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How to Write a Headline Like a Pro Copywriter (In 3 Simple Steps)

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Tuesday, June 24, 2025

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Imagine pouring your heart and soul into crafting an amazing piece of direct response copywriting... only to watch it flop because your headline was weak.

Brutal, right?

Let me tell you straight up... your headline makes or breaks your entire piece.

It's your first (and often only) chance to grab your reader's attention, suck them into your copy, and compel them to keep reading.

But let's face facts. Most copywriters struggle here. They either stare at a blank screen trying to figure out how to write a headline, or they slap together something generic, uninspired, and completely forgettable. And guess what happens next? Readers scroll right past without giving their brilliant body copy a second glance.

Don't worry... if you've been there (and we all have), today’s your lucky day. I'm pulling back the curtain and revealing the exact strategies professional direct response copywriters use to craft irresistible headlines. You’ll get proven headline formulas, practical headline tips, and tons of juicy headline ideas that'll have you pumping out click-worthy headlines in no time.

Stick around because in this post I'll break down:

• The real reasons why most copywriting headlines suck (so you can dodge those mistakes).

• A collection of battle-tested copywriting headline examples you can swipe and model immediately.

• My simple, 3-step formula professional copywriters use every day to crank out attention-grabbing headlines that stop readers dead in their tracks.

• Quick, actionable tips to help you whip up better headlines in mere minutes.

Why Most Copywriting Headlines Suck

man scratching head


Here's the brutal truth most copywriters won't tell you:

Most copywriting headlines out there are terrible.

They're bland, forgettable, and have about as much appeal as cold oatmeal.

Now, I’m not saying this to beat you up. Believe me, I've been there, staring blankly at my screen, feeling like every idea is as dull as dishwater. But if you really want to understand how to grab attention right out of the gate, you’ve got to recognize where most headlines go horribly wrong.

First off, too many copywriters try to sound overly clever or artsy, forgetting the core rule of direct response copywriting: clarity beats cleverness every single time.

Your reader isn't scrolling through Instagram or skimming Reddit to decode your witty headlines. They want something clear, compelling, and instantly engaging—something that punches them in the gut (metaphorically speaking) and says, "This is exactly what you've been looking for."

Another big mistake I see all the time:

Using vague headlines that don’t promise specific benefits or outcomes. Headlines like "Improve Your Life" or "Boost Your Business" might sound fine at first glance, but they're actually so vague and fluffy your reader has no reason to care. They don't instantly understand what's in it for them, so they just keep scrolling.

Finally, let's talk about lazy headlines.

You've seen them—the tired, rehashed lines you've heard a million times ("Lose Weight Fast," anyone?). Readers see through this stuff instantly. They know there's nothing fresh, exciting, or believable behind it, and they tune out quicker than you can say "boring."

If you’re serious about leveling up your copywriting game, it's time to ditch these headline sins once and for all. Stick around, because next up I’m handing you five powerhouse headline examples you can immediately model to boost your skills and craft the absolute best copywriting headlines around.

5 Copywriting Headline Examples to Model After

woman thumbs up


Example #1: The Specific Benefit Headline

"How to Lose 20 Pounds of Fat in 30 Days Without Dieting or Spending Hours at the Gym"

Notice the specificity? It’s crystal clear about the exact result the reader gets. Readers aren't confused or bored. Instead, they're instantly drawn in because they know precisely what to expect. Remember, your headline should promise one clear benefit—no fluff, no filler.

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Example #2: The Curiosity-Driven Headline

"The Strange (Yet Highly Effective) Trick Top Athletes Use to Recover Twice as Fast"

Curiosity headlines are copywriting gold. Why? Because curiosity grabs readers by their eyeballs, practically forcing them to click. This headline teases a unique trick used by credible figures ("top athletes"), promising something both mysterious and valuable. It's one of the most effective copywriting hooks you'll ever use.

