Most people think Kevin is dumb as rocks.
However, I think he’d make a terrific salesmen.
Why?
Because he is a wizard at “appearing less okay”.
Here’s what I mean:
We enjoy dealing with others who show that they are human. That aren’t afraid to be themselves around us – pimples n all.
On the other side of the biscuit - we despise being around “perfect” people.
You know. The type of people who never let their guard down and always let you know how great they are.
It’s uncomfortable.
The top salesmen and business owners have understood this and have strategically used this “secret” to make moy dinero.
Even Abraham Lincoln used this strategy to win the hearts of his voters.
He would strategically look scruffy and a little “off”… to bring people’s guards down so that they would open up and bond with him.
The opposite is true with so many salesmen.
They dress up in stiff suits, try to impress their clients, and blabber on and on about how great & superior they are.
Dumb. Dumb. Dumb.
You will have a much easier time selling if, you make others feel comfortable around you.
When they are comfortable in your presence, they’ll open up to you about their REAL problems, their REAL reasons for being in the market for a copywriter and what they REALLY want.
When you uncover this, selling your copywriting services to potential clients becomes a piece of pumpkin pie.
Plus:
You will form very close (and profitable) relationships in the process.
There are many ways to use this sales secret in your freelance copywriting business and in your writing but you can get started right away.
Here's how:
When meeting with clients (in person or over zoom) dress in what you are COMFORTABLE wearing.
Plus, it wouldn’t hurt to dress down a size or 2, depending on what type of people you’re dealing with (SaaS owners – wear business casual. Mom and pop small business owners – wear a crispy tee and some khakis or jeans).
If you'd like more secrets to ramp up your copywriting success and get paid like a king to write for brands you love, go here:
https://www.jeremymac.com/pages/copy-kings
To your success,
Jeremy Mac