Believe it or not, there’s ONE skill that wipes the floor clean when it comes to freelance copywriting success.
I bet you don’t know what it is.
Persuasion… Marketing… Writing skills…
NAH.
It all has to do with your market.
More specifically:
Market research.
Here are 10 questions to answer to know your market better than your competitors.
These are straight outta the magnificent book “ultimate sales letter” by Dan Kennedy (aka the professor of harsh reality).
- What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
- What are they afraid of?
- What are they angry about? Who are they angry at?
- What are their top three daily frustrations?
- What trends are occurring and will occur in their business or lives?
- What do they secretly, ardently desire most?
- Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
- Do they have their own language?
- Who else is selling something similar to them, and how?
- Who else has tried selling them something similar, and how has that effort failed?
Answer these questions (relevant to copywriting). Study them. Know them. And PROFIT from them.
Speaking of profit...
If you'd like to profit like a king from the copy you write, you'd be wise as a whale to invest in my exclusive membership - Copy Kings.
You can learn more about it here (and the 7 delicious bonuses included for new members):
https://www.jeremymac.com/pages/copy-kings
To your success,
Jeremy Mac