I bet my blue bottom you don’t know what my favorite type of copy is.
No, it’s not email.
It’s an element of copy that NEEDS to be included in ALL the copy you write.
Because it’s THE single most important part of any sales message (yes, even more important than the infamous headline – Gary Halbert would agree with ya boi).
What am I talking about?
Bullets.
There’s a lot of confusion around how to write great bullets.
Lemme evaporate your haze with this simple fix…
Ken McCarthy, the founder of internet marketing as we know it, was being interviewed by Ben Settle and gave a GREAT analogy about bullets that I’ll never forget.
Remember that scene from Bonnie & Clyde?
Where the thug lover’s were cornered by police, and the whole sheriff’s department emptied their entire clips into their car?
No?
Well the cops sprayed a hail storm of bullets at Bonnie & Clyde, from every possible angle, to make sure they couldn’t possibly miss their target.
This is what you NEED to do with your bullets.
Hit every pain point, frustration, desire, fear, fantasy, want, need… every possible claim and reason why your market would want to buy from you.
And if you do it right…
You can turn a cold prospect into a flaming hot customer from ONE specific bullet that just…
GOT EM.
This is what I strive for when writing bullets.
You can check em out on my sales page here:
https://www.jeremymac.com/pages/copy-kings
Notice how 80% (or more) of it is pure bullets? (Hmmmm. I wonder why?!)
This sales page can give you great inspiration for writing better copy. Bunch of power psychology packed within. Just need to “read between the lines.”
Also, reading this sales page can potentially change your life.
How?
Because on the other side of the checkout door, holds the skeleton keys to your new life.
Your exciting new life as a top-paid copywriter, who runs the show on YOUR TERMS.
Where you CAN work from wherever you desire, write for DREAM clients and make as much as you want without working like a looney tune.
All this IS possible for those who study & APPLY the valuable secrets tossed at you each week via my Copy Kings membership:
www.jeremymac.com/pages/copy-kings
To your success,
Jeremy Mac