While back, I listened to an interview with two copywriting legends - Ben Settle and Scott Haines.
Scott was one of Gary Halbert's only protégés.
He revealed a bunch of spicy copywriting lessons he learned from Gary during this interview.
One lesson shocked me to my bones…
Scott revealed the NUMBER ONE reason why people buy products.
That’s what I thought.
But I was dead wrong.
It all has to do with what killed the cat.
Gary told Scott how people will often buy products, they had no intention of buying, simply because the ad tickled their curiosity.
A single bullet, drenched in curiosity, created a furious itch they just had to scratch.
You can watch curiosity’s jaw dropping power at play in top ads from the legends of direct response copy.
I try to add as much curiosity into my copy as possible.
You’d be wise (and wealthy) to do the same.
If you’d like to become a better copywriter overnight and richer this year, and every year after, then make sure you join my inner circle of top copywriters – Copy Kings:
Inside the club…
I reveal the little-known secrets you need to make a fortune from in this lifechanging field.
Plus, when you join TODAY, you’ll also gain $326 worth of bonuses guaranteed to multiply your income.
Go here to learn more about these hush puppies...
To your success,