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10 Copywriting Tips from the Best Copywriters of All Time (Improve Your Writing Fast)

Jan 17, 2024 by Jeremy Mac
card says "boost your sales"


Want to quickly improve your copywriting skills?

One of the best ways is to study the best copywriters of all time.

This is what I did as a raw beginner.

I spent 3 months studying the best copywriters. Devouring their books and writing their ads out by hand.

In this post…

I’m going to share 10 valuable copywriting tips I’ve learned from 10 of the best copywriters on the planet.

Each tip is designed to be consumed & applied ASAP so you can experience desirable results.

Let’s get it on like Donkey Kong…


10 Copywriting Tips from Famous Copywriters to Explode Your Income

rocket launch

#1 Copywriting Tip: Gary Halbert's A-Pile vs B-Pile

Gary Halbert is probably the most successful copywriter who’s ever lived.  

He launched his copywriting career in the 60s as a direct response copywriter.

He’s sold billions worth of products through his advertisements and sales letters. Including, The Coat of Arms Letter, the most mailed ad in HISTORY.

Gary was famous for his direct mail ads.

To boost response, he came up with an Einstein way to get his mail delivered and read by more customers.


He reverse engineered the process people go through when receiving mail.

Gary realized how most people open their mail next to a trash bin and sort their mail into 2 piles.

B-pile: blatant advertisements they quickly toss in the trash.

A-pile: personal-looking letters they save for later.

Gary boosted his sales by writing direct mail that looked personal – like a relative was writing to you (from the outside cover to the inside message)

You can use this concept to boost results on ANY platform you write for (Google Ads, YouTube, blogs, etc.)

Here’s how…

Reverse engineer the exact process your target audience goes through on whatever platform you’re writing on.

Before you write, spend some time-consuming content on this media.

While you do…

Ask yourself:

What content gets you to stop scrolling and read more?

What makes you quickly ignore posts and scroll right past them?  

Does any content entice you to click a link? Why?  

Break down your reader’s process.

Figure out what type of content gets people to stop scrolling, read and click on, then… model after it.

If you do, I can almost guarantee you will experience shocking results.


#2 Copywriting Tip: Claude C. Hopkin's Curiosity

Claude Hopkins

Claude Hopkins is the founding father of direct response advertising.

He worked for a handful of big advertising agencies like Swift & Company and Lord & Thomas.

Claude taught how advertising’s sole purpose is to sell.

Not to be clever, humorous or entertaining.

Instead, ads should be measured by scientific tests and justified by their results.

Claude C. Hopkin’s data-driven approach transformed advertising & copywriting as we know it.

He single-handedly created a crystal clear system for advertising success through scientific tests.

In his famous book, Scientific Advertising, Claude explained the importance of curiosity.

Believe it or not…

Curiosity is the single most persuasive technique you can use in your writing.

Fun fact:

Did you know people will buy a product, they had no intention of buying, solely because they were curious?

It’s true.

Curiosity creates a furious itch on our buying glands.

If you sprinkle curiosity throughout your copy, you will effectively grab attention, engage your readers and make it virtually impossible NOT to buy from you.


#3 Copywriting Tip: Eugene Schwartz's Alarm Clock

eugene schwartz

Eugene Schwartz is one of the best copywriters who’s ever lived.

He started his c career at an advertising firm – Huber Hoge & Sons – as a messenger boy and quickly worked his way up to head copy chief.

In 1954, Eugene went into business for himself and was very successful because of his advanced copywriting skills.

The 33.33-Minute Productivity Hack

Eugene revealed his secret for writing EXTREMELY fast.

Here it is…

Whenever Eugene wrote copy, he set a 33.33-minute timer.

During these 33.33 minutes, he worked like a mule.

When his timer went off, he stopped writing and took a short break.

Then, once his break was up, he’d start the process over again.

He repeated this until he was done with whatever he was writing.

How did this help him write faster?

Work expands the time given.

When you give yourself strict deadlines, you’ll automatically work faster.

Whenever I write, I set a timer (The time I set varies for what I’m writing. For example, 7-minute timer for emails.)

The next time you write, set a 33.33-minute timer. You’ll double your writing speed (if not more). 


#4 Copywriting Tip: Joe Sugarman's Headline Hack

Joe sugarman

Joseph Sugarman was a direct response advertising legend.

He founded JS&A Group, a company recognized for innovative products (such as BluBlocker sunglasses).

The ONLY Purpose of Your Headline

Headlines are VERY important.

So much so, that it can be very stressful to create a “winning” headline.

However, this tip will make your job a LOT easier

In Joe Sugarman’s book, The Adweek Copywriting Handbook, he revealed the true purpose of your headline.

It only has ONE goal…

To get your readers to read the first sentence.

Simple, huh?

Never forget this.

It will help you tremendously when writing headlines.


#5 Copywriting Tip: Victor O. Schwab's Emotions vs Logic Secret

victor schwab

Victor O. Schwab was one of the most successful & influential direct response copywriters of all time. He was one of the first copywriters to use scientific principles in advertising.

Sell on emotion, justify purchase with logic

2 elements go into a sale.

Emotion & logic.

Victor Schwab was one of the first copywriters to clearly articulate that people buy off emotion and justify their purchase with logic.

These two “sales” forces work together in harmony.

Logic backs emotion so that we can justify our spending to friends and family.


Emotion backs logic because the stronger the emotional appeal is presented, the more readily your proof material (logic) will be believed.

Every time you write copy, tap into your reader’s core emotions through stories, image words and painting a bright vision of their problems, wants, desires, and all relevant emotions.

Then, back up all your emotional claims with logic – testimonials, case studies, specific details, credentials, stats and all that good stuff.


#6 Copywriting Tip: Doug D'anna's Copywriting Treat

Doug D’Anna is one of the best copywriters. He has an impressive track record of direct response copywriting success.

His writing has generated $100+ million in sales for companies, including Agora, Forbes, Boardroom and Men’s Health.

Would you like to know how to instantly boost sales through your writing?

I’m going to reveal one of the simplest ways.

I learned this secret weapon while listening to an interview between Ben Settle and Doug D’anna.

Doug told Ben how copywriters make selling WAAAY too complicated.



You’re at your friend’s house.

He has a dog.

And you want his dog to come to you, instead of your friend.

How would you achieve this?


Hold up a yummy treat.

Believe it or not, this simple concept applies to selling to humans too.

The treat?

Find out what your ideal reader wants most.

Then, simply mention it throughout your copy.

Emphasize its benefits, how easy it is to obtain, how they must act fast before it’s gone, and all that yummy stuff (copywriting 101).


#7 Copywriting Tip: Mel Martin's Fascination Bullets


Mel was a mail-order advertising legend.

After Eugene Schwartz (mentioned above) helped Marty Edelston build the foundation for Boardroom (multi-million dollar publishing company), it was Mel Martin’s copywriting that launched it into a $100 million per year beast.

Mel Martin is celebrated for his “fascination” bullets.

He’s labeled “the best fascination copywriter you've probably never heard of".

Here's 3 of my favorite bullets he’s written:

  • What never to eat on an airplane
  • Bills it’s okay to pay late
  • What credit companies don’t tell you

If you want to become a better copywriter, study Mel’s bullets and write them out by hand.

Here are a bunch of bullets to get you started:


#8 Copywriting Tip: John Carlton's Copywriting Hooks

fish hook

“The most ripped-off writer on the Web” is an infamous copywriter.

Carlton started as a freelance copywriter.

He was the secret sales weapon behind many companies (ad agencies would “sneak” him in through the back door to do the selling that their employees couldn’t do).

John Carlton’s One-Legged Golfer ad is probably the most ripped-off ad of all time (especially by online marketers).

For one simple reason…

The unique hook he used in the headline:

Amazing Secret Discovered By
One-Legged Golfer Adds 50 Yards
To Your Drives Eliminates Hooks
and Slices… And Can Slash Up To
10 Strokes From You’re Game
Almost Overnight!

Carlton was a master at finding unique hooks to display in his headlines and base their overall themes around.  

To learn more about how to write attention-grabbing hooks, see this ultimate guide I created: The Ultimate Guide to Copywriting Hooks (#1 Way to Write Killer Headlines)


#9 Copywriting Tip: Gary Bencivenga's Proof Sandwhich

gary bencivenga

Gary Bencivnga is widely considered to be “the greatest living copywriter in the world.

He is one of the most famous copywriters in the financial direct mail niche. He has sold billions worth of products through his writing.

Nowadays, we are bombarded by ads and pounded with their cringe hype and unbelievable claims.

Gary realized this and used it to his advantage.

He revealed that when you add proof to your claims, you make them far more believable.

This is a MUST.

For readers to buy from you, they must BELIEVE what you’re saying is true BEFORE they pull out their wallets.

The best way to make your claims more believable is to “sandwich” proof elements between them.

