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How Much Do Copywriters Make? (2024 Copywriter Salary + Tips to Earn More)

Feb 20, 2024 by Jeremy Mac

throwing money

 

So, you’re interested in copywriting.

But, before you make a giant leap into this career, you want to make sure you’ll earn enough dough to live like a queen.

So, in this post, I’m going to answer the hot question:

“How much do copywriters make?”

You’ll also pick up 2024 copywriter salary averages for all the most popular types of copywriting services, 5 different ways to price your copywriting services and 7 growth tips to help you quickly earn more money.

 

Do Copywriters Make Good Money?

dog

The burning question on many aspiring copywriters' minds:

Is it financially worthwhile to pursue a career in copywriting?

The short answer?

Yes!

Copywriting is a skill in high demand, and businesses are willing to pay buckets of cash for copywriters who can convert customers and boost sales.

While the income may vary, especially in the freelance world, skilled copywriters often find themselves in a position where their income reflects their expertise and hard work.

IF you can get desirable results for your clients, you can earn 10k/month, 6 figures and any other sexy number that the gurus shout from their dark basements.

 

How Much Do Copywriters Make (2024 Copywriter Salaries)

2024

Now, let's talk numbers.

As of 2024, copywriter salaries depend on various factors like experience, location, and the nature of the job.

On average, entry-level copywriters can expect to earn around $45,000 to $60,000 per year.

Mid-level copywriters, with a few years of experience under their belts, might see salaries ranging from $60,000 to $80,000.

Senior copywriters, those with extensive experience and a proven track record, can potentially earn upwards of $100,000.

Remember, these figures are general estimates, and your actual income might differ.

Freelance copywriters, in particular, have the flexibility to set their rates, and the sky's the limit if you can consistently deliver high-quality, results-driven copy.

Now, let's delve into the specifics of copywriting salaries across various specializations in 2024.

Keep in mind that these are general estimates, and actual figures may vary based on factors such as experience, location, and company size.

1. Social Media Copywriter

Social media copywriters are in VERY high demand.

Entry-level social media copywriters can expect to earn around $45,000 to $55,000 per year.

With a few years of experience, mid-level social media copywriters might command salaries ranging from $55,000 to $70,000.

Senior social media copywriters, with impressive portfolios, could potentially earn upwards of $80,000.

 

2. Email Copywriter

email marketing

Email copywriters, crucial for crafting engaging and effective email campaigns, can anticipate competitive salaries.

Entry-level positions typically start around $50,000, progressing to $60,000 to $75,000 for mid-level roles.

Senior email copywriters, armed with a proven track record of successful campaigns, may command salaries surpassing $90,000.

 

3. SEO Copywriter

Given the importance of search engine optimization, SEO copywriters are valued for their ability to create content that ranks.

Entry-level SEO copywriters may earn around $45,000 to $60,000 annually.

Mid-level professionals might see salaries ranging from $60,000 to $75,000, while senior SEO copywriters could potentially earn over $80,000.

 

4. Advertising Copywriter

online advertising

Advertising copywriters, responsible for creating compelling ad campaigns, often see sky hiiigh salaries.

Entry-level positions may start around $50,000, with mid-level professionals earning $60,000 to $80,000.

Senior advertising copywriters, with a proven ability to drive results, might command salaries exceeding $100,000.

 

5. Direct Response Copywriter

Direct response copywriters are tasked with creating content that elicits an immediate response, often in the form of a purchase or inquiry.

Entry-level direct response copywriters might earn around $50,000 to $60,000 annually. Mid-level professionals could command salaries ranging from $60,000 to $75,000, while senior direct response copywriters, known for their conversion expertise, may earn upwards of $90,000.

 

6. Landing Page Copywriter

Landing page copywriters focus on crafting content that maximizes conversions on specific webpages.

Entry-level landing page copywriters might start with salaries around $45,000 to $55,000. Mid-level professionals could earn between $55,000 to $70,000, and senior landing page copywriters, distinguished by their ability to create high-converting content, may earn over $80,000.

These specialized roles reflect the diverse demands of the modern marketing landscape.

As with any specialization, the salaries mentioned are general estimates and can be influenced by factors like experience, location, and the specific industry or company you work for.

Choose a path that aligns with your skills and interests, and don't forget to leverage your expertise to negotiate a salary that reflects the unique value you bring to the table.

Whether you're drawn to direct response or landing page copywriting, these roles offer exciting opportunities for both creativity and financial reward in the world of copywriting. And will likely be in HIGH demand for years to come.

 

Common Pay Structures for Copywriters

Handing money

Understanding the various pay structures in the wicked world of copywriting is crucial for negotiating fair compensation and managing your freelance career effectively.

Here's a look at some common pay structures that copywriters often encounter:

1. Per Hour

Many copywriters charge clients on an hourly basis.

Rates can vary widely, with entry-level copywriters typically charging between $25 to $50 per hour. Mid-level professionals might command $50 to $75 per hour, while senior copywriters with extensive experience may charge $75 to $100 or more.

Keep in mind that establishing a clear understanding of project scope is essential when billing hourly to avoid misunderstandings.

 

2. Per Word

Charging per word is another prevalent pay structure in the copywriting realm.

Entry-level copywriters might charge $0.05 to $0.15 per word, mid-level professionals could range from $0.15 to $0.30, and senior copywriters may command rates exceeding $0.30 per word. This structure provides clarity for both the copywriter and the client but requires careful consideration of the project's complexity and word count.

 

3. Flat Fee or Project-Based

Some copywriters prefer to negotiate a flat fee for an entire project.

This approach requires a comprehensive understanding of the project's requirements and typically involves a detailed project scope.

Flat fees can range widely based on the complexity of the work, with entry-level professionals starting around $500 to $1,000, mid-level copywriters ranging from $1,000 to $5,000, and senior copywriters negotiating fees beyond $5,000, depending on the project's scale and significance.

 

4. Retainer Agreements

Experienced copywriters often secure retainer agreements, wherein clients pay a set monthly fee for ongoing services.

Retainers provide stability and predictability for both parties. Monthly retainer fees can range widely based on the scope of work, with entry-level copywriters starting around $1,000 to $2,500, mid-level professionals ranging from $2,500 to $5,000, and senior copywriters negotiating retainers beyond $5,000.

 

5. Performance-Based Pay

In some cases, copywriters may negotiate performance-based pay, tying compensation to specific outcomes like increased sales or engagement metrics.

While riskier, this structure can be rewarding for copywriters confident in their ability to deliver tangible results.

Negotiating a base fee along with performance-based bonuses is a common approach in such arrangements.

Choosing the right pay structure depends on your level of experience, the nature of the project, and your comfort with potential variability in income.

Be transparent in your communication with clients and ensure that both parties have a clear understanding of expectations to foster a positive and mutually beneficial working relationship.

 

7 Tips for Earning More as a Freelance Copywriter

Woman throwing money

#1. Build a Strong Portfolio

Your portfolio is your digital showcase.

Include a variety of pieces that highlight different styles and industries.

If you're just starting, consider creating spec work or offering discounted rates to build a robust portfolio.

Make sure to regularly update it with your latest and best projects.

 

#2. Specialize and Showcase Your Niche

Clients pay specialists MUCH MORE than generalists.

Identify a hot niche or industry you're passionate about, and tailor your portfolio to showcase relevant projects.

Whether it's technology, healthcare, or lifestyle, demonstrating expertise in a specific area can make you stand out and attract clients seeking that specialized knowledge.

 

    #3. Networking Matters

    networking

      Building connections is more than just collecting business cards.

      Engage in meaningful conversations on social media, attend industry events, and consider joining professional groups.

      Networking isn't just about finding clients; it's also about learning from others, staying updated on industry trends, and potentially collaborating on projects.

       

        #4. Deliver Consistent Quality

          Consistency is key in the world of copywriting.

          Set high standards for yourself and ensure every piece of content reflects your best work.

          Satisfied clients are more likely to become repeat customers and refer you to others, contributing to a steady stream of income.

           

            #5. Negotiate Like a Pro

              Understanding your value is crucial when negotiating rates.

              Research industry standards, consider your experience, and be transparent about your rates.

              While it's essential to be flexible, avoid undervaluing your skills. Consider negotiating for additional benefits like long-term contracts, performance bonuses, or referrals.

               

                #6. Stay Updated with Industry Trends

                trends

                  In the ever-evolving landscape of digital marketing, staying up-to-date of industry trends is non-negotiable.

                  Subscribe to industry newsletters, follow thought leaders on social media, and attend webinars or conferences.

                  Understanding the latest tools, techniques, and consumer behavior trends positions you as a copywriter who not only meets but anticipates clients' needs.

                   

                    #7. Offer Additional Services

                      Diversifying your skill set broadens your appeal to potential clients.

                      If you're adept at copywriting, consider learning complementary skills like SEO writing, social media management, or content strategy.

                      Offering a package deal or bundling services can make your proposal more enticing.

                      It not only increases your income potential but also makes you a one-stop-shop for clients' diverse needs.

                      Remember, the key to success lies in a combination of these strategies.

                      Tailor them to your unique strengths, preferences, and the demands of your target market.

                      Embrace a mindset of continuous improvement and adaptability, and you'll find yourself not only earning more but also building a fulfilling and sustainable career in the dynamic field of copywriting.

                       

                      Conclusion

                      You now know the answer to “how much do copywriters make?”

                      The key to unlocking wealth, freedom and success comes down to your copywriting and marketing skills.

                      See this blog post to break into copywriting ASAP.

                      Plus…

                      Want daily copywriting tips to help you stand out amongst the hungry lion pack of copywriters? Enter your email below:

                       

                      How to Write Faster TODAY: 23 Idiot-Proof Tips to Double Your Writing Speed

                      Feb 19, 2024 by Jeremy Mac

                      fast writer 

                      Do you write slower than an elderly turtle?

                      If you've ever found yourself staring at a blank screen, desperately wishing you could write faster, you're not alone.

                      We've all been there.

                      The good news?

                      You don't need a magic potion or lucky charm to boost your writing speed.

                      In this blog post, I'm going to share 23 foolproof copywriting tips that will help you double your writing speed starting today.

                      Whether you're a seasoned pro or just starting, these tips will get your fingers dancing across your keyboard.

                      After reading this, you will never scratch your head over “how to write faster” again.

                      Ready?

                      Let's dive in!

                       

                      23 Insider Tips from a Veteran Copywriter on How to Write Faster

                      Any one of these copywriting tips can help you dramatically increase your writing speed.

                      Here we gooooo.

                      1. Set a Clear Goal

                      dart board

                      Begin each writing session with a specific goal in mind.

                      Whether it's completing a certain word count, outlining key points, or finalizing a headline, having a clear objective keeps you on track.

                      It's like having a roadmap for your writing journey.

                       

                      2. Eliminate Distractions

                      Whenever I write, I write.

                      I do not look at my phone, browse emails or scroll through social media.

                      You will radically increase your writing speed IF you eliminate ALL distractions.

                      You want to write with laser focus and get in a flow.

                      So…

                      Turn off your phone notifications, close unnecessary tabs, and find a quiet space to immerse yourself in your writing.

                      Distractions can break your flow and hinder your speed.

                      Create a writing sanctuary that allows your ideas to flow without interruption.

                       

                      3. Use Templates

                      I don’t use templates anymore.

                      However, they can be very helpful, especially for beginners.

                      If you’re new to copywriting and don’t understand the selling process, you should use proven copywriting templates.

                      Create a “swipe file” of templates for common types of copy you frequently write, such as email campaigns, headlines, sales pages, and so on.

                      Templates serve as a solid foundation, saving you time on structure and allowing you to focus on the unique aspects of each piece.

