It’s brutal being a Patriots fan right now.
The Pats just had their 2 biggest losses in Bill Belichick’s entire coaching career.
IN BACK TO BACK GAMES!
But it’s all Belichick’s fault.
Not because he’s a bad coach (he’s the GOAT) but because of a very foolish mistake he continues to make.
The same foolish mistake I see amateur copywriter’s make all the time.
And this mistake absolutely leaks money from your piggy bank, every time you make it (and ruins your football team).
Here’s what I’m talking about:
Back in 2020, Tom Brady left the Patriots because Belichick would not give him the supporting cast he deserved.
Instead of admitting he was wrong, Belichick let his ego get in the way and burned his bridge with Ol Tommy Boy.
Last year, Belichick set fire to his team (who were 10-7 the year before) because his ego decided he was too good for offensive coaches or a GM.
This completely destroyed the Patriots and their young QB, Mac Jones (for 2 years and counting).
Belichick’s ego got him killed.
Same with a ho’ heap of copywriters.
They let their ego dictate their copy.
They let their own biases and opinions decide what to write.
But in order to write sales copy, that… you know… SELLS… you must REMOVE yourself from it all.
And ONLY go off of what your target audience wants.
What are their problems?
What are their desires?
What do they care about?
What do they want most?
This is the ONLY thing that matters when writing copy.
Your customers are the ONLY opinions worth a darn.
Not your clients, not your friends and certainly not your own opinions.
So, execute your ego, and GIVE your market what it wants.
Do this and your earning potential is ENDLESS.
If YOU want to become a successful copywriter in mere months instead of years, then join the elite copywriters club – Copy Kings:
https://www.jeremymac.com/pages/copy-kings
Each week, I drop new trainings that’ll sharpen your copywriting sword and help you slay dragons.
Plus, if you subscribe today, you’ll gain 7 VERY special bonuses. Go here to learn more about em:
https://www.jeremymac.com/pages/copy-kings
To your success,
Jeremy Mac