Proof elements:

  • Social proof
  • Scientific studies
  • Awards won
  • Years of experience
  • Testimonials

Make sure you lace your copy with proof and that your claims are never bigger than your proof elements.


#10 Copywriting Tip: Robert Collier's Conversation

robert collier

Collier was a successful author of self-help books. His book The Secret of the Ages sold 300,000+ copies. Collier wrote about the practical psychology of abundance, desire, visualization, and personal development. His book, "The Robert Collier Letter Book," emphasized the importance of persuasive writing in direct response copywriting.

Whenever writing copy, you want to enter the conversation your prospect is already having inside their mind.

Here’s how:

Picture yourself as your prospect…

You are bored.

You’re mindlessly scrolling through social media (or whatever platform you’re writing for)….

What’s the ONE thing you could read that would get you to stop scrolling?

Find this out, through research, and place it in your headline.

If you do, you will instantly boost response.



You now possess something very valuable.

10 proven copywriting tips to explode your writing skills and help you boost your income.

Study these 10 best copywriters and read any ads, books and information you can find online.

Want daily copywriting tips to help you accelerate your success? Enter your email below:

How to Edit Copy: The Ultimate Guide to Copy Editing for Beginners (Improve Your Copywriting FAST)

Jan 16, 2024 by Jeremy Mac
Edit writing

This may shock you…

Writing is only a small chunk of copywriting.

The 3 main phases of copywriting include:

  1. Research
  2. Writing
  3. Editing

All steps are essential to writing knockout copy that boosts results for your clients.

In this post, I’m going to cover the editing phase.

After reading, you’ll know exactly how to copy edit after writing your 1st draft.

I’m going to share my own personal process of editing copy and give you 5 quick editing tips to improve your writing FAST.

Let’s get to it!


What is Copy Editing?

Street signs say "final draft"

Copy editing is the last step in the copywriting process.

Before submitting work to clients, you’ll need to edit your writing.

To turn your clunky draft into a clear, concise and persuasive sales message.

The overall goal is to write the most persuasive message, using the least number of words.

Every word serves a purpose.

If it doesn’t?

Remove it.

You’ll want to copy edit for grammar, “flow” and ensure it is as persuasive as possible to your target audience and related to what you’re selling.


Why is Copy Editing Important to Your Success?

holding trophy

Without editing, your writing would be unreadable gibberish.

Often, my first draft is GARBAGE.

This is a good thing though…

When writing your first draft, you just want to just let errr rip.

Let all your ideas, thoughts and feelings flow out of your head, onto your paper.

Do not edit.

But then…

After you’ve done this…

You want to edit your writing.

Joseph Sugarman explained how his first few drafts are often unreadable trash.

But after editing?

He creates copywriting masterpieces that destroy competition and sell millions worth of products.

The real magic happens after you revise your copy, several times.

By spending the time to edit your copy, you will create a very persuasive message, that is clear concise and easy to read for your target audience.

Which will boost results for you and your clients.

The Best Way to Edit Your Copywriting (How to Copy Edit & Improve Your Writing TODAY)

Trending up

I’ve got something very special for you.

I’m going to break down the copy editing process and share the exact technique I use to edit my copy before submitting it to clients.

I learned this copy editing technique from Ben Settle.

I have refined it and added my own “spin.”

Here it is:

After my first draft…

I read my writing 10 times, out loud.

Every time I trip over bumps (long-winded sentences, misspellings, unclear language… anything that slows the reading process), I smooth them out.


In between readthroughs (every other readthrough), I’ll review my market research notes.


To make sure that I’ve included every main selling point: emotional triggers, benefits, handle objections, etc.


The main goal of copy editing is to convey your sales message in the most powerful way, using the least number of words.

After reading aloud 10x, your copy will read as smooth as a baby’s head.

It’s amazing how much of a difference the 1st draft and last draft are.

After I’ve read through my copy 10 times, I’ll copy and paste everything into

Grammarly is an easy-to-use app for editing grammar.

I only edit the obvious misspellings (underlined in red).

However, I do NOT pay attention to any other suggestions it provides.


Because Grammarly gives terrible advice for copywriters.

Their advice is not helpful for writing persuasive, conversational copy.

I strongly advise you do NOT follow it’s advice… only use it to edit major spelling errors.


Sometimes, I’ll copy and paste everything into the Hemingway App.

I only use the grade level feature (strive to have writing readable at a 5th grade level).

Good copy should be readable at a 5th grade level. If not, it’s too complicated and may confuse readers.

This app gives tips to help you achieve the 5th grade level.


5 Copy Editing Tips to Edit Faster

Fast typer

1. Put Your Copy Under The “So what?” Microscope

Your readers only care about what’s in it for them.

So, to keep them reading your copy, put your copy under the “So what?” microscope.

As you read your claims, benefits, features… ask yourself - “so what?"

Do this for every sentence you write.

If you edit this way, you will create VERY persuasive copy.


2. Easy to Understand

If you want to persuade your readers to act, you gotta make your message super easy to understand.

Your writing should be readable at a 5th grade level.

3 tips to make your writing easy to understand:

  • Use short sentences, paragraphs and words
  • Use everyday language – do not use jargon or try to sound sophisticated
  • Break up your copy – vary your sentence/paragraph length. I.E. one-word sentence. Then 11-word sentence. A few 3-5 sentence paragraphs, followed by a 3-word paragraph, etc.

The easier it is for readers to grasp your message (at a glance), the easier it is for you to persuade them.


3. Talk As You Write

You do this tip when writing. However, it’ll make the editing process MUCH easier.

The fastest way to write conversational copy is to talk out loud as you write.

Whenever I write, I talk out loud as I type.

This has several benefits:

  • Increases writing speed – it’s much faster to write when you’re talking. The words just flow right off your tongue.
  • Eliminates 80% of the editing process – when you talk as you write, you will naturally have MUCH less gibberish to edit.
  • Reads like a 1:1 conversation – because you are talking, instead of “writing.”


4. Use Contractions 

An extremely easy way to trim your copy is to use contractions.

Use contractions like "I'm," "you're," and "we're" to make your writing sound more conversational and reduce unnecessary words.


5. The Sole Purpose of Your First Sentence

The only purpose of each sentence is to get your readers to read the FOLLOWING SENTENCE.

That’s it.

By keeping this in mind while editing, you will make every word and be able to trim fat fast.



Follow this “how to copy edit” guide (and the copy editing 5 tips) the next time you edit your writing.

The more time you spend trimming, refining and simplifying your message, the more effective it’ll be at driving results.

Want daily copywriting tips to help you explode your income this year? Enter your email below:


The #1 Freelance Copywriting Course for Beginners in 2024 (Everything You Need to Earn 6-Figures this Year)

Jan 15, 2024 by Jeremy Mac
Women holding money


In 2020, I became a freelance copywriter.

I spent 3 months learning copywriting (the basics).

Then, grew my freelance copywriting business VERY FAST.

I gained over 50 paying clients within 3 months

Secured 2 freelance contract positions with companies within my first year…

And have written copy for hundreds of freelance clients over the last 3 years.


I started WITHOUT any experience, portfolio or writing skills.

You can too.

If you’re interested in becoming a freelance copywriter, this free freelance copywriting course will show you exactly how.

I’ll cover everything you need to get started down the right path.


What freelance copywriting is, what a freelance copywriter does, how much you can expect to earn in 2024 (and beyond), how to price your freelance copywriting fees and a quick 5-step blueprint to go from complete beginner to securing high-paying freelance copywriting clients within a few short months.


What is Copywriting?


If you search online, you’ll find a bunch of contradictory answers.

Don’t be fooled.

Copywriting is nothing more than salesmanship in print.

Instead of traditional sales, you are selling primarily online through the words you write.

This has a BIG advantage over face-to-face selling.


Copywriting is salesmanship multiplied.


You are able to sell to 10x more people, at the same time, than you would with traditional sales.

The goal of copywriting is to write in a persuasive and engaging way that motivates your readers to take a specific action (usually to purchase a product or opt-in to an email list).


There are TONS of mediums to write for.


  • Google Ads
  • Social media posts
  • Blog posts
  • YouTube video scripts
  • Direct mail pieces
  • Website copy
  • And a ho’ bunch more


What is Freelance Copywriting? How is it Different from Traditional Copywriting?


Copywriting is copywriting is copywriting.

The main difference between freelance copywriting vs traditional copywriting is that with traditional copywriting you are essentially an employee.

You work for one company in a traditional 9-5 styled position.

On the other toe…

With freelance copywriting, you are your own boss.

It’s a business.

You are running a copywriting business and it’s up to you to find clients to write for.

Freelance copywriting comes with more responsibilities and “risk” than a typical 9-5 copywriting position.