                       

                      4. Mind Mapping

                      mind map

                      Before you start writing, create a mind map to visually organize your ideas.

                      This technique helps you see the connections between different concepts, making it easier to develop a coherent and well-structured piece.

                      I like to use mindmup.com.

                      It’s very simple and easy to use.

                       

                      5. Learn Keyboard Shortcuts

                      This tip isn’t really about the writing itself.

                      However, keyboard shortcuts can help you dramatically increase the time it takes to complete projects.

                      Familiarize yourself with keyboard shortcuts in your writing software.

                      Whether it's copying, pasting, formatting, or navigating between documents, using shortcuts instead of your fat mouse can significantly speed up your workflow.

                       

                      6. Write First, Edit Later

                      A BIG mistake I made as a beginner was to edit during my first draft.

                      I would write a sentence, and then edit it.

                      Then write another sentence, then stop. And go over it until it was sparkling clean.

                      This was AGONIZING.

                      It took me FOREVER to write even a 200-word email.

                      I learned this the hard way.

                      Don’t make this same mistake.

                      When you write your first draft…

                      DO NOT EDIT.

                      Write. Write. Write.

                      Keep going.

                      Keep pushing.

                      Don’t stop until you’re finished with the entire 1st draft.

                      Usually, your 1st draft will be unreadable gibberish filled with spelling errors, run-on sentences and long-winded words.

                      But that’s okay.

                      Your first draft is supposed to look like this.

                      This is how every top copywriter approaches the first draft.

                      The goal is to let all your emotions, thoughts and ideas flow out onto paper.

                      If you edit during the first draft, you will jam up the creative process and it will take you FOREVER to write.

                      By letting everything flow out in your first draft, you will write waaaay faster than if you jam up the process by editing.

                       

                      7. Prioritize Tasks

                      Have a BIG copywriting project with a tight deadline?

                      It’s important to identify the most critical tasks on your to-do list and tackle them first.

                      By prioritizing, you ensure that the essential components of your project are addressed early on, preventing procrastination and building confidence as you progress.

                       

                      8. Set a Timer

                      sand glass

                      I ALWAYS write within VERY strict deadlines.

                      I do so on purpose.

                      You see, deadlines are the key to writing faster.

                      So, challenge yourself with timed writing sessions.

                      Set a timer for 25 or 30 minutes and focus solely on writing during that period.

                      This technique, known as the Pomodoro Technique, can enhance concentration and boost productivity.

                      Eugene Schwartz set a 33.33 minute timer whenever he wrote copy.

                      Then, took a short break.

                      Then, wrote for another 33.33 minutes.

                      He repeated this writing routine until he finished whatever he was working on.

                      I recommend you do the same.

                       

                      9. Break it Down

                      If a writing project feels overwhelming, break it down into smaller, manageable tasks.

                      Create a step-by-step plan and tackle each component one at a time.

                      Completing these smaller tasks provides a sense of accomplishment and keeps your writing speed consistent.

                       

                      10. Talk Out Loud While You Write

                      I learned this trick from Matt Furey.

                      Furey is a legendary email copywriter.

                      In one of his email copywriting courses, he explained that if you talk as you write, you will write a LOT faster.

                      Why?

                      We are natural talkers.

                      Talking comes easy to us.

                      BUT…

                      Most of us are NOT natural writers.

                      Plus, 80%+ of your editing job will be completely erased because talking out loud eliminates a lot of odd sentences, weird phrases and unreadable gibberish.

                      I’ve been doing this for 3 years and it’s transformed my writing.

                      1. I write faster
                      2. I edit less
                      3. And more importantly, I write in a conversational tone (as if I’m talking to a friend. Which is what you want to do with everything you write).

                      The next time you write…

                      Talk out loud as you type.

                      I guarantee you’ll write a LOT faster.

                       

                      11. Limit Research Time

                      Allocate a specific amount of time for research before diving into your writing.

                      It's easy to get lost in the sea of information.

                      Setting a time limit ensures you gather what you need without sacrificing precious writing time.

                       

                      12. Create a Writing Ritual

                      ritual

                      Develop a writing ritual that signals your brain it's time to focus.

                      Whether it's a specific playlist, a warm-up exercise, or a favorite beverage, these rituals create a mental space for productive writing.

                       

                      13. Stay Healthy

                      Physical well-being directly impacts mental agility.

                      Ensure you're taking breaks, staying hydrated, and getting enough sleep.

                      A healthy body supports a sharp mind, enhancing your ability to write faster.

                       

                      14. Use a Distraction-Blocking App

                      Consider using apps that block distracting websites and notifications during your writing sessions.

                      This helps maintain focus and prevents the temptation to veer off into the black hole of social media.

                       

                      15. Read Widely and Regularly

                      Kids reading

                      Reading expands your vocabulary and exposes you to different writing styles.

                      This, in turn, can influence your own writing speed and efficiency.

                      The more you read, the more words flow effortlessly from your mind to the page.

                       

                      16. Batch Similar Tasks

                      Group similar writing tasks together.

                      If you have multiple articles or sections to write, focus on one type of content at a time.

                      This helps you stay in the zone without constantly switching gears.

                       

                      17. Embrace Imperfection

                      How to write faster starts with “good enough” copy.

                      Understand that your first draft doesn't need to be flawless.

                      Embrace imperfection and prioritize getting your ideas down.

                      You can always refine and polish during the editing phase.

                       

                      18. Reward Yourself

                      Man holding trophy

                      Set up a reward system for achieving writing milestones.

                      It could be a short break, a favorite snack, or anything that motivates you.

                      Celebrating small victories encourages consistency and boosts overall productivity.

                       

                      19. Clear the Mental Clutter Before You Write

                      If you want to write faster, it's crucial to declutter your mind before diving into your work.

                      Here's a routine I follow:

                      • Meditation (10 minutes): Clearing mental chatter sets the stage for focused writing.
                      • Cardio Exercise (30 minutes): A stationary bike ride or jump roping boosts blood flow and energizes the mind.
                      • Nutrient-Rich Meal: Prioritize a bowl of fruits and vegetables for sustained energy.
                      • Hydration Boost: Drink two large glasses of water to stay refreshed and alert.
                      • Dark Chocolate Over Coffee: Opt for dark chocolate for clear energy minus the jitters.
                      • Fresh Air Break (15 minutes): Whenever possible, step outside for a breath of fresh air and sunlight.

                      Discover what works best for you and establish a pre-writing routine that clears the mental fog.

                       

                      20. Cultivate the Habit of Daily Writing

                      The most effective way to enhance your writing speed is to increase your daily word count.

                      In my early days, a surge of clients compelled me to complete over 50 copywriting projects within months.

                      This accelerated my ability to write rapidly.

                      Since then, writing daily has become a habit.

                      I craft daily emails & blog posts for my copywriting business, and work on client projects.

                      Remember, the more you write, the easier it becomes.

                       

                      21. Address One Person, Not a Crowd

                      Man waving

                      While your writing might reach thousands, the key is to write as if you're addressing one individual—the ideal buyer for your client.

                      Craft your content aligned with their interests and desires.

                      This approach eliminates guesswork, making your copy more focused and engaging.

                      Writing to your ideal reader is the secret to producing top-notch copy.

                      Ensure your client has a clear target profile (buyer persona) for their ideal customer.

                      If not, work on creating one to further refine your writing focus.

                       

                      22. The Power of Singular Focus

                      Some time ago, I stumbled upon an excellent productivity book titled "The One Thing," crafted by Gary Keller, the mind behind Keller Williams, the largest real estate company globally.

                      The essence?

                      Dedicate a substantial portion of your day to a single pivotal task.

                      In my world of copywriting, I've adopted this principle religiously.

                      By allocating a block of hours every morning exclusively to crafting compelling copy, I harness the peak creativity of my mind during those early hours.

                      2 big benefits of doing this:

                      1. Optimal Productivity Hours: By using your most productive hours for writing, typically the first thing in the morning, you capitalize on your brain's sharpness and creativity.
                      2. Ensured Daily Success: Even if the rest of the day is a whirlwind, focusing on your ONE THING guarantees a sense of accomplishment and success. It's about prioritizing what matters most – generating revenue through the impactful copy you create.

                      As a copywriter, identifying your ONE THING, be it writing copy or client outreach (if steady work is a challenge), should take precedence.

                      Let the less critical tasks wait until after you've finished your daily objectives.

                       

                      23. Unlock the Power of Research

                      The true secret to expediting your writing process doesn't lie in typing words on your keyboard.

                      Instead, it's about the groundwork you lay before that.

                      Research should consume a substantial 80% of your time, with the remaining 20% devoted to actual writing.

                      Here are the top four elements to focus your research on:

                      1. Market
                      2. Product
                      3. Competition
                      4. Company

                      Among these, your market deserves the lion's share of attention.

                      As a copywriter, your primary task involves uncovering your reader's deepest desires, pains, problems, and hopes.

                      The more time invested in understanding your market, the smoother your writing process becomes

                       

                      Conclusion

                      Woah, that’s a lot of tips on how to write faster.

                      Challenge:

                      I double donkey dare you to use one or more of these hot tips TODAY.

                      Also…

                      If you want daily tips to help you maximize your success as a freelance copywriter, enter your email below:

                       

                      For Copywriters: Your Ultimate Guide to Creating Irresistible Offers that Drive Sales (With Examples, Templates & Insider Tips)

                      Feb 18, 2024 by Jeremy Mac

                      Taking money out of wallet

                       

                      Did you know?

                      Writing is only a SMALL chunk of your job.

                      Smart copywriters have come up with a proven formula for copywriting success:

                      It goes something like this…

                      40% of your success has to do with the market (WHO you are writing to).

                      Another 40% is the offer (what you are selling and HOW you are selling it).

                      And only a whopping 20% of your success has to do with the actual writing.

                      Today, I’m going to cover the offer.

                      One of your biggest tasks as a copywriter is to create irresistible offers.

                      What is an irresistible offer?

                      How do you create an irresistible offer?

                      Patience, my young Jedi.

                      JK.

                      I’m going to cover all that yummy stuffing right now…

                       

                      What is An Irresistible Offer?

                      man throwing money

                      Before we jump into “how to create irresistible offers”, let's understand what makes an offer truly irresistible.

                      An irresistible offer is like the irresistible aroma of freshly baked cookies – it draws people in.

                      It's not just about a flashy discount or a freebie; it's a proposition that addresses the core needs and desires of your target audience.

                      This is important…

                      Creating irresistible offers STARTS with your target audience.

                      What’s “irresistible” varies per person.

                      YOU must find out what your target audience wants MOST, right now, and offer it to them in the most attractive way.

                      Imagine your offer as the perfect solution to a specific nasty problem they've been grappling with or a golden key to unlock the doors to a new fantasy life they’ve been dreaming of.

                      The secret sauce lies in creating an emotional connection.

                      Understand your audience deeply – their pain points, aspirations, and what keeps them up at night.

                      Craft your offer to be the answer they've been searching for.

                      It's not just about selling a product; it's about selling a solution, an experience, a transformation.

                      When your compelling offer resonates with their hearts and minds, that's when it becomes truly irresistible.

                       

                      How to Create Irresistible Offers?

                      Happy dog

                      Creating irresistible offers is an art that requires a paintbrush of empathy and a canvas of understanding.

                      Start by identifying your audience's pain points and desires.

                      Be a fly on the wall in relevant online groups & forums (like Reddit), engage in conversations, and immerse yourself in their world.

                      Once you've gathered enough insights, tailor your offer to be the shining knight, addressing their challenges or granting their wishes.

                      Also…

                      Clarity is key.

                      Your audience shouldn't have to decipher complex language or navigate confusing terms.

