This is bananas.
The Milwaukee Bucks just fired their rookie coach…
While having the 2nd best record in the league!?
That’s not all…
The guy they replaced him with is a professional choker.
Dude's got a rap sheet of embarrassing failures as long as a giraffe’s neck (including most playoff games blown).
Speaking of choking…
I see a lot of great copywriters choke when it comes to closing the sale.
They’ll have fabulous headlines, riveting body copy, hit all the right hot buttons… but then… they’ll fumble the ball in their call to action (CTA).
For those who don’t know, CTAs are at the end of your sales message. It’s where you tell your readers what to do next (what action to take).
Anyway, most copywriters do not close half as many leads as they could because of sloppy CTA’s.
So...
Here are 3 quick ways to improve your CTAs:
1. Give clear, direct and concise instructions on what to do next.
2. Make it very simple and easy to purchase (or whatever action you want readers to take)
3. Give readers a reason to act NOW – discount, limited number of products available, re-framing everything they’ll gain and miss out on, etc.
Use these 3 tips when writing your next CTA. Make sure you got em all.
If you do, I can almost guarantee you’ll boost results (and prevent choking).
Speaking of boosting results…
Want to write persuasive copy that impresses clients?
Want to gain a flood of new clients – this month?
Go here:
https://www.jeremymac.com/
To your success,
Jeremy Mac