Do you know the 3 main phases of copywriting?
I’ll tell ya...
1. Research
2. Writing
3. Editing
Now, this may shock you, but I spend the least amount of time on writing.
Rough guess:
60% on research…
30% on editing…
A whopping 10% on writing…
Don’t get it twisted, all 3 steps are crucial for writing knockout copy.
Especially editing.
Editing is my least favorite step... BY FAR.
If you do it right, it’s a hair-pulling process.
Not fun but 100% necessary.
Joseph Sugarman explained how his first few drafts are unreadable gibberish.
But after editing?
Copywriting masterpieces that crush competition and sell millions worth of products.
The key to editing your writing into a Picasso like sales machine:
Create the most persuasive message, using the fewest words.
My favorite way to achieve this is to read my 1st draft out loud – 10 times.
Every time I trip over words, I pause and edit.
Then, continue until I’m done reading.
By the time I’ve done this 10x, my writing has virtually no errors, bumps or bruises.
Every word strengthens my sales message.
This is what you want your copy to look like when it’s fresh out of the oven.
Want weekly copywriting trainings to help you break into this exciting field & get paid to write for dream clients ASAP?
Fly this way:
https://www.jeremymac.com/
To your success,
Jeremy Mac