                      Clearly articulate the benefits of your offer, emphasizing how it makes their lives better.

                      Use straightforward language, and focus on the value your product or service brings.

                      Remember, a compelling offer might be irresistible, but if your audience doesn't understand it, its magic vanishes.

                       

                      10 Psychological Triggers Behind Creating an Irresistible Offer

                      Brain

                      Crafting an irresistible offer requires a nuanced understanding of the psychological triggers that drive human behavior.

                      Let's explore these triggers in detail.

                      After you understand them, plug them into the 10 proven irresistible offer templates below (next section).

                        1. Understanding Your Audience's Desires

                          Knowing your audience goes beyond demographics; it involves understanding their deepest desires and aspirations.

                          Conduct thorough market research, study your copy brief, talk to your target audience, and analyze customer feedback to uncover what truly resonates with them.

                          Align your offer with these insights, positioning it as the answer to their specific needs.

                          When your audience feels understood, your offer becomes not just a transaction, but a solution tailored to enhance their lives from someone who “gets them” and was once in their shoes.

                           

                            2. Creating a Sense of Urgency

                              The fear of missing out (FOMO) is a potent psychological motivator.

                              Utilize limited-time offers, countdowns, and scarcity language to create a sense of urgency.

                              Communicate that this offer is exclusive and available for a limited time.

                              When customers feel the pressure of time ticking away, they are more likely to overcome indecision and make a quick, decisive action.

                               

                                3. Building Trust with Transparency

                                Trust fault

                                  Trust is the cornerstone of any successful offer.

                                  Be transparent about the terms and conditions of your offer, whether it's a money-back guarantee, trial period, or exclusive access.

                                  Clear communication builds trust, and when customers trust that you have their best interests at heart, they are more inclined to engage with your offer without hesitations.

                                   

                                    4. Leveraging Social Proof

                                      Humans are inherently social beings, and we often seek validation from others.

                                      Incorporate social proof into your offer through customer testimonials, reviews, or case studies.

                                      Showcase real-life experiences to demonstrate that others have not only benefited from your product or service but also actively endorse it.

                                      The influence of peer validation is a powerful force that can sway potential customers in your favor.

                                       

                                        5. Appealing to Emotions

                                          Emotions play a pivotal role in decision-making.

                                          Craft your offer to evoke specific emotions aligned with your brand and product.

                                          Whether it's joy, excitement, or relief, connect with your audience on a visceral level.

                                          Share stories that resonate emotionally, making your offer more memorable and creating a lasting impact on your audience's decision-making process.

                                           

                                            6. Instigating Reciprocity

                                            Giving a gift

                                              Reciprocity is a fundamental principle that underlies human interactions.

                                              Offer something of value upfront, whether it's a free resource, exclusive content, or a small gift.

                                              By providing a gesture of goodwill, you activate the principle of reciprocity, encouraging customers to reciprocate by engaging with your offer, be it through a purchase or another positive action.

                                               

                                                7. Creating a Sense of Exclusivity

                                                  Humans have a natural inclination towards exclusivity.

                                                  Whether it's early access to new products, VIP perks, or limited edition offerings, make your audience feel like they are part of an exclusive club.

                                                  This sense of exclusivity taps into the desire to be associated with something unique and elite, making your offer more appealing.

                                                   

                                                    8. Harnessing the Power of Storytelling

                                                    story

                                                      Narratives have a profound impact on human psychology.

                                                      Create a compelling story around your offer – share real-life experiences of how your product or service has positively impacted individuals.

                                                      Storytelling creates an emotional connection, allowing your audience to visualize the benefits of your offer in their own lives.

                                                      The more relatable and compelling your story, the more persuasive your offer becomes.

                                                       

                                                        9. Simplifying Decision-Making

                                                          The paradox of choice can overwhelm consumers, leading to decision fatigue.

                                                          Simplify the decision-making process by presenting your offer in a clear and straightforward manner.

                                                          Guide customers through each step, from understanding the offer to completing the purchase.

                                                          Clarity and simplicity not only enhance the customer experience but also make it easy for them to say "yes" without hesitation.

                                                           

                                                            10. Stimulating Curiosity

                                                              Humans are naturally curious beings, and tapping into that curiosity can be a potent psychological trigger.

                                                              Create a sense of intrigue around your offer.

                                                              Use compelling language and storytelling to spark curiosity, leaving your audience eager to explore and uncover what your offer holds.

                                                              By stimulating curiosity, you effectively capture attention, encourage engagement and create a desire to learn more, making your offer all the more compelling.

                                                              By strategically incorporating these psychological triggers into your copywriting, you not only make your offers more enticing but also tap into the deep-seated motivations that drive your audience to take action.

                                                               

                                                              10 Irresistible Offers to Use in Your Copywriting to Boost Sales TODAY (Irresistible Offer Examples Included)

                                                              rocket ship

                                                              These are 10 proven irresistible offer “formulas” to use when crafting offers.

                                                              They have worked since the dawn of selling goods and services.

                                                              Use the psychological triggers we talked about above when writing these offers to make them truly “irresistible.”

                                                                #1) Limited-Time Discounts

                                                                  Create a sense of urgency by offering time-sensitive discounts that prompt customers to act swiftly.

                                                                  For instance:

                                                                  "Unlock a 24-hour exclusive discount: 20% off your entire order with code FLASH20!"

                                                                  This limited-time offer not only attracts attention but also compels customers to make a purchase to secure the discounted price.

                                                                  Clearly communicate the urgency to drive immediate action.

                                                                   

                                                                    #2) Bundle Deals

                                                                      Bundles provide an excellent way to maximize value for customers and increase the average transaction value.

                                                                      Consider offering product bundles like:

                                                                      "Upgrade your home office with our Essential Bundle – desk, chair, and lamp for 30% off the total price!"

                                                                      By combining related items, you enhance the customer's experience and incentivize them to buy more while enjoying significant savings.

                                                                       

                                                                        #3) Free Trials or Samples

                                                                        Food sample

                                                                          Allow customers to experience the quality and benefits of your product with free trials or samples.

                                                                          For example:

                                                                          "Experience the magic of our skincare line with a 7-day free trial kit – just cover shipping!"

                                                                          This risk-free offer lets potential customers try before they commit, building trust and confidence in your product.

                                                                          Ensure your free trial clearly showcases the value to encourage conversion.

                                                                           

                                                                            #4) Money-Back Guarantee

                                                                              Eliminate the perceived risk for customers by offering a no-questions-asked money-back guarantee.

                                                                              "Love your purchase or get your money back within 30 days – satisfaction guaranteed!"

                                                                              This assurance comforts customers because their satisfaction is your priority, easing any hesitations they may have.

                                                                              A clear & specific money-back guarantee can instill confidence, making customers more likely to make a purchase.

                                                                               

                                                                                #5) Exclusive Early Access

                                                                                bird

                                                                                  Rewarding loyalty with exclusive early access can promote a sense of belonging among your customers.

                                                                                  Example:

                                                                                  "As a valued member, enjoy VIP access to our newest collection 48 hours before it's available to the public!"

                                                                                  This exclusivity not only makes customers feel special but also creates a sense of urgency as they get a sneak peek at the latest offerings.

                                                                                  Make sure to communicate the exclusivity clearly to drive engagement.

                                                                                   

                                                                                    #6) Scarcity Offers

                                                                                      Creating a sense of scarcity taps into the fear of missing out (FOMO) and can be a powerful motivator.

                                                                                      Limit the availability of your product or offer to make it more enticing.

                                                                                      For instance:

                                                                                      "Only 50 units left at this special price!" or "Exclusive access for the first 100 customers."

                                                                                      By highlighting scarcity, you create urgency and drive customers to act NOW, securing a deal they perceive as unique and valuable.

                                                                                       

                                                                                        #7) Buy One, Get One (BOGO) Deals

                                                                                          The classic BOGO deal is a tried-and-true method to increase sales.

                                                                                          It provides immediate value to the customer and encourages larger purchases.

                                                                                          For example:

                                                                                          "Buy one pair of shoes, get the second pair free!"

                                                                                          "Purchase a month's supply, and get another month absolutely free!"

                                                                                          This compelling offer sweetens the deal for your customer and helps you sell more products.

                                                                                           

                                                                                            #8) Flash Sales

                                                                                            Flash sale

                                                                                              Flash sales are short, high-energy promotions that generate excitement.

                                                                                              Create a limited-time window with a substantial discount, like:

                                                                                              “Hurry! Flash sale on tech gadgets – prices slashed until midnight!"

                                                                                              The urgency and spontaneity of flash sales can trigger impulsive buying behavior, making it a fantastic strategy to boost sales rapidly.

                                                                                               

                                                                                                #9) Loyalty Programs

                                                                                                  Rewarding customer loyalty is a win-win.

                                                                                                  Implement a tiered loyalty program offering perks like exclusive discounts, early access to sales, or even freebies.

                                                                                                  For example:

                                                                                                  "Join our loyalty program and enjoy 10% off your first purchase, plus accumulating points for future rewards!"

                                                                                                  Such programs create a sense of appreciation AND keep customers coming back for more.

                                                                                                   

                                                                                                    #10) Mystery Boxes or Bundles

                                                                                                    Mystery box

                                                                                                      People love surprises.

                                                                                                      Mystery boxes or bundles play into that sense of excitement.

                                                                                                      Offer a mystery product or bundle at a discounted rate.

                                                                                                      Example:

                                                                                                      "Grab our Mystery Beauty Box – $100 worth of products for only $50!"

                                                                                                      The intrigue surrounding the unknown contents can drive curious customers to make a purchase, eager to discover the hidden treasures within.

                                                                                                      Incorporating these irresistible offers into your copywriting arsenal can make your campaigns more compelling and drive immediate results.

                                                                                                      Experiment with different offers to see which resonates best with your audience and watch your sales soar!

                                                                                                       

                                                                                                      Conclusion

                                                                                                      Did that answer your spicy questions about “how to create irresistible offers?”

                                                                                                      If not, I can’t help you bucko.

                                                                                                      However, if you want daily tips to launch your copywriting career and break 6 figures in record time, enter your email below:

                                                                                                       

                                                                                                      How to Improve Your Copywriting Skills OVERNIGHT (8 Beginner Tips to Get Good at Copywriting Fast)

                                                                                                      Feb 17, 2024 by Jeremy Mac

                                                                                                       24 hours

                                                                                                       

                                                                                                      So, you want to improve your copywriting skills, huh?

                                                                                                      Well, my friend, you are in luck.

                                                                                                      Because I’m about to reveal 8 ways to quickly improve your copywriting skills.

                                                                                                      After you read this guide, and APPLY the 8 tips to your writing, you will notice instant results.

                                                                                                      But, before we get into the sexy stuff, it’s important to know which skills are most important to your success.

                                                                                                       

                                                                                                      What are the Core Copywriting Skills You Must Pick Up?

                                                                                                      Skills 

                                                                                                      A few months ago, I wrote a blog post titled – 5 Copywriting Skills Every Copywriter Must Have in 2024 (How to Build Them FAST).

                                                                                                      I STRONGLY recommend reading this entire post.

                                                                                                      However, here is a quick recap of the 5 core skills every copywriter must have to experience even an inkling of success in this field.

                                                                                                      “How to get better at copywriting?” becomes much clearer after you pick up these core skills.

                                                                                                      1. Storytelling

                                                                                                      Telling stories is one of the easiest and most efficient ways to write persuasive copy that sells.

                                                                                                      Stories cover all the bases of persuasive copy - solves problems, paints vision, informs, entertains, taps into emotions and all that jazz.

                                                                                                       

                                                                                                      2. Clarity

                                                                                                      Good copywriting is simple, clear and easy to understand (at a glance).