However, with greater risk, comes greater reward, including:

Man climbing steps to success

1. You can work from anywhere

The beach, your couch, in an RV while traveling the world.

You can write from ANYWHERE you fancy.

2. You have TOTAL freedom

You are your own boss.

You set your own hours.

You choose WHO you want to work with.

You choose what topics you write about.

Only freelancing allows you this much freedom.

3 You can earn 6 figures (or more)

Unlike traditional copywriting, there really is no limit to your earning potential.

The only limit is how many clients you can get, your prices and how many projects you can complete each year.

4. YOU can become a freelance copywriter TODAY

You don’t need to go to college…

You don’t need “2 years of experience” just to get your foot in the door…

You don’t need to climb greasy corporate ladders…

Anyone can become a successful freelance copywriter.

You just have to be willing to put in the work and constantly improve your copywriting skills.


Is Freelance Copywriting Still a Good Career Despite AI?

Robot typing on laptop

Despite all the fear-mongering news surrounding AI and ChatGPT…

Copywriting is still a FANTASTIC career to jump into. 

The good news…

Robots will NEVER replace good copywriters.

Copywriting is salesmanship at its core.

And salesmanship requires communicating to your audience on a personal level. It requires empathy, personality and a deep understanding of human psychology. Robots will never beat true copywriters in the selling arena. If you constantly improve your selling/copywriting skills, you have nothing to worry about.

More good news…

Copywriting will also ALWAYS be in demand (even a thousand years in the future, if humans still exist).


Because copywriting is the fuel to business growth.

Companies will always need help converting more customers, selling more products and growing their business.

If you can help them achieve this, then you will ALWAYS be in demand and earn hefty paychecks.


What Do Freelance Copywriters Do?


There are two main sides to running a freelance copywriting business.

  1. The writing side
  2. The business side

The business side comes first.

It’s much more important to your success.

You’ll be spending your time prospecting and generating leads (getting clients), pricing your copywriting rates, maintaining relationships with clients, doing all the accounting stuff (taxes, keeping track of your earnings, invoices, etc.) and much more.

For the writing side…

After you have clients to write for, this is what your day will look like…

The 3 main phases of copywriting:

    1. Research

      This is the most important phase of writing copy.

      Spend the majority of your time on this phase.

      Good copy is assembled, not written. Everything you need to write effective copy already exists. Your job is to find it through research. You’ll spend a lot of time researching your client’s brand, competition, product and target audience (most important). To learn all about copywriting research, see this detailed guide: "Your Ultimate Guide to Copywriting Research (Step-by-Step Process + 5 Best Techniques)"

        2. Writing

          After you do enough research, you’ll be ready to write.

          You’ll need to write attention-grabbing headlines, interesting body copy and persuasive call to actions (ctas) to motivate readers to buy from you (or whatever your client’s main objective is). To learn all about how to write persuasive copy, see this detailed guide.


          Freelance copywriters can write for a bunch of different platforms like social media content, blog posts, landing pages, ecommerce product descriptions, social media advertisements and so on.

          To learn more about the types of copywriting services to offer, see this blog post.

            3. Editing

              Editing is the last main phase of copywriting. You’ll want to edit your copy several times (I usually edit at least 10 times per project).

              The goal is to write the most persuasive message, using the least number of words.

              You want to chisel your writing into a clear, concise and easy-to-read sales machine.


              How Much Dough Can You Realistically Make as a Freelance Copywriter?


              According to Zip Recruiter…

              In 2024, freelance copywriters earn around $45 per hour ($90,000 per year).


              Freelance copywriting salaries you see online are very misleading.

              How come?

              As a freelance copywriter, it’s 100% on you how much you earn.

              There are freelance copywriters earning $1,000,000 each year…. $100,000…. and… less than $1,000.

              If you want to get into freelance copywriting, it’s really important to understand that you are a business owner.

              As a business owner, there’s really no limit to how much money you can make.

              The only limit is your own goals, determination, and marketing, salesmanship and copywriting skills.

              If you become a wizard at marketing yourself, selling your copywriting services and getting impressive results for clients, you can get paid like royalty.

              Freelance copywriters can make a lot more money than traditional copywriters (working as an employee).

              Never limit yourself to averages.

              You CAN earn as much as you desire…. IF you put in the work and become a master at this life-changing skill.

              How much do freelance copywriters charge?

              To learn all about how to price your copywriting fees, see this detailed guide: "The Ultimate Guide to Freelance Copywriting Rates in 2024 (How Much Should YOU Charge?)"


              How to Become a Successful Freelance Copywriter (5 Simple Steps)

              Happy woman

              I’ve already written a comprehensive guide on how to become a successful freelance copywriter in 2024.

              Read this post and follow the steps I’ve outlined to a capital T.

              However, here is a quick recap of the steps you’ll want to take:

                1. Master the Fundamentals

                  Read these 10 direct response copywriting books:

                  • The Boron Letters by Gary Halbert
                  • The Adweek Copywriting Handbook by Joseph Sugarman
                  • How to Write a Good Advertisement by Victor O. Schwab
                  • Scientific Advertising By Claude Hopkins
                  • The Ultimate Sales Letter by Dan Kennedy
                  • Ogilvy on Advertising By David Ogilvy
                  • Tested Advertising Methods By John Caples
                  • Cashvertising By Drew Eric Whitman
                  • The Copywriter’s Handbook By Bob Bly
                  • Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton


                  Practice your copywriting skills by following this guide – How to Practice Copywriting for Free (5 Exercises to Improve Your Skills TODAY).

                  I spent 3 months on my copywriting education. Learning the core fundamentals, principles and frameworks, from the best copywriters on the planet.

                  I recommend dedicating at least a month to this phase.


                  It's all about being able to provide your clients value.

                  This is REAL secret to earning 6-figures and beyond.

                  The more results you produce for clients, the more you can charge for your copywriting services.


                    2. Get Clients

                      After learning the basics…

                      You’ll be ready to write for real clients.

                      I've created an ultimate guide for beginners looking to land their first bunch of clients: "How to Get Copywriting Clients in 2024 With No Experience (Get New Clients TODAY)"

                      You’ll learn my 10 favorite ways for securing new freelance copywriting clients.


                      As a beginner…

                      For your first few months of writing for clients, the goal is to gain rapid-fire experience.

                      You want to write for a variety of clients, niches, and different types of copy (emails, social media, blog posts)—as you'll leverage your experience in the following steps…


                        3. Niche Down

                          After you've gained real-world experience and collected a ton of samples & testimonials, you’ll be ready to select a copywriting niche.

                          This is important because you'll earn more as a niche freelance copywriter (specialists are always paid greater than generalists).

                          My comprehensive guide, "The 10 Highest-Paying Copywriting Niches in 2024 (How to Pick the Best One for YOU)," offers step-by-step instructions on choosing the perfect copywriting niche for you.


                            4. Create an Impressive Copywriting Portfolio

                              Before you can attract dream clients, you'll need to create a portfolio filled with impressive testimonials & samples.

                              It’s easy!

                              Use this guide to create a portfolio within 10 minutes: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)


                                5. Grow Your Freelance Copywriting Business

                                  This blog post shares the top 3 strategies for growing your freelance copywriting business: "3 Fastest Ways to Grow Your Freelance Copywriting Business in 2024 (Make 6-figures This Year)"

                                  Read it when you're ready to scale your freelance copywriting business to 6-figures and beyond!



                                  Freelance copywriting is one of the best careers in 2024.

                                  Follow this step-by-step blueprint and read the guides listed throughout this post to shortcut your success in this exciting field.

                                  If you do, I can almost guarantee you can achieve a long and profitable freelance copywriting business.

                                  Want daily copywriting tips from a battle-tested freelance copywriter? Enter your email below:


                                  For Copywriters: The Only Guide on "Tone of Voice in Copywriting" You’ll Ever Need (Bond with Readers in Seconds!)

                                  Jan 14, 2024 by Jeremy Mac

                                  Man screaming into microphone


                                  Struggling to find the right voice to use in your writing?

                                  I used to be so confused about how to write in a “brand’s voice”

                                  The main reason:

                                  There are so many different blog posts, YouTube videos and tips covering this subject.

                                  Unfortunately, 99% are COMPLETE and utter garbage.

                                  The truth?

                                  There is only ONE type of voice you should ever use in your writing.

                                  Hint: it’s usually NOT your client’s “brand voice.”

                                  In this blog post, I’m going to reveal the simplest way to master the tone of voice in copywriting, so you can effortlessly grab your reader’s attention, pique their interest and boost more sales for your clients.


                                  What is Tone of Voice in Copywriting?


                                  Tone of voice in copywriting is simply “how” a brand communicates with its audience through written content (on social media, advertising, blog posts, etc.)

                                  Pay special attention to the word “audience.”

                                  This is VERY important.

                                  Everything you write should be written to your ideal reader.

