Today’s lesson is very important.

If you digest it and keep it in the front cortex when writing, you can shoot to the top of the copywriting mountain very quickly.

If you abandon it?

You will stay at the dangerous bottom with the other 95% of broke writers.

Recently:

I purchased an audio product from Bob Bly (master copywriter) on how to create info products.

In the first 10 minutes, he revealed one of the most important lessons for copywriters:

“People do not buy products…. They buy new lives.”

They pay good $$ to live a new life where they are richer, skinnier, happier, healthier, more confident, more attractive, etc…

So, whenever you write copy, you want to uncover WHY people are buying your client’s product.

What new life will they gain by using the product?

Sell this fantasy life.

Do NOT sell the product's features.

People don’t give 2 hoots about how many pages a book has, the cover material or the font size.

They only care about what problems your product helps them solve and what desires they can fulfil.

When you paint a Picasso image of your prospect’s “new life” in their minds, you have cracked the code to writing killer copy.

If you’d like to crack the code faster and break into the grand vault without a scratch, then join my exclusive membership for copywriters - Copy Kings: