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10 Best Website Copywriting Tips to Explode Conversions
Sunday, July 06, 2025
Most websites are leaking conversions like a busted pipe.
You’ve seen it—pages filled with fluff, jargon, and copy that sounds like it was written by a committee of bored robots. The layout looks great, sure... but the words? Forgettable. Weak. And worst of all, not persuasive.
Here’s the brutal truth: fancy design doesn’t sell. Words do.
And if the words on your site don’t instantly grab attention, guide the reader, and compel action, your traffic may as well be a ghost town.
That’s where website copywriting comes in. It’s the engine behind high-converting sites. The secret weapon that turns casual visitors into loyal customers.
In this post, we’re diving into the heart of copywriting for conversions—you’ll learn what makes great website copy, see real-world examples, and walk away with 10 practical website copywriting tips you can use to boost response rates on any page you touch.
So if you’ve ever wondered what is website copywriting… or how to make your copywriting website actually sell something... you’re in the right place.
Let’s break it all down.
What is Website Copywriting?
Let’s clear the air—website copywriting isn’t about stuffing a homepage with buzzwords or writing clever taglines just to sound “brand-y.”
It’s about selling. Period.
At its core, website copywriting is the skill of writing words for a website that get people to take action. That might mean buying a product, booking a demo, signing up for an email list, downloading a lead magnet—whatever the next step is in the sales process.
And here’s the kicker...
Unlike writing a sales page or an email, you’re not just working with one focused piece. You’ve got an entire copywriting website to think about—homepages, about pages, product pages, landing pages, contact pages, and more. Every section has to work together to move the reader deeper into the funnel.
That means your copy has to be crystal clear, easy to scan, and strategically structured. No fluff. No guesswork. Just purposeful words that do the heavy lifting.
Now, if you’re still wondering what is website copywriting, let me put it like this:
Think of it as digital salesmanship in print. Like if Gary Halbert had a baby with a UX designer.
It’s persuasion meets clarity. Strategy meets psychology.
And it’s a non-negotiable if you want your site to convert.
Whether you’re a website copywriter, marketer, or business owner, understanding how to write website content that speaks to your audience, answers their questions, and gets them to act—that’s the difference between a site that prints money and one that collects digital dust.
So now that we’ve defined it, let’s take a look at what great writing for websites actually looks like in the real world...
3 Website Copywriting Examples to Spark Your Creativity
If you’re stuck staring at a blank screen wondering how to kick off a homepage or write a punchy value prop… steal like an artist.
The best way to learn how to write website content that converts is to study sites that are already killing it. Let’s break down 3 real website copywriting examples that do exactly that—so you can see what works, why it works, and how to apply the same tactics in your own copy.
Example #1: Basecamp – Clear Value Prop, Zero Fluff
Right at the top of their homepage, Basecamp hits you with this line:
“Basecamp makes it easier to run your business.”
Simple. Direct. Instantly communicates what they do and why it matters.
Then, they immediately hit you with a subhead and CTA that guides you to take the next step. There’s no trying to be clever or cute. It’s just clear messaging targeted at overwhelmed team leaders who want better project management.
What you can steal:
• Write like a human, not a marketer.
• Say what your product does in plain English.
• Put the benefit front and center.
Website copywriting like this is proof that clarity beats cleverness every time.
Example #2: Harry’s – Story-Driven, Trust-First Approach
On Harry’s About page, they tell a simple but powerful story: two guys frustrated by overpriced razors decide to start their own shaving company.
It’s not just background noise—it builds trust. It humanizes the brand. And it anchors their message in a “reason why,” which every great website copywriter knows is key to persuasion.
What you can steal:
• Use story to build emotional connection.
• Explain the “why” behind the product—it builds trust.
• Keep the tone conversational and honest.
This is writing for websites done right. It's persuasive without being pushy.
Example #3: Grammarly – Feature-Focused, Benefit-Driven
Grammarly’s landing pages are a goldmine for copywriting for conversions. They lead with a strong benefit headline like:
“Great writing, simplified.”
Then, they show exactly how the product helps:
• Real-time suggestions
• Tone adjustments
• Clarity improvements
And each feature is followed by a benefit—so you know exactly how it helps you write better, faster, and with less friction.
What you can steal:
• Match every feature with a benefit.
• Keep your copy scannable—short bullets, bold subheads.
• Use benefit-driven headlines, not descriptions.
This is a textbook website copywriting example—clear, useful, and designed to convert.
Now that your brain’s been marinating in some solid examples, it’s time to put it into practice.
