If your blog posts are falling flat, it’s not because you “aren’t a good writer.” It’s because you’re writing like a blogger... not a blog copywriter.

Big difference.

See, most people treat blogs like long-winded info dumps. They think, “If I just explain the topic really well and provide value, people will love it.”

But here’s the brutal truth...

Nobody cares how helpful your blog is if they can’t stay awake long enough to finish the first three paragraphs.

This is where blog copywriting comes in.

Great blog copy doesn’t just inform — it grabs attention, sucks people in, builds desire, and keeps them reading all the way to the end (without checking Instagram every five seconds).

It’s part content, part persuasive writing, and part entertainment. That’s what keeps your audience locked in. That’s what builds trust. And that’s what makes your blog 10x more effective.

In this post, I’m gonna show you how to write a blog post that doesn’t just get clicked… but actually gets read, remembered, and acted on.

You’ll learn the difference between blogging vs copywriting, why that distinction matters, and get 7 proven blog copywriting tips that’ll help you write magnetic posts your readers can’t resist.

Let’s break it all down.

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Most people think of blogs as educational content. A place to teach, explain, or share opinions. And while that’s technically true... it’s only one piece of the puzzle.

Blog copywriting is what happens when you combine the persuasive power of copywriting with the informational style of blogging.

It’s not just about what you say... it’s about how you say it.

You’re still teaching something valuable, sure. But you’re doing it in a way that hooks the reader from the first sentence, builds curiosity, and moves them toward a specific goal — whether that’s getting them to think differently, take an action, or simply keep scrolling.

Claude Hopkins said, “Advertising is salesmanship in print.” Well, blog copywriting is like “salesmanship in content.” It’s storytelling with a purpose. Education with an edge. Writing that drives interest, emotion, and momentum.

A solid blog copywriter knows how to:

• Use curiosity to lead the reader deeper

• Write irresistible headlines (more on headlines tips later)

• Structure the post so each section pulls them into the next

• Make boring topics feel punchy, fresh, and entertaining

• Infuse content with personality, emotion, and persuasive techniques

And let’s not forget — it still needs to follow strong blog structure, flow smoothly, and be easy to read. You’re not trying to sound like a professor or a journalist. You’re trying to sound like a smart, confident friend who knows their stuff and knows how to deliver it.

Bottom line: Blog copywriting is what separates posts that get skimmed... from posts that actually stick.

And if you’re not using it? Your blog is probably underperforming — even if the content itself is “technically good.”

Now that you get what blog copywriting is… let’s talk about why it actually matters.

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Let me paint you a picture…

Two people write about the same exact topic — let’s say, “how to boost email open rates.” One person writes a straight-laced, info-packed post that checks all the boxes. It’s clear. Accurate. Helpful.

The other writes a post using strong blog copywriting — punchy language, emotional hooks, compelling examples, bold opinions, curiosity-driven subheads, and a killer opening that grabs your attention like a slap to the face.

Which one do you think gets read more?

Which one gets shared more, remembered more, acted on more?

Exactly.

That’s the difference between just “writing a blog” and writing blog copy that drives results.

Because here’s what most people forget — the value of your blog doesn’t come from what’s in it. It comes from what your reader gets out of it. If they don’t make it to the end… or they forget everything 30 minutes later… what’s the point?

Blog copywriting tips like strong pacing, emotional triggers, and curiosity loops are what keep your audience glued to the screen. They turn passive readers into active thinkers. They boost time-on-page, lower bounce rates, and make your blog more valuable to both people and Google (yes, SEO writing loves engaging content too).

Not to mention… if you’re using content to build authority, grow your list, or educate your market?

Good blog writing is fine. But strategic blog copywriting becomes a force multiplier.

Want people to binge your content like Netflix? Share it? Quote it? Actually enjoy reading it?

Then this isn’t optional. It’s a core part of your blog strategy.

And before you think this only applies to certain niches — nope. Whether you’re writing for finance, fitness, SaaS, or skincare... persuasive, engaging blog copywriting works everywhere. That’s why you’ll see great blog copywriting examples across all types of industries (we’ll look at a few later).

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If you want people to read every word of your post like it’s the final chapter of a thriller… you need to master curiosity.

Because here’s the thing:

Information satisfies.

Curiosity compels.

Most copywriters write blogs that satisfy way too early. They spill the answers upfront, give everything away in the headers, and forget that the journey is what keeps people reading — not just the information.

