I have a friend who’s a copywriter.
She’s TERRIFIED of selling.
She gets a lot of anxiety over being perceived as a pushy “snake oil saleswomen" in her copy and when selling her copywriting services to clients.
My thoughts?
She does not know what REAL salesmanship is.
Because, if she did, she would not only not fear selling, but she would look forward to & ENJOY selling.
Here’s why:
I got into this business because I wanted to help copywriters (you guys & gals) achieve their BIG copywriting goals.
Now, I’ve been studying, practicing and writing copy for the last 4 years, and I knew I could provide a TON OF VALUE to aspiring & struggling copywriters.
That is what selling is all about.
Providing value to your clients.
Figuring out the specific problems that your TARGET audience is experiencing and then giving them very valuable SPECIFIC SOLUTIONS to steer them away from pain and push them towards pleasure.
Think:
Why did YOU get into copywriting?
Sure, the money can be great.
But I think a lot of copywriters learn this skill because they WANT TO HELP PEOPLE ACHIEVE THEIR GOALS.
They FEEL AWESOME when they help their client make more sales and change more lives (assuming you're writing for legit businesses) through the copy they write.
So:
If you know you can provide value to your clients (by helping them grow their business), then why would you cringe at helping them do so?
You should be ecstatic about “selling” to them, because you are changing their lives (and their customers' lives) for the better.
However:
If you want to change your clients’ lives, first, you must be able to attract them to you and sell your services to them effectively.
My monthly membership, Copy Kings, shows you how with Zues strength:
A BIG chunk of the trainings I send to your inbox each month have to do with getting freelance clients. Especially, how to attract them to you, instead of bombarding them with emails and phone calls.
To your success,
Jeremy Mac