Here’s the dog honest truth:
Not 1 day in my 4-year copywriting career have I ever felt guilty about selling my copywriting services (or selling my client's products & service).
I’ve sold products in more niches than I can count on hand and I’ve always felt good about what I do.
Now, I know this is a big issue for a lot of copywriters.
Since the dawn of time, salesmen (aka COPYWRITERS) have had a not-so-great perception by the public.
Slimy.
Liars.
Aggressive.
Selfish.
Are some words that come to mind.
However, I’m here to tell you that there’s an easy way to sell - 100% guilt-free.
In fact, once you absorb this secret, you will not only have a squeaky clean conscious when selling through your writing, but you will also feel GREAT about selling, because you have helped tons of people in the process.
So, what I’m going to do is, I’m going to share the motto I live by for selling anything.
Goes like this:
View yourself as a trusted advisor for your clients.
It is your moral and ethical duty to get your copywriting service into the hands of as many QUALIFIED CLIENTS as possible.
For example:
Let’s say you are selling a new cure for migraines.
And you are 100% confident that this product helps those who are suffering from migraines.
Now, if you were to shy away from selling, to not do the very best selling job you’re capable of, you would be doing yourself AND your customers a HUGE DISSERVICE.
It’s like a doctor refusing treatment needed to relieve your backpain… or diabetes... or CANCER.
Now, there are some requirements.
You need to KNOW your clients PROBLEMS and you need to provide them a REAL SOLUTION.
Knowing their problems takes some dirty work.
Because you must uncover their REAL problems, pains, fears, wants, needs and so on.
After you know this do or die info, you’ll use it to attract them to you, negotiate new copywriting gigs and provide them tremendous value so they refer everyone they know to you.
I talk more about this in my exclusive membership for serious copywriters, Copy Kings:
https://www.jeremymac.com/pages/copy-kings
To your success,
Jeremy Mac