                                                                                                      Use short sentences, short words and short paragraphs… everyday, conversational language… and write at a 5th grade level.

                                                                                                       

                                                                                                      3. Grab Attention

                                                                                                      guy reaching out

                                                                                                      If you don’t grab your reader’s attention, they will never read a word you write.

                                                                                                      This is the job of your headline (subject line for emails).

                                                                                                      Every headline you write MUST call out your target audience and pull them into your body copy.

                                                                                                       

                                                                                                      4. Turning Features to Benefits

                                                                                                      One of the main copywriting skills is to turn dull features into desirable benefits.

                                                                                                      Benefits are what the features of your product will DO for the reader.

                                                                                                      Your readers only care about themselves.

                                                                                                      And, they will only read your copy (and buy from you) if they WANT to.

                                                                                                      So, to get them to want to buy from you, make sure you lace your copy with loads of juicy benefits.

                                                                                                       

                                                                                                      5. Persuasive Call to Actions

                                                                                                      You can have the best writing on the planet, but if you don’t tell your readers EXACTLY what to do next (buy), they won’t buy from you.

                                                                                                      To get readers to buy from you, give them clear, step-by-step instructions on what to do.

                                                                                                      To learn how to write persuasive CTAs go here:

                                                                                                      The Ultimate CTA Copywriting Guide for Copywriters Who Want to Boost Sales

                                                                                                      Alrighty, now that we’ve covered the 5 core skills every copywriter must master, let’s get to the good stuff…

                                                                                                       

                                                                                                      8 Tips to Quickly Improve Your Copywriting Skills

                                                                                                      Cheetah sprinting

                                                                                                      These tips are quick and straight to the point.

                                                                                                      They are designed to be plugged into your writing TODAY and experience quick wins.

                                                                                                      Let’s get to it…

                                                                                                      1. Your First Sentence

                                                                                                      Your headline is the most important mechanical aspect of your copy.

                                                                                                      The 2nd most important?

                                                                                                      Your first sentence.

                                                                                                      Believe it or not, it shares the same goal as your headline…

                                                                                                      To get readers to read your next sentence.

                                                                                                      One of the best ways to achieve this is to make your first sentence SUPER SHORT.

                                                                                                      Often, I’ll start emails, ads, landing pages with just a few words.

                                                                                                      Why?

                                                                                                      Because this makes it almost easier to keep reading than to stop.

                                                                                                      Here are a few real examples:

                                                                                                      “I lied”

                                                                                                      “Woah”

                                                                                                      “You won’t believe what happened to me”

                                                                                                      “This is crazy”

                                                                                                      Not only is this one of the best ways to get readers into your body copy, but it’s probably the easiest.

                                                                                                      And let’s face it, your first sentence can be daunting.

                                                                                                      However, if you apply this tip, you’ll be cranking out first sentences like a wizard.

                                                                                                      Another tip:

                                                                                                      Use power words that stir up emotion and create vision.

                                                                                                      Try this out the next time you write.

                                                                                                       

                                                                                                      2. Start With a Problem

                                                                                                      woman screaming

                                                                                                      In Sean D’Souza’s book – Brain Audit – he explained how problems grab our attention with much more force than solutions.

                                                                                                      In fact, he recommends starting your copy with the main problem your audience is experiencing.

                                                                                                      The ONE HUMONGOUS PROBLEM they are experiencing related to what your offer solves.

                                                                                                      You can achieve this by applying the PAS copywriting formula.

                                                                                                      This formula stands for:

                                                                                                      Pain

                                                                                                      Agitate

                                                                                                      Solution

                                                                                                      Here’s how to effortlessly start with a BIG problem your readers are facing and push them through your copy to your CTA.

                                                                                                      Pain:

                                                                                                      What’s the BIGGEST problem your target audience is currently facing?

                                                                                                      Only write about ONE specific problem.

                                                                                                      Agitate:

                                                                                                      How does this problem make them FEEL?
                                                                                                      What emotions do they experience related to this problem?

                                                                                                      Write down the emotional experience they’re going through when they are experiencing this nasty problem.

                                                                                                      Tap into their pain, guilt, stress, greed, fear… every negative emotion they’re experiencing.

                                                                                                      The goal is to make their problem larger than life, worse than death.

                                                                                                      Get them stomping around with fists in the air, shouting - “This has got to stop! I’ve got to do something about this RIGHT NOW!”

                                                                                                      Then, tie in your...

                                                                                                      Solution

                                                                                                      Make it clear WHY your product is the best solution for their specific problem.

                                                                                                      But the key is to start with a big problem.

                                                                                                      If you do, you will grab attention with hulk force and make it almost impossible to ignore your message.

                                                                                                       

                                                                                                      3. Create a Copywriting Ritual

                                                                                                      witch

                                                                                                      Whenever I write, I’ve always got the same mug (Boston Celtics) right by my side.

                                                                                                      This is not random.

                                                                                                      It helps me write with zero resistance.

                                                                                                      I learned this nifty productivity trick from the legendary Eugene Schwartz.

                                                                                                      During a speech at Rodale Press (billion dollar publishing company), Eugene laid out his writing process.

                                                                                                      One of the things he’d do before writing is drink coffee from the same mug at his desk.

                                                                                                      Also, he had a few other lil habits he’d do before writing.

                                                                                                      Believe it or not, this helped him write faster and get into a flow state.  

                                                                                                      Why?

                                                                                                      It’s a productivity hack used by Buddhist monks.

                                                                                                      Essentially, you create a “ritual” before you work (like a nighttime routine before getting into bed).

                                                                                                      This alerts your mind that it’s time to get down to bidniz.

                                                                                                      After you form this ritual, you will be effortlessly writing money-oozing copy, much faster, because you’ll be in a flow state.

                                                                                                      Form this copywriting ritual by doing a few things before you write.

                                                                                                      Create a habit out of it.

                                                                                                      Once you do, you will find it much easier to get into “game mode” and bang out irresistible copy.

                                                                                                       

                                                                                                      4. Tell More = Sell More

                                                                                                      Have you heard this old sales adage?

                                                                                                      “The more you tell, the more you sell” 

                                                                                                      There’s a lot of truth behind this.

                                                                                                      After all, the most successful ads are all VERY long - stuffed to the brim with pages of juicy sales copy.

                                                                                                      Why?

                                                                                                      The more specific details you give about your features, benefits, stories, offers… the more believable and persuasive they are.

                                                                                                      Specificity also works like gangbusters for headlines.

                                                                                                      One of my favorite ways to grab attention is to use numbers.

                                                                                                      When you rattle off a specific number of tips, mistakes to avoid or steps to take, you’ll boost readership to the moon.

                                                                                                      Bottom line:

                                                                                                      If you want to sell more products & services, add specific details to everything you write.

                                                                                                       

                                                                                                      5. The 2 Words that Made McDonald’s McRib Sandwich a Huge Success

                                                                                                      mcdonalds

                                                                                                      The McRib, a truly disgusting "sandwich."

                                                                                                      I tried it once when I was a kid and almost vomited. 

                                                                                                      Despite how bad the fake ribs taste, it’s one of McDonald's most famous items.

                                                                                                      But it wasn’t always…

                                                                                                      Back when it came out, it flopped like a seal.

                                                                                                      Nobody bought it.

                                                                                                      But then, McDonald’s marketing team did something genius.

                                                                                                      They took it off the menu.

                                                                                                      And…

                                                                                                      Brought it back later for a limited time.

                                                                                                      The result?

                                                                                                      Millions upon millions of McRib’s purchased around the globe.

                                                                                                      Other fast-food restaurants picked up on this marketing strategy and profited like pigs from it too.

                                                                                                      (I’m still pissed Taco Bell took volcano tacos off their menu. I always swarm my local Bell whenever they bring it back… for a limited time)

                                                                                                      Why does this work so well?

                                                                                                      Two words…

                                                                                                      Exclusivity & urgency.

                                                                                                      Exclusivity - we want what we can’t have.

                                                                                                      Urgency – when there is a limited number of something we want, we will get off our lazy beehives and whip out our wallets.

                                                                                                      Exclusivity and urgency are 2 powerful selling tools you should use often when writing for clients.

                                                                                                       

                                                                                                      6. The Dog Treat Method for Exploding Sales

                                                                                                      Dog with treat on it's nose

                                                                                                      Want to instantly boost sales through your writing?

                                                                                                      I’m going to reveal one of the simplest ways.

                                                                                                      I discovered this secret weapon while listening to an interview between Ben Settle and Doug D’anna.

                                                                                                      Doug told Ben how copywriters make selling WAAAY too complicated.

                                                                                                      Proof:

                                                                                                      Imagine…

                                                                                                      You’re at your friend’s house.

                                                                                                      He has a Golden Retriever named Bubbles.

                                                                                                      Your friend will give you $100 if you can get Bubbles to run over to you, instead of him.

                                                                                                      How would you achieve this?

                                                                                                      Easy!

                                                                                                      Hold up a yummy treat.

                                                                                                      Believe it or not, this simple concept applies to selling to hoomans too.

                                                                                                      The treat? 

                                                                                                      Find out what your target audience wants most.

                                                                                                      Then, simply mention it throughout your copy.

                                                                                                      Emphasize all the benefits, how easy it is to obtain, how they must act fast before it’s gone, and all that good stuff (copywriting 101).

                                                                                                       

                                                                                                      7. What to do When You Don’t Know What to Write About

                                                                                                      Let me clear the air…

                                                                                                      You should NEVER walk into your first draft blind.

                                                                                                      You want to spend a lot of time on research.

                                                                                                      Research your client’s brand, competition, products, target audience (most important) and all that rock n roll BEFORE writing.

                                                                                                      But let’s say you did all that and you’re still staring at an empty screen.

                                                                                                      Here’s what I do…

                                                                                                      I write.

                                                                                                      I keep writing.

                                                                                                      And I don’t stop until I’m done with my first draft.

                                                                                                      I don’t care how bad it is.

                                                                                                      Usually, it’s unreadable gibberish filled with spelling errors, run-on sentences and long-winded words.

                                                                                                      But that’s okay.

                                                                                                      Your first draft is supposed to look like this.

                                                                                                      I made my life 10x harder by breaking this cardinal rule.

                                                                                                      I used to edit my first draft, line-by-line, while writing.

                                                                                                      This made it soooo hard to even write a 200-word email.

                                                                                                      But after I discovered the truth about first drafts (by studying the top copywriters), I learned that the first draft is all about letting everything out of your system.

                                                                                                      Just get it onto paper.

                                                                                                      Then, you can edit it into a masterpiece.

                                                                                                      But no one will read your masterpiece if you don’t have clients to write for.

                                                                                                       

                                                                                                      8. How to Bond with Your Readers

                                                                                                      bonding 2 hands holding eachother

                                                                                                      Did you know that people like reading from people…. NOT faceless corporations??

                                                                                                      Seems obvious.

                                                                                                      However, MOOOST ads, websites, blogs and social media content read like a boring robot who is trying to prove they are hooman.

                                                                                                      Look:

                                                                                                      Your copy should read like a friend is talking to you.

                                                                                                      There’s a gang of benefits to picking up this writing “style.”

                                                                                                      Perhaps the biggest being…

                                                                                                      It helps you bond with your readers.

                                                                                                      And the more you bond with readers, the more likely they’ll read every word you write and take you up on your offers.

                                                                                                      While we're on the subject...

                                                                                                      One of my favorite ways to bond with readers is to add personal comments throughout my copy.

                                                                                                      I learned this magic trick from Gary Halbert.

                                                                                                      He wrote about it in The Boron Letters (one of my favorite copywriting books. MUST-READ for beginners).

