Is copywriting oversaturated?
Is copywriting worth it in 2024?
Has AI killed copywriters?
If you’re considering a copywriting career but are worried about the competition (including robots), you’re in the right place, at the right time.
I’m going to answer your sizzling hot questions with unfiltered advice on whether or not you should become a copywriter in 2024.
You’ll learn what copywriting is, if it’s truly oversaturated, if copywriting is worth your time & energy and a quick roadmap for becoming a successful copywriter in 2024 and beyond.
What is Copywriting?
Before we dive into the oversaturation debate, let's make sure we're on the same page about what copywriting actually is.
Copywriting is salesmanship in print.
Instead of selling face-to-face, you’re selling keyboard to eyeballs (selling through the words you write).
Your primary goal is to drive results for your clients.
You do so by studying and applying the direct response copywriting principles to everything you write (no matter what platform you write for – social media, Google ads, landing pages, etc.)
To sell through words, you must grab attention, pique interest, tap into emotions and motivate readers to take action…. NOW.
Is Copywriting Oversaturated?
Now, the burning question…
Is copywriting oversaturated?
First, what the heck does oversaturated really mean…
Oversaturation refers to a market condition where a product or service supply surpasses the demand.
When it comes to copywriting, there will ALWAYS be 10x more businesses than copywriters.
EVERY business needs to generate customers and sell products to stay alive.
This is where you come in.
If you can boost sales for your clients, you will ALWAYS be in demand.
You will NOT have to worry about competition.
Speaking of competition…
There may be a lot of “copywriters” out there.
Especially right now, with Andrew Tate and all the other frauds jumping on the “get rich quick” copywriting bullshit.
But the truth is…
This is a GOOD THING for you.
Why?
If your “competition” is only in it to “get rich quick”, they will quit looooong before they make any real money.
This means, if you focus on learning, improving and mastering your copywriting skills, and if you consistently provide value for your clients, you will stick out like a rose in cow turd.
Your name will spread like Cali wildfires, you will get referrals sent to you on a gold platter and you will quickly rise the copywriting ranks in whatever industry/niche you write for.
Long answer condensed to one word…
NO.
Copywriting is not oversaturated.
Yes.
You can succeed as a copywriter.
Also, the same is true for robots.
Robots SUCK at writing copy.
Trust me, I’ve tried using chatgpt.
I’m embarrassed at what it spits out.
Even if robots improve in the future, it will only be on a mechanical level.
Meaning:
Their writing skills may look great – at a glance.
But it’ll still be missing the core ingredients that motivate people to buy.
Look:
Selling is all about human-to-human connection. Tapping into emotions and human psychology.
Robots will never be able to do this, not nearly as good as flesh and emotion humans.
So, you have nothing to worry about… IF you constantly improve your copywriting skills.
Is Copywriting Worth It?
I got into copywriting for one reason:
Mastery of this skill.
Copywriting is one of the most valuable skills in existence.
If you can sell through words, you can create ANY type of lifestyle you want.
You CAN write from a beach.
You CAN work as much or as little as you desire.
You CAN make a farmer’s fortune.
You CAN write for brands, topics and products you love.
BUTT it all starts with the ability to write words that sell.
This takes time.
However, to cut down the time it takes you to earn good money, I’m going to hand you my personal blueprint for breaking into copywriting in 2024.
How to Quickly Become a Successful Copywriter in 2024
A few months ago, I created an ultimate guide for breaking into copywriting. Read it here.
However, here are the 3 main steps:
1) Learn the Basics
Start by reading these 10 books (Twice… 2nd time, take detailed notes).
- The Boron Letters by Gary Halbert
- The Adweek Copywriting Handbook by Joseph Sugarman
- How to Write a Good Advertisement by Victor O. Schwab
- Scientific Advertising By Claude Hopkins
- The Ultimate Sales Letter by Dan Kennedy
- Ogilvy on Advertising By David Ogilvy
- Tested Advertising Methods By John Caples
- Cashvertising By Drew Eric Whitman
- The Copywriter’s Handbook By Bob Bly
- Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton
Plus…
Practice.
I’ve created a detailed blog post covering how to practice copywriting for free.
After you’ve read these books and practiced your writing skills, it’s time to get paid to write.
2) Get Clients
By now, you have built your copywriting skills and can confidently provide value to clients.
When you’re at this stage, read this blog post.
It covers everything you need to get copywriting clients FAST (perfect for beginners looking to get their first handful clients… no prior experience or portfolio needed).
3) Grow
After you get a LOT of experience writing for clients…
- Choose a niche
- Create a portfolio
- And apply these 3 growth techniques
One last tidbit of advice…
The best growth tip I can give you is DAILY improvement.
Never stop learning, practicing and writing.
The better you become at selling, the more you’ll be able to charge and the more clients you’ll gain.
Conclusion
Okay, sparky.
You’ve got your answer (and then some).
Now, I’ve got a question for YOU.
Are you ready to become a successful copywriter?
If so, I’ll send you daily tips to help you succeed. Just enter your email below: