Last night, I met some friends at a local bar to watch the 49ers vs Lions game.
After the game, as I was walking to my car, I slipped on ice.
No, I didn’t have a drip of alcohol on me.
It was that darn black ice.
This got me thinking...
There’s a lot of black ice in copywriting.
Scratch that.
The entire surface of which we walk on top of is a giant sheet of black ice.
Gary Halbert said it best…
In one of his newsletters, he talked about how fragile a sale is.
The sales process is one of the most delicate things on earth.
One wrong word, and you can blow the entire sale (even if everything up to that point was smooth as butter).
This is why it’s so important to be meticulous in your writing.
You need to do a complete selling job.
Cover all your bases.
Most online copywriter do not do this, and it shows.
But the truly great copywriters do.
They spend countless hours researching, writing and editing to make sure that everything hums like a humming bird.
Yes, this does require more time (a little), but the rewards are bigger than an elephant.
Because the more grass you rake in for clients, the more you can charge.
Don’t have any clients to write for?
Check this out:
https://www.jeremymac.com/
To your success,
Jeremy Mac