                                  And only them.

                                  Their language, their slang, their way of expressing things, etc.

                                  When you are able to speak your “reader’s language”, you will instantly write engaging, interesting and persuasive copy – TO THEM.

                                  Who is your ideal reader?

                                  Your client’s target audience (more specifically… their customers).


                                  Why is Tone of Voice Copywriting Important to YOUR Success?

                                  Woman holding dog

                                  Tone of voice in copywriting is EVERYTHING.


                                  It’s simple.

                                  The goal of copywriting is to get results.

                                  And the only way to get results is to motivate your readers to take action (click a link, purchase a product, sign up for an email newsletter and so on).

                                  How do you motivate your readers?

                                  By applying the direct response fundamentals and writing in a way that speaks to your readers on a personal and emotional level.

                                  The tone of voice you want to use is your readers.

                                  It all has to do with them and ONLY them.

                                  Many brands do not understand this.

                                  They try to sound quirky, funny, sophisticated or clever. They only think of themselves and not of their customers.

                                  But it’s their customers who are putting dough in their pockets.

                                  And the only way to get paid handsomely as a copywriter is to get results for your clients.

                                  You do this by tapping into your readers’ minds and hearts and tailoring everything you write toward what THEY want, need and desire.


                                  How to Effortlessly Improve Tone of Voice in Your Writing

                                  Smiling woman

                                  Now that you know the real secret of who you are writing to and how you write to them, I’m going to show you exactly how to uncover your ideal reader’s language.

                                  So that you can effortlessly write copy that resonates with them on a personal level, builds trust and ultimately boosts sales.

                                  Here’s how:

                                  Mastering tone of voice in copywriting all has to do with what you do BEFORE writing.

                                  I’m talking about research.

                                  During the research phase, you will spend a LOT of time researching and studying your target audience (who you are writing for).

                                  I’ve created a detailed guide on how to do copywriting research, you can read it here.

                                  Also, you’ll want to send your clients a detailed copywriting brief.

                                  This is where you ask a lot of questions related to their target audience, product, competition, etc.

                                  Steal the exact copywriting brief I’ve used over the last 4 years: "Free Copywriting Brief Template For Copywriters (The Secret to Writing Better Copy)"

                                  In this brief, I spend the most time focusing on my client’s target audience.

                                  Here are a bunch of questions to ask them:




                                  Marital status:


                                  Education level:

                                  Annual income:


                                  State of market awareness [highlight most relevant]

                                  1. Most aware
                                  2. Product aware
                                  3. Solution aware
                                  4. Problem aware
                                  5. Completely unaware

                                  Emotional questions about your market (most important)

                                  1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
                                  2. What causes them pain?
                                  3. What humiliates them?
                                  4. What are they afraid of?
                                  5. What makes them mad?
                                  6. What do they worry about most?
                                  7. What 3 things frustrate them most each day?
                                  8. What do they want most?
                                  9. What make them feel insecure?
                                  10. What is the #1 most URGENT problem they are desperately trying to solve?
                                  11. What FEELINGS are they experiencing when they’re doing a Google search about the big problem they need solved?
                                  12. What do they COMPLAIN about to their friends over a drink?
                                  13. What do they dislike about products available?
                                  14. What do they like about products available?
                                  15. What do they want more of from products?
                                  16. How do you want the visitor to FEEL when they arrive on your website
                                  17. Why do they NEED what you are selling?
                                  18. Why should they buy NOW?
                                  19. What are their VALUES like?
                                  20. What trends are occurring and will occur in their business or lives?
                                  21. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
                                  22. Do they have their own insider language?


                                  You can also find the answers to most of these questions online.

                                  My favorite sites to use are Facebook groups and Reddit forums.

                                  Simply type in relevant keywords.

                                  For example: “real estate agents”.

                                  In seconds, you’ll find communities of your target audience gathered together and communicating with each other.

                                  These groups are so valuable to you because your target audience will share everything that’s on their mind – what’s bothering them, what they want most, their burning questions and all that good stuff.


                                  In these groups & forums, they speak unfiltered.


                                  They’ll share what’s REALLY on their minds – without holding back.

                                  After studying these forums for a while, you’ll pick up on your ideal reader’s language, tone and all the psychological and emotional elements you’ll need to write interesting and persuasive copy (for them).



                                  You now have everything you need to master tone of voice in copywriting for every client you write for.

                                  Simply study their target audience, and you will never struggle to write engaging copy again.

                                  Want more copywriting tips? Enter your email below:


                                  How to Become a Successful Sales Copywriter in 2024 (Ultimate Guide for Beginners)

                                  Jan 13, 2024 by Jeremy Mac
                                  woman throwing money


                                  Interested in sales copywriting?

                                  If so, I’ve got terrific news for you…

                                  Sales copywriting pays a fortune and will ALWAYS be in red-hot demand (even during the “AI takeover”)

                                  Here’s why:

                                  Companies will ALWAYS need help converting more customers and selling their products/services.

                                  If you can help them do this, then the sky’s the limit to your success.

                                  In this post…

                                  I’m going to cover what sales copywriting is, what a sales copywriter does, how much you can earn in 2024 and 5 simple steps to become a successful sales copywriter… in the shortest amount of time possible.


                                  What is Sales Copywriting?

                                  writing on laptop

                                  Sales copywriting is the process of creating written content, known as sales copy, with the primary goal of persuading readers to take a specific action (usually to purchase a product).

                                  Good sales copy is engaging, persuasive and interesting to its TARGET AUDIENCE. Plus, it highlights the emotional benefits of using a product, handles potential objections, creates a sense of urgency, and establishes a deep connection with readers.

                                  Sales copy can be found in various forms, including website content, product descriptions, email campaigns, advertisements, and landing pages.


                                  What Does a Sales Copywriter Do?

                                  pondering woman

                                  As a sales copywriter, your main goal is to drive results for your clients.

                                  You’ll spend the majority of your time researching, writing sales copy and collaborating with marketers, sales teams and graphic designers.

                                  The primary responsibilities of a sales copywriter include:

                                  1. Understanding your target audience

                                  To write effective copy, you MUST gain a deep understanding of your target audience. You want to focus on emotional and psychological aspects like, their needs, wants, desires, interests, pain points, fears, etc. This knowledge helps you create persuasive copy that resonates with your audience and motivates them to take desired actions.

                                  2. Research

                                  Research plays a BIG role in a copywriter’s life. In fact, it’s the MOST important step in the writing process. Good copywriters spend 80% of their time researching, and only a small chunk writing. Everything you’ll need to write killer copy is found during the research phase. You’ll research things like: the company you’re writing for, their customers, competition, USP, brand voice and so on.

                                  Writing persuasive copy

                                  Your main task is to write sales copy that persuades and convinces your readers to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. To learn the nitty gritty on how to write copy that sells, see this blog post.

                                  Highlighting Benefits

                                  One of the most important aspects of copywriting is to highlight the emotional benefits of your product/service. You want to discover what benefits your prospects care about most and what these benefits will DO for them (I.E. how their lives will improve, what problems they’ll overcome, etc.). Then, emphasize these benefits in the most attractive and persuasive way.

                                  Creating a Unique Selling Proposition (USP)

                                  Identifying and highlighting what makes your product or service unique compared to competitors is essential to your success as a sales copywriter. This helps you make your offer compelling and gives your readers a reason why they should choose it over all the other options available.

                                  Building Emotional Connection

                                  Successful sales copy appeals to your reader’s core emotions. You sell by tapping your readers’ emotions. Sales copywriters use language that connects with the emotions of their audience, making their message more memorable and persuasive.

                                  Addressing Objections

                                  Anticipating and addressing common objections or concerns that your readers have is crucial. This helps you build trust, bypass skepticism and overcome barriers to conversion.

                                  Implementing SEO Strategies

                                  For online copy, you’ll need to incorporate search engine optimization (SEO) techniques to ensure that your content is discoverable by search engines. Read this post to write SEO-optimized copy like a true pro.

                                  Creating Various Types of Content

                                  Sales copywriters work on different types of content, including website copy, promotional emails, social media advertisements, sales pages and much more. While your message remains the same – copywriting 101 – you’ll need to follow each platform’s unique rules, regulations and best practices. However, it’s usually very quick to learn and apply best practices once you understand how to craft persuasive messages.

                                  Testing and Optimization

                                  Copywriting is results-driven. Running tests is the only way to tell if your copy was successful or not. You’ll spend time running A/B split tests and analyzing performance metrics to determine the effectiveness of your copy. Then, optimize your writing based off what the data tells you.

                                  Staying Updated on Industry Trends

                                  To be an effective sales copywriter, you’ll need to stay informed about industry trends, consumer behavior, and changes in marketing strategies.


