You’ll conduct keyword research and integrate relevant keywords into product descriptions and website content to enhance search engine visibility.

5. Creating Impactful Social Media Copy

You’ll write social media posts and advertisements, aligning your copy with the brand’s voice, and boosting engagement through engaging captions and persuasive calls-to-action.

6. Collaborating with Design Teams

Ecommerce copywriters work closely with graphic designers to ensure written content complements visual elements, contributing to a visually appealing user experience.

7. Staying Informed About Products and Industry Trends

You’ll research your market, competitors, and industry trends.

8. A/B Testing and Analyzing Performance

Conducting tests on various elements, such as headlines and calls-to-action, while analyzing conversion rates and engagement metrics to make data-driven improvements, is a BIG role of ecommerce copywriters.

9. Adapting to Ecommerce Platform Changes

Staying compliant and optimizing copy for new features, addressing customer queries, and building trust with customers about the quality and reliability of products.

In 2024, the average salary for an ecommerce copywriter ranges from $45,000 to $75,000 per year.

This depends greatly on your experience, expertise, the geographical location of the job and the company you are writing for.

Ecommerce copywriters with specialized skills such as SEO optimization, email marketing, and social media management can command higher salaries.

Read this blog post to learn how to quickly increase your rates as a freelance ecommerce copywriter… The Ultimate Guide to Freelance Copywriting Rates in 2024 (How Much Should YOU Charge?)


​

On average, freelance ecommerce copywriters charge between $50 and $150 per hour, or per project, depending on the scope of the project and the clients you’re writing for.

Different ways to price your services:

 1. Hourly Rates: If you're billing hourly, consider the time spent researching, writing, and revising the copy. Factor in your expertise and the value you bring to the client.
 2. Per Project Rates: For larger projects like website overhauls or extensive product launches, quoting a flat fee for the entire project may be easier. Consider the time commitment, research, and revisions required for the project.
 3. Retainer Agreements: Some freelance ecommerce copywriters work on a retainer basis, providing a set number of hours per week or month to a client. This is where the real money is to be made.
 4. Consider Additional Services: If you offer additional services such as SEO optimization, social media management, or email campaign creation, factor these into your pricing. Clients often appreciate comprehensive solutions that address multiple aspects of their online presence.

IMPORTANT:

Your rates should reflect the value you bring to the client.

Regularly assess and adjust your rates as you gain experience and build a strong portfolio.

Building lasting relationships with satisfied clients can also lead to referrals and increased earning potential in the long run.

For more info on how to price your services and how to quickly raise your prices, see this detailed blog post.
​
​

Tailor your copy to resonate with your target demographic. Research their preferences, pain points, and language to create content that speaks directly to them.

Incorporate relevant keywords naturally into your copy to improve search engine rankings. Strike a balance between SEO optimization and maintaining a conversational tone.

Craft attention-grabbing headlines that entice readers to explore further. A strong headline sets the tone for the entire piece and can significantly increase conversion rates.

Focus on the benefits of the product rather than just listing features. Help the customer visualize how the product will improve their life.