What’s more effective?
“Make 10k/month writing only an hour a day. You don’t need any talent, writing skills or work ethic.”
Or…
“Make 10k/month by working 10+ hours a day. Plus, spend every waking minute learning, writing, practicing, studying, researching…”
It’s obviously the first one.
Why?
Because it sounds EASY.
Almost effortless.
You see, humans are naturally lazy.
We want instant gratification and instant results like a heroin addict.
We don’t want to work hard (or think hard) to get them. We want results NOW.
Gimme, gimme, gimme.
This is just how we are programmed. And it’s not changing anytime soon.
So…
When writing copy, you always want to stress how easy, effortless and instant the solutions are.
If you don’t, readers will not buy from you
You want to make your offer as close to a magic pill as possible.
I.E. Swallow this pill and lose 50 pounds overnight.
But this is NOT believable.
Yes, some people may still “fall” for it, if they want the solution badly enough, but you’ll burn bridges and run the risk of hefty lawsuits.
The better way to go about this?
Make your solutions as close to magic pills as possible WHILE still making your BIG claims believable.
When you can back up claims with EVEN BIGGER proof, you will sell like Taylor Swift tickets.
Most online copywriters and “gurus” do not get this second part.
They only advertise extremely unbelievable magic pill solutions.
It works to some extent but comes with serious consequences.
You can do a lot better.
If you can clearly explain WHY your readers can achieve desirable results in such a short amount of time without the common pitfalls and headaches, you can write truly irresistible copy.
But first, you must have clients to write for.
If you’re struggling like a kid in a corn field searching for clients, I can help you out.
I’ve created a 1hr video that eliminates the mystery of getting your first few clients.
It’s mind shockingly simple, just follow my step-by-step instructions.
If you do, I can almost guarantee you’ll be writing for new clients this week.
Go here to learn more:
https://www.jeremymac.com/
See bonus #1.
It's 1 of 7 bonuses you'll gain when joining my insider group for copywriters – Copy Kings.
To your success,
Jeremy Mac