10 Website Copywriting Tips to Boost Conversions
Tip #1: Start with a Clear, Customer-Focused Headline
Claude Hopkins said, “The purpose of a headline is to pick out people you can interest.”
That means your headline isn’t a label. It’s not a company slogan. And it’s definitely not the place to be vague or “clever.”
Your headline is the very first thing people read when they land on your site—and it’s got one job: stop them in their tracks and make them want to keep reading.
So what makes a good homepage headline?
It’s simple. It answers this question in the reader’s mind:
“What’s in it for me?”
Let’s look at some good examples:
• Shopify: “The easiest way to sell online, in person, and anywhere in between.”
• Slack: “Made for people. Built for productivity.”
• Duolingo: “Learn a language for free. Forever.”
Notice the pattern? Clear benefits. Customer-focused language. Zero fluff.
This is where many website copywriters get it wrong. They write about the company. The product. The features. But your visitors don’t care about you (yet). They care about what you can do for them.
Want to test your own headline? Read it out loud and ask:
“Would a complete stranger understand what this does and why they should care... in 3 seconds or less?”
If the answer is no, rewrite it.
Strong headlines are the foundation of great copywriting for conversions. And if you nail this part, everything else on the page becomes easier to write—and easier to sell.
Tip #2: Use Subheads to Guide the Reader Down the Page
Most people don’t read websites word for word—they skim.
That’s why subheads aren’t just decorative. They’re strategic. Think of them like trail markers... pulling your reader deeper and deeper into your message, one scroll at a time.
A good subhead does three things:
1. Hooks attention again (in case the headline didn’t do it all).
2. Sets up the next section so it’s easy to follow.
3. Keeps the copy scannable so readers never feel overwhelmed.
This is one of the most overlooked website copywriting tips, yet it can instantly make your content easier to digest and more persuasive.
For example, say you’re writing for a SaaS product. After your hero section, your subhead might read:
“Here’s how [Product] makes your job 10x easier”
Then boom—next section rolls into features and benefits. It feels natural. It flows. The reader keeps going because the copy guides them.
Or if you’re selling skincare, your subhead after the main value prop might say:
“Finally... clear, glowing skin without the harsh chemicals”
It teases the benefit. Builds desire. And invites the reader to learn more.
Great website copywriters know this: if your subheads are weak, people won’t even make it to your CTA.
Want to master writing for websites that convert? Don’t treat subheads like filler. Treat them like mini-headlines—and write them with just as much care.
Tip #3: Focus on Benefits, Not Just Features
If you’ve studied even a little bit of classic direct response, you already know this one. But it’s amazing how many websites still get it wrong.
They write things like:
• “Built with advanced AI technology”
• “Includes 14 customizable modules”
• “Offers multi-device compatibility”
Cool. But... who cares?
Features are facts. But benefits are what people actually buy.
You could be offering the most high-tech solution on the planet, but if your copy doesn’t explain why it matters to your reader, they’ll bounce.
Here’s the fix: every time you list a feature, ask yourself this one simple question:
“So what?”
Let’s run a few examples...
Feature: “14 customizable modules”
Benefit: “So you can tailor your setup exactly how you want it—without hiring a developer.”
Feature: “Made with advanced AI”
Benefit: “So your workflow runs automatically while you focus on real work.”
Feature: “Multi-device compatibility”
Benefit: “So you can access everything from your phone, tablet, or laptop—whenever, wherever.”
That’s how you turn dry copy into compelling copywriting for conversions.
It’s also what separates average website copywriting services from those that drive actual sales.
Remember: customers don’t care about your product’s specs. They care about what your product does for them.
So if you’re learning how to write website content that moves the needle—make this your mantra:
Features tell, benefits sell.
Tip #4: Write Like You Talk (Not Like a Corporate Robot)
One of the fastest ways to kill your website conversions? Sound like you copied your entire site from a legal document or Fortune 500 brand deck.
Stiff, formal, overpolished language makes you sound out of touch and hard to trust.
And if your reader feels like they’re reading a press release instead of being spoken to... they’re gone.
Great website copywriting sounds like a real human having a one-on-one conversation.
Look at how top brands do it:
• Mailchimp: “Get down to business and grow sales with a marketing platform that does the work for you.”
• Notion: “Write, plan, and get organized—in one place.”
• Casper: “Better sleep, made simple.”
No buzzwords. No corporate jargon. Just clear, friendly, human language that instantly connects.
Here’s a quick test:
Read your copy out loud.
If it sounds like something you’d actually say to a friend... you’re good.
If it sounds like a shareholder update... rewrite it.