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Example #3: The Pain Point Headline

"Sick of Tossing and Turning All Night? Discover the Proven Method for Falling Asleep in Minutes"

This headline zeroes in on a painful problem your reader is desperate to solve. When you highlight their pain clearly and promise a solution, you've instantly grabbed their attention. If you master these kinds of headline formulas, readers will practically beg to read your content.

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Example #4: The Urgency-Driven Headline

"Only 24 Hours Left! Get Lifetime Access to Our Best-Selling Course at Half Price"

Urgency works wonders because nobody likes to miss out. With a tight time constraint and clear benefit ("lifetime access at half price"), readers feel compelled to act immediately. Learn to tap into urgency, and you'll master one of the most powerful weapons in direct response copywriting.

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Example #5: The List Headline

"11 Easy Ways to Instantly Boost Your Productivity Without Changing Your Daily Routine"

Readers love numbered lists because they're easy to skim, promise clear value, and set clear expectations. This headline offers immediate value ("11 easy ways") and assures readers they don't have to overhaul their whole life. Use numbered lists liberally—they're a proven winner.

Bottom line:

These examples aren't complicated.

They're simple, proven, and highly effective copywriting headline formulas. Swipe these frameworks, adapt them to your own niche, and watch your headlines instantly become stronger, more compelling, and impossible to ignore.

The 3-Step Formula for Writing Attention-Grabbing Headlines

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Step 1: Do Your Research

Here's a cold, hard truth every legendary copywriter knows: Killer headlines start with deep, focused research. Period. End of story. If you want to master how to write a headline, you can't just whip something up from thin air. You've got to dive into your market first and deeply understand their problems, desires, fears, and hopes.

Let me illustrate:

Gary Halbert, one of the greatest direct response copywriters ever, famously said that if he had to compete against you and could only have one advantage... he'd want superior market research. Why? Because the copywriter who understands their audience best always wins.

Your goal during this phase is simple:

• Identify your market’s deepest pain points and frustrations.

• Pinpoint their burning desires and dreams.

• Listen to how they talk—what words do they use? What questions do they ask?

Dig into forums, Amazon reviews, social media groups, Reddit threads... basically anywhere your ideal reader hangs out. Capture their exact language. This isn't busywork—this is headline gold.

For example, let's say you’re writing copy about improving sleep. You research and find a frustrated comment like, "I'm sick of waking up feeling exhausted every morning!" You immediately have potent ammunition to craft a headline like:

"Sick of Waking Up Exhausted Every Morning? Here's How to Finally Sleep Like a Baby"

Boom. Instant resonance, instant attention.

Bottom line? Don't skip your research. It's the secret sauce behind all truly great headlines and one of the best headline tips you'll ever follow.

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Step 2: Write Dozens of First Draft Headlines 

Here’s where most copywriters wimp out.

They write one or two “okay-ish” headlines… maybe five if they’re feeling ambitious… and call it a day.

Big mistake.

If you want to consistently create the best copywriting headlines, you’ve got to churn out dozens of drafts. Not two. Not five. Not even ten. I’m talking at least 25 to 50 rough headline drafts before you choose your winner.

Sounds like overkill? It’s not.

John Carlton once said he sometimes wrote over 100 headline variations for a single ad. Why? Because he knew that 95% of them would suck. But buried inside that pile of junk? Gold. Pure gold.

This is the part where you let yourself get messy. No filtering. No judging. Just write. Use different angles. Try curiosity, fear, benefit-driven, how-to, list-style, urgency… experiment with different headline structures and tones. Get weird with it.

And here’s a pro move: swipe proven winners. Not to plagiarize—but to use as inspiration and structure.

Crack open your swipe file (if you don’t have one, start building one today), and look at headlines that have been proven to work in your niche or similar ones. Then adapt them to your offer.

Examples of swipes you could model:

• “How to [achieve result] Without [painful task]”

• “The Truth About [hot topic]”

• “Little-Known Trick for [desired benefit] Even the Pros Don’t Talk About”

You’ll start to spot repeatable copywriting headline formulas everywhere. And once you start playing with them, you’ll naturally generate better, stronger headline ideas in minutes.

