Just read a great blog post from Drayton Bird (A-list copywriter).
It was about the concept of “stealing”.
I’m a BIG advocate of stealing.
Stealing ideas.
Stealing headlines.
Stealing hooks.
In fact, I believe that the best (and only) way to become a rockstar copywriter, is to learn, study and “steal” from the best copywriters who have paved the path before you.
This is crucial for beginners.
(Although you should always be improving your knowledge and skills by “stealing” what works).
You want to learn from the select few best copywriters.
But don’t blatantly copy and paste their work like a jackarse.
Never do that.
When I refer to stealing (aka swiping), I mean this…
Model after what has worked.
Get ideas & inspiration from blockbuster ads and improve upon them.
Add your own unique twists (based on your market and what you’re selling).
When you improve upon successful ads and make them “yours”, you can dramatically shortcut your success in this field.
All the top copywriters do it and you should too.
Here’s a fun challenge for you:
The next time you write for a client, create your headline by “stealing” from successful headlines (the 100 headlines Victor Schwab talks about in his book – How to Write a Good Advertisement, is a good start)
Don’t have any clients to write for?
Go here:
https://www.jeremymac.com/
In 24 hours or less, you can secure a new client using the rare methods I reveal.
These are the exact same techniques I used to grab my first few dozen copywriting clients (most within 24 hours of using the techniques).
See for yourself:
https://www.jeremymac.com/
To your success,
Jeremy Mac