No.
It’s not what you’re thinking.
And to be honest, I would have never thought of it on my own.
You see, I stumbled upon THE MOST IMPORTANT ingredient for copywriting success, while reading a rare-as-rocks newsletter from the 1980s.
It was written by the world’s greatest copywriter – Gary Halbert.
The Prince of Print (Halbert’s nickname) wrote monthly newsletters to entrepreneurs teaching them marketing, sales and copywriting.
One issue taught em how to create a successful business from scratch.
Gary said the key to success (and happiness) is:
PASSION.
He revealed this early on in the newsletter before getting into the nitty gritty steps on how to build a successful business.
Meaning:
The FIRST (and most important) step you ought to take, when starting a freelance copywriting business, is to sell a product (or service) you are passionate about… to a market you are passionate about serving.
Now, I hope you didn’t get into copywriting for the - “get rich quick with no brains, talent or hard work” shtick that is sold by many “certified” glueroos on YouTube and TikTok.
If so, you might want to rethink some thangs.
But I’ll give you the benefit of the doubt.
Let’s assume you got into this career out of a pure passion for writing copy and helping businesses grow and helping their customers improve their lives.
If so, I’ve got wonderful news to share with you…
You’ve ALREADY achieved a BIG step towards being a raging success.
Yes, it’s true.
And if you’re passion for writing copy is drying up from doing stuff you hate, like:
Cold email outreach...
Working with time-wasting, rude, cheap ass clients...
Having your copy ripped to shreds by a micro-managing client or boss who has no lick of what good copy is.
Then ol' Jmac is here to relieve you from your copywriting woos & zap your body with passion.
I’m here to make copywriting FUN AGAIN.
And VERY PROFITABLE.
I do so by giving sending you weekly trainings on copywriting, marketing, sales and lead generation.
All designed to put more cash in your pocket & more passion in your heart.
Oh, and when you're a top-notch copywriter, you call the shots.
You choose who you write for, what you write and how many hours you work.
Interested in becoming a top paid copywriter?
Give my Copy Kings membership a shot:
https://www.jeremymac.com/pages/copy-kings
To your success,
Jeremy Mac