                                                                                                      It’s really easy to do….

                                                                                                      In the middle of your text, add parenthesis - (like this).

                                                                                                      Inside these parentheses, add a personal comment.

                                                                                                      This can be insight, something on your mind, further explanation, tips, whatever.

                                                                                                      Why does this strengthen the bond?

                                                                                                      It lets your readers know that there is a warm body behind the words.

                                                                                                      Plus, it breaks up your copy and adds eye relief.

                                                                                                      Try it out the next time you write.

                                                                                                       

                                                                                                      Conclusion

                                                                                                      There ya go, my salty amigo.

                                                                                                      Use these 8 tips to quickly improve your copywriting skills.

                                                                                                      Want daily copywriting tips to get better at copywriting? Enter your email below:

                                                                                                       

                                                                                                      Your Ultimate Guide to Copywriting Psychology (12 Sneaky Tips to Instantly Explode Sales)

                                                                                                      Feb 12, 2024 by Jeremy Mac

                                                                                                      Brain

                                                                                                       

                                                                                                      The great Dan Kennedy explained how there are only 2 key factors to business success:

                                                                                                      Half math.

                                                                                                      Half buyer psychology.

                                                                                                      Freelance copywriters don’t have to worry much about the math part. Because this has to do with testing and data (which is handled on the client side).

                                                                                                      However, to sell effectively, you have to be a wizard at understanding human psychology and tapping into your target audience’s emotions.

                                                                                                      In this guide…

                                                                                                      You’ll pick up 12 powerful copywriting psychology tips to effortlessly grab your readers’ attention, pique their interest and motivate them to buy from you – ASAP.

                                                                                                      Strap in, this is going to be a fun ride…

                                                                                                       

                                                                                                      What Are Copywriting Psychological triggers?

                                                                                                      head

                                                                                                      First, before we get to the sexy stuff, let’s cover what copywriting psychological triggers are.

                                                                                                      It’s simple.

                                                                                                      They are proven copywriting tactics that evoke emotions and gently force your readers to respond to your writing.

                                                                                                      Copywriting is salesmanship in print.

                                                                                                      And since the dawn of (wo)man, salespeople have discovered ways to sell by tapping into their buyer’s psychology and emotions.

                                                                                                      You must do this in order to sell.

                                                                                                      Because people do not buy based on logic alone.

                                                                                                      First, you must tap into your readers’ emotions (their psychology), then and only then, should you talk about your product and all its features and benefits.

                                                                                                      When you tap into the psychology of copywriting, you become unstoppable.

                                                                                                       

                                                                                                      12 Psychology of Copywriting Tips to Instantly Boost Sales

                                                                                                      Copywriting Psychology Tip #1: Contrast

                                                                                                      contrast

                                                                                                      Imagine…

                                                                                                      You’re watching a Red Sox game on TV.

                                                                                                      They’re playing the Baltimore Oriels.

                                                                                                      The camera focuses on the crowd.

                                                                                                      99% of the fans are wearing blue and red shirts (Red Sox colors).

                                                                                                      However, one family is wearing black and orange shirts (Oriels colors).

                                                                                                      Which people in this crowd stood out to you?

                                                                                                      Obviously, the few people who are wearing different colors from the rest.

                                                                                                      It all has to do with contrast.

                                                                                                      What’s contrasting reaches out and pulls our eyeballs in.

                                                                                                      It naturally grabs our attention.

                                                                                                      This is deeply rooted in our psychology.

                                                                                                      It goes waaaay back to when humans were rooming the jungle in leaf cloths.

                                                                                                      When we saw something contrasting in our surroundings, it instantly grabbed our attention.

                                                                                                      We shot into survival mode.

                                                                                                      For good reason, because it could be a scary predator looking to eat us.

                                                                                                      YOU can use this psychological trigger to your advantage.

                                                                                                      Here’s how…

                                                                                                      Add two contrasting things in your headlines.

                                                                                                      Like this…

                                                                                                      “How an ugly nerd won over the hottest girl in school”

                                                                                                      “How I lost 500 pounds while eating nothing but chips”

                                                                                                      You get the point.

                                                                                                      Try it out the next time you write a headline and stuff your copy with contrasting ideas, words, phrases and so on.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #2: “If…Then”

                                                                                                      Gary Bencivenga is widely considered to be the greatest living copywriter of all time.

                                                                                                      He’s sold billions (with a B) worth of products and services through his writing.

                                                                                                      Anyway, when Gary retired, he published an online newsletter (Ezine) called “Bencinvenga Bullets.”

                                                                                                      In it, he revealed one of his best-kept secrets for beating competition.

                                                                                                      PROOF.

                                                                                                      He realized, through testing, that the best ads were all VERY believable.

                                                                                                      They did not have the usual hype claims that plague the web from influencers and “gurus.”

                                                                                                      Gary strived to make everything he wrote believable.

                                                                                                      One of the ways he did this was by adding a sneaky psychological trigger.

                                                                                                      Two words…

                                                                                                      “If… Then.”

                                                                                                      He discovered that if you sandwich your claims around the words “if… then” you instantly bypass readers’ natural skepticism.

                                                                                                      More specifically:

                                                                                                      Add simple instructions that are easy to complete to gain the desired result.

                                                                                                      Example:

                                                                                                      “If you have 10 minutes per day, I can show you how to build 6-pack abs this month”

                                                                                                      It’s very easy to do and will launch your results to the moon.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #3: Scarcity

                                                                                                      Office worker running with clocks in the background

                                                                                                      We are all lazy by nature.

                                                                                                      We will wait until the last minute to buy something, EVEN if we desperately want it.

                                                                                                      However, to push your readers over the buyer fence, you must tap into their psychology.

                                                                                                      One of the best ways to boost sales is to use scarcity.

                                                                                                      You can do this many ways…

                                                                                                      Limited number of products available.

                                                                                                      Time-sensitive discount that expires in X days.

                                                                                                      Exclusive access to special bonuses only available to the next 500 buyers.

                                                                                                      And so on.

                                                                                                      When you add scarcity to your call to action, you wake up your reader and put some pressure on them.

                                                                                                      Nobody likes to miss out on something they want.

                                                                                                      So, if you’ve done a complete selling job and your readers want what you have, you can greatly increase sales by adding scarcity to push them over the edge.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #4: Social Proof

                                                                                                      customer reviews

                                                                                                      People are naturally inclined to trust the opinions and experiences of their peers.

                                                                                                      Social proof, in the form of testimonials, reviews, and case studies, serves as a powerful psychological trigger that can sway potential customers towards making a purchase.

                                                                                                      By showcasing positive feedback from satisfied customers, you provide tangible evidence of your product's value and reliability.

                                                                                                      Encourage customers to share their experiences and highlight specific benefits they've gained from your product.

                                                                                                      Incorporate these testimonials strategically in your copy, demonstrating that others have not only purchased your product but have also benefited from it.

                                                                                                      Additionally, displaying the number of satisfied customers or highlighting the popularity of your product can further solidify the social proof, instilling confidence in prospective buyers.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #5: Reciprocity

                                                                                                      gift

                                                                                                      Reciprocity is a fundamental aspect of human interaction.

                                                                                                      When someone receives something valuable, there is an innate inclination to reciprocate.

                                                                                                      In the realm of copywriting, leveraging reciprocity involves offering potential customers something of value upfront.

                                                                                                      This could be a free trial, exclusive content, or a limited-time discount.

                                                                                                      By providing a taste of what your product or service can offer, you create a sense of obligation for your reader to reciprocate.

                                                                                                      This reciprocity often takes the form of making a purchase or taking the desired action.

                                                                                                      Clearly communicate the value of what you're offering and emphasize that it is a gift, fostering a positive connection with your audience and increasing the likelihood of conversion.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #6: Authority

                                                                                                      Establishing authority is a psychological trigger that hinges on building trust and credibility.

                                                                                                      Consumers are more likely to make a purchase if they believe they are dealing with an expert or a reputable source.

                                                                                                      In your copy, emphasize your brand's expertise, industry knowledge, or any relevant certifications.

                                                                                                      Another effective way to leverage authority is by incorporating endorsements from recognized experts or influencers in your field.

                                                                                                      By aligning your product or service with respected figures, you tap into the authority bias, influencing potential customers to trust your offerings based on the perceived expertise of others.

                                                                                                      Use language that reinforces your credibility and positions your brand as a reliable source within your industry.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #7: Emotional Appeal

                                                                                                      emotional woman

                                                                                                      Human decisions are ALWAYS driven by emotions, making emotional appeal a potent psychological trigger in copywriting.

                                                                                                      Connect with your audience on a deeper level by tapping into their emotions—whether it's joy, fear, nostalgia, or desire.

                                                                                                      Craft a narrative that resonates with your target audience's emotions, making your product or service more relatable and memorable.

                                                                                                      Tell stories that evoke the desired emotional response and showcase how your offering can positively impact the lives of your customers.

                                                                                                      By creating an emotional connection, you not only capture attention but also make a lasting impression, increasing the likelihood of conversion.

                                                                                                      Keep in mind the emotional triggers that align with your brand and resonate with your specific audience to maximize the impact of this psychological copywriting strategy.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #8: Curiosity

                                                                                                      Curiosity is a fundamental aspect of human nature that can be harnessed in copywriting to engage and captivate your audience.

                                                                                                      By strategically introducing intriguing elements without revealing all the details, you can stimulate curiosity and prompt potential customers to explore deeper into your product or service.

                                                                                                      Craft your copy in a way that leaves room for curiosity, sparking questions and a desire for more information.

                                                                                                      Tease the audience with a glimpse of what your offering entails, making it clear that there is more to discover.

                                                                                                      Whether through compelling headlines, intriguing product descriptions, or mysterious visuals, encourage your audience to take the next step and explore further, ultimately leading them towards a conversion.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #9: Benefits Over Features

                                                                                                      While product features are essential, emphasizing the benefits they bring to the customer is a psychological trigger that can significantly impact purchasing decisions.

                                                                                                      Consumers are drawn to solutions that address their needs and improve their lives.

                                                                                                      In your copy, focus on how your product or service solves specific problems or fulfills desires rather than just listing technical specifications.

                                                                                                      Highlight the transformative effects or positive outcomes that users can expect.

                                                                                                      Clearly communicate how your offering adds value to their lives, making it a compelling choice.

                                                                                                      By showcasing the direct impact on the customer's well-being, you create a more persuasive and customer-centric narrative that resonates with your target audience.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #10: Consistency

                                                                                                      The principle of consistency revolves around the idea that individuals are more likely to take larger actions if they've committed to smaller, related actions first.

                                                                                                      In your copy, encourage potential customers to make initial commitments that align with your product or brand.

                                                                                                      This could include signing up for a newsletter, participating in a survey, or trying a free version of your product.

                                                                                                      Once individuals commit to these smaller actions, they are more likely to follow through with larger commitments, such as making a purchase.

                                                                                                      Establishing consistency builds a connection between your audience and your brand, making them more receptive to further engagement and conversion opportunities.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #11: Anchoring

                                                                                                      man pulling anchor

                                                                                                      Anchoring is a psychological trigger that involves presenting a higher-priced option before revealing lower-priced alternatives.

                                                                                                      By doing so, you anchor the perceived value of your product or service, making subsequent, lower-priced options seem more reasonable and attractive.

                                                                                                      In your copy, strategically introduce the premium or higher-priced version of your offering first.

                                                                                                      Highlight its unique features and benefits.

                                                                                                      When presenting lower-priced alternatives, emphasize the value they provide in comparison to the higher-priced option.

                                                                                                      This anchoring effect can positively influence the perception of value, nudging potential customers towards making a purchase.