                                  How Much Does a Sales Copywriter Make? (2024 Sales Copywriter Salary)

                                  office worker holding money

                                  According to…

                                  In-house sales copywriters (working for a company) take home around $40,000 to $55,000 per year as an entry-level copywriter.

                                  For senior sales copywriters?

                                  Around $85,000+ per year.


                                  Salary averages for sales copywriters are misleading.


                                  There is virtually NO LIMIT to how much a sales copywriter can earn… as long as they meet these 2 requirements….

                                  1. You’re a freelance sales copywriter
                                  2. You can turn words into sales

                                  As long as you run your own freelance business and can get desirable results for your clients, you can earn as much money as your big heart desires.

                                  If you constantly work on improving your sales copywriting skills, you will always be in demand and be able to charge top-tier rates.


                                  How to Become a Sales Copywriter in the Shortest Amount of Time Possible (5 Simple Steps)


                                  I've put together an in-depth crash course outlining the path to becoming a successful freelance sales copywriter in 2024.

                                  This comprehensive guide delves into the specific steps I took to quickly launch my copywriting career and score hundreds of freelance clients.

                                  You can read it here:

                                  How to Become a Successful Freelance Copywriter in 2024 (Ultimate Guide for Beginners)

                                  However, here are the key 5 steps you should consider:

                                    1. Master the Fundamentals

                                      Start your copywriting journey by reading these 10 sales copywriting books:

                                      • The Boron Letters by Gary Halbert
                                      • The Adweek Copywriting Handbook by Joseph Sugarman
                                      • How to Write a Good Advertisement by Victor O. Schwab
                                      • Scientific Advertising By Claude Hopkins
                                      • The Ultimate Sales Letter by Dan Kennedy
                                      • Ogilvy on Advertising By David Ogilvy
                                      • Tested Advertising Methods By John Caples
                                      • Cashvertising By Drew Eric Whitman
                                      • The Copywriter’s Handbook By Bob Bly
                                      • Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

                                      Besides reading these books, practice your copywriting skills by following this guide – How to Practice Copywriting for Free (5 Exercises to Improve Your Skills TODAY).

                                      I invested three months in this learning phase before taking on client projects.

                                      I recommend dedicating at least a month to this phase.


                                      It's all about delivering value.

                                      Gaining a good grasp of the copywriting basics and feeling confident in your skills allows you to offer significant value to your clients.

                                      This is the true key to amassing wealth as a sales copywriter.

                                      The better results you can achieve for clients, the more they'll be willing to pay for your services.


                                        2. Secure Clients


                                          After learning the basics and practicing your skills, it’s time to get paid to write.

                                          Finding sales copywriting clients online can be overwhelming for beginners.


                                          Let me simplify it for you…

                                          I've compiled an ultimate guide for beginners looking to land their first set of clients: "How to Get Copywriting Clients in 2024 With No Experience (Get New Clients TODAY)"

                                          In this post, I uncover my top ten methods for securing freelance sales copywriting clients.


                                          As a beginner, aim to gain rapid-fire experience by writing for various clients, niches, and different types of copy (emails, social media, ads, etc.)—as you'll leverage this swift experience in the following 3 steps…


                                            3. Select a Niche


                                              Once you've collected real-world experience and accumulated numerous samples & testimonials, it's time to choose a niche.


                                              You'll earn significantly more as a niche sales copywriter (specialists are always compensated more than generalists).

                                              My comprehensive guide, "The 10 Highest-Paying Copywriting Niches in 2024 (How to Pick the Best One for YOU)," offers step-by-step instructions on selecting a sales copywriting niche you'll enjoy.

                                              You can specialize within sales copywriting.

                                              For instance:

                                              You can become the go-to sales copywriter for health brands.

                                              The possibilities are limitless.

                                              And so is your earning potential when you become the expert for an underserved, high-paying copywriting niche.


                                                4. Develop an Outstanding Portfolio

                                                  Before attracting high-paying niche clients, you'll need an impressive portfolio filled with sales copywriting testimonials & samples.

                                                  Create a portfolio within 10 minutes by following this detailed blog post: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)


                                                    5. Expand Your Sales Copywriting Business to New Heights

                                                      This blog post unveils the top 3 methods to grow your freelance sales copywriting business, allowing you to surpass "6-figures" as smoothly as possible: "3 Fastest Ways to Grow Your Freelance Copywriting Business in 2024 (Make 6-figures This Year)"

                                                      Read it when you're ready to scale your freelance business.



                                                      Sales copywriting is one of the highest-paying and most in-demand skills you can gain.

                                                      Follow the tips in this post (and the accompanying guides) to quickly launch your sales copywriting career.

                                                      Want daily copywriting tips to help you achieve your BIG goals? Enter your email below:


                                                      For Copywriters: The Ultimate Guide to Sales Copywriting (10 Tips to Boost Sales TODAY)

                                                      Jan 12, 2024 by Jeremy Mac
                                                      Man holding cash

                                                      To be honest…

                                                      No matter what anybody tells you…

                                                      There is only ONE goal of copywriting.

                                                      To make sales (hence – sales copywriting).

                                                      If you want to make good money as a freelance copywriter, you MUST be able to generate sales for your clients.

                                                      This ultimate guide will show you how.

                                                      I’m going to cover what sales copywriting is, the best way to quickly learn sales copywriting & improve your skills, and 10 sales copywriting tips to explode your income.


                                                      What is Sales Copywriting?

                                                      confused man

                                                      Sales copywriting is salesmanship in print and salesmanship multiplied.

                                                      Instead of selling face to face, to one person at a time… you are selling to hundreds, thousands, even MILLIONS of people through the words you write.

                                                      This is the POWER of copywriting.

                                                      It kicks traditional sales in the beehive.

                                                      As a sales copywriter, you write persuasive copy for companies with the main goal of generating sales and new customers.

                                                      You can write on a variety of different media – like social media posts, landing pages, email campaigns, Google Ads and much more.


                                                      The Best Way for Beginners to Learn Sales Copywriting ASAP


                                                      In the next section, I’ll hand you 10 sales copywriting tips to apply ASAP so you can experience instant results.

                                                      However, if you don’t already know the basics of direct response copywriting (sales copywriting), you’ll want to read some books and study the top sales copywriters.

                                                      Start off by reading these 10 sales copywriting books:

                                                      1. The Boron Letters by Gary Halbert
                                                      2. The Adweek Copywriting Handbook by Joseph Sugarman
                                                      3. How to Write a Good Advertisement by Victor O. Schwab
                                                      4. Scientific Advertising By Claude Hopkins
                                                      5. The Ultimate Sales Letter by Dan Kennedy
                                                      6. Ogilvy on Advertising By David Ogilvy
                                                      7. Tested Advertising Methods By John Caples
                                                      8. Cashvertising By Drew Eric Whitman
                                                      9. The Copywriter’s Handbook By Bob Bly
                                                      10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

                                                      For more details on these books, see this blog post...

                                                      The 10 Best Copywriting Books for Beginners (#1 Way to Learn Copywriting FAST)

                                                      Read these books twice (2nd time, take detailed notes).

                                                      Also, while plowing through these books, practice your sales copywriting skills by doing a few copywriting practice exercises.

                                                      Here are the 10 Best Sales Copywriters to Study

                                                      These 10 sales copywriters have paved the way in this industry and have proven their humongous success through products sold and sales earned.

                                                      You’d be wise as a dolphin to study these legendary copywriters:

                                                      1. Gary Halbert
                                                      2. Gary Bencivenga
                                                      3. Joseph Sugarman
                                                      4. Eugene Schwartz
                                                      5. David Ogilvy
                                                      6. Claude Hopkins
                                                      7. John Caples
                                                      8. Victor O Schwab
                                                      9. John Carlton
                                                      10. Clayton Makepeace

                                                      Quick recap:

                                                      To quickly get good at writing sales copy…

                                                      Read the top sales copywriting books, from the best sales copywriters (and study their advertisements), and put what you’re learning into daily practice.


                                                      10 Sales Copywriting Tips to Explode Your Sales

                                                      Throwing money

                                                      #1. Write to Your Ideal Reader (and ONLY Them)

                                                      When you write copy, you’re only writing to one person (even if thousands are reading).

                                                      You want to tailor everything you write to your ideal reader.

                                                      Who is your ideal reader?

                                                      Your client’s ideal customer.

                                                      Find out who they are and then spend a LOT of time studying them.

                                                      Uncover the emotional reasons why they are currently in the market and looking to buy your client’s product/service.

                                                      To help you out…

                                                      Answer these 8 questions (they are from Dan Kennedy’s Magnificent book – The Ultimate Sales Letter)

                                                      1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
                                                      2. What are they afraid of?
                                                      3. What are they angry about? Who are they angry at?
                                                      4. What are their top three daily frustrations?
                                                      5. What trends are occurring and will occur in their business or lives?
                                                      6. What do they secretly, ardently desire most?
                                                      7. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
                                                      8. Do they have their own language?


