One of the most valuable copywriting resources on the internet is Gary Bencivenga’s Marketing Bullets.
He wrote around 36 online articles after he retired.
One of my favorite things Gary taught was how copywriting is nothing more than salesmanship in print.
His secret for destroying fierce competition and selling billions (with a B) worth of products?
He studied great salesmen, read their books and looked for ways to apply their wisdom into his writing.
Gary’s favorite sales book?
The Secret of Selling Anything by Harry Browne.
If you haven’t read this diamond, you’ll want to change that ASAP Rocky.
Harry wasn’t lying.
He gave away the “secret” to selling anything within the first dozen pages.
It’s so good, it’s almost like cheating.
The secret:
Humans only buy what they want to buy.
They either buy things that make them happy or buy things that help them escape pain & suffering.
So…
Here’s how you apply this to your writing to sell more products….
Find out what makes your ideal reader happier than a kid on Christmas.
And
Find out what makes them miserable.
Then…
Clearly, emotionally and visually explain how they can escape their doom and get what they want most (which they can achieve by buying your product or service).
And tell them to do this NOW.
We are all natural procrastinators and need a lil pushin to get our wheels spinning.
While we’re on the subject, let me ask you…
What do you want most?
Do YOU want to live the ultimate freelancer lifestyle?
You know, where you write for brands you love while sitting on marble white sand and sipping a Margaretta?
If so, I can help you get there.
The first “stepping stone” for living this glamorous life is to make your first thousand dollars writing for clients.
I was able to do this within a few weeks as a raw beginner with no portfolio or prospecting skills.
And I recorded a video showing exactly what I did.
If you watch this video, and follow my simple step-by-step guidance, I can almost guarantee you can earn your first thousand in copywriting within the next 30 days.
Interested?
Become a Copy Kings member TODAY, and you will receive this spicy bonus (along with 6 other valuable goodies):
https://www.jeremymac.com/
To your success,
Jeremy Mac