Pop’s not feeling well.

He’s had a bunch of issues over the last few years:

Passed out during a walk (had to rush home and carry him into my car).

Random crying spells.

Lots of fatigue.

And more that I’m not gonna mention here.

This bothers him.

But what bothers him even more is, every time he goes to the doctors (and hospital) he always gets the same answer:

NOTHING.

They NEVER find anything wrong with him.

And every time he comes home from the docs, he’s in a frumpy mood (don’t blame him).

Well, today was different.

He just got back from the doctors and he’s as happy as a clam.

I asked him what they found.

In plain English:

NOTHING.

Then why was he so happy?

Because the doctor listened to him.

Took him seriously.

Really cared about his situation.

And gave him a bunch of tips and future tests lined up to figure out what’s wrong.

Often, I’m asked what copywriters can do to separate themselves from the competition.

My answer:

Superior service.

Superior service allows you to slay lions.

You might not be the most knowledgeable or experienced copywriter, have the most impressive portfolio or sold millions worth of clients' products and so on.

BUT…

If you provide your clients with superior service, and constantly look for ways to go above n beyond for them (and only them) – you will reign king over your market – EVEN if you’re up against more experienced, big name copywriters.

The best part is…

It doesn’t have to be anything big.

Superior service can be simply responding ASAP to their questions... or sending them a box of chocolate or bottle of wine... or congratulating them on a recent company achievement.

Little splashes move oceans, my friend.

If you’d like to make BIG WAVES in your copywriting career, make sure you subscribe to my exclusive membership - Copy Kings: