There’s one guy who’s built an entire brand around daily emails... and he’s done it so well that even non-copywriters know his name. That guy is Ben Settle.

If you’re trying to master email copywriting, his methods are a goldmine. No fluff, no gimmicks—just straightforward, hard-hitting email advice that works. And if you’re stuck writing boring, cookie-cutter emails that nobody responds to, you’re in the right place.

In this post, we’re diving into 10 game-changing email copywriting tips from Ben Settle himself. You’ll learn how to crank out emails that grab attention, build authority, and convert like crazy. Plus, I’ll share why Ben Settle is considered one of the best copywriters around and how you can learn more from him.

Ready to level up your email copywriting game?

Let’s go...

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If you’ve spent any time studying direct response copywriting, you’ve probably come across the name Ben Settle. He’s a prolific email copywriter who’s made a name for himself by sending daily emails that people actually want to read. That’s rare... and it’s exactly why he’s one of the best copywriters in the game.

Ben didn’t just stumble into success—he built it through relentless practice and a unique approach to email copywriting. Early in his career, he struggled like most freelancers. But once he mastered the art of writing daily emails with a punch, everything changed. Now, his Ben Settle newsletter is a must-read for anyone serious about email copywriting best practices.

But what makes him stand out? It’s simple—he writes emails that feel like a one-on-one conversation. His readers don’t just open his emails... they look forward to them. Ben’s secret? He doesn’t follow the typical copywriting best practices. Instead, he flips them on their head, making his emails feel raw, real, and relatable.

If you want to learn how to write emails that get opened, read, and acted on... Ben Settle is your guy. And in the next section, I’ll explain why his methods are so effective.

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If you’re serious about mastering email copywriting, you need to learn from someone who’s been in the trenches... and thrived. That’s exactly why Ben Settle is the go-to guy. He’s not just another email copywriter giving generic advice—he’s someone who has built a loyal following by doing what most copywriters fail at... keeping readers hooked.

One of the main reasons Ben Settle stands out is his commitment to daily emails. While most people struggle to send even one email a week, he’s been cranking out valuable, entertaining, and highly persuasive emails every single day for years. This relentless practice is why his Ben Settle newsletter has become legendary in the direct response copywriting world.

What makes his approach unique? He doesn’t treat emails like formal business letters. Instead, his emails feel like conversations with a friend who knows how to sell without feeling “salesy.” He breaks the mold of typical email copywriting best practices by being unapologetically himself—blunt, witty, and honest. That’s why people actually read his emails, instead of sending them straight to the trash.

Another reason he’s worth paying attention to? He’s brutally honest about what works and what doesn’t. You won’t find vague theories or recycled advice in his content. Instead, you’ll get copywriting tips rooted in real-world experience. That’s why marketers and copywriters alike consider him one of the best copywriters when it comes to email.

If you’re looking for practical, no-nonsense email copywriting tips, Ben’s your guy. Next, we’ll break down 10 of his most effective email strategies so you can start writing better emails today.

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If there’s one thing that defines Ben Settle copywriting, it’s his commitment to sending daily emails. That’s right—every single day. Most email copywriters worry that sending too often will annoy their audience. Ben? He does the opposite... and it works.

Here’s the thing: when you email daily, your readers get used to hearing from you. You become part of their routine. Instead of thinking, “Ugh, another email from this guy,” they start to expect (and even look forward to) your messages. It’s all about consistency.

Why it works:

People crave consistency from the voices they follow. By showing up every day, you prove that you’re reliable, consistent, and always offering something of value. Plus, the more you write, the better you get. Daily practice hones your skills, making your emails sharper and more engaging over time.

Ben Settle newsletter subscribers know that they’ll get an email every morning, rain or shine. This routine keeps them engaged and builds trust. It’s no wonder he’s considered one of the best copywriters in the email copywriting game.

Try it yourself:

Challenge yourself to write an email every day for a month. Even if you don’t send them all, the habit alone will improve your writing. Over time, your audience will come to appreciate your regular presence—and your email skills will be noticeably stronger.

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One of the most powerful email copywriting tips from Ben Settle is to use storytelling as your secret weapon. Instead of hammering readers with straight-up sales pitches, he weaves stories into his emails... stories that entertain, engage, and subtly sell.

Ben often pulls stories from his own life or from unusual situations he comes across. Whether it’s a weird encounter at the grocery store or a lesson learned from a business blunder, he uses these stories to make a point—and connect it back to his offer. The genius here is that readers don’t feel like they’re being sold to... they’re just along for the ride.

Why it works:

Stories stick. They activate the brain in a way that pure information just can’t. Plus, when people relate to your story, they’re far more likely to remember your message—and your offer. Storytelling also humanizes you, making readers more likely to trust and buy from you.

Try it yourself:

Think about a recent experience that left an impression on you—good or bad. How can you link that experience to a point you’re making in your email? Lead with the story, then naturally transition into your pitch. You’ll find it makes your emails not just more enjoyable but more persuasive too.

It’s no wonder Ben’s storytelling approach is a cornerstone of his direct response copywriting—it’s one of the copywriting best practices that never goes out of style.

One of the biggest mistakes newbie email copywriters make is sending “value-only” emails that never ask for anything in return. Ben Settle doesn’t play that game. He firmly believes that every email should sell something—even if it’s just an idea or a way of thinking.

Here’s why: If you train your audience to expect free content with no pitch, they’ll get used to it. Then, when you finally do sell something, it feels jarring. Instead, Ben Settle mixes content with selling seamlessly. His emails always lead to an offer—whether it’s a product, his Ben Settle newsletter, or even just the idea of thinking differently about a topic.

Why it works:

People appreciate consistency and honesty. If you’re upfront about selling, readers know what to expect—and they respect that. Plus, selling regularly prevents you from feeling weird or guilty about pitching your offer. It just becomes part of your routine.

Try it yourself:

Even if you’re sharing a helpful tip or story, find a way to tie it back to your product or service. You don’t have to hard-sell every time, but make sure your audience knows how to take the next step if they’re interested. This keeps your emails purposeful and profitable.

This principle is a hallmark of Ben Settle copywriting and one of the key reasons he’s recognized as one of the best copywriters in the email copywriting space.

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