provocative
                                                                            6. Irresistible
                                                                            7. Remarkable
                                                                            8. Unbelievable

                                                                                16 Power Words for Exclusivity and Rarity

                                                                                  1. Exclusive
                                                                                  2. Limited
                                                                                  3. Elite
                                                                                  4. Coveted
                                                                                  5. Prime
                                                                                  6. Bespoke
                                                                                  7. Golden
                                                                                  8. Invaluable
                                                                                  9. Legacy
                                                                                  10. Little known
                                                                                  11. Rare
                                                                                  12. Once in a life-time
                                                                                  13. Special one-time offer
                                                                                  14. Never seen before
                                                                                  15. Never release to the public
                                                                                  16. Hidden

                                                                                     

                                                                                      10 Copywriting Power Words for Innovation and Change

                                                                                      Lightbulb puzzle

                                                                                      1. Revolutionary
                                                                                      2. Pioneering
                                                                                      3. Breakthrough
                                                                                      4. Innovative
                                                                                      5. Transform
                                                                                      6. Pivot
                                                                                      7. Revamp
                                                                                      8. Innovate
                                                                                      9. Modern
                                                                                      10. Progressive

                                                                                         

                                                                                        10 Power Words for Authority and Confidence

                                                                                          1. Proven
                                                                                          2. Guaranteed
                                                                                          3. Master
                                                                                          4. Ultimate
                                                                                          5. Expert
                                                                                          6. Precision
                                                                                          7. Authority
                                                                                          8. Supreme
                                                                                          9. Prime
                                                                                          10. Triumph

                                                                                             

                                                                                            12 Copywriting Power Words for Positivity and Success

                                                                                            Positive woman with arms spread wide

                                                                                              1. Success
                                                                                              2. Triumph
                                                                                              3. Victory
                                                                                              4. Prosper
                                                                                              5. Conquer
                                                                                              6. Thrive
                                                                                              7. Flourish
                                                                                              8. Resilient
                                                                                              9. Tenacious
                                                                                              10. Courageous
                                                                                              11. Brave
                                                                                              12. Fearless

                                                                                                 

                                                                                                Conclusion

                                                                                                Refer to these copywriting power words often and USE them throughout your copy.

                                                                                                If you do, I can almost guarantee you’ll impress clients, multiply your income and shortcut your success.

                                                                                                Want to become a top-paid copywriter without the costly trial & error? Enter your email below:

                                                                                                 

                                                                                                10 Copywriting Secrets from Claude Hopkins to Explode Your Income This Year

                                                                                                Nov 22, 2023 by Jeremy Mac
                                                                                                Claude C. Hopkins
                                                                                                 

                                                                                                In 2020, I read Claude C. Hopkin’s Scientific Advertising book.

                                                                                                It changed the way I viewed copywriting.

                                                                                                Claude made it crystal clear that copywriting is not about creativity, cleverness or humor.

                                                                                                It’s all about results.

                                                                                                Your copy either made sales for your client, or failed. You either generated new leads, or flopped like a penguin.

                                                                                                There is no guesswork or mystery to successful copywriting.

                                                                                                Claude revolutionized advertising & copywriting by breaking it down into a simple scientific approach.

                                                                                                Many of the common marketing and advertising principles we follow today were invented and perfected by this copywriting legend.

                                                                                                If you follow his scientific approach taught in Scientific Advertising, you will never struggle to write copy that sells. 

                                                                                                In this blog post…

                                                                                                I’m going to cover Claude Hopkins and the top 10 copywriting lessons I’ve learned from him.

                                                                                                If you apply these 10 lessons, I can almost guarantee you will have a long, successful copywriting career.

                                                                                                Let’s get this party started…

                                                                                                 

                                                                                                Who is Claude C. Hopkins?

                                                                                                Claude C. Hopkins is the godfather of scientific advertising.

                                                                                                He was one of the greatest pioneers of direct response advertising & copywriting.

                                                                                                Hopkins believed advertising’s one & only goal is to sell.

                                                                                                Not to be clever, quirky or entertain.

                                                                                                Advertising should be measured by scientific tests and justified by the results it produces.

                                                                                                Hopkin’s data-driven approach transformed advertising as we know it, turning a once mysterious profession into a crystal clear system for advertising success.

                                                                                                Claude C. Hopkins worked for several ad agencies like Swift & Company and Lord & Thomas.

                                                                                                According to David Ogilvy (another advertising pioneer and the man Madmen’s Don Draper was based on), Claude was hired by Albert Lasker to work for Lord & Thomas in 1907… for a starting salary of…. $185,000.

                                                                                                $185,000 in 1907.

                                                                                                100+ years ago.

                                                                                                Any guess how much that is now?

                                                                                                Around $5,000,000.

                                                                                                Per year!

                                                                                                Claude C. Hopkins was paid a king’s castle because he provided superior value to the companies he worked for.

                                                                                                 

                                                                                                Where can you learn more about Claude C. Hopkins?

                                                                                                Claude C. Hopkins wrote one of the most influential books on advertising & copywriting called Scientific Advertising.

                                                                                                This is the Bible for advertisers, marketers and copywriters who want to turn words into dollar signs.

                                                                                                I recommend that every copywriter reads Claude C. Hopkins’s Scientific Advertising, at least 10x (I’ve read it 14 times).

                                                                                                (Jay Abraham, marketing legend, would only hire copywriters who read Scientific Advertising 10x.)

                                                                                                It’s a short read (less than 100 pages) and will transform your copywriting career if you follow his advice.

                                                                                                Another great book by Claude Hopkins is My Life in Advertising.

                                                                                                In this book, Claude walks you through his 36+ years of experience in advertising. He gives away great lessons and advertising principles to follow, based on his own results from scientific tests.

                                                                                                Also, with any great copywriter, it’ll pay you a fortune to study Claude C. Hopkins ads.

                                                                                                Simply go to swiped.co and search “Claude C. Hopkins”.

                                                                                                Read them out loud, write them out by hand and analyze them… line by line to uncover the psychology and direct response principles at play.

                                                                                                 

                                                                                                10 Copywriting Lessons from Legendary Copywriter Claude C. Hopkins

                                                                                                #1. Advertising is a Science

                                                                                                Science

                                                                                                This is what Claude C. Hopkins is most well-known for.

                                                                                                Claude turned advertising from a risky gamble into a safe and surefire way to grow a business.

                                                                                                Before Claude stepped on campus, advertising was guesswork.

                                                                                                Companies were throwing mud against the wall and hoping it stuck.

                                                                                                And when it did, they had no clue why or how to repeat their success.

                                                                                                Most companies would try to sell their products through humor, quirky slogans, cleverness and entertainment.

                                                                                                Claude changed this.

                                                                                                He revolutionized advertising by establishing that advertising is a science.

                                                                                                It is based on fixed principles.

                                                                                                Through rigorous testing, he uncovered the shortest, safest and cheapest ways to grow businesses.

                                                                                                You can now uncover if your copy worked or not, within hours, by tracking your ads and analyzing the data.

                                                                                                TIP:

                                                                                                Make sure your clients are tracking their results. If not, you will have no real way of knowing if your copy is producing sales. If they are testing, you can quickly tell if you are helping them achieve their goals or not because you’ll have the data to prove it. When you have proof of your value, you can rightfully charge very high fees.

                                                                                                 

                                                                                                #2. The Only Purpose of Advertising

                                                                                                Sale

                                                                                                Clicks?

                                                                                                Open rates?

                                                                                                Impressions?

                                                                                                NOPE.

                                                                                                Claude C. Hopkins made it window clear that advertising only has one purpose.

                                                                                                Sales.

                                                                                                Your copy either made your clients more money or it didn’t… According to actual sales resulted from the copy you wrote for them.

                                                                                                And you can quickly find out whether your ad was a success or not based on the number of sales it produced.

                                                                                                You should strive to write copy for clients who are trying to get sales because this is the easiest way to charge premium prices.

                                                                                                Why?

                                                                                                Because you can frame your copywriting services as an investment.