                                                                                                       

                                                                                                      Copywriting Psychology Tip #12: Loss Aversion

                                                                                                      woman holding L

                                                                                                      The concept of loss aversion taps into people's tendency to prefer avoiding losses over acquiring equivalent gains.

                                                                                                      In your copy, emphasize what customers stand to lose by not taking action.

                                                                                                      This could involve highlighting missed opportunities, exclusive deals, or limited-time offers that add a sense of urgency and importance to the decision-making process.

                                                                                                      Clearly articulate the negative consequences of inaction, emphasizing how your product or service can prevent these losses.

                                                                                                      By framing the decision in terms of what they could miss out on, you create a compelling motivator for potential customers to act promptly and secure the benefits your offering provides.

                                                                                                      As you integrate these psychological triggers into your copywriting strategy, remember that understanding your target audience is crucial.

                                                                                                      Test and refine your approach based on their preferences, behaviors, and feedback to optimize the effectiveness of these triggers in driving sales and conversions.

                                                                                                       

                                                                                                      Conclusion

                                                                                                      You now have 12 powerful copywriting psychological triggers to use in your writing.

                                                                                                      Take em out for a test drive.

                                                                                                      You’ll be shocked at the results.

                                                                                                      Want daily copywriting tips to help you rise above your competition? Enter your email below:

                                                                                                       

                                                                                                      For Copywriters Struggling With Writer's Block: How to Overcome Writer’s Block in 5 Minutes or Less

                                                                                                      Feb 11, 2024 by Jeremy Mac
                                                                                                      Writer's block

                                                                                                       

                                                                                                      This may sound like a ho’ bunch of greasy baloney…

                                                                                                      But…

                                                                                                      In my 4 years of writing copy….

                                                                                                      I’ve NEVER experienced writer’s block.

                                                                                                      Not even when writing my FIRST project.

                                                                                                      Or second.

                                                                                                      Or hundredth.

                                                                                                      How is this possible?

                                                                                                      It’s actually REALLY simple.

                                                                                                      And once you understand this, you too will NEVER stare at a blank screen again.

                                                                                                      Which can be really tempting when writing new assignments or crafting outreach messages to potential clients.

                                                                                                      In this blog post…

                                                                                                      You’ll discover what writer’s block is, why you are being tormented by this monster, how to overcome writer’s block – in 5 minutes or less, and 5 quick tips for writing faster, with ZERO resistance.

                                                                                                       

                                                                                                      What is Writer’s Block?

                                                                                                      blank computer screen

                                                                                                       

                                                                                                      You sit down to write.

                                                                                                      But instead of writing…

                                                                                                      You stare at a blank screen (who writes by hands these days?)

                                                                                                      You try hard to “create”, but words are not coming out of your brain.

                                                                                                      The few words that you can muster are absolute trash.

                                                                                                      So, you delete them.

                                                                                                      And start from scratch again

                                                                                                      This frustrating process repeats for hours.

                                                                                                      This, my friend, is writer’s block.

                                                                                                      And it’s a nasty monster that haunts many beginner copywriters.

                                                                                                      However, I’ve got some wondiferous news to share with you.

                                                                                                      Writer’s block is NOT a rare disorder amongst writers.

                                                                                                      The truth is…

                                                                                                      Writer’s block is NOT REAL.

                                                                                                      Yes, you may be at a loss for words, but it has nothing to do with this elusive “writer’s block.”

                                                                                                      Hop to the next section and I’ll reveal the TRUTH about what you’re experiencing…

                                                                                                       

                                                                                                      The TRUTH about Writer’s Block

                                                                                                      Magnifying glass under "truth"

                                                                                                      I’m lucky.

                                                                                                      Before I wrote a single piece of copy for clients, I spent 3 months on my copywriting education.

                                                                                                      I read dozens of classic direct response copywriting books, studied successful ads written by top copywriters and dabbled in a few copywriting exercises.

                                                                                                      I picked up something VERY VALUABLE from studying the great copywriters.

                                                                                                      I discovered the truth about writer’s block.

                                                                                                      You see, top copywriters all realize that writer’s block is a mirage.

                                                                                                      They do NOT experience it.

                                                                                                      When they sit down to write, they write.

                                                                                                      They do not stare at an empty notepad or screen.

                                                                                                      Because of their wisdom, I too have never experienced writer’s block.

                                                                                                      Here’s why…

                                                                                                       

                                                                                                      How to Overcome Writer’s Block TODAY

                                                                                                      Delete button

                                                                                                      It all has to do with what you do BEFORE you sit down to write.

                                                                                                      It has to do with RESEARCH.

                                                                                                      Believe it or not, writing is a VERY small slice of your job.

                                                                                                      Your REAL job is to be a stellar researcher.

                                                                                                      To uncover the hidden benefits of your client’s product, to find out what their customer’s biggest problems, pains & frustrations are, the company’s unique selling proposition (USP), positioning and all that yummy stuff.

                                                                                                      Then…

                                                                                                      After you dig up enough gold and study it (over and over again), you’ll be ready to write.

                                                                                                      And when you ARE ready to write, after doing all this “prep” work, the words will flow right out of your brain, onto your computer screen – EFFORTLESSLY.

                                                                                                      You won’t think.

                                                                                                      You’ll just WRITE.

                                                                                                      And if the words do not flow right off your tongue, you haven’t done enough research.

                                                                                                      Legendary copywriter, Eugene Schwartz, said it best…

                                                                                                      During a speech he gave at Rodale Press, Eugene explained the secret for eliminating writer’s block.

                                                                                                      The secret?

                                                                                                      You do NOT write copy.

                                                                                                      You simply assemble it.

                                                                                                      Your job as a copywriter is to take already existing claims, features, benefits, stories, desires, fears, insecurities… and assemble them in an organized way that is most persuasive and interesting to your readers.

                                                                                                      The next time you take on a copywriting assignment, spend 80% of your time on research.

                                                                                                      Don’t know how to research?

                                                                                                      See this blog post: Your Ultimate Guide to Copywriting Research (Step-by-Step Process + 5 Best Techniques)

                                                                                                       

                                                                                                      5 Quick Tips to Write Faster Without Ever Getting Stuck

                                                                                                      Dog running

                                                                                                      Now that you know the truth about writer’s block, and how to overcome writer’s block, you are free from this anxiety-provoking monster.

                                                                                                      However, because I’m a nice guy, I’m going to help you even more.

                                                                                                      Here are 5 tips to write faster, with less resistance:

                                                                                                        1. Talk Write, Write Talk

                                                                                                          I learned this trick from the great Matt Furey.

                                                                                                          It’s very easy to do and it will double your writing speed the moment you do it.

                                                                                                          Here we go…

                                                                                                          The next time you sit down to write, talk out loud as you type.

                                                                                                          Why does this help you write faster?

                                                                                                          Because you are a natural talker.

                                                                                                          BUT…

                                                                                                          You are NOT a natural writer.

                                                                                                          Often, copywriters make their job 2x harder by slapping on their “writer’s hat” and trying to sound like a writer. Not only does this make it harder to write, but it also makes your writing unreadable gibberish.

                                                                                                          You want your writing to read as if a friend is talking to you.

                                                                                                          Write like you talk.

                                                                                                          Plus, another benefit of this is, a BIG CHUNK of your editing job will be completely erased because talking while you type eliminates odd sentences, weird phrases and confusing mumbo jumbo.

                                                                                                           

                                                                                                            2. Clear Your Noggin

                                                                                                            clear head

                                                                                                              If you want to write resistance-free you’ve got to remove all the junk from your mind that’s causing resistance.

                                                                                                              Here’s what I do BEFORE I write:

                                                                                                              • Meditate for 10 minutes
                                                                                                              • Ride a stationary bike for 30 minutes
                                                                                                              • Load up on fruits and vegetables
                                                                                                              • Slurp down 2 big glasses of water
                                                                                                              • Eat dark chocolate instead of coffee (gives me clear energy without jitters)
                                                                                                              • And go outside for 10 minutes or so whenever it’s warm enough

                                                                                                              Do whatever works best for you.

                                                                                                              Then, make a daily habit of doing it BEFORE you write.

                                                                                                               

                                                                                                                3. About Your First Draft…

                                                                                                                  For the love of dog, whatever you do, do NOT edit during your first draft.

                                                                                                                  After you’ve done enough research and are ready to write, do just that.

                                                                                                                  Write. Write. Write.

                                                                                                                  Keep writing.

                                                                                                                  Keep going.

                                                                                                                  Keep pushing.

                                                                                                                  Do not stop writing until you’re finished with your ENTIRE 1st draft (headline to CTA).

                                                                                                                  The goal is to let all your emotions, thoughts and ideas flow out onto electronic paper.

                                                                                                                  If you edit during your first draft, you will jam up the creative process. It will take you a LOOOOONG to write.

                                                                                                                  This is another gem I’ve picked up by studying top copywriters.

                                                                                                                  They all write without editing during their first draft.

                                                                                                                  Listen good:

                                                                                                                  Kickass copywriting is not written in the first draft (or 2nd, or 3rd).

                                                                                                                  I learned this the hard way.

                                                                                                                  For a few months, I would write a sentence, and then edit it.

                                                                                                                  Then write another sentence, then stop. And go over it until it was sparkling clean.

                                                                                                                  This was AGONIZING.

                                                                                                                  It took me FOREVER to write even a 100-word email.

                                                                                                                  Don’t make this mistake.

                                                                                                                   

                                                                                                                    4. The 33.33-Minute Productivity Hack

                                                                                                                    hour glass

                                                                                                                      This is another copywriting trick I learned from Eugene Schwartz.

                                                                                                                      This productivity hack helps you write EXTREMELY FAST.

                                                                                                                      Whenever Eugene sat down to write, he set a 33.33-minute timer.

                                                                                                                      He wrote uninterrupted until his timer screamed at him.

                                                                                                                      Then, he stopped what he was doing and took a quick break.

                                                                                                                      He’d refill coffee, walk his dog, shave.

                                                                                                                      Then, after 10 minutes, he’d go back to writing for another 33.33 minutes.

                                                                                                                      He repeated this process until he was done with whatever he was writing.

                                                                                                                      Why does this work so well?

                                                                                                                      It all has to do with deadlines.

                                                                                                                      When you give yourself strict deadlines, you will write better copy, in less time, without getting stuck.

                                                                                                                      Understand this:

                                                                                                                      Work expands the time given.

                                                                                                                      So, if you want to write faster, set strict deadlines whenever writing for clients.

                                                                                                                      The next time you write, set a 33.33-minute timer.

                                                                                                                      Don’t you dare stop writing until the timer goes off.

                                                                                                                      By doing this…

                                                                                                                      You will crank out copy much faster than you currently are now.

                                                                                                                       

                                                                                                                      5. You Deserve a Break

                                                                                                                       Office worker in field

                                                                                                                      How does taking breaks help you write faster?

                                                                                                                      I’ll tell you…

                                                                                                                      A big chunk of writing copy has to do with coming up with big ideas.

                                                                                                                      The best way to come up with big ideas is to let your subconscious mind work its magic.

                                                                                                                      After you feed your subconscious mind with the info it needs (during the research phase), take a day off BEFORE writing.

                                                                                                                      Do something fun…

                                                                                                                      Play mini golf with some amigos, take a spicy date to your favorite restaurant, go for a relaxing drive… whatever tickles your boat.

                                                                                                                      Do ANYTHING besides work on this project.

                                                                                                                      Often, you will be hit by big ideas as you are having fun away from work.

                                                                                                                      When you do, WRITE THEM DOWN.

                                                                                                                      Plus…

                                                                                                                      Taking breaks also gives you a fresh pair of eyes when reviewing your copy during the editing process.