And don’t be afraid to use contractions, casual phrasing, or short punchy sentences. That’s how people actually talk—and that’s how you build trust fast.
The best website copywriters know this:
People don’t buy from businesses.
They buy from people who sound like they understand them.
So when it comes to writing for websites, leave the fancy language behind. Keep it real. Keep it conversational. And watch your conversion rate climb.
Tip #5: Nail the Call to Action (Most People Don’t)
You’ve done all the hard work—grabbed attention, built desire, handled objections… and then you drop the ball with a limp CTA like:
“Submit”
“Click here”
“Learn more”
Come on. After all that? You’re gonna let your CTA whisper when it should be screaming with confidence?
Your call to action is the final push. It’s where the sale (or signup, or lead) actually happens. That one button or line of text might be the difference between a conversion and a bounce.
So don’t play it safe.
Strong CTAs are specific, benefit-driven, and action-oriented. They tell the reader exactly what to do... and what they’ll get when they do it.
Some killer examples:
• “Start your free 30-day trial”
• “Get instant access to the templates”
• “Claim your free skincare quiz results”
• “Join 20,000+ marketers using [Product] daily”
See the pattern? They use action verbs, highlight the benefit, and lower resistance. That’s what makes a CTA convert.
And here’s a pro move most website copywriters miss: reiterate the CTA multiple times throughout the page. Not just once at the bottom. People don’t always scroll all the way down.
Another tip? If you're writing a landing page or product page, pair your CTA with a trust-booster—like a money-back guarantee, testimonial, or risk-reversal promise. It knocks down last-minute objections and gets more people over the line.
This is the kind of detail that separates amateur copy from pro-level website copywriting services.
Your CTA isn’t just a button. It’s the final close. So treat it like one.
Tip #6: Anticipate Objections Before They Come Up
Let me tell you a secret every seasoned website copywriter knows…
The real sale doesn’t happen when your reader says “yes.”
It happens the moment you remove the reason they were about to say no.
That’s why objection-handling is one of the most important (and underused) website copywriting tips you’ll ever learn.
People don’t convert because they’re confused, skeptical, uncertain, or distracted by doubts like:
• “Will this really work for me?”
• “What if it’s too complicated?”
• “Is it worth the money?”
• “How is this different from [X competitor]?”
• “Can I trust these guys?”
Your job?
Address those objections head-on—before your reader ever has to voice them.
Here’s how to do it on the page:
👉 Add trust elements like testimonials, reviews, client logos, or case studies.
👉 Use FAQs to preempt common concerns (pricing, refund policy, support, etc).
👉 Include specific proof—metrics, screenshots, or real-world results.
👉 Compare yourself to competitors (without trash-talking them).
👉 Break down your offer into simple, step-by-step explanations.
Think about it like this…
If you were selling in person, you’d hear these objections and address them in real time. With writing for websites, you’ve gotta do it proactively.
The best copywriting websites aren’t just persuasive—they’re objection-proof.
Because when you remove doubt, you remove friction.
And when you remove friction... you convert more people.
Simple as that.
Tip #7: Make It Stupid-Simple to Read and Navigate
Here’s a cold, hard truth: if your copy looks hard to read, most people won’t even try.
They’ll bounce before reading the first sentence.
This is where even decent website copywriters can blow it. Their words might be solid... but the formatting? A wall of text. No breathing room. No flow. Just a headache waiting to happen.
And when people feel overwhelmed—they don’t convert.
So here’s how to fix it:
✅ Short paragraphs (1–3 lines max)
✅ Bullet points to highlight key info
✅ Bold text to emphasize key benefits
✅ Plenty of white space
✅ Clear subheads to guide the flow
✅ Mobile-friendly layout (most traffic is on phones now)
This isn’t just about aesthetics—it’s a conversion tactic.
Clean layout = easier reading = higher engagement = more action.
Want proof?
Look at any high-performing landing page from top website copywriting services.
They’re never cluttered. Never bloated. Never visually overwhelming.
It’s always clean, focused, easy to skim... and built for speed-reading.
Because in the world of copywriting for conversions, the easier it is to read... the more likely it is to convert.
So next time you’re wondering how to write website content that sticks—don’t just focus on what you say. Focus on how it looks while you say it.
Design and copy are partners in crime. Make ‘em work together.
Tip #8: Use Social Proof to Build Instant Trust
You can say your product is amazing all day long... but let’s be honest—your reader’s thinking: “Of course you’re gonna say that. You’re trying to sell me.”
That’s why social proof is one of the most powerful tools in website copywriting.