                                                                                                Meaning:

                                                                                                For every piece of content you write, your client will make a positive return on investment (ROI).

                                                                                                When you frame your services as the value you provide clients (making them more money than what your service cost them) instead of the deliverable (5 emails, 1 landing page, 2 blog posts, etc.) you can charge a farmer’s fortune without much resistance.

                                                                                                 

                                                                                                #3. Copywriting is Simply Salesmanship in Print

                                                                                                If copywriting’s only purpose is to make sales, then you must become a great salesman.

                                                                                                Claude turned a bright lightbulb on in my brain.

                                                                                                He made it clear as day that copywriting is just salesmanship in print.

                                                                                                Good copywriting is good salesmanship.

                                                                                                It follows the same fundamentals, laws and principles.

                                                                                                The real beauty (and value) of copywriting vs traditional sales is that copywriting is salesmanship multiplied.

                                                                                                Meaning:

                                                                                                You can sell to thousands, or even millions, of people at once, with one piece of copy you write.

                                                                                                Whereas with traditional sales, you could only sell to 1 person or a small group of people at a time.

                                                                                                Not only that…

                                                                                                But your ad can act as your personal salesmen, selling hard 24/7, all year round.

                                                                                                This is another way I like to frame my copywriting services to freelance clients…

                                                                                                What I really provide for them is a personal salesman who works hard for them all day and all night, 365 days a year. Potentially converting new customers for them… every single day.

                                                                                                Woah, I’m getting goosebumps just thinking about that.

                                                                                                Do you see the power of this?

                                                                                                When you frame your services this way to clients, you can charge virtually any price you desire, as long as your copy is making them sales.

                                                                                                That’s why I snarf at copywriting salary “averages” and recommend every copywriter studies and writes direct response copywriting (copy that sells).

                                                                                                 

                                                                                                #4. Fine Talkers are Never Good Salesmen

                                                                                                 Public speaker

                                                                                                This really stood out to me…

                                                                                                In Scientific Advertising, Claude explained how fine talkers make terrible salesmen.

                                                                                                Because they show an attempt to sell, and this creates resistance.

                                                                                                They create suspicion in prospects that an effort is made to sell them on other lines than merit of value.

                                                                                                This applies directly to writing effective copy…

                                                                                                Fine talking in copy:

                                                                                                Using big words, trying to sound sophisticated, bragging about how great your company or product is, using clever phrases, being quirky and unique, and on she goes.

                                                                                                Don’t write to impress, write to sell.

                                                                                                (By following the direct response copywriting principles.)

                                                                                                 

                                                                                                #5. Don’t Limit Yourself

                                                                                                2 of the most common questions beginner copywriters ask are…

                                                                                                “Should I write short copy or long copy”… And… “Is long copy dead?”

                                                                                                These are foolish questions because no salesman would ever think this way.

                                                                                                You would never limit a salesman to a specific number of words.

                                                                                                This would butcher his selling abilities.

                                                                                                Claude explained it perfectly…

                                                                                                Your message should be as long as it needs to be, and not any longer.

                                                                                                Do a complete selling job.

                                                                                                Yes, you should always write in a clear, concise and direct way, but cover all the bases.

                                                                                                 

                                                                                                #6. The Only People Who Read Your Ads

                                                                                                Claude expressed how no one reads ads to be entertained.

                                                                                                The only people who read ads are people who are interested in the product or service being sold.

                                                                                                When writing copy, write to your ideal buyer.

                                                                                                Everything you write is for this specific person.

                                                                                                Appeal to their interests, wants and desires and strike emotional chords with this particular buyer.

                                                                                                If you talk about what they’re interested in, you will NEVER bore them.

                                                                                                 

                                                                                                #7. The Biggest Reason for Copywriting Failure

                                                                                                 Frowny face

                                                                                                In Scientific Advertising, Claude C. Hopkins revealed the biggest reason for advertising failures…

                                                                                                Trying to sell people what they do not want.

                                                                                                The solution…

                                                                                                Don’t write for a mass audience.

                                                                                                Write for the individual who is most likely to want what you sell.

                                                                                                Always study your ideal customer.

                                                                                                Place yourself in their shoes.

                                                                                                Your success depends on doing this to the exclusion of everything else.

                                                                                                Understand…

                                                                                                People are selfish.

                                                                                                They only seek service for themselves.

                                                                                                They don’t care about your interests, awards or profit.

                                                                                                They only care about what’s in it for them.

                                                                                                So…

                                                                                                Write copy entirely on your readers’ interests and the value you can provide for them.

                                                                                                Drench your copy with benefits and advantages and give compelling reasons why they should respond.

                                                                                                 

                                                                                                #8. The Importance of Headlines

                                                                                                Struggling to write effective headlines?

                                                                                                This will cure your headline troubles lickity split…

                                                                                                Claude wrote that the sole purpose of your headline is to pick out people you can interest.

                                                                                                Grab your ideal reader’s attention by adding the main emotional benefit they’re interested in and display it clearly in your headline.

                                                                                                Understand this…

                                                                                                100 years ago, when Claude wrote Scientific Advertising, he understood that people are rushed and in a hurry.

                                                                                                They skim headlines fast in search of one that interests them enough to read. You only have a few seconds to grab their attention.

                                                                                                Nowadays it’s MUCH WORSE.

                                                                                                We are bombarded by 10x more advertisements and messages.

                                                                                                So, it’s even more important to write for one specific person and to grab their attention by writing about what they are interested in most.

                                                                                                Find the biggest benefit and place it in your headline.

                                                                                                 

                                                                                                #9. Specificity Wins the Day

                                                                                                 Super hero

                                                                                                “Never be general, it leaves no impression.”

                                                                                                Claude clearly explained how superlatives and generalities are damaging to the trust and believability of your claims.

                                                                                                However, when you make a specific claim, it has the opposite effect on your readers.

                                                                                                Specific details, facts and statements are usually believed.

                                                                                                So…

                                                                                                To make your copy more believable, throw in specific details to every claim you make.

                                                                                                For example:

                                                                                                Don’t say: “Lots of people love our ice cream.”

                                                                                                Do say: “1,502 people have enjoyed our delicious ice cream this year.”

                                                                                                Don’t say: “Our supplements can help you lose weight.”

                                                                                                Do say: “Jen lost 67 pounds in under 9 months, after taking our supplements.”

                                                                                                The more specific you are in your copy, the more believable it is.

                                                                                                And when you state desirable claims that are believed by your audience, they are more likely to buy from you.

                                                                                                 

                                                                                                #10. Digging Up Buried Treasure

                                                                                                 Treasure chest

                                                                                                One of my favorite lessons from Claude C. Hopkins was from chapter 11, of Scientific Advertising.

                                                                                                He talked about the importance of information.

                                                                                                If you want to succeed in advertising, you must get all the information on your product, market, company, competition, etc.

                                                                                                You get this from research.

                                                                                                If you dig up enough dirt, sooner or later you’ll pull out a breakthrough idea that can transform your copywriting career and make you and your client dirty rich.

                                                                                                When taking on a copywriting project, I spend 80% of my time on research and only 20% on actually writing copy. Why? Because good copy is created BEFORE writing.

                                                                                                 

                                                                                                Conclusion

                                                                                                The top paid copywriters all have one thing in common…

                                                                                                They get desirable results for their clients.

                                                                                                When you take a scientific approach to writing copy, and apply proven sales principles, you will dramatically boost results for your clients.

                                                                                                Use these tips from Claude C. Hopkins to improve your copywriting abilities.

                                                                                                Plus, make sure you read his 2 books and study his ads.

                                                                                                Want daily copywriting tips to help you shortcut your success? Enter your email below:

                                                                                                 

                                                                                                10 Copywriting Secrets from Eugene Schwartz to Help YOU Become a Kickass Copywriter

                                                                                                Nov 21, 2023 by Jeremy Mac
                                                                                                Eugene Schwartz
                                                                                                 

                                                                                                 

                                                                                                In 2020 when I first began my copywriting career, I read 10 copywriting books.

                                                                                                Most of these books covered the raw basics of direct response copywriting.