                                                                                                                       

                                                                                                                      Conclusion

                                                                                                                      Eye-opening stuff, huh?

                                                                                                                      Now, it’s time to say goodbye to the writer’s block monster FOR GOOD.

                                                                                                                      If at any time in your copywriting career you feel stuck, at a loss for words, read this post again.

                                                                                                                      Read it, believe it and APPLY it.

                                                                                                                      If you do, overcoming writer’s block is easy peasy AND you will write faster, with ZERO resistance.

                                                                                                                      Want daily copywriting tips to help you boost your income? Enter your email below:

                                                                                                                       

                                                                                                                      10 Best Copywriting Podcasts for Beginners to Listen to in 2024 (Become a Pro Copywriter FAST)

                                                                                                                      Feb 10, 2024 by Jeremy Mac

                                                                                                                      Podcast studio

                                                                                                                       

                                                                                                                      If you want to become a great copywriter, you have to learn from the best copywriters in the biz.

                                                                                                                      Copywriting podcasts are a great way to learn how to become a successful copywriter in 2024.

                                                                                                                      You will learn how to write, how to run your freelance business and much more.

                                                                                                                      In this post…

                                                                                                                      You’ll learn why copywriting podcasts are so valuable to your success and the 10 best copywriting podcasts to listen to in 2024 (and beyond).

                                                                                                                       

                                                                                                                      Why You Should Listen to Copywriting Podcasts

                                                                                                                      benefits

                                                                                                                       

                                                                                                                      Here are 5 main reasons why I like copywriting podcasts:

                                                                                                                        1. Learn the Business Side of Copywriting

                                                                                                                          Lots of copywriting books and courses teach the basics of how to write copy. However, most do NOT cover the business side. If you want to succeed as a freelance copywriter, you’ll have to run a successful freelance BUSINESS. You are a business owner. The 10 copywriting podcasts I share with you all cover the freelance business side, along with how to write copy that sells.

                                                                                                                            2. Learn Insider Secrets from the Pros

                                                                                                                              Another BIG benefit of listening to copywriting podcasts is that you’ll learn insider tips and secrets from copywriters who are succeeding now. Podcasters often go on rants about themselves, their journeys, their mindset, their unique way of writing and so on. All of this is very valuable to you because you get to peek inside the mind of a successful copywriter.

                                                                                                                                3. Improve Your skills on the Go

                                                                                                                                  This is why I got into copywriting podcasts. Before copywriting, I worked office jobs and food delivery side hustles (Grubhub, Ubereats, etc.) I had a LOT of time to waste. But I didn’t waste it. Instead, I improved my copywriting knowledge at work, on my commute, while working out, really everywhere I went. This is the beauty of copywriting podcasts – you can learn on the go.

                                                                                                                                    4. Discover Top Copywriters to Learn From

                                                                                                                                      Listening to copywriting podcasts often opens the doors for new copywriters to tune into. Most copywriting podcasts interview guests – other copywriters who are on the same journey you are on. You will learn from their mistakes, their triumphs and golden nuggets from other copywriters in the industry.

                                                                                                                                        5. Stay Ahead of the Curve

                                                                                                                                          Copywriting podcasts also give you insider advice on industry trends. From tech trends to lead gen methods, you’ll stay ahead of your competition by learning what’s working right now.

                                                                                                                                           

                                                                                                                                          The 10 Best Copywriting Podcasts to Listen to in 2024

                                                                                                                                          man listening to podcast in park 

                                                                                                                                            1. Copyblogger FM

                                                                                                                                            Copyblogger fm

                                                                                                                                              Copyblogger FM, hosted by the charismatic Sonia Simone, is a great copywriting podcast that covers copywriting and content marketing. From crafting compelling headlines to mastering the nuances of persuasive writing, Copyblogger FM serves as a virtual mentor for aspiring copywriters.

                                                                                                                                              Why I Like Copyblogger FM

                                                                                                                                              The podcast's uniqueness lies in its actionable advice and practical approach. Each episode is a treasure trove of tips that you can implement immediately. It's like having a seasoned copywriting coach guide you through the intricacies of this exciting career.

                                                                                                                                               

                                                                                                                                              2. The Copywriter Club Podcast

                                                                                                                                              The Copywriter Club Podcast

                                                                                                                                              Kira Hug and Rob Marsh, the energetic duo behind The Copywriter Club Podcast, bring you in-depth interviews with successful copywriters. This podcast is a goldmine for real-world stories and practical advice, offering a glimpse into the journeys of those who are crushing it as 6 figure copywriters, right now.

                                                                                                                                              Why I Like The Copywriter Club Podcast

                                                                                                                                              This copywriting podcast has a very conversational style and relatable content. It's like sitting down for a coffee chat with industry experts, gaining insights into their challenges, triumphs, and the lessons they've learned along the way.

                                                                                                                                               

                                                                                                                                              3. The Copywriter Club Hot Seat

                                                                                                                                              Another gem from The Copywriter Club, The Hot Seat episodes provide a unique twist by featuring live coaching sessions with copywriters. This podcast allows you to eavesdrop on the transformation of copy from good to exceptional, providing valuable insights into the art of refining your writing through live examples.

                                                                                                                                              Why I Like The Copywriter Club Hot Seat Podcast

                                                                                                                                              The live coaching sessions set this podcast apart. It's like being in a virtual copywriting workshop, witnessing firsthand how seasoned professionals tackle common challenges and improve their craft. The lessons learned here are immediate and eye-opening (to say the least).


                                                                                                                                              4. The Psychology of Copywriting Podcast

                                                                                                                                              The Psychology of Copywriting Podcast

                                                                                                                                              Dive into the mind of the consumer with The Psychology of Copywriting Podcast, hosted by Geoff Kullman. This podcast explores the psychological aspects of copywriting, dissecting how human behavior influences effective writing and persuasion.

                                                                                                                                              Why I Like The Psychology of Copywriting Podcast

                                                                                                                                              Copywriting is all about tapping into your reader’s psychology. This podcast focuses on the psychology behind persuasive writing. Geoff Kullman breaks down complex psychological concepts into easily digestible insights, making it accessible for beginners while providing depth for seasoned copywriters seeking more advanced tips.


                                                                                                                                              5. Call to Action

                                                                                                                                              The Call to Action Podcast

                                                                                                                                              Hosted by Stephanie Saretsky, Call to Action is Unbounce's contribution to the copywriting podcast scene. This podcast seamlessly combines expertise in marketing and copywriting. It provides actionable tips for crafting compelling copy.

                                                                                                                                              Why I Like The Call to Action Podcast

                                                                                                                                              Call to Action stands out for its holistic approach, emphasizing the connection between marketing strategy and persuasive writing. It's a valuable resource for those looking to not only sharpen their copywriting skills but also understand how their words fit into the broader marketing landscape (which you’ll need to perfect when marketing your copywriting services to clients).


                                                                                                                                              6. The All Good Copy Podcast

                                                                                                                                              The All Good Copy Podcast

                                                                                                                                              For enthusiasts of direct response marketing and copywriting, The All Good Copy Podcast by Glenn Fisher is a goldmine of information. Glenn engages listeners with interviews, insights, and practical advice, creating a space where the nuances of persuasive writing are explored in depth.

                                                                                                                                              Why I Like The All Good Copy Podcast

                                                                                                                                              If you want to succeed as a copywriter, you’ll have to learn how to write direct response copy. This podcast teaches you everything you need to know about direct response. Glenn's candid conversations with industry leaders provide a behind-the-scenes look at successful campaigns, making it an invaluable resource for those looking to master the art of driving action through their words.


                                                                                                                                              7. The Freelance Friday Podcast

                                                                                                                                              The Freelance Friday Podcast

                                                                                                                                              Hosted by Latasha James, The Freelance Friday Podcast is a fantastic resource for freelance copywriters. Latasha covers everything from finding your niche to overcoming burnout, providing a roadmap for those building a successful career in copywriting.

                                                                                                                                              Why I Like The Freelance Friday Podcast

                                                                                                                                              This copywriting podcast focuses primarily on freelancing. Latasha shares her experiences and invites guest experts, offering practical advice on navigating the freelance landscape. It's like having a supportive guide on your journey to becoming a successful freelance copywriter.


                                                                                                                                              8. The High-Income Copywriter Podcast

                                                                                                                                              If you're aiming to not just refine your writing skills but also achieve financial success through your craft, The High-Income Copywriter Podcast by Ed Gandia is the perfect listen. Ed shares strategies and interviews successful copywriters who have built high-income careers.

                                                                                                                                              Why I Like The High-Income Copywriter Podcast

                                                                                                                                              The podcast's focus on the business side of copywriting sets it apart from the rest. Ed provides insights on setting rates, landing high-paying clients, and building a thriving freelance business. It's a comprehensive guide for those aspiring to turn their copywriting passion into a 6-figure business.


                                                                                                                                              9. Hot Copy Podcast

                                                                                                                                              Hot copy podcast

                                                                                                                                              Hosted by copywriting experts Kate Toon and Belinda Weaver, the Hot Copy Podcast is a lively and informative resource for copywriters at all levels. The hosts bring their industry knowledge to the forefront, discussing a wide range of copywriting topics, from crafting killer headlines to mastering the art of SEO-friendly writing.

                                                                                                                                              Why I Like The Hot Copy Podcast

                                                                                                                                              Kate and Belinda share their experiences and provide actionable advice, making it an engaging and accessible listen for copywriters looking to enhance their skills.


                                                                                                                                              10. The BenSettle.com Podcast

                                                                                                                                              TheBenSettle.com podcast

                                                                                                                                              Last but not least, this is a must-listen for every beginner copywriter. Hosted by the email marketing and copywriting expert Ben Settle, this podcast challenges conventional wisdom, offering insights that can be both eye-opening and highly effective for those seeking a unique perspective on copywriting.

                                                                                                                                              Why I Like The Bensettle.com Podcast

                                                                                                                                              Ben's straightforward and contrarian approach sets this podcast apart. He dives into topics like the art of not caring what others think and shares unconventional strategies for success. It's a breath of fresh air for copywriters who are ready to step outside the traditional boundaries.

                                                                                                                                               

                                                                                                                                              Conclusion

                                                                                                                                              Swap music with these 10 copywriting podcasts.

                                                                                                                                              Listen to them on your commute, on errands, while working out.

                                                                                                                                              Absorb the wisdom these top copywriters are handing to you – for free.

                                                                                                                                              Want daily copywriting tips to help you quickly transition into a full-time career as a thriving copywriter? Enter your email below:

                                                                                                                                               

                                                                                                                                              The Most Profitable Way to Learn Copywriting

                                                                                                                                              Feb 08, 2024 by Jeremy Mac

                                                                                                                                               

                                                                                                                                              Copywriting

                                                                                                                                               

                                                                                                                                              Yesterday, I wrote a blog post titled, “The 20 Greatest Copywriters of All Time”.

                                                                                                                                              For each copywriter…

                                                                                                                                              I included 1 BIG IDEA I’ve gained through studying their ads, reading their books, taking their courses, etc.

                                                                                                                                              Each big idea has drastically improved my copywriting skills, boosted sales for my clients and stuffed more green presidents into my bank account.

                                                                                                                                              My goal when learning is to scoop out at least one golden nugget of wisdom.

                                                                                                                                              Something groundbreaking that I can apply to my writing & marketing, right away.

                                                                                                                                              Bob Bly (master copywriter) does this too.

                                                                                                                                              Even though he’s a top 20 copywriter of all time, he still reads copywriting books on the regular.

                                                                                                                                              Why?

                                                                                                                                              Because 1 big idea scooped up and applied can potentially make you 100x your money back.