When people see that others (especially people like them) have had a great experience, their skepticism fades. Their trust grows. And they’re way more likely to take action.
Social proof can take a lot of forms:
• Testimonials with names, photos, and specific results
• Case studies that show before-and-after transformation
• Logos of companies you've worked with
• Ratings and reviews from real customers
• User stats like “Over 10,000 happy customers” or “Trusted by marketers in 75+ countries”
But here’s the thing—lazy social proof does nothing.
“Great product!”
– John D.
That’s not helping.
You want testimonials that include specifics:
• The problem they had before
• What they tried that didn’t work
• What happened after they used your product/service
Like this:
“We tried 4 other platforms before switching to [Product], and nothing worked as smoothly. Within 2 weeks, we cut our onboarding time in half—and our support tickets dropped by 30%. Game changer.”
— Sarah T., Head of Ops at a SaaS company
See the difference? That kind of proof sells.
When you're writing for websites, you’re not just sharing information—you’re making a case. You’re saying, “Don’t just take our word for it... look at what all these happy users are saying.”
The best website copywriting tips always include this: back up your claims with real-world results.
Proof converts better than promises. Every time.
Tip #9: Keep Your Message Laser-Focused (One Page, One Goal)
You ever land on a site and feel like you’re being pulled in five different directions at once?
“Watch the demo!”
“Subscribe to our newsletter!”
“Check out our blog!”
“Start your free trial!”
“Follow us on Instagram!”
It’s chaos. And confused visitors don’t convert—they leave.
That’s why one of the most important website copywriting tips is this:
👉 Every page should have ONE clear objective.
If it’s a homepage, maybe that objective is to get someone to explore your product.
If it’s a product page, the goal is likely to get the sale.
If it’s a landing page, it might be to get an email or start a free trial.
Whatever it is, build every word around that one action.
That means:
• Cut anything that doesn’t serve the goal.
• Keep the messaging tight and consistent.
• Don’t distract with off-topic CTAs or links.
It also means using what I call the Conversion Spotlight Rule:
Just like on stage, only one spotlight can be on at a time. Your page should shine that light only where you want the reader’s attention to go.
A lot of beginner website copywriters try to cram too much into every page—thinking more info = more value. But too many messages just dilute the impact of the one that actually matters.
So whether you're writing for a supplement, an app, a coaching program, or a physical product... make your goal for that page laser-clear.
This is what separates scattered, forgettable copywriting websites from ones that consistently convert.
Keep the message focused. Keep the goal obvious. Keep the reader moving in one direction.
One page. One purpose. That’s how you win.
Tip #10: Rewrite Ruthlessly—Your First Draft Is Just the Starting Point
Here’s a truth most rookies hate to hear...
Great website copy isn’t written. It’s rewritten.
If you’re sitting there trying to craft the perfect headline, the flawless CTA, or the most persuasive bullet list in one go—stop. You’re doing it backwards.
Even the best website copywriters don’t get it right on the first pass.
Gary Bencivenga once said he’d rewrite a headline 50 times if that’s what it took. Why? Because tiny tweaks can lead to massive gains in copywriting for conversions.
That’s the game.
So once you’ve got your draft down—start tightening:
• Cut every unnecessary word (fluff kills momentum)
• Punch up weak verbs (make the copy hit harder)
• Simplify complex ideas (confusion loses sales)
• Replace vague benefits with specific ones
• Read it out loud and fix anything that feels awkward
Think like an editor with a knife, not a poet with a pen.
If something doesn’t serve the reader or move them closer to the goal—it’s gone.
And here’s a bonus pro move: once you’ve edited your own copy, come back 24 hours later with fresh eyes. You’ll spot stuff you totally missed the first time.
This level of ruthless clarity and focus is what makes good website copywriting great.
Anyone can slap words on a page.
But if you want to write copy that sells—you need to be obsessed with polishing.
The rewrite is where the conversion magic really happens.
Conclusion
Strong website copywriting isn’t about sounding fancy or showing off your vocabulary—it’s about moving people to act.
Whether you're writing a homepage, landing page, or product page, your words need to sell, persuade, and guide your reader every step of the way.
The tips we just walked through aren’t theory—they’re battle-tested tactics used by every top-tier website copywriter and elite-level marketer.
Use them, and your site won’t just look good—it’ll convert like crazy.
Because at the end of the day, great copywriting for conversions is what separates pretty websites from profitable ones.
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Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients
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20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
Jeremy Mac © Copyright 2025. All Rights Reserved.
Privacy Policy | Refund | Terms of Service