                                                                                                However, one book stood out like a flamingo among a flock of geese.

                                                                                                It explained copywriting and human psychology, in extreme detail like no other book or course I’ve ever learned.

                                                                                                This book was called Breakthrough Advertising by Eugene Schwartz.

                                                                                                In it, Eugene shares his 30+ years of knowledge about advertising and copywriting.

                                                                                                He breaks down every aspect of what it takes to write an ad that sells like new Yeezys to teenage hype beasts.

                                                                                                Since reading this book (almost 4 years later), I’ve read 100s of copywriting books or courses. But Eugene Schwartz’s book, Breakthrough Advertising and his Rodale Press seminar, are both in my top ten copywriting resources.

                                                                                                I highly recommend any beginner (and seasoned copywriter) to get these two copywriting goldmines and study Eugene Schwartz’s work.

                                                                                                If you do, you can quickly gain the rare ability to write words that sell.

                                                                                                In this blog post…

                                                                                                I’m going to share 10 copywriting lessons I’ve learned from Eugene Schwartz.

                                                                                                These lessons are pulled from Breakthrough Advertising and the seminar he gave at Rodale Press.

                                                                                                I’m going to share my own insight and explain how I’ve applied these gems to improve my writing and selling skills.

                                                                                                If you study them and apply them, I have no doubt you can become a more persuasive and profitable copywriter.

                                                                                                 

                                                                                                Who is Eugene Schwartz?

                                                                                                Eugene Schwartz

                                                                                                Eugene Schwartz is one of the greatest copywriters who’s ever lived.

                                                                                                He started his infamous copywriting career at an advertising firm – Huber Hoge & Sons – in the mail room and quickly rose to the top of the food chain – becoming head copy chief.

                                                                                                In 1954, he went into business for himself & made a killing from selling products using his rare copywriting skills.

                                                                                                Eugene specialized in direct-mail advertising and wrote 10 books, including one the greatest copywriting books of all time – Breakthrough Advertising.

                                                                                                In the speech he gave at Rodale Press, he revealed he had a “hit ratio” of 85% (percentage of winning ads) which is one of the highest in copywriting history.

                                                                                                One example of Eugene Schwartz’s tremendous copywriting abilities was his “Read 300 Business Magazines in 30 Minutes!” ad that he wrote for Boardroom, turning them into an overnight success. Off of Eugene’s work, they’ve sold hundreds of millions of newsletters and books and are one of the most successful publishing companies of all time.

                                                                                                 

                                                                                                Why Your Writing Will Benefit from Eugene Schwartz’s Wisdom

                                                                                                Stick figure climbing up steps

                                                                                                One of the fastest ways to become a better copywriter is to study the greatest copywriters who’ve ever lived and model your writing after them.

                                                                                                Eugene Schwartz is definitely someone you’ll want to study.

                                                                                                If you have not read Breakthrough Advertising or watched his Rodale Press speech, you are at a serious disadvantage to copywriters who have.

                                                                                                There is an ocean-wide amount of knowledge packed inside these two resources alone that can transform your writing skills and help you earn fat checks, year-round.

                                                                                                These 10 copywriting tips are some of my favorite (and most profitable) lessons I’ve learned from this copywriting genius…

                                                                                                 

                                                                                                10 Tips for Writing Better Copy from Eugene Schwartz

                                                                                                1. The 33.33 Minute Productivity Hack

                                                                                                Timer

                                                                                                One of the reasons why Eugene’s speech at Rodale Press was so valuable is because he broke down his process for writing million-dollar ads.

                                                                                                He revealed the secret for eliminating writer’s block and writing EXTREMELY fast.

                                                                                                Whenever Eugene sat down to write, he set a 33.33-minute timer.

                                                                                                He wrote with intense focus until his timer screamed at him.

                                                                                                Then, he stopped what he was doing and took a short 5-10 minute break.

                                                                                                He’d get some coffee, take his dog out to do its bidness, read the newspaper, etc.

                                                                                                Then, once his break was up, he’d go back to writing for another 33.33 minutes.

                                                                                                He repeated this process until he was done with whatever he was writing.

                                                                                                The power of this is 2-fold…

                                                                                                1. Writing under strict deadlines forces you to write copy VERY FAST. Whenever I write, I set a timer (The time I set varies for what I’m writing. For example, for emails I set a 7-minute timer & for blog posts I set a 1-hour timer).
                                                                                                2. This creates a habit of focused Eugene shared how he learned this productivity-boosting tip from Buddhist monks. The key: write in the same location, preferably around the same time each day, and work without distraction. Quickly, you’ll build a habit of laser-focused work.

                                                                                                The next time you write, set a 33.33-minute timer and you’ll pound out copy much faster than you currently are now – chef’s guarantee.

                                                                                                 

                                                                                                2. Don’t Sell a Better Mouse Trap, Create Bigger Mice

                                                                                                 Mouse

                                                                                                This one’s genius…

                                                                                                In Breakthrough Advertising, Eugene Schwartz wrote about a common mistake copywriters make.

                                                                                                Often, they’ll try to sell a better mouse trap – by focusing on the product, writing about its features, benefits, USP, giving reasons why it’s better than the competition’s products, etc.

                                                                                                However…

                                                                                                You’d sell a LOT more if you simply created bigger mice. I.E., tap into your reader’s emotions and create a bright vision of their problems. Make their problems larger than life by telling personal stories they can relate to… use word images that tickle their 5 senses… use simple metaphors and analogies, and so on.

                                                                                                The key is to focus on your prospect, rather than your product.

                                                                                                Show them what their problem is, how serious it is and the consequences of not solving it NOW.

                                                                                                Once they realize this, then you talk about your product and demonstrate how it can help them overcome their challenges.

                                                                                                What’s more effective?

                                                                                                Reading about a mouse trap’s features and benefits.

                                                                                                Or…

                                                                                                Reading about someone in your neighborhood whose house was infected with a large family of giant mice. And how these giant mice crawled on the homeowner’s face while they were sleeping, or tore holes in their food, or pooped all over their carpet, you get the point.

                                                                                                See the difference?

                                                                                                 

                                                                                                3. Assemble, Don’t Create

                                                                                                 Playing Jenga

                                                                                                During the Rodale Press speech, Eugene explained the secret to writing better copy and eliminating writer’s block.

                                                                                                The secret?

                                                                                                You do NOT write copy.

                                                                                                You simply assemble it.

                                                                                                Your job as a copywriter is to take already existing claims, features, benefits, stories, desires, fears, insecurities… and assemble them in an organized way that is most persuasive and interesting to your readers.

                                                                                                If you apply one lesson from this post, it should be this one.

                                                                                                This lesson can ensure a long and successful copywriting career for you.

                                                                                                Never forget it.

                                                                                                 

                                                                                                4. The “Die Hard” Lesson

                                                                                                Die Hard

                                                                                                During his seminar, Eugene advised his audience to go buy tickets for the new Die Hard movie.

                                                                                                And watch it twice (once for enjoyment, 2nd time take notes).

                                                                                                Why?

                                                                                                Because Die Hard, and other classic action films, have cracked the code for grabbing their audience’s attention and keeping their eyes peeled for hours on end.

                                                                                                To maximize engagement and keep your readers interested in your writing, watch classic action films like Die Hard and model the flow & style of their movies.

                                                                                                The flow:

                                                                                                Every 10 minutes or so there is some sort of explosion, fight or shootout.

                                                                                                Then…

                                                                                                It slows down and builds the plot.

                                                                                                10 minutes go by…

                                                                                                BAM.

                                                                                                Another explosion.

                                                                                                BOOM.

                                                                                                Another fistfight.

                                                                                                Eugene modeled this action-packed flow in his copy and called it “face smashing against the windshield” copy.

                                                                                                The lesson:

                                                                                                Keep your readers hooked with nonstop “action”.

                                                                                                The easiest way to achieve this is to tell engaging stories your readers can identify with, use metaphors and load your copy with lots of curiosity-laced bullets.