So write your messy pile of 50. Don’t rush. This step separates pros from amateurs.

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Step 3: Edit Ruthlessly 

Now comes the part where the real magic happens.

You’ve got your rough batch of 25… 50… maybe even 100 copywriting headlines in front of you. Some are crap. A few are decent. One or two might make you sit up and go, “Damn, that’s actually good.”

Your job now? Ruthlessly trim the fat, tighten the language, and polish until your best headline demands attention.

Here’s how to do it:

Start by cutting anything vague, wordy, or weak. Get rid of filler words and keep only what adds punch. A great headline structure is sharp, specific, and fast to read. Aim for clarity and emotional impact—no fluff.

For example:

Too weak: “Tips for Better Marketing Results”

Much stronger: “7 Simple Marketing Tweaks That Instantly Double Your Conversions”

Which one would you click? Exactly.

Once you’ve narrowed your list down to the top 3-5 contenders, now do something most copywriters never think to do:

Read them out loud 10 times each.

Why?

Because your ear will catch what your eyes miss.

You’ll hear if something’s clunky or confusing. If it doesn’t roll off the tongue, your reader won’t mentally glide through it either. Smoothness matters. Rhythm matters. This step reveals the awkward phrasing you need to fix—and helps you land on the most powerful version.

Also: pay attention to how it feels when you read it out loud. Does it punch? Does it excite? Does it sound like something a real person would actually say?

If it doesn’t, keep tweaking.

This step might feel tedious, but it’s the difference between “meh” and magnetic. And it’s often the final unlock to turn a decent headline into one of the best copywriting headlines your reader has ever seen.

Follow this 3-step process every time you write and you’ll never wonder how to write a headline again—you’ll know exactly what to do.

5 Quick Tips to Write Better Headlines in Minutes

man writer


Sometimes you don’t have hours to sit and brainstorm 50 headline drafts. You’re on a deadline. The pressure’s on. And your brain feels like mashed potatoes.

That’s where these quick, go-to headline tips come in. Use 'em to snap out of headline hell and start cranking out solid, scroll-stopping lines in minutes—even when you're not feeling inspired.

Tip #1: Use Numbers—Odd Ones Work Best

There’s something about numbers that makes our brains stop and pay attention. Maybe it’s because they promise something specific. Maybe it’s because they’re easy to digest. Either way, if you're struggling with how to write a headline, start by turning it into a list.

Like:

• 7 Headline Formulas That Practically Write Themselves

• 3 Mistakes That Kill Even the Best Copywriting Headlines

• 9 Ways to Write Headlines That Make People Click

And here’s a weird little quirk: odd numbers usually perform better than even ones. Don’t ask me why—it just works.


Tip #2: Steal the First 3 Words from a Proven Winner

No shame in this game.

Some of the strongest copywriting headline formulas ever written start with the same 3–4 word openers. Why? Because they work. They’ve been pressure-tested in the wild—on sales pages, in email subject lines, on ads that made millions.

Here’s how to use this trick:

Grab a proven headline and just lift the opening phrase. Then swap out the rest with something that fits your offer or message.

Examples:

• “How to…” – How to write a headline that grabs attention in 3 seconds flat

• “The Truth About…” – The Truth About Why Most Headlines Fail

• “Little-Known Way…” – Little-Known Way to Turn Boring Headlines into Click Magnets

• “What Nobody Tells You About…” – What Nobody Tells You About Writing Direct Response Headlines

• “Who Else Wants…” – Who Else Wants to Write Headlines That Practically Force People to Read?

These aren’t just catchy intros… they’re baked-in copywriting hooks. The kind that immediately signal value and spark curiosity.

If you ever feel stuck or your headline just isn’t popping, swipe one of these trusted openers. You’ll have a sharper, stronger headline in under 60 seconds.


Tip #3: Make a Bold, Specific Promise

Here’s the deal: Vague headlines get ignored. Specific headlines get clicked.

