Recently, I picked up a book called - How to Sell Anything to Anybody – by the world’s greatest salesmen, Joe Girard.
I’ve learned many thangs from Joe over the years (mainly about winning copywriting clients through superior service) and was excited as a newborn puppy to read this highly raved book.
Didn’t make it past page 40.
So freakin boring.
I have a rule when it comes to learning.
If I am bored, at any time, I give myself to permission to quit & move on to something better.
Back when I was listening to one of my fav courses – Matt Furey’s email copywriting course (VERY ENTERTAINING & VALUABLE), he told a story about how Agatha Kristi, famous author, had a rule for reading books.
Her rule was much stricter than mine.
Rule:
If the 1st page didn’t grab her by her ponytail, she’d put the book down.
Point is:
You MUST be interesting.
You must NEVER bore your audience.
If you lose their attention & interest, even for a minute, you are toast.
This could never be truer than right now.
With the dopamine addicts scrolling for their next quick fix on TikTok, FB, Insta, etc. it’s mega important to grab them by their throats & keep them engaged.
If you want to survive as a copywriter, you pique your reader's interest, and keep them interested, in every piece of copy you write.
However, believe it or not, keeping your readers interested, all the way to a sale, is freakin easy.
How?
Dirty tricks.
Jk. Jk. Jk.
Simply talk about what THEY are INTERESTED in.
In the wise words of Jim Camp (world’s most feared negotiator):
“Once inside your prospects world, you will never bore them.”
So, crawl inside their world and STAY inside.
I go into the deep end on this concept inside my membership - Copy Kings:
https://www.jeremymac.com/pages/copy-kings
I show you how to grab attention with mike Tyson like force & keep em hooked like a crack addict to every word you write, itchin to press "buy now."
The more readers do this, the higher you can charge for your copywriting services.
To your success,
Jeremy Mac