                                                      #2. Be Specific

                                                      Specificity is a powerful psychological trigger.

                                                      When you describe something with specific details it is more believable (and is easier to imagine in our mind’s eye).

                                                      This is important, because when your readers BELIEVE your claims, they are a LOT more persuasive.

                                                      Whenever you write sales copy, include specific details throughout your writing, like:

                                                      • Features
                                                      • Benefits
                                                      • Stats
                                                      • Figures
                                                      • Stories
                                                      • Comparisons
                                                      • Number of steps to take
                                                      • Vivid descriptions

                                                      Here are a few examples of headlines that tap into the power of specificity:

                                                      • "FIVE FAMILIAR SKIN TROUBLES – WHICH DO YOU WANT TO OVERCOME?"
                                                      • "SIX TYPES OF INVESTORS – WHICH GROUP ARE YOU?"
                                                      • "$80,000 IN PRIZES! HELP US FIND THE NAME FOR THESE NEW KITCHENS"


                                                      #3. Keep it Simple


                                                      If you want to persuade your readers to buy now, you’ve gotta make your sales message VERY easy to understand.

                                                      So easy that a 5th grader could understand what you’re saying at a glance.

                                                      There’s a great app called

                                                      It was designed to help you write in a clear, simple, easy-to-understand way. They even have a feature that scores your writing based on grade-level readability (strive to hit 5th grade).

                                                      Here are some tips to help you simplify your writing:

                                                      • Use short sentences, paragraphs and words
                                                      • Use easy-to-understand language
                                                      • Avoid jargon

                                                      The easier it is for readers to grasp your message, the easier it is for you to persuade them.


                                                      #4. Tap Into Your Reader's Emotions

                                                      emotional woman

                                                      In order to sell, you must convince your readers to make a decision.

                                                      Believe it or not, it’s literally impossible for humans to make decisions without EMOTIONS.

                                                      So, you must tap into your readers’ emotions.

                                                      Tap into negative emotions and positive emotions.

                                                      Negative emotions: pains, fears, insecurities, anxieties, guilt, worries.


                                                      Positive emotions: joy, happiness, pride, hope, inspiration, desires.

                                                      As the late great Victor Schwab wrote:

                                                      “Sell with emotions, and justify the purchase with logic.”

                                                      If you aren’t getting the response you desire, tap into your reader’s emotions.

                                                      Your readers should FEEL an outpour of strong emotions as they read your copy.

                                                      If they don’t, you have not done your job correctly.


                                                      #5. Tell Them What to Do Next

                                                      man leaping on stones in water

                                                      Sales copy is all about triggering IMMEDIATE ACTION.

                                                      Right now!

                                                      You ask for action in your call to action (CTA).

                                                      This is usually placed at the end of your sales message.

                                                      You want to tell your reader what to do next (the next steps to take – which is usually clicking a link)

                                                      Here are 5 tips to boost response rates:

                                                      • Tell your readers exactly what to do next by giving them step-by-step instructions. Hold their hand and guide them through the sale.
                                                      • Make it stupidly simple to purchase.
                                                      • Give them an incentive to act NOW – discount, limited number of products available, re-framing everything they’ll gain or miss out on.
                                                      • Summarize the main benefits of purchasing your product.
                                                      • Tell them everything they’ll miss out on if they delay buying.

                                                      The key to boosting sales is to close your sales copy with direct, clear and concise instructions on what to do next.


                                                      #6. Grab Your Reader’s Attention

                                                      Curious dog

                                                      The first part of the sales process is to grab your ideal reader’s attention.

                                                      After all, if you don’t grab their attention, they’ll never read your copy.

                                                      This is the job of your headline.

                                                      And the ONLY job of your headline is to grab your ideal readers’ attention and get them to read your first sentence.

                                                      The top sales copywriters spend a LOT of time writing killer headlines.

                                                      I typically write dozens of headlines for each copywriting project.

                                                      To learn all about how to write attention-grabbing headlines, see this ultimate guide.


                                                      #7. The Most Important Word in Copywriting

                                                      Victor Schwab, a founding father of sales copywriting, explained that the greatest word in copywriting is…



                                                      Because your readers only care about themselves.

                                                      They really don’t care about how “neat” your product is, your achievements or how much experience you have.

                                                      The ONLY thing they care about is WHAT’S IN IT FOR THEM.

                                                      What do THEY get by reading your sales copy?

                                                      What do THEY get by buying your product?

                                                      Why should THEY choose you over the fierce competition?

                                                      Tailor everything to your ideal reader and make sure you add plenty of “YOU” language.


                                                      #8. Make the Skeleton Dance

                                                      Dancing skeleton

                                                      As a sales copywriter, one of your biggest tasks is to handle your prospect’s objections.

                                                      You see, your prospects have dozens of objections rattling off inside their brains as they read your copy.

                                                      My favorite way to handle objections:

                                                      Make the skeleton dance

                                                      I learned about this VERY PROFITABLE concept from sales trainer – Barry Maher.

                                                      Maher would find creative ways to turn his perceived flaws into advantages.

                                                      Here are 2 examples:

                                                      ONE: Does your client have the most negative reviews in their industry?

                                                      Turn this BIG red flag into a benefit by saying something like:

                                                      “Yes, we have the most 1-star reviews. But we also have the most customers out of anyone in our industry because people know our products are superior.”

                                                      TWO: Most expensive price?

                                                      Turn your high price into a reason why customers should buy, by saying something like…

                                                      “Yeah, my product is expensive, it’s also the most valuable. Its value is 2x greater than its price.”

                                                      See how this works?

                                                      Write down your client’s perceived flaws and turn them into reasons why customers should purchase.


                                                      #9. Create Vision

                                                      Woman looking through telescope on beach

                                                      Jim Camp (the world’s most feared negotiator) explained how vision drives decision.

                                                      If your reader does not have a clear VISION of their problem, they will not take action.


                                                      You must paint a VIVID vision of your reader’s problems.

                                                      The easiest way to paint this vision is to talk about their problems using specific details, personal stories and word images that tickle their 5 senses (see, smell, hear, touch, taste).


                                                      The more emotionally charged your reader’s vision is, the more successful your sales copy will be.


                                                      #10. Proof

                                                      Gary Bencivenga, one of the greatest copywriters of all time, revealed his secret weapon for selling BILLIONS worth of products and services…


                                                      You see, in order for readers to buy from you, they must BELIEVE your claims.

                                                      This ain’t easy.

                                                      Especially nowadays, where we’re bombarded by thousands of ads fighting for our attention, each day.

                                                      To make matters worse, most ads are filled with unbelievable promises and hyped-up claims.

                                                      This has turned a lot of people into skeptics.

                                                      How do you bypass people’s natural skepticism and persuade them to buy from you?

                                                      3 ways:

                                                      1. Social proof: testimonials, reviews, case studies.
                                                      2. Avoid hype trigger words & phrases – “get rich quick”, “become a millionaire”, “FREE”
                                                      3. Use the “If…Then” technique. If readers meet a specific requirement, then they can experience a big benefit. Example: “If you have 5 minutes per day, then you can lose 10 pounds this month.”

                                                      Good rule of thumb:

                                                      Never make your claim bigger than your proof. 

                                                      Surround your claims with stronger, bolder proof elements.



                                                      Writing sales copy CAN be easy if you have a solid understanding of the basics and research your target audience like a mad scientist.

                                                      Use the tips in this post to instantly sell more products and services.

                                                      Want more insider copywriting tips? Enter your email below:



                                                      Cold Email Copywriting: For Copywriters Who Want to Gain a Flood of New Clients FAST (Ultimate Guide)

                                                      Jan 11, 2024 by Jeremy Mac


                                                      Want to gain a flood of new copywriting clients?

                                                      If so, you’re in the right place.

                                                      Cold email outreach is one of the best ways to grow your freelance copywriting business in 2024.

                                                      It’s one of the main methods I used to scale VERY FAST.

                                                      In this post…

                                                      I’m going to reveal what cold email copywriting is, how you can use it to explode your freelance business and a simple 4-step blueprint for winning new clients.


                                                      I would NOT recommend this for beginners. It does not work well if you do not already have a copywriting niche or specialize in a specific copywriting service (I.E. social media copywriter.)

                                                      If you haven’t gotten clients yet see this blog post.

                                                      Alrighty, let’s get to it…


                                                      What is Cold Email Copywriting?

                                                      cold man

                                                      It’s simple…

                                                      Cold email copywriting is sending emails to companies you want to write for.

                                                      “Cold” = people you have no relationship with.


                                                      You reach out to complete strangers.

                                                      However, sending cold emails is one of the best ways to get new freelance clients.


                                                      Cold email copywriting is much different from writing “sales copy.”

                                                      If you treat it like a copywriting assignment, you’ll fail miserably.