                                                                                                 

                                                                                                5. Unlock the Power of Your Subconscious Mind

                                                                                                Subconscious mind

                                                                                                Another little-known tip for writing serial killer copy is to use your subconscious to your advantage.

                                                                                                Eugene broke down a very simple and easy way to unlock your subconscious to get it to feed you breakthrough ideas.

                                                                                                Here’s how…

                                                                                                Remember how I told you Eugene used a 33.33-minute timer when writing? And how he would then take a short break?

                                                                                                Well, another tasty benefit of doing this is to unleash the power of your subconscious.

                                                                                                During each break, Eugene did NOT think about what he was writing.

                                                                                                He focused on something else.

                                                                                                Like making coffee or shaving.

                                                                                                He explained how if you focus on something totally unrelated to what you’re writing about, your subconscious mind will sneak up and hand you great ideas.

                                                                                                Eugene learned this nifty Jedi mind trick from Mozart.

                                                                                                A big reason Mozart was able to write masterpieces – without editing – is because of his method of tapping into his subconscious.

                                                                                                Here’ what Mozart did…

                                                                                                He would play pool.

                                                                                                When he hit the ball, he wrote down a note.

                                                                                                He repeated this to write entire symphonies.

                                                                                                It worked like a rabbit’s foot because as Mozart focused on the ball, his subconscious mind fed him ideas.

                                                                                                The same is true for many of Eugene Schwartz’s successful ads.

                                                                                                Eugene would get his biggest breakthrough ideas while shaving, in the shower, making coffee, etc.

                                                                                                The next time you write copy, give yourself breaks.

                                                                                                (I like to take at least a few hours off in between drafts.)

                                                                                                When you’re on your break, do NOT think about your copywriting assignment.

                                                                                                Focus on something totally unrelated.

                                                                                                Then, when your mind feeds you a brilliant idea, WRITE IT DOWN.

                                                                                                It’s important to write your ideas down as soon as they pop up because ideas are like slippery fish. If you don’t write em down right away, you’ll likely forget it.

                                                                                                 

                                                                                                6. The 5 Levels of Market Awareness

                                                                                                In Breakthrough Advertising, Eugene Schwartz revealed the 5 stages of customer awareness…

                                                                                                #1. Unaware

                                                                                                #2. Problem aware

                                                                                                #3. Solution aware

                                                                                                #4. Product aware

                                                                                                #5. Most aware

                                                                                                Find out where your target market is on the totem pole and write copy to them accordingly.

                                                                                                For example…

                                                                                                If they are at stage 2 (problem aware), you’ll want to start your copy with the main problem. Mention it in your headline. Agitate their problem. Then mention how you have a potential solution for them.

                                                                                                If they’re solution aware (stage 3), you want to start with the solution to their problem and explain WHY your solution is best for them.

                                                                                                 

                                                                                                7. Fascination Bullets

                                                                                                 Bullets

                                                                                                Remember how I said your copy should “flow” like a Die Hard movie?

                                                                                                Well…

                                                                                                One of the most effective ways to add “explosions” to your copy is through fascination bullets.

                                                                                                • <- <- <- Bullets look like this

                                                                                                Eugene views bullets as fireworks.

                                                                                                He would constantly add fireworks in his reader’s minds through his bullets.

                                                                                                The best way to do this is to add heaps of curiosity to your bullets.

                                                                                                Eugene liked to add “almost too good to be true” bullets.

                                                                                                This is where you say something so fascinating that it is almost too good to be true, but you add specifics so it’s believable.

                                                                                                Also…

                                                                                                Eugene would tell his readers where they could find the answer to each bullet. Like this …. “(See page 69)”.

                                                                                                Adding the page number at the end makes what you write more believable.

                                                                                                It makes it “real” for the readers. The answer to their biggest problems & desires already exists. It is just waiting for them to be discovered. All they have to do now is buy your book and turn to this page.

                                                                                                 

                                                                                                8. Preparation Beats Skill

                                                                                                Practice

                                                                                                Eugene told a story about how Greg Blake Smith, a football coach at West Point College, once said:

                                                                                                “The will to win means nothing without the will to prepare.”

                                                                                                Point is:

                                                                                                The desirable results come BEFORE the big game.

                                                                                                They come from the prep work – practice.

                                                                                                The athlete (or copywriter) who prepares the most, will reap the biggest results.

                                                                                                Eugene preached this concept and lived by it.

                                                                                                He prepared before big games (before writing copy) by reading copywriting and marketing books, studying great ads, researching his product, studying and listening to his target audience, etc.

                                                                                                Then…

                                                                                                When he sat down to write…

                                                                                                After doing all this grueling prep work…

                                                                                                He gave birth to some of the most successful advertisements of all time (Eugene’s pig-headed preparation allowed him to routinely slay some of the greatest copywriters in the game).

                                                                                                Schwartz attributed his success to his intense preparation BEFORE writing copy.

                                                                                                 

                                                                                                9. Your Ad is a Sparkling Clear Window at the Toy Store

                                                                                                 Kid looking through window at toy store

                                                                                                Eugene expressed how the worst thing someone can say about your copy is that you are a great writer.

                                                                                                You do NOT want people to even notice your writing.

                                                                                                If they complement your writing style, sophisticated language, impressive words, cleverness, etc. you know you’ve got a real stinker.

                                                                                                Instead…

                                                                                                Your copy should read like a vivid motion picture inside your reader’s minds.

                                                                                                Get them to picture how much better their lives will be after using your product or service.

                                                                                                Eugene Schwartz gave a great analogy to describe this…

                                                                                                Your copy should be like a window at a toy store.

                                                                                                It should be clean and clear so people walking by can see right through it and view the toys inside.

                                                                                                It should NOT have smudges, cracks or dirt and distract viewers.

                                                                                                The same is true with your copy.

                                                                                                You want to write in a clear, concise and easy-to-understand way so that your readers can picture what you’re saying in their minds with vivid detail & emotions.

                                                                                                 

                                                                                                10. Become One with Your Market

                                                                                                Man with big ears

                                                                                                “God gave you 2 ears and 1 mouth.”

                                                                                                Talk less… listen more.

                                                                                                Eugene explained how being a copywriter is a lonely road because you have to remove yourself from it all.

                                                                                                You want to be like a fly on the wall.

                                                                                                And pay attention to everything your market says, does and experiences.

                                                                                                To write good copy, you have to get inside the minds of your market and write to them and only them.

                                                                                                You do this by shutting your pie hole and expanding your ears.

                                                                                                Eugene talked about how he would read pop culture magazines and books to get more in tune with the average reader.

                                                                                                Pay attention to industry news, pop culture, and water cooler conversations that your target audience is having.

                                                                                                Where to Learn More about Eugene Schwartz

                                                                                                You should read Eugene Schwartz’s books on copywriting, Study Eugene Schwartz ads, and watch his Rodale Press speech. You can find a bunch of Eugene Schwartz ads on swiped.co (simply search his name).

                                                                                                 

                                                                                                Conclusion

                                                                                                There’s a beautiful island of copywriting tips and secrets to learn from Eugene Schwartz.

                                                                                                I recommend starting with his Rodale Press speech and studying his ads.

                                                                                                Then, after you’ve some copywriting experience, buy his $125 book Breakthrough Advertising (it is pretty advanced and can confuse newbies).

                                                                                                And, of course, re-read these 10 tips and apply them to your copywritingTODAY.

                                                                                                Want more juicy copywriting tips to help you earn more while writing in your Spongebob pajamas? Enter your email below:

                                                                                                 

                                                                                                50 Copywriting Quotes From The Best Copywriters That Can Multiply Your Income This Year

                                                                                                Nov 20, 2023 by Jeremy Mac

                                                                                                 Kid with light bulb on head

                                                                                                 

                                                                                                Here’s a valuable lesson I’ve learned from studying some of the greatest copywriters and marketers in the game…

                                                                                                It has to do with learning…

                                                                                                Elite copywriters like Bob Bly, Gary Halbert, John Carlton and Dan Kennedy stress the importance of looking for BIG IDEAS when reading copywriting books.

