Your CTA (call to action) is one of the most important parts of your copy.
It’s also extremely fragile.
If you do NOT motivate your readers to take action, your ad/blog/email has failed.
After all:
The numero uno goal is to get a direct response from your readers (hence direct response copywriting).
There are several “things” your CTA most have to be able to trigger the most amount of readers to respond.
However, I’m only going to cover 1.
This “one thing” is rarely talked about in copywriting books, courses and seminars.
But…
It’s arguably the MOST IMPORTANT thing to add to your CTA.
I learned this insider secret from Ken McCarthy (founder of internet marketing).
After 20+ years of selling on the internet, through his own products and his clients, Ken noticed something extraordinary.
He noticed that the best ads do NOT ask you to buy.
Instead….
They ask you to TRY.
More specifically:
They offer you a risk-free guarantee.
Example:
“Try my product for 90 days. If at any time you feel you aren’t able to [achieve claims], then return it and I’ll refund your money no questions asked.”
Why is this so powerful?
Because it removes all risk from the buyer and places it on the seller.
When we perceive there is no risk, our skeptical barriers fall down, and we are much more willing to “try” a new product.
But first, your readers must already want whatever you are letting them try.
This is the job of everything that comes before your CTA.
If you don’t stir up enough intense desire in your readers to want to “try” your offer, they will never even read your CTA.
Want to “download” the exact writing system I use to bang out irresistible, money-magnetized copy?
Want to use this system to quickly break into copywriting and attract a tsunami of new clients?
And live a NEW life of total freedom, fun and profits?
Go here:
https://www.jeremymac.com/
To your success,
Jeremy Mac