                                                      It’s a completely different skill.

                                                      Pay very close attention to the following steps…


                                                      Your 4-Step Blueprint for Winning New Clients through Cold Email Copywriting (With Tips & Templates)

                                                      boy holding trophy

                                                      This is the exact blueprint I used to gain dozens of new clients using cold email outreach.

                                                      Follow this crash course to a crispy white Tee and you will greatly increase your chances of getting new clients FAST.


                                                      Let’s goooo.

                                                      Step one


                                                      The first step to cold email copywriting is to make a humongous list of companies you want to write for.

                                                      Here are 3 ways to find companies in minutes:

                                                        1. Type into Google - “top 20 [NICHE] companies 2024.”
                                                            2. Use business directories like AngelList.
                                                                3. Use LinkedIn. Search your niche and browse the companies within it.

                                                                  My favorite way to create this list is using an Excel spreadsheet.


                                                                  It’s easy to organize. It takes some time to set up, but once you do, you’ll save a lot of time and energy because everything you need is gathered together in one convenient location.


                                                                  Step Two


                                                                  After you have a big list of companies (at least 100), it’s time to snag some contact info.

                                                                  This is VERY important.

                                                                  You don’t want to waste time reaching out to the wrong people.

                                                                  You want to contact decision-makers within the company you’d like to write for.


                                                                  CEO’s, COO’s, Marketing directors and content managers.

                                                                  How the heck do you find these decision-makers?

                                                                  It’s actually very quick and painless.

                                                                  Go to

                                                                  Then, search the company’s name.

                                                                  Once you’re on their profile, click the “people” tab.

                                                                  You’ll usually be able to find one or more of the decision-makers.

                                                                  Now it’s time to get their contact info.

                                                                  There are tons of tools made specifically for this.

                                                                  Here are 5 of my favorites (these are Chrome extensions):

                                                                  3. GetProspect
                                                                  4. Skrapp
                                                                  5. AreoLeads


                                                                  Use as many as possible. Most of them offer a limited number of free email addresses, before you have to pay. Plus, some work better than others.

                                                                  Okay, on to step 3…


                                                                  Step three

                                                                  Writing email

                                                                  Once you have these email addresses…

                                                                  It’s time to write some cold emails!


                                                                  Don’t be fooled by the word “cold.”

                                                                  The last thing you want is for your emails to sound like they’re coming from a complete stranger (even if you are).

                                                                  The solution?

                                                                  Send each prospect a PERSONALIZED email.

                                                                  The key is finding personal information about your prospect (life events, recent promotions, new projects, awards) and adding this personalized info to your messages.

                                                                  Here’s where to find this personal info…

                                                                  Click on their LinkedIn profile and look for:

                                                                  • Awards they’ve won
                                                                  • Certifications they have
                                                                  • Where they graduated college
                                                                  • Where they’ve volunteered.
                                                                  • Recent projects they’ve worked on.
                                                                  • Recent life changes
                                                                  • Hobbies they enjoy

                                                                  Take notes on any work or personal-related things you can find.

                                                                  Then, bring this up in your message to make it more personal and sincere.

                                                                  The general “structure” is…

                                                                  1. Introduce yourself and what you do as a copywriter
                                                                  2. Show off any portfolio pieces as social proof
                                                                  3. Give them a custom compliment.
                                                                  4. End with a call to action

                                                                  7 quick tips on what to say to clients when reaching out:

                                                                    • Keep your messages very short & straight to the point – 2-3 sentences MAX.
                                                                    • Make your messages personal & sincere – do not copy and paste messages and blast them out to hundreds of business owners. Take 5-10 minutes to research their LinkedIn profile, social media accounts, etc. and make them PERSONAL.
                                                                    • Compliment them right away (within the first 1-2 sentences).
                                                                    • Do NOT hard sell. Just quickly introduce yourself and get a conversation going.
                                                                    • Respect their time – entrepreneurs are very busy. They don’t have time to read a lot of text, especially from a stranger. A concise and straightforward message respects their time and allows you to sum up your message quickly.
                                                                    • The goal of your first message is to introduce yourself and give context about what you offer. It should be quick, straight to the point and personal.
                                                                    • The #1 goal of cold outreach is to get them on a sales call to discuss specifics. Do NOT talk about this over email or outreach messages.

                                                                      Here’s an example of a cold email I’ve sent out:


                                                                      My name is {Your name}, and I’ve worked with {Brand names - within same niche if possible}.

                                                                      I help [niche] companies turn leads into happy customers through copywriting… [Add the service you provide/ultimate benefit of what your copy will do for them].

                                                                      {Custom compliment} and I was curious if you needed any help writing copy at the moment.


                                                                      {Your name}


                                                                      Step Four

                                                                      follow up

                                                                      The real results come from multiple follow-up attempts.

                                                                      The odds of landing a new client from the first cold email you send are EXTREMELY RARE.

                                                                      I usually send 5 messages before I even get a reply.

                                                                      You should send a follow-up email every other day for the next week.

                                                                      Then 1-2 emails per week, over the next month.

                                                                      Your goal with cold email copywriting is to get them on a call with you.

                                                                      As soon as they respond, ask them which day/time works best for them (or send them your calendar link)

                                                                      Follow-up email example:


                                                                      Hey [name], I’m following up with you on the below email.

                                                                      Do you have some time next week for a quick 15 min chat on how my [ADD YOUR SERVICE] can quickly convert more customers and grow your business?


                                                                      This is a rough plan, but these are the essential 4 steps to creating a successful cold email campaign that scores a bundle of new copywriting clients.



                                                                      You now have everything you need to gain new clients using cold email outreach.

                                                                      The key is to send personalized emails to the right people. And to be VERY consistent with following up.

                                                                      If you do, I can almost guarantee you’ll be writing for new clients very quickly.

                                                                      Want daily copywriting tips to help you succeed? Enter your email below:


                                                                      How to Become a Successful Email Copywriter in 2024 (Ultimate Guide for Newbies)

                                                                      Jan 10, 2024 by Jeremy Mac


                                                                      In 2020, I became a freelance copywriter.

                                                                      Within a few short months, I chose a niche…

                                                                      Email copywriting.

                                                                      I was HOOKED!

                                                                      In my unhumble opinion, writing promotional emails for brands is the BEST kind of copywriting to specialize in.

                                                                      5 BIG reasons:

                                                                      1. Emails are a blast to write
                                                                      2. They pay a LOT of mula
                                                                      3. It’s one of the easiest services to get retainer deals (monthly contracts)
                                                                      4. Email copywriting is always in icy-hot demand
                                                                      5. It takes under 10 minutes to write emails that sell (once you get good)

                                                                      If I had a crystal ball and could choose ANY career to start in 2024, it’d be email copywriting (still writing emails 4 years later).

                                                                      In this step-by-step guide, you’ll learn everything you need to become a successful email copywriter in 2024.


                                                                      What is Email Copywriting?


                                                                      Open your email inbox.

                                                                      See all those emails from companies?

                                                                      The text within those emails is email copywriting and they are written by email copywriters.

                                                                      Email copywriting is the process of writing engaging and persuasive content for email marketing campaigns.

                                                                      The #1 goal of writing emails for companies is to sell their products and services.

                                                                      There’s a lot of objectives companies may have…


                                                                      Improve open rates, get more webinar sign-ups, click-through rates… yada, yada, yada… but the underlying goal is to make more sales from the emails they send out.

                                                                      Sales reign supreme.

                                                                      The key to writing good email copy is to study the basics of direct response copywriting (sales copy).

                                                                      Then, apply everything you learn to writing emails.

                                                                      I’ll show you exactly which books to read and how to build your copywriting skills later, but make sure you check out this FREE email crash course I created to quickly get you up to speed and write killer emails ASAP.


                                                                      What Does an Email Copywriter Do?

                                                                      typing fast

                                                                      An email copywriter is someone who writes promotional emails for companies and brands.

                                                                      You’ll spend the majority of your shiny day researching, writing emails and collaborating with marketing and design teams.

                                                                      Your primary goal is to craft emails that not only snatch attention but also persuade your readers to take a specific action, such as making a purchase, signing up for a webinar, or subscribing to a newsletter.

                                                                      Here are the key responsibilities and tasks of an email copywriter:

                                                                      1. Research


                                                                      The first (and most important) part of writing copy is research.

                                                                      Top copywriters spend 80% of their time on research, and only a small chunk on writing.


                                                                      Because good email copy is not written, it’s assembled.

                                                                      Everything you need to write emails that sell like lava cakes already exists.

                                                                      Your job is to find it, then assemble it in the most persuasive way.

                                                                      For every email campaign you write, you’ll spend hours researching your client’s target audience, product/service, competition, brand voice and much more.

                                                                      But you will focus most of your time researching their target audience (your readers).