Think about Eugene Schwartz. The guy could write 60-page ads and keep readers glued from start to finish. Why? He didn’t dump value. He teased it. He layered it. He used curiosity to lead people deeper and deeper until the desire boiled over.

You can do the same with your blog copywriting.

How?

• Ask open loops (hint at something but don’t answer it yet)

• Use cliffhanger subheads (instead of “Tip #3: Use bullet points” try “This Simple Trick Boosted My Read Time by 37%”)

• Start paragraphs with questions

• Preview what’s coming next (“In a second, I’ll show you the one word I used to double my conversions…”)

• Don’t make every section obvious — let the reader want to discover it

These are classic blog copywriting tips that build tension and make your post irresistible.

Because here’s the deal… nobody binge-reads blogs because they want answers. They do it because they’re pulled along by something they need to know, feel, or understand.

Use curiosity like a string. Pull just enough to move them forward… and don’t let go until the end.

This is what separates forgettable content from addictive blog copywriting examples that get bookmarked, saved, and re-read.

If you want your blog strategy to work, make your reader chase something — an insight, a payoff, a punchline. That’s how you earn every second of their attention.

The fastest way to lose a reader?

Sound like a textbook.

Too many blog posts feel like someone trying to impress their old college professor — stiff language, robotic tone, and sentences that drag on forever. It’s like reading through wet cement.

But strong blog copywriting? It feels like a real conversation. One person. Talking to one person. No fluff. No corporate-speak. Just clear, human, relatable writing that connects.

Ben Settle does this beautifully. His emails and blog posts feel like he’s talking directly to you — like you’re grabbing coffee and he’s dropping wisdom between sips. And that’s exactly what you want with your blog copy.

Here’s how to pull this off:

• Use second-person language (“you,” “your”) constantly — it pulls the reader into the page

• Keep sentences short, punchy, and natural

• Write like you talk (don’t “utilize,” just use)

• Break the rules of grammar when it makes your writing sound more real

• Use parentheses (like this) to create asides and rhythm

• Vary sentence length and paragraph size to control pacing and attention

You’re not here to impress… you’re here to connect.

That’s what keeps readers locked in. Not your vocabulary. Not your “expert tone.” But your ability to make your writing feel personal and direct.

Blogging vs copywriting? This is one of the biggest differences. Bloggers often write to a group. Copywriters write to one person.

And in a world full of AI-generated content, this is a major advantage. A human-sounding voice cuts through the noise. It builds trust. It makes your SEO writing actually enjoyable to read (which, yes, helps rankings and bounce rate).

So talk to the reader like a real person. Because that’s exactly who’s on the other side of the screen.

Think of your subheads like mini headlines inside your blog post. Because that’s exactly what they are.

A lot of copywriters treat subheads like boring section markers. “Tip #4: Use Strong CTAs”... “Next: Email Formatting Best Practices”... Snooze-fest.

But strong blog copywriting turns subheads into attention traps. Each one should make the reader stop scrolling and want to keep going. That’s the goal.

Remember: Most readers skim before they commit. If your subheads don’t grab them, they’re not sticking around for the details. Great subheads pull people deeper into your blog structure, guiding them through the post like stepping stones across a river.

So how do you write magnetic subheads?

Try these:

• Make it curiosity-driven

→ “The Simple Tweak That Made My Blog 300% More Readable”

• Make it emotional

→ “Why Most Copywriters Fail (And How to Avoid It)”

• Make it benefit-focused

→ “How to Hook Readers Instantly With Just One Sentence”

• Use numbers, contrast, or unexpected words

→ “3 Painfully Common Mistakes That Make Your Blog Sound Amateur”

Don’t be afraid to use power words, open loops, or even light controversy to jolt your reader awake.

This is one of the most overlooked blog copywriting tips — but it has massive impact. Especially if you want to keep people scrolling, reading, and engaged all the way through.

Also... strong subheads are great for SEO writing. Google loves scannable, well-organized content. But that doesn’t mean they have to be boring. You can balance clarity and intrigue — and when you do, you’ll notice your blog metrics improving fast.

So stop treating subheads like afterthoughts. They’re prime real estate. Use them to sell the next section… just like great headlines sell the first sentence.

Because in the world of blog copy, every section is another chance to hook your reader again. Don’t waste it.