Lots of copywriting books and courses teach how to write headlines.
They cover the common formulas, frameworks and techniques.
However:
99.9% do NOT discuss mindset.
This is marketing malpractice.
Because the mindset you have when writing headlines is probably more powerful and more helpful than any writing mechanics (“how to”, “X ways to”, etc.)
Whenever I write headlines, I get into this mindset:
Imagine…
Your “ideal reader” is driving to work.
She is 10 minutes late and panicking like a pig.
But she still picks up your phone call.
What would you say to get her to not only not hang up on you, but also pull over to the side of the road and beg you to tell her more about what you have to offer?
This is the mindset you want to have when writing headlines.
The overused “how to” headlines, or “7 ways to a healthier life” headlines just ain’t gonna cut it in today’s busy world surrounded by a million other me-too ads using the same headline formulas.
No ma'am.
The best headlines dig deep into your ideal reader’s psychology and make it almost impossible for them to ignore you.
This mindset helps you achieve this with pinpoint accuracy.
Try it out.
Get into this mindset the next time you write headlines.
I can almost guarantee you’ll boost response.
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To your success,
Jeremy Mac