                                                                                                                                              Bob’s probably heard 99% of the tips & tricks inside the books, but it’s that 1% he HASN’T heard that makes all the difference.

                                                                                                                                              Truth is…

                                                                                                                                              A lot of copywriting books are very similar.

                                                                                                                                              And that’s fine.

                                                                                                                                              As long as they’re rooted in the direct response fundamentals, you’re still getting your money’s worth, because you can never learn the fundamentals enough.

                                                                                                                                              But most of the time, each copywriting book has 1 or more golden nuggets that are NOT discussed in any other book.

                                                                                                                                              These nuggets are unique to the copywriter and their way of thinking, their writing process, their overall strategy.

                                                                                                                                              This is what I look for when reading copywriting, marketing and sales books.

                                                                                                                                              But even if you are sitting on a proverbial treasure chest filled with gold bricks, you’ll never realize it if you AREN’T applying these rare tips to your writing.

                                                                                                                                              The same is true with the information I send out each month to Copy Kings members.

                                                                                                                                              Especially the 7 bonuses I give away to new members.

                                                                                                                                              Because, applying just one of these bonuses to your writing and lead gen, can potentially make you back a year’s worth or more of your monthly Copy Kings investment.

                                                                                                                                              After all, that’s the goal.

                                                                                                                                              To quite literally print more money than you put in, month after month.

                                                                                                                                              With every single training I send to your inbox.

                                                                                                                                              If you’d like to print money on command, then join the club:

                                                                                                                                              https://www.jeremymac.com/pages/copy-kings

                                                                                                                                              To your success,

                                                                                                                                              Jeremy Mac

                                                                                                                                              Jeremy Mac

                                                                                                                                              Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

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                                                                                                                                              ❝If you're a budding copywriter, this is your secret weapon. I've landed clients I only dreamed of thanks to this membership!❞

                                                                                                                                              Alex Rodriguez

                                                                                                                                              ❝As someone who knew nothing about copywriting, this membership turned me into a pro! Seriously, like within the 1st month of joining. Highly recommended!❞

                                                                                                                                              Benjamin J

                                                                                                                                              ❝Incredible value! This program has opened up new doors for my copywriting career.❞

                                                                                                                                              Ethan Ramirez

                                                                                                                                              ❝Top-notch content and support. It's like having a mentor by your side. I refer to the resources whenever I feel stuck.❞

                                                                                                                                              Franklin Nguyen

                                                                                                                                              ❝One new client and it pays for itself 10x over. Already closed 5 new clients since enrolling in this membership!❞

                                                                                                                                              Isaiah Patel

                                                                                                                                              ❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

                                                                                                                                              Quentin James

                                                                                                                                              ❝This membership is worth THOUSANDS. I’ve already made back AT LEAST 20x the monthly cost.❞

                                                                                                                                              Thomas P

                                                                                                                                              ❝Joining was the best decision of my life. It's the best investment I've made in my career as a copywriter.❞

                                                                                                                                              Xavier Boseman

                                                                                                                                              ❝I was initially skeptical about yet another copywriting course, but this continues to blow me away. It's not just about theory; it's a hands-on, results-driven approach from a real expert who gets it.❞

                                                                                                                                              Ulysses F

                                                                                                                                              ❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

                                                                                                                                              Vincent Martin

                                                                                                                                              ❝I had my doubts, but this membership genuinely overdelivered. The practical and real-world advice exceeded my expectations.❞

                                                                                                                                              Patrick McMullin

                                                                                                                                              ❝His enthusiasm for copywriting and marketing is contagious. It makes all his content very engaging and enjoyable to listen to. I usually go through his teachings several times to really dig out all the gold. I love listening while on my morning runs.❞

                                                                                                                                              Michaela Meyers

                                                                                                                                              ❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

                                                                                                                                              Jonathon Gold

                                                                                                                                              ❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

                                                                                                                                              Liam Williamson

                                                                                                                                              ❝He provides practical examples and tips that I never would have thought of on my own. It opened my eyes to new and VERY PROFITABLE copywriting strategies.❞

                                                                                                                                              Jacob Thompson

                                                                                                                                              ❝I love the bite-sized weekly lessons, which makes it easy to fit into my busy schedule. There’s no fluff at all, only how-to advice that anyone can benefit from.. like tomorrow!❞

                                                                                                                                              Tomas Henderson

                                                                                                                                              ❝I really liked how a bunch of lessons focus on the importance of follow-up and building relationships with clients. This is crucial for long-term success in copywriting and Jeremy gave great insider tips on how to build long-term relationships and get referrals from them.❞

                                                                                                                                              Harrison peppers

                                                                                                                                              ❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

                                                                                                                                              Brianna Carter

                                                                                                                                              ❝No theory, all actionable advice from real-world experience. Jeremy’s a master copywriter and teacher. I learned so much from his insights and tips.❞

                                                                                                                                              Aaliyah Jackson

                                                                                                                                              ❝The program really highlighted the importance of authenticity and being true to yourself in your marketing efforts. This is crucial for building trust with clients and makes freelancing much more enjoyable and comfortable.❞

                                                                                                                                              Camille Green

                                                                                                                                              ❝This membership was a great investment. I saw an immediate improvement in my writing after implementing the new strategies.❞

                                                                                                                                              Jasmine Thomas

                                                                                                                                              ❝I was concerned that this program might not be tailored to my specific niche, but it turned out to be adaptable and beneficial for all copywriters.❞

                                                                                                                                              Latoya Washington

                                                                                                                                              ❝Jeremy provided great tips for leveraging social media platforms for lead generation. This was particularly helpful for me, becuz I was unsure how to effectively use social media to promote my freelance business.❞

                                                                                                                                              Dominique Sanchez

                                                                                                                                              ❝As an experienced copywriter, I thought I knew it all. But this program brought new tips and ideas to my attention, making it a worthwhile investment even for seasoned pros.❞

                                                                                                                                              Gabrielle Adams

                                                                                                                                              ❝I now have clear goals and expectations for business. This helped me focus my efforts and achieve better results. I feel very confident now about copywriting career and just know my business will thrive!❞

                                                                                                                                              Beatriz Flores

                                                                                                                                              ❝I had reservations about the ROI claims he made, but I've already seen a significant increase in my income.❞

                                                                                                                                              Ana Chavez

                                                                                                                                              ❝Initially, I wondered if the cost was justified. But the copywriting and business-building skills I gained here are already paying off tenfold. Worth every penny!❞

                                                                                                                                              Carolina Green

                                                                                                                                              ❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

                                                                                                                                              Isabella Perez

                                                                                                                                              ❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

                                                                                                                                              Sophia Wilson

                                                                                                                                              ❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

                                                                                                                                              Ava Brown

                                                                                                                                              ❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

                                                                                                                                              Mia Adams

                                                                                                                                              ❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

                                                                                                                                              Aiden Kim

                                                                                                                                              ❝I used to think copywriting courses and memberships were just a waste of money, but this one completely changed my mind. It's practical, results-driven, and worth every cent.❞

                                                                                                                                              Danial Chen

                                                                                                                                              ❝At first, I thought, 'Why should I pay for something I can learn online for free?' But the insider tips and expert guidance are unmatched. I've already made my money back in spades.❞

                                                                                                                                              Connie Chinburg

                                                                                                                                              ❝I questioned whether this could really help me land clients, but the client acquisition strategies and networking tips it provides are a game-changer.❞

                                                                                                                                              Esther Zhang

                                                                                                                                              ❝I'm so glad I invested in this subscription. It's already paid off BIG TIME.❞

                                                                                                                                              Harper Twinsly

                                                                                                                                              ❝This is perfect for copywriters of all experience levels. It provided me so many new insights on copywriting and sales, even though I've been in this business for years.❞

                                                                                                                                              Caitlin Wilson

                                                                                                                                              ❝Each lesson is so informational and entertaining. Jeremy keeps my attention throughout. I never feel bored or overwhelmed.❞

                                                                                                                                              Giselle Davis

                                                                                                                                              ❝The membership was a great investment. It provides a wealth of knowledge and actionable steps to grow my copywriting business.❞

                                                                                                                                              Peter W.

                                                                                                                                              ❝His trainings are filled with practical tips and tricks that I never would have thought of on my own. Literally no one else is teaching this stuff.❞

                                                                                                                                              Tracy Berkshire

                                                                                                                                              ❝I thought I could figure it out on my own, but this has streamlined the learning process, saving me valuable time and effort.❞

                                                                                                                                              Lauren Parker

                                                                                                                                              ❝Since joining, I've noticed a significant increase in the number of clients and projects I am getting.❞

                                                                                                                                              Erin P

                                                                                                                                              ❝The knowledge and expertise in Copy Kings are unparalleled. It's a copywriter's dream come true!❞

                                                                                                                                              Davis N.

                                                                                                                                              ❝I was scared of enrolling in this program due to all the scammers out there but Jeremy is the real deal. I have been blown away by the results. I’ve already seen a significant increase in the number of clients I am generating. I recommend to any copywriter whose struggling with getting clients or looking to take their business to the next level. You won’t be disappointed!❞

                                                                                                                                              Fiona Brown

                                                                                                                                              ❝One of the most valuable benefits of joining has been the significant reduction in rejection I have experienced from prospects. He's taught me how to attract more qualified leads who are already interested in my services. This has resulted in waaaay less rejections and more successful conversions.❞

                                                                                                                                              Peyton P.

                                                                                                                                              ❝Before joining, I was constantly struggling to generate leads and get work, which left me feeling burnt out and extremely stressed. This has helped me achieve a better work-life balance and reduce burnout while still growing my business.❞

                                                                                                                                              Rebecca Anderson

                                                                                                                                              ❝I am now more confident than ever in my writing ability! I am super confident I will succeed!❞

                                                                                                                                              Sara Ortiz

                                                                                                                                              ❝This program turned me from a novice into a copywriting expert. I'm amazed!❞

                                                                                                                                              Mike Vega

                                                                                                                                              ❝This has really given me an unfair advantage over my competition! The expert advice has given me the power to stand out in a VERY crowded market.❞

                                                                                                                                              Jake Upton

                                                                                                                                              ❝Before Copy Kings, I often felt intimidated by my competition and feared losing out on potential clients. However, Jermey has taught me how to differentiate myself from other writers and leverage my unique strengths to attract more business. I now feel much more confident in my copywriting ability. I am excited to see the results in the upcoming months.❞

                                                                                                                                              William Foster

                                                                                                                                              ❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

                                                                                                                                              Taylor Bradberry

                                                                                                                                              ❝The step-by-step guidance and mentorship are what every aspiring copywriter needs.❞

                                                                                                                                              Jason Kim

                                                                                                                                              ❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

                                                                                                                                              Nick Smith

                                                                                                                                              ❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

                                                                                                                                              Heather Mackenzie

                                                                                                                                              ❝I'm in awe of the results I've achieved with the help of this membership.❞

                                                                                                                                              Ken Burke

                                                                                                                                              ❝I can confidently say this has been one of the best investments I've made in my copywriting career.❞

                                                                                                                                              Nicole Orlando

                                                                                                                                              ❝If you're serious about a copywriting career, this program is your launchpad to success!❞

                                                                                                                                              Brett T.

                                                                                                                                              ❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

                                                                                                                                              Brooke White

                                                                                                                                              ❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

                                                                                                                                              Yvette Rodriguez

                                                                                                                                              ❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

                                                                                                                                              Giannas P.

                                                                                                                                              ❝My income has doubled since joining. I can't thank Jeremy enough!❞

                                                                                                                                              Rachel Garret

                                                                                                                                              ❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

                                                                                                                                              Olivia Smith

                                                                                                                                              ❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

                                                                                                                                              Bobby C.

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