I’ll never forget this true story Ben Settle (email gawd) told on his magnificent podcast – Antiprenuer.
He was talking about how to deal with critics.
(He calls them trolls.)
Anyways, he shared a story about how Howard Stern (legendary talk-radio show host) gave one of his “trolls” the bidness, live on air, for all ears to hear.
The troll wanted to give Howard his unsolicited advice on how to run his show.
Howard cut him off before he could finish.
And went on a wild rant about how if he had listened to the average person’s advice (like the caller's) he would have never been such a success.
After all, there’s only a small handful of successes out there and Howard is on the elusive Mount Rushmore in his industry.
Now think about this:
Why would someone who’s striving to be the best at what they do… listen to… or worse… follow the advice from the average joe… who has never been close to where they’re at or want to go.
The same is true with any worthy goal you’re trying to pursue.
You should NEVER listen to the advice of sheep.
This goes triple for copywriters.
Because as a copywriter, there’s really ONLY ONE “group" of people you want to listen to.
No. It’s not your friends, family, other copywriters or EVEN YOUR OWN CLIENTS.
Everything you do in copywriting should be focused on your client's customers.
AKA the people you are writing to.
Because to be a successful copywriter, you must help your clients (or company) make more sales.
But in order to do so, you must find out what THEIR customers want, then give it to them via your copy.
This is important because you are writing to your client's CUSTOMERS, not your client.
If you're a client is worth a darn, they'll be more than willing to pay you whatever you ask for, IF you are able to help them grow their business.
And when you are able to turn their leads into customers with the words you write - you have the midas touch.
You can command top fees.
You can work from wherever you want.
You choose the clients you want to write for.
Sound good?
Then become a Copy King member TODAY and I'll show you how
https://www.jeremymac.com/pages/copy-kings
To your success,
Jeremy Mac