If your headline doesn’t instantly communicate a clear, bold benefit to the reader, it’s not doing its job. When people skim, they’re subconsciously asking, “What’s in it for me?” Your headline should answer that question loud and clear.

Look at this difference:

• Generic: Learn to Write Better

• Specific & Bold: Write Headlines So Good, People Can’t Stop Reading Your Copy

See the contrast? One sounds like homework. The other sounds like a superpower.

This is a simple but deadly-effective headline structure:

👉 Bold claim + specific benefit = attention magnet.

Examples:

• Get 3x More Clicks by Fixing This One Headline Mistake

• Double Your Email Open Rates Using This Copywriting Trick

• Write Irresistible Headlines in 10 Minutes or Less

These kinds of promises work because they tell the reader exactly what to expect—and make it sound almost too good to pass up.

Remember: this doesn’t mean you lie or hype things up. The promise must be believable and backed by real value. But when done right, this kind of clarity and boldness separates you from 99% of the weak, generic copy out there.


Tip #4: Tap Into a Common Fear or Frustration

If you want to write a headline that stops people cold, go straight for the pain.

Fear, frustration, and anxiety are powerful motivators. And when you reflect those emotions in your headline, your reader feels seen... like you’re inside their head.

That’s when they think, “Wait… how do they know exactly what I’m dealing with?” And boom—you’ve got their attention.

This technique is used in some of the best copywriting headlines of all time. It works because people are more motivated to avoid pain than gain pleasure (hello, human psychology 101).

Examples:

• Tired of Writing Headlines That No One Reads? Try This

• Struggling to Make Your Headlines Stick? Here’s What You’re Missing

• The #1 Reason Your Headlines Aren’t Getting Clicks

These headlines speak directly to problems real copywriters face. They hit on the emotional pain points—feeling invisible, ignored, frustrated. That emotional tug is one of the most effective copywriting headline techniques out there.

Pro tip: Use the language your audience actually uses. Go back to your research (Step 1 of the formula) and swipe real quotes from forums, reviews, or social media comments. Build those phrases right into your headline.

It’s one of the fastest ways to write a headline that hits hard and gets noticed.


Tip #5: Use Contrast to Spark Curiosity

Few things hook the brain faster than contrast. When your headline sets up a surprising twist—or pits two opposing ideas against each other—it creates tension. And tension makes people want to resolve it... by clicking, reading, or paying attention.

This is one of the most underrated headline tips out there. But when done right, it’s dynamite.

Here’s what it looks like in action:

• Why Ugly Headlines Often Outperform Beautiful Ones

• How a Terrible Writer Beat Out the Pros (Using This Headline Trick)

• The Secret to Writing High-Converting Headlines… Isn’t What You Think

See the pattern?

Each of these headlines sets up an unexpected contrast—ugly vs. beautiful, terrible writer vs. pros, secret vs. assumption. That friction makes the reader lean in. They want to know how and why, which means you’ve successfully used curiosity to grab attention.

You can create contrast by:

• Flipping a common belief on its head

• Pairing success with failure

• Showing an unexpected result or cause

• Exposing a surprising truth behind a familiar tactic

If your headline feels flat or predictable, try adding contrast. It’s one of the fastest ways to take a so-so headline and turn it into something magnetic.

Alright—those are five fast, powerful ways to boost your headlines in minutes. Use these tricks whenever you’re feeling stuck, burnt out, or just want to sharpen your copy fast.

Conclusion

If you want to master how to write a headline, you’ve got to stop winging it and start treating it like a craft.

Weak headlines get ignored. Strong ones pull readers in like a magnet. It’s that simple.

Use the 3-step formula. Study the greats. Write way more drafts than you think you need. And apply the quick headline tips when you’re in a crunch.

Do this consistently, and over time you won’t just have better copywriting headline ideas… you’ll start creating the kind of headlines that drive real results—the kind that separate pros from everyone else.

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GET PAID LIKE A KING TO WRITE FOR BRANDS YOU LOVE - TODAY!

The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients