This is rarely talked about.
Truth is...
It’s probably unknown by 99% of copywriters.
But it’s one of the most reliable ways to charge waaaaay more for your copywriting services (without working longer or harder).
And, on the flip side…
If you mess this up…
You will always be locked in to charging pennies on the dollar no matter how hard you work or how “good” your copy is.
Here’s what I’m talking about…
Dan Kennedy gave a seminar to info marketers.
He explained the importance of their herd (their customers).
One of the most important factors of choosing a profitable herd (who you sell to) is transaction size.
Not how much YOU charge, but how much your CLIENT’S charge their customers.
It’s really simple:
Say your write for ecommerce brands.
Most ecommerce businesses sell low-ticket products - $10-$100 per product.
It’s very hard for you to justify charging them thousands (even hundreds) for a copywriting project (emails, landing page, ad copy… don’t matter).
Why?
Because your copy will have to win them DOZENS of new customers before they see a positive return on investment.
On the other hand…
Say your niche is real estate agents.
One new home sold pockets AT LEAST a few grand for the agent, if not tens of thousands.
Say you help a real estate agent earn $10,000 with one sale.
You could easily charge one thousand dollars for your service.
After all, the agent would have only made 10 TIMES their money back.
Not only can you charge much higher fees but it’s much easier to gain repeat work. Cuz business owners like buying money at a discount (oh, by the way, this is the best way to frame your offers).
This is the power of your client’s transaction size.
It’s like cheating on a test.
It’s directly related to how much YOU can charge per copywriting project.
Best part?
You don't have to write more words, work harder or longer to charge 2x, 5x, even 10x more!
But for this to work, you’ll need clients to write for.
If you're struggling in the client department, I can help you gain new clients in as quick as 24 hours from reading this.
Simply join my exclusive membership, Copy Kings:
https://www.jeremymac.com/
When you do, look for the first link I send to your email inbox – it reveals my step-by-step blueprint for gaining a flood of new clients FAST – without a portfolio or experience.
To your success,
Jeremy Mac