                                                                      By knowing your audience inside/out, you’ll be able to grab their attention, pique their interest and motivate them to buy from you.


                                                                      2. Create Compelling Subject Lines

                                                                      The subject line is the first thing readers see, and it significantly influences whether they open your email or not.

                                                                      Email copywriters craft attention-grabbing subject lines that are curiosity-peaking, benefit driven and specifically made for THEM.

                                                                      You’ll want to spend a lot of time writing subject lines. It’s one of the most important aspects of email copywriting. If your subject line doesn’t grab your reader’s attention, they will not open or read your copy, no matter how good it is.


                                                                      3. Craft Persuasive Body Copy

                                                                      The main “body” of the email contains your core message and call-to-action (CTA).

                                                                      The goal of ALL the text in your email is to push readers to your call to action.

                                                                      There are many copywriting tools to help you achieve this, like:

                                                                      • Telling stories
                                                                      • Highlighting benefits
                                                                      • Using analogies
                                                                      • Asking questions

                                                                      However, the more tailored your body copy is to your target audience and their interests, the more likely they’ll read your entire email.


                                                                        4. Develop Clear Calls-to-Action (CTAs)

                                                                        Man jumping between cliffs

                                                                          CTAs are the buttons & links you see at the end of emails.

                                                                          Your CTA guides your readers on what action to take next.

                                                                          Whether it's making a purchase, clicking a link, or filling out a form, your CTA is VERY IMPORTANT.

                                                                          Give your readers super clear and direct instructions on what to do next.

                                                                          To motivate them to respond, add in urgency and scarcity.

                                                                          You can achieve this by...

                                                                          • Adding a discount
                                                                          • Mentioning there’s only a limited number of products available
                                                                          • Emphasizing why they should buy now (problems they can relieve, desires they can achieve).


                                                                            5. Optimize for Mobile

                                                                            Scrolling on phone

                                                                              Nowadays, EVERYONE reads emails on their phone.


                                                                              You’ll have to help companies optimize their content for mobile devices.

                                                                              This involves optimizing the layout, design, and overall readability for users accessing emails on smartphones and tablets.


                                                                                6. Test and Iterate

                                                                                  Testing is EVERYTHING in copywriting.

                                                                                  Copywriting is results-driven.

                                                                                  Email copywriters often engage in A/B testing, experimenting with different elements such as subject lines, CTAs, and offers to determine what resonates best with their audience.


                                                                                    7. Collaborate with Designers and Marketers

                                                                                      There’s more that goes into email campaigns than just text.

                                                                                      Email copywriters often collaborate with graphic designers, coders and marketers to create effective email marketing strategies and campaigns.

                                                                                      This may involve coordinating visuals, branding, and messaging across various channels.


                                                                                        8. Stay Informed About Industry Trends


                                                                                          Keeping up with industry trends and best practices is crucial for your success.

                                                                                          Email copywriters stay informed about changes in email marketing, consumer preferences, and emerging technologies to continually improve their approach.


                                                                                            9. Monitor and Analyze Performance

                                                                                              After a campaign is launched, email copywriters monitor key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.

                                                                                              They analyze the data to assess the success of the campaign and gather insights for future improvements.


                                                                                              How Much Does an Email Copywriter Make? (2024 Email Copywriter Salary)

                                                                                              Man throwing money

                                                                                              In-house email copywriters (working at a company) make around $40,000 to $65,000 per year as a junior copywriter (entry-level)… and… around $100,000+ as a senior email copywriter.


                                                                                              If you work for yourself (freelance email copywriter), you can earn 6 figures… or more!

                                                                                              As a freelance copywriter, the only limit to your earning potential is YOU.

                                                                                              It all comes down to how you run your freelance business – your lead generation systems, your prices, how fast you can write, who you’re writing for, etc. (if you’d like to learn how to grow your freelance copywriting business in 2023, see these 2 posts – How to Become a Successful Freelance Copywriter in 2023 (Ultimate Guide for Beginners) ... 3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year))


                                                                                              How to Become an Email Copywriter in Just a Few Short Months (4 Steps to Follow)


                                                                                              In 2020, I broke into copywriting EXTREMELY fast.

                                                                                              • 50 clients in 3 months
                                                                                              • 2 in-house positions
                                                                                              • Hundreds of freelance clients

                                                                                              All within my first year.

                                                                                              This ultimate guide reveals exactly what I did to get into copywriting extremely fast and earn close to 6-figures within 365 days.

                                                                                              The same principles, strategies and mindset apply to becoming a successful email copywriter.

                                                                                              However, these are the 5 main steps you’ll want to take:

                                                                                              1) Learn the basics

                                                                                              The first step to take is to build your copywriting skills.

                                                                                              Before you’re ready to make money, you MUST be able to provide value to your clients.

                                                                                              I spent 3 months learning copywriting.

                                                                                              I read the top books & practiced writing copy every day.

                                                                                              Here’s the best way to learn copywriting fast:

                                                                                              Learn from the best copywriters…

                                                                                              Practice what you learn by completing copywriting exercises…

                                                                                              And write emails…

                                                                                              EVERY SINGLE DAY.

                                                                                              There are no shortcuts for a beginner.

                                                                                              Put in the work.

                                                                                              In no time, you’ll feel confident in your writing skills.

                                                                                              Believe it or not, I only pay attention to 2 email copywriters

                                                                                              Ben Settle & Matt Furey.

                                                                                              (Both of their email copywriting courses are worth the hefty price tag.)

                                                                                              However, before I splurged into email copywriting, I learned direct response copywriting first.

                                                                                              You should learn both.


                                                                                              To sell through emails (or any media) you need a solid grasp of the fundamentals of selling, marketing, human psychology, and so on.

                                                                                              When you can apply the fundamentals of direct response copywriting to your emails, you will explode sales.

                                                                                              Haven’t learned the direct response copywriting fundamentals yet?

                                                                                              Start off by reading these 10 direct response copywriting books:

                                                                                              1. The Boron Letters by Gary Halbert
                                                                                              2. The Adweek Copywriting Handbook by Joseph Sugarman
                                                                                              3. How to Write a Good Advertisement by Victor O. Schwab
                                                                                              4. Scientific Advertising By Claude Hopkins
                                                                                              5. The Ultimate Sales Letter by Dan Kennedy
                                                                                              6. Ogilvy on Advertising By David Ogilvy
                                                                                              7. Tested Advertising Methods By John Caples
                                                                                              8. Cashvertising By Drew Eric Whitman
                                                                                              9. The Copywriter’s Handbook By Bob Bly
                                                                                              10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton


                                                                                              2) Get Email Copywriting Clients

                                                                                              paper says "clients"

                                                                                              After you’ve learned the basics and feel confident in your direct response copywriting skills, it’s time to get PAID.

                                                                                              It’s very easy to feel lost when searching for email copywriting clients online.


                                                                                              Let’s make it easy for you…

                                                                                              I’ve created an ultimate guide for beginner copywriters who want to land their first bunch of freelance clients: "How to Get Copywriting Clients in 2023 With No Experience (Get New Clients TODAY),"

                                                                                              In this post, I reveal my ten favorite ways for getting freelance copywriting clients.


                                                                                              3) Build an Impressive Portfolio

                                                                                              Before you can attract high-paying clients, you’ll need an impressive portfolio filled with email copywriting testimonials & samples.

                                                                                              Create a portfolio, within 10 minutes, by following this detailed blog post: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)


                                                                                              4) Grow Your Email Copywriting Business to Mars (And Beyond!)


                                                                                              This blog post reveals the top 3 ways to grow your freelance copywriting business so you can break “6-figures” as quickly as possible: 3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year)

                                                                                              Read it once you’re ready to scale.


                                                                                              You can niche down further than “email copywriting.”

                                                                                              For example:

                                                                                              Become an email copywriter for ecommerce brands.

                                                                                              The more you niche down, the more money you can earn.

                                                                                              It’s much easier to attract clients and charge higher rates when you’re perceived as the go-to specialist for a specific group of people.

                                                                                              Want to discover the 10 most profitable and in-demand niches in 2024? Read this ultimate guide.



                                                                                              You now have everything you need to start your journey as an email copywriter.

                                                                                              Follow the steps outlined in this post and read the accompanying blog posts mentioned throughout.

                                                                                              If you put in the effort, you can realistically earn 6 figures within a year from now writing emails for brands you love.

                                                                                              Want daily copywriting tips to help you kick ass all year long? Enter your email below:


                                                                                              Jeremy Mac

                                                                                              Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

                                                                                              Want Daily Tips to Help YOU Become A 6-FIGURE COPYWRITER?

                                                                                              Enter your primary email address below to open Jeremy's daily email tips and a FREE audio training straight out of his popular paid membership – Copy Kings

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                                                                                              Copy Kings Membership

                                                                                              Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

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