Don Draper, the women-crazed alcoholic protagonist from Madmen, was a master at seduction.

He’d seduce top-notch clients to work with him, truckloads of spicy mamacitas to sleep with him, and even seduced a few coworkers from hating to loving him, without ever arousing suspicion.

Now, Don may be a fictional character, but you’d be foolish to think his seducing characteristics would not work in real life.

They do.

And there’s a treasure chest of gold bricks to learn from him that will multiply your copywriting success.

So, what I’m gonna do, right here in this bodacious post is, list 5 BIG lessons I’ve learned from Donald.

​(Things I’m constantly using in my own business and improving on. You’d be wise as a turtle to do the same.)

Here we go:

    1. Remove neediness
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​The Donald had NO neediness to be found. Especially when dealing with clients. He even walked out of a few meetings when clients disrespected him (or were an obvious bad fit). Neediness is an absolute killer in negotiation. If you have even a wiff of it on your breath, your clients will pick up on the scent, and take advantage of you.

    2. Transparency
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​The public does NOT trust advertisers, but Draper was ALWAYS brutally honest. This honesty stood out to clients, built trust and won them over. Be brutally transparent with clients and in your sales copy.

     3. Appearance
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Even though he was a raging alcoholic with a damaged personal life and severe addiction to putang, he always looked the part. Business casual – nothing flashy, just professional. Your image MATTERS.

     4. Persuasion
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Don was a master persuader. To write successful copy and secure a steady flow of gigs, you must always be on your persuasion A-game.

     5. Human psychology

The Don knew what his clients wanted and gave it to them. He was able to do this because he REALLY understood human psychology and strategically used this knowledge when creating his ads and negotiating with clients.

These 5 traits, when understand, used and mastered - can make any struggling copywriter a BIG TIME SUCCESS.

Not only in the words you write, but when selling your copywriting services to clients

However, the most important trait Don possessed, by far, was a deep understanding of HUMAN PSYCHOLOGY.

In the wise words of Dan Kennedy (master marketer & entrepreneur) - successful advertising is half psychology and half math.

Ying and yang.

To be in the top 5 percent of copywriters, you must master both.

Without em, you are leaking money from your pockets.

If you’d like to learn more about how to master human psychology & the numbers that matter most to quickly multiply your freelance business’s success, scurry over here:

https://www.jeremymac.com/copy-kings

To your success,
​
Jeremy Mac