                                                                                                They explain how 99% of the material is very similar.

                                                                                                However, it’s that 1% of unique info that you’re looking for.

                                                                                                Because one big idea can pay back your initial investment 100x over.

                                                                                                Over the last 4 years, I’ve noticed this to be true.

                                                                                                Whenever I read a copywriting book or take a copywriting course, I am looking for at least one big idea to use in my writing.

                                                                                                That is the goal with these copywriting quotes.

                                                                                                Most people think of quotes as inspiration and motivation.

                                                                                                However, I challenge you to uncover the BIG IDEA behind each quote and apply it to your writing.

                                                                                                If you do, I can almost guarantee you can earn a small fortune from just about every quote about copywriting listed below.

                                                                                                These quotes have the power to make you a flood of money because they are from the greatest copywriters of all time.

                                                                                                I’ve carefully hand-selected 50 copywriting quotes from legendary copywriters that have transformed my writing and have added thousands to my piggy bank (or more).

                                                                                                Alrighty, enough jib-jab, let’s get er done…

                                                                                                 

                                                                                                The 50 Best Copywriting Quotes to Help You Become a Better Copywriter

                                                                                                Copywriting Quotes from Eugene Schwartz

                                                                                                Eugene Schwartz

                                                                                                #1) "The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exist in the hearts of millions of people, and focus those already-existing desires onto a particular product. This is the copywriter's task: not to create this mass desire - but to channel and direct it."

                                                                                                Eugene Schwartz

                                                                                                 

                                                                                                #2) "People do not buy the steel in a car, the glass in a vase, the tobacco in a cigarette, or the paper in a book. The physical part of your product is of value only because it enables your product to do things for people."

                                                                                                Eugene Schwartz

                                                                                                 

                                                                                                #3) “Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.”

                                                                                                Eugene Schwartz

                                                                                                 

                                                                                                #4) “Tap a single overwhelming desire existing in the hearts of thousands of people who are actively seeking to satisfy it at this very moment.”

                                                                                                Eugene Schwartz

                                                                                                 

                                                                                                Copywriting Quotes from Gary Halbert

                                                                                                Gary Halbert

                                                                                                #5) “Everyone wants to climb the mountain, but the big difference between those at the top and those still on the bottom is simply a matter of showing up tomorrow to give it just one more shot.”

                                                                                                Gary Halbert

                                                                                                 

                                                                                                #6) “You Must Always Find A Market First... And Then Concentrate On A Product!”

                                                                                                Gary Halbert

                                                                                                 

                                                                                                #7) “Therefore, truth, my good son, can be determined NOT by how people use their mouths, but rather, how they use their wallets.”

                                                                                                Gary Halbert

                                                                                                 

                                                                                                #8) “It takes almost the same amount of time and energy to manage tiny projects or businesses as it takes to manage massive ones… but… the massive ones are the ones which give you massive rewards.

                                                                                                Gary Halbert

                                                                                                 

                                                                                                #9) "The formula for business success is simple: Find out what people want and give it to them. But, you must find out what they really want… not… just what they say they want."

                                                                                                Gary Halbert

                                                                                                 

                                                                                                #10) “Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting.”

                                                                                                Gary Halbert

                                                                                                 

                                                                                                Copywriting Quote from Drayton Bird

                                                                                                Drayton Bird

                                                                                                #11) "Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices."

                                                                                                Drayton Bird

                                                                                                 

                                                                                                Copywriting Quotes from Bob Bly

                                                                                                Bob Bly

                                                                                                #12) “We are not in the business of being original. We are in the business of reusing things that work.”

                                                                                                Bob Bly

                                                                                                 

                                                                                                #13) “The words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and see the product.”

                                                                                                Bob Bly

                                                                                                 

                                                                                                #14) “Experienced copywriters turn those features into customer benefits: reasons why the reader should buy the product.”

                                                                                                Bob Bly

                                                                                                 

                                                                                                #15) “Copywriters are salespeople whose job is to convince people to buy products.”

                                                                                                Bob Bly

                                                                                                 

                                                                                                #16) “People use big words to impress others, but they rarely do. More often, big words annoy and distract the reader from what the writer is trying to say.”

                                                                                                Bob Bly

                                                                                                 

                                                                                                Copywriting Quotes from Claude C. Hopkins

                                                                                                Claude Hopkins

                                                                                                #17) “Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising”

                                                                                                Claude C. Hopkins

                                                                                                 

                                                                                                #18) “The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.”

                                                                                                Claude C. Hopkins

                                                                                                 

                                                                                                #19) “We learn, for instance, that curiosity is one of the strongest human incentives.”

                                                                                                Claude C. Hopkins

                                                                                                 

                                                                                                Copywriting Quotes from Joseph Sugarman

                                                                                                Joe Sugarman 

                                                                                                #20) “In the editing process, you refine your copy to express what you want to express with the fewest words.”

                                                                                                Joseph Sugarman

                                                                                                 

                                                                                                #21) “All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.”

                                                                                                Joseph Sugarman

                                                                                                 

                                                                                                #22) “You sell on emotion, but you justify a purchase with logic.”

                                                                                                Joseph Sugarman

                                                                                                 

                                                                                                #23) “If I had to pick the single most powerful force in advertising and selling—the most important psychological trigger—I would pick honesty.”

                                                                                                Joseph Sugarman

                                                                                                 

                                                                                                #24) “So your first sentence should be very compelling by virtue of its short length and ease of reading. No long multisyllabic words. Keep it short, sweet and almost incomplete so that the reader has to read the next sentence.”

                                                                                                Joseph Sugarman

                                                                                                 

                                                                                                 

                                                                                                Copywriting Quotes from Gary Bencivenga

                                                                                                Gary Bencivenga

                                                                                                #25) “Ask if you are giving reasons why in each of these three areas:

                                                                                                1. Compelling reason(s) why your product is superior to other solutions your prospects might choose, including doing nothing.
                                                                                                2. Compelling reason(s) to believe that what you say is true.
                                                                                                3. Compelling reason(s) to seize the opportunity today.”

                                                                                                Gary Bencivenga

                                                                                                 

                                                                                                #26) “The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel important, the urge to look attractive, the lust for power, the longing for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem and so on. Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”

                                                                                                Gary Bencivenga

                                                                                                   

                                                                                                  #27) “Would you like fries with that?”

                                                                                                  McDonalds (Had to add this one in here. Think: upsells)

                                                                                                   

                                                                                                  Copywriting Quote from Matt Furey

                                                                                                   Matt Furey

                                                                                                  #28). “After someone reads your subject line and opens your email, you must not take anything for granted. Your first sentence has to be powerful.”

                                                                                                  Matt Furey

                                                                                                   

                                                                                                  Copywriting Quotes from David Ogilvy

                                                                                                  David Ogilvy

                                                                                                  #29) “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

                                                                                                  David Ogilvy

                                                                                                   

                                                                                                  #30) “Where people aren’t having any fun, they seldom produce good work.”

                                                                                                  David Ogilvy

                                                                                                   

                                                                                                  #31) “What you say in advertising is more important than how you say it.”

                                                                                                  David Ogilvy

                                                                                                   

                                                                                                  #32) “Never stop testing, and your advertising will never stop improving.”

                                                                                                  David Ogilvy

                                                                                                   

                                                                                                  Copywriting Quotes from Victor Schwab

                                                                                                  Victor O. Schwab 

                                                                                                  #33) “Advertising is nothing but an expense (not an investment) unless it gets the kind of action desired by the advertiser.”

                                                                                                  Victor O. Schwab

                                                                                                   

                                                                                                  Copywriting Quotes from Dan Kennedy

                                                                                                  Dan Kennedy

                                                                                                  #34) “Always enter the conversation already occurring in the customer’s mind.”

                                                                                                  Dan Kennedy

                                                                                                   

                                                                                                  #35) “Gimmicks too often fail. Saying something of genuine importance and interest to the recipient usually succeeds. You say it with a headline.“

                                                                                                  Dan Kennedy

                                                                                                   

                                                                                                  #36) “All successful selling is by nature and necessity manipulative, and you must apply pressure to get decision and action.”

                                                                                                  Dan kennedy

                                                                                                   

                                                                                                  Copywriting Quotes from John Caples

                                                                                                  John Caples

                                                                                                  #37) "If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read."

                                                                                                  John Caples

                                                                                                   

                                                                                                  #38) "The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!)."

                                                                                                  John Caples

                                                                                                   

                                                                                                  #39) "The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you."

                                                                                                  John Caples

                                                                                                   

                                                                                                  Copywriting Quotes from Doug D'anna

                                                                                                  Doug D'anna

                                                                                                  #40) “In copywriting, your story is your strongest marketing weapon. But beware, people cringe when you make it all about yourself.”

                                                                                                  Doug D’anna

                                                                                                   

                                                                                                  #41) “If you want to make the big money, then you must know how to walk your reader to the order form.”

                                                                                                  Doug D’anna

                                                                                                   

                                                                                                  Copywriting Quotes from Robert Collier

                                                                                                  Robert Collier

                                                                                                  #42) “Study your reader first – your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.”

                                                                                                  Robert Collier

                                                                                                   

                                                                                                  #43) “Lead him gently from one point of interest to another, with word pictures so clear, so simple, that he can almost see the things you are offering him.”

                                                                                                  Robert Collier

                                                                                                   

                                                                                                  #44) “There are only two reasons why your reader will do as you tell him to in your letter. The first is that you have made him want something so badly that of his own inertia he reaches out for your order card to get it. The other is that you have aroused in him the fear that he will lose something worthwhile if he does not.”

                                                                                                  Robert Collier

                                                                                                   

                                                                                                  Copywriting Quote from Leo Burnett

                                                                                                  Leo Burnett

                                                                                                  #45) "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

                                                                                                  Leo Burnett

                                                                                                   

                                                                                                  Copywriting Quote from Michael Masterson

                                                                                                  Michael Masterson

                                                                                                  #46) “Great sales letters don’t tell the customer what to think … or feel … or want. They locate the prospect’s feelings, thoughts, and desires, and then stimulate them. They provoke the prospect to do the feeling and thinking on her own. In taking this indirect approach, you avoid the possibility that your prospect will take refuge in denial, and give her a chance to follow the course of her own feelings.”

                                                                                                  Michael Masterson

                                                                                                   

                                                                                                  Copywriting Quotes from Howard gossage

                                                                                                  Howard Gossage

                                                                                                  #47) “Nobody reads ads. People read what interests them. Sometimes it’s an ad.”

                                                                                                  Howard Gossage

                                                                                                   

                                                                                                  Copywriting Quote from Anne Lamott

                                                                                                  Anne Lamott

                                                                                                  #48) “Metaphors are a great language tool, because they explain the unknown in terms of the known.”

                                                                                                  Anne Lamott

                                                                                                   

                                                                                                  Copywriting Quote from Joanna Wiebe

                                                                                                  Joanna Wiebe

                                                                                                  #49) “Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.”

                                                                                                  Joanna Wiebe

                                                                                                   

                                                                                                  Copywriting Quote from Jay Abraham

                                                                                                  Jay Abraham

                                                                                                  #50) “There are only three ways to increase your business: 1. Increase the number of clients. 2. Increase the average size of the sale per client. 3. Increase the number of times clients return and buy again.”

                                                                                                  Jay Abraham (absolute gold for freelance copywriters)


                                                                                                  Conclusion

                                                                                                  Apply just one of these copywriting quotes to your writing and you can potentially double your income & explode results for your clients.


                                                                                                  Apply all 50 copywriting quotes and you can earn 6-figures+ over your career (or more).

                                                                                                  The wisdom inside these quotes is timeless and invaluable.

                                                                                                  Want more BIG ideas to transform your copywriting skills and freelance business? Enter your email below:

                                                                                                   

                                                                                                  Jeremy Mac

                                                                                                  Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

                                                                                                  Want Daily Tips to Help YOU Become A 6-FIGURE COPYWRITER?

                                                                                                  Enter your primary email address below to open Jeremy's daily email tips and a FREE video training straight out of his popular paid membership – Copy Kings

                                                                                                  Become a “Copy King” TODAY!

                                                                                                  Discover why hundreds of copywriters are raving about my popular monthly membership – Copy Kings

                                                                                                  Copy Kings Membership

                                                                                                  Jeremy Mac

                                                                                                  Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

                                                                                                  Want Daily Tips to Help YOU Become A 6-FIGURE COPYWRITER?

                                                                                                  Enter your primary email address below to open Jeremy's daily email tips and a FREE audio training straight out of his popular paid membership – Copy Kings

                                                                                                  Struggling to Gain Clients?

                                                                                                  This 3.5 hr video course shows beginners how to attract a FLOOD of new clients - in as quick as 24 hours - WITHOUT a portfolio or experience. Check it out 👇

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                                                                                                  Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

                                                                                                  ❝I can't recommend Copy Kings enough! It gave me the skills, the confidence, and THE CLIENTS to become a successful copywriter.❞

                                                                                                  Kevin Davis

                                                                                                  ❝If you're a budding copywriter, this is your secret weapon. I've landed clients I only dreamed of thanks to this membership!❞

                                                                                                  Alex Rodriguez

                                                                                                  ❝As someone who knew nothing about copywriting, this membership turned me into a pro! Seriously, like within the 1st month of joining. Highly recommended!❞

                                                                                                  Benjamin J

                                                                                                  ❝Incredible value! This program has opened up new doors for my copywriting career.❞

                                                                                                  Ethan Ramirez

                                                                                                  ❝Top-notch content and support. It's like having a mentor by your side. I refer to the resources whenever I feel stuck.❞

                                                                                                  Franklin Nguyen

                                                                                                  ❝One new client and it pays for itself 10x over. Already closed 5 new clients since enrolling in this membership!❞

                                                                                                  Isaiah Patel

                                                                                                  ❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

                                                                                                  Quentin James

                                                                                                  ❝This membership is worth THOUSANDS. I’ve already made back AT LEAST 20x the monthly cost.❞

                                                                                                  Thomas P

                                                                                                  ❝Joining was the best decision of my life. It's the best investment I've made in my career as a copywriter.❞

                                                                                                  Xavier Boseman

                                                                                                  ❝I was initially skeptical about yet another copywriting course, but this continues to blow me away. It's not just about theory; it's a hands-on, results-driven approach from a real expert who gets it.❞

                                                                                                  Ulysses F

                                                                                                  ❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

                                                                                                  Vincent Martin

                                                                                                  ❝I had my doubts, but this membership genuinely overdelivered. The practical and real-world advice exceeded my expectations.❞

                                                                                                  Patrick McMullin

                                                                                                  ❝His enthusiasm for copywriting and marketing is contagious. It makes all his content very engaging and enjoyable to listen to. I usually go through his teachings several times to really dig out all the gold. I love listening while on my morning runs.❞

                                                                                                  Michaela Meyers

                                                                                                  ❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

                                                                                                  Jonathon Gold

                                                                                                  ❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

                                                                                                  Liam Williamson

                                                                                                  ❝He provides practical examples and tips that I never would have thought of on my own. It opened my eyes to new and VERY PROFITABLE copywriting strategies.❞

                                                                                                  Jacob Thompson

                                                                                                  ❝I love the bite-sized weekly lessons, which makes it easy to fit into my busy schedule. There’s no fluff at all, only how-to advice that anyone can benefit from.. like tomorrow!❞

                                                                                                  Tomas Henderson

                                                                                                  ❝I really liked how a bunch of lessons focus on the importance of follow-up and building relationships with clients. This is crucial for long-term success in copywriting and Jeremy gave great insider tips on how to build long-term relationships and get referrals from them.❞

                                                                                                  Harrison peppers

                                                                                                  ❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

                                                                                                  Brianna Carter

                                                                                                  ❝No theory, all actionable advice from real-world experience. Jeremy’s a master copywriter and teacher. I learned so much from his insights and tips.❞

                                                                                                  Aaliyah Jackson

                                                                                                  ❝The program really highlighted the importance of authenticity and being true to yourself in your marketing efforts. This is crucial for building trust with clients and makes freelancing much more enjoyable and comfortable.❞

                                                                                                  Camille Green

                                                                                                  ❝This membership was a great investment. I saw an immediate improvement in my writing after implementing the new strategies.❞

                                                                                                  Jasmine Thomas

                                                                                                  ❝I was concerned that this program might not be tailored to my specific niche, but it turned out to be adaptable and beneficial for all copywriters.❞

                                                                                                  Latoya Washington

                                                                                                  ❝Jeremy provided great tips for leveraging social media platforms for lead generation. This was particularly helpful for me, becuz I was unsure how to effectively use social media to promote my freelance business.❞

                                                                                                  Dominique Sanchez

                                                                                                  ❝As an experienced copywriter, I thought I knew it all. But this program brought new tips and ideas to my attention, making it a worthwhile investment even for seasoned pros.❞

                                                                                                  Gabrielle Adams

                                                                                                  ❝I now have clear goals and expectations for business. This helped me focus my efforts and achieve better results. I feel very confident now about copywriting career and just know my business will thrive!❞

                                                                                                  Beatriz Flores

                                                                                                  ❝I had reservations about the ROI claims he made, but I've already seen a significant increase in my income.❞

                                                                                                  Ana Chavez

                                                                                                  ❝Initially, I wondered if the cost was justified. But the copywriting and business-building skills I gained here are already paying off tenfold. Worth every penny!❞

                                                                                                  Carolina Green

                                                                                                  ❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

                                                                                                  Isabella Perez

                                                                                                  ❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

                                                                                                  Sophia Wilson

                                                                                                  ❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

                                                                                                  Ava Brown

                                                                                                  ❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

                                                                                                  Mia Adams

                                                                                                  ❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

                                                                                                  Aiden Kim

                                                                                                  ❝I used to think copywriting courses and memberships were just a waste of money, but this one completely changed my mind. It's practical, results-driven, and worth every cent.❞

                                                                                                  Danial Chen

                                                                                                  ❝At first, I thought, 'Why should I pay for something I can learn online for free?' But the insider tips and expert guidance are unmatched. I've already made my money back in spades.❞

                                                                                                  Connie Chinburg

                                                                                                  ❝I questioned whether this could really help me land clients, but the client acquisition strategies and networking tips it provides are a game-changer.❞

                                                                                                  Esther Zhang

                                                                                                  ❝I'm so glad I invested in this subscription. It's already paid off BIG TIME.❞

                                                                                                  Harper Twinsly

                                                                                                  ❝This is perfect for copywriters of all experience levels. It provided me so many new insights on copywriting and sales, even though I've been in this business for years.❞

                                                                                                  Caitlin Wilson

                                                                                                  ❝Each lesson is so informational and entertaining. Jeremy keeps my attention throughout. I never feel bored or overwhelmed.❞

                                                                                                  Giselle Davis

                                                                                                  ❝The membership was a great investment. It provides a wealth of knowledge and actionable steps to grow my copywriting business.❞

                                                                                                  Peter W.

                                                                                                  ❝His trainings are filled with practical tips and tricks that I never would have thought of on my own. Literally no one else is teaching this stuff.❞

                                                                                                  Tracy Berkshire

                                                                                                  ❝I thought I could figure it out on my own, but this has streamlined the learning process, saving me valuable time and effort.❞

                                                                                                  Lauren Parker

                                                                                                  ❝Since joining, I've noticed a significant increase in the number of clients and projects I am getting.❞

                                                                                                  Erin P

                                                                                                  ❝The knowledge and expertise in Copy Kings are unparalleled. It's a copywriter's dream come true!❞

                                                                                                  Davis N.

                                                                                                  ❝I was scared of enrolling in this program due to all the scammers out there but Jeremy is the real deal. I have been blown away by the results. I’ve already seen a significant increase in the number of clients I am generating. I recommend to any copywriter whose struggling with getting clients or looking to take their business to the next level. You won’t be disappointed!❞

                                                                                                  Fiona Brown

                                                                                                  ❝One of the most valuable benefits of joining has been the significant reduction in rejection I have experienced from prospects. He's taught me how to attract more qualified leads who are already interested in my services. This has resulted in waaaay less rejections and more successful conversions.❞

                                                                                                  Peyton P.

                                                                                                  ❝Before joining, I was constantly struggling to generate leads and get work, which left me feeling burnt out and extremely stressed. This has helped me achieve a better work-life balance and reduce burnout while still growing my business.❞

                                                                                                  Rebecca Anderson

                                                                                                  ❝I am now more confident than ever in my writing ability! I am super confident I will succeed!❞

                                                                                                  Sara Ortiz

                                                                                                  ❝This program turned me from a novice into a copywriting expert. I'm amazed!❞

                                                                                                  Mike Vega

                                                                                                  ❝This has really given me an unfair advantage over my competition! The expert advice has given me the power to stand out in a VERY crowded market.❞

                                                                                                  Jake Upton

                                                                                                  ❝Before Copy Kings, I often felt intimidated by my competition and feared losing out on potential clients. However, Jermey has taught me how to differentiate myself from other writers and leverage my unique strengths to attract more business. I now feel much more confident in my copywriting ability. I am excited to see the results in the upcoming months.❞

                                                                                                  William Foster

                                                                                                  ❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

                                                                                                  Taylor Bradberry

                                                                                                  ❝The step-by-step guidance and mentorship are what every aspiring copywriter needs.❞

                                                                                                  Jason Kim

                                                                                                  ❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

                                                                                                  Nick Smith

                                                                                                  ❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

                                                                                                  Heather Mackenzie

                                                                                                  ❝I'm in awe of the results I've achieved with the help of this membership.❞

                                                                                                  Ken Burke

                                                                                                  ❝I can confidently say this has been one of the best investments I've made in my copywriting career.❞

                                                                                                  Nicole Orlando

                                                                                                  ❝If you're serious about a copywriting career, this program is your launchpad to success!❞

                                                                                                  Brett T.

                                                                                                  ❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

                                                                                                  Brooke White

                                                                                                  ❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

                                                                                                  Yvette Rodriguez

                                                                                                  ❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

                                                                                                  Giannas P.

                                                                                                  ❝My income has doubled since joining. I can't thank Jeremy enough!❞

                                                                                                  Rachel Garret

                                                                                                  ❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

                                                                                                  Olivia Smith

                                                                                                  ❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

                                                                                                  Bobby C.

                                                                                                  Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

                                                                                                  ❝I can't recommend Copy Kings enough! It gave me the skills, the confidence, and THE CLIENTS to become a successful copywriter.❞

                                                                                                  Kevin Davis

                                                                                                  ❝If you're a budding copywriter, this is your secret weapon. I've landed clients I only dreamed of thanks to this membership!❞

                                                                                                  Alex Rodriguez

                                                                                                  ❝As someone who knew nothing about copywriting, this membership turned me into a pro! Seriously, like within the 1st month of joining. Highly recommended!❞

                                                                                                  Benjamin J

                                                                                                  ❝Incredible value! This program has opened up new doors for my copywriting career.❞

                                                                                                  Ethan Ramirez

                                                                                                  ❝Top-notch content and support. It's like having a mentor by your side. I refer to the resources whenever I feel stuck.❞

                                                                                                  Franklin Nguyen

                                                                                                  ❝One new client and it pays for itself 10x over. Already closed 5 new clients since enrolling in this membership!❞

                                                                                                  Isaiah Patel

                                                                                                  ❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

                                                                                                  Quentin James

                                                                                                  ❝This membership is worth THOUSANDS. I’ve already made back AT LEAST 20x the monthly cost.❞

                                                                                                  Thomas P

                                                                                                  ❝Joining was the best decision of my life. It's the best investment I've made in my career as a copywriter.❞

                                                                                                  Xavier Boseman

                                                                                                  ❝I was initially skeptical about yet another copywriting course, but this continues to blow me away. It's not just about theory; it's a hands-on, results-driven approach from a real expert who gets it.❞

                                                                                                  Ulysses F

                                                                                                  ❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

                                                                                                  Vincent Martin

                                                                                                  ❝I had my doubts, but this membership genuinely overdelivered. The practical and real-world advice exceeded my expectations.❞

                                                                                                  Patrick McMullin

                                                                                                  ❝His enthusiasm for copywriting and marketing is contagious. It makes all his content very engaging and enjoyable to listen to. I usually go through his teachings several times to really dig out all the gold. I love listening while on my morning runs.❞

                                                                                                  Michaela Meyers

                                                                                                  ❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

                                                                                                  Jonathon Gold

                                                                                                  ❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

                                                                                                  Liam Williamson

                                                                                                  ❝He provides practical examples and tips that I never would have thought of on my own. It opened my eyes to new and VERY PROFITABLE copywriting strategies.❞

                                                                                                  Jacob Thompson

                                                                                                  ❝I love the bite-sized weekly lessons, which makes it easy to fit into my busy schedule. There’s no fluff at all, only how-to advice that anyone can benefit from.. like tomorrow!❞

                                                                                                  Tomas Henderson

                                                                                                  ❝I really liked how a bunch of lessons focus on the importance of follow-up and building relationships with clients. This is crucial for long-term success in copywriting and Jeremy gave great insider tips on how to build long-term relationships and get referrals from them.❞

                                                                                                  Harrison peppers

                                                                                                  ❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

                                                                                                  Brianna Carter

                                                                                                  ❝No theory, all actionable advice from real-world experience. Jeremy’s a master copywriter and teacher. I learned so much from his insights and tips.❞

                                                                                                  Aaliyah Jackson

                                                                                                  ❝The program really highlighted the importance of authenticity and being true to yourself in your marketing efforts. This is crucial for building trust with clients and makes freelancing much more enjoyable and comfortable.❞

                                                                                                  Camille Green

                                                                                                  ❝This membership was a great investment. I saw an immediate improvement in my writing after implementing the new strategies.❞

                                                                                                  Jasmine Thomas

                                                                                                  ❝I was concerned that this program might not be tailored to my specific niche, but it turned out to be adaptable and beneficial for all copywriters.❞

                                                                                                  Latoya Washington

                                                                                                  ❝Jeremy provided great tips for leveraging social media platforms for lead generation. This was particularly helpful for me, becuz I was unsure how to effectively use social media to promote my freelance business.❞

                                                                                                  Dominique Sanchez

                                                                                                  ❝As an experienced copywriter, I thought I knew it all. But this program brought new tips and ideas to my attention, making it a worthwhile investment even for seasoned pros.❞

                                                                                                  Gabrielle Adams

                                                                                                  ❝I now have clear goals and expectations for business. This helped me focus my efforts and achieve better results. I feel very confident now about copywriting career and just know my business will thrive!❞

                                                                                                  Beatriz Flores

                                                                                                  ❝I had reservations about the ROI claims he made, but I've already seen a significant increase in my income.❞

                                                                                                  Ana Chavez

                                                                                                  ❝Initially, I wondered if the cost was justified. But the copywriting and business-building skills I gained here are already paying off tenfold. Worth every penny!❞

                                                                                                  Carolina Green

                                                                                                  ❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

                                                                                                  Isabella Perez

                                                                                                  ❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

                                                                                                  Sophia Wilson

                                                                                                  ❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

                                                                                                  Ava Brown

                                                                                                  ❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

                                                                                                  Mia Adams

                                                                                                  ❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

                                                                                                  Aiden Kim

                                                                                                  ❝I used to think copywriting courses and memberships were just a waste of money, but this one completely changed my mind. It's practical, results-driven, and worth every cent.❞

                                                                                                  Danial Chen

                                                                                                  ❝At first, I thought, 'Why should I pay for something I can learn online for free?' But the insider tips and expert guidance are unmatched. I've already made my money back in spades.❞

                                                                                                  Connie Chinburg

                                                                                                  ❝I questioned whether this could really help me land clients, but the client acquisition strategies and networking tips it provides are a game-changer.❞

                                                                                                  Esther Zhang

                                                                                                  ❝I'm so glad I invested in this subscription. It's already paid off BIG TIME.❞

                                                                                                  Harper Twinsly

                                                                                                  ❝This is perfect for copywriters of all experience levels. It provided me so many new insights on copywriting and sales, even though I've been in this business for years.❞

                                                                                                  Caitlin Wilson

                                                                                                  ❝Each lesson is so informational and entertaining. Jeremy keeps my attention throughout. I never feel bored or overwhelmed.❞

                                                                                                  Giselle Davis

                                                                                                  ❝The membership was a great investment. It provides a wealth of knowledge and actionable steps to grow my copywriting business.❞

                                                                                                  Peter W.

                                                                                                  ❝His trainings are filled with practical tips and tricks that I never would have thought of on my own. Literally no one else is teaching this stuff.❞

                                                                                                  Tracy Berkshire

                                                                                                  ❝I thought I could figure it out on my own, but this has streamlined the learning process, saving me valuable time and effort.❞

                                                                                                  Lauren Parker

                                                                                                  ❝Since joining, I've noticed a significant increase in the number of clients and projects I am getting.❞

                                                                                                  Erin P

                                                                                                  ❝The knowledge and expertise in Copy Kings are unparalleled. It's a copywriter's dream come true!❞

                                                                                                  Davis N.

                                                                                                  ❝I was scared of enrolling in this program due to all the scammers out there but Jeremy is the real deal. I have been blown away by the results. I’ve already seen a significant increase in the number of clients I am generating. I recommend to any copywriter whose struggling with getting clients or looking to take their business to the next level. You won’t be disappointed!❞

                                                                                                  Fiona Brown

                                                                                                  ❝One of the most valuable benefits of joining has been the significant reduction in rejection I have experienced from prospects. He's taught me how to attract more qualified leads who are already interested in my services. This has resulted in waaaay less rejections and more successful conversions.❞

                                                                                                  Peyton P.

                                                                                                  ❝Before joining, I was constantly struggling to generate leads and get work, which left me feeling burnt out and extremely stressed. This has helped me achieve a better work-life balance and reduce burnout while still growing my business.❞

                                                                                                  Rebecca Anderson

                                                                                                  ❝I am now more confident than ever in my writing ability! I am super confident I will succeed!❞

                                                                                                  Sara Ortiz

                                                                                                  ❝This program turned me from a novice into a copywriting expert. I'm amazed!❞

                                                                                                  Mike Vega

                                                                                                  ❝This has really given me an unfair advantage over my competition! The expert advice has given me the power to stand out in a VERY crowded market.❞

                                                                                                  Jake Upton

                                                                                                  ❝Before Copy Kings, I often felt intimidated by my competition and feared losing out on potential clients. However, Jermey has taught me how to differentiate myself from other writers and leverage my unique strengths to attract more business. I now feel much more confident in my copywriting ability. I am excited to see the results in the upcoming months.❞

                                                                                                  William Foster

                                                                                                  ❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

                                                                                                  Taylor Bradberry

                                                                                                  ❝The step-by-step guidance and mentorship are what every aspiring copywriter needs.❞

                                                                                                  Jason Kim

                                                                                                  ❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

                                                                                                  Nick Smith

                                                                                                  ❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

                                                                                                  Heather Mackenzie

                                                                                                  ❝I'm in awe of the results I've achieved with the help of this membership.❞

                                                                                                  Ken Burke

                                                                                                  ❝I can confidently say this has been one of the best investments I've made in my copywriting career.❞

                                                                                                  Nicole Orlando

                                                                                                  ❝If you're serious about a copywriting career, this program is your launchpad to success!❞

                                                                                                  Brett T.

                                                                                                  ❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

                                                                                                  Brooke White

                                                                                                  ❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

                                                                                                  Yvette Rodriguez

                                                                                                  ❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

                                                                                                  Giannas P.

                                                                                                  ❝My income has doubled since joining. I can't thank Jeremy enough!❞

                                                                                                  Rachel Garret

                                                                                                  ❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

                                                                                                  Olivia Smith

                                                                                                  ❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

                                                                                                  Bobby C.

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