4 years ago, when I first decided I wanted to become a copywriter, I took up any work I could get my dirty hands on.
I wrote for clients in tech, health supplements, weight loss, SaaS, real estate investing, public speaking, home loans, healthcare, cosmetics, career advice and dozens of other industries.
Plus…
I wrote for a wide variety of copywriting services.
Like: emails, product descriptions, website copy, sales pages, Facebook ads, Google Ads, SEO blog posts and so on.
Yes, I got a lot of work by going broad and being a generalist, but I did NOT make much money (a few thousand per month).
It wasn’t until I chose a copywriting niche and specialized in a specific type of copywriting (emails) that I started to earn a LOT more money from my copy.
If you are a beginner copywriter and just getting your first few clients, I would NOT recommend choosing a niche.
Because it severely limits the number of clients you can get.
Go broad until you have a lot of experience writing for different industries and different types of copy (blog posts, emails, etc.)
Then…
After you’ve gotten a lot of copywriting experience, and have a feel for what you like & dislike, you’ll be ready to choose a copywriting niche and make a small fortune (talking 10k per month… or… much more!)
If you’re past the beginner phase and are ready to choose a copywriting niche, then this blog post will show you how.
I’ll cover what a copywriting niche is, why you should niche down, the 10 highest-paying copywriting niches in 2024 and my secret method for choosing the perfect niche for you (based on your passions and personality).
Let’s get it on…
What Exactly is a Copywriting Niche?
A niche is a specific segment of an industry.
Think in terms of:
Types of businesses (ecommerce) or large groups (golfers) & copywriting services (email, landing pages)
Here’s an example of both to sharpen my pencil tip:
Types of businesses:
Finance, Tech, real estate, life coaches, career development, ecommerce, etc.
Copywriting services:
Email copywriting, long-form blog posts, Landing/sales pages, Social media, product descriptions, etc.
Should You Pick a Copywriting Niche?
As mentioned above, I would NOT recommend beginners to pick a niche.
However, if you’ve got a handful of clients and a wide variety of copywriting experience, you should ABSOLUTELY choose a niche.
Why You Should Choose a Copywriting Niche
The secret to becoming a wildly successful freelance copywriter is choosing a niche.
Why?
Because choosing a niche helps you identify your ideal clients.
When you know exactly WHO you want to work with, it is much easier to find and attract them.
You want to be fishing in a small pond with big trophy fish (niche) vs a large ocean filled with millions of less-than-ideal fish (general market).
Another benefit of choosing a niche is…
You will be seen as a specialist, rather than a generalist.
Imagine this...
Imagine you are experiencing explosive heart palpitations.
Who would you rather go see – a primary care physician or a cardiologist?
You would obviously want a cardiologist.
Someone who SPECIALIZES in the SPECIFIC problem you’re experiencing.
This is the power of a specialist vs a generalist.
You want to be perceived as a specialist for a number of reasons:
- Specialists are able to charge much higher fees...
- Position themselves as the go-to expert for a specific group of people...
- Have a much easier time standing out from competition...
- More effective at attracting their ideal clients, because people seek specialists, not generalists...
- Provide higher perceived and real value to their clients because you are the expert for THEM and only them...
Plus, by being a specialist, your work is much easier because you only focus on ONE copywriting niche.
You only have to research one industry.
You can quickly become an expert and write great copy with less research than if you continue to have to study and learn new markets, products, etc. (like you have to do when going broad).
The 10 Highest Paying Copywriting Niches in 2024
There are boatloads of options to choose from when it comes to finding the right niche for you.
But you want to choose a niche you are interested in, passionate about and has endless opportunities for unlimited wealth and lots of paying copywriting clients who need your copywriting services.
Here are the top 10 ever-green niches to fill your mind with possibilities...
1. Health and Fitness
Sub niches:
- Gyms
- Fitness brands
- Nutrition products
- Wellness centers
- Fitness creators
2. Finance
You can never go wrong with the finance route if you’re looking for the BIG bucks as it’s one of the most profitable copywriting niches.
Targeting Banks, investment firms, and insurance companies.
Topics in need in the finance writing niche include:
- Personal Finance
- Accounting
- Financial stocks
- Cryptocurrency
- Budgeting/frugality
3. Tech
Tech is one of the FASTEST growing industries today.
Sub niches:
- SaaS startups
- Cybersecurity companies
- Mobile and computer hardware stores
- Apps
- Gaming
These companies CRAVE good copywriters to promote their products.
4. Ecommerce
More businesses want to launch their businesses online. Thanks to the internet’s worldwide reach.
Sub niches:
- Pet supplies
- Home office
- Home fitness
- Skincare
Here are some of the few:
- Product descriptions
- Blog posts
- Email campaigns
- Social media copy
- Sales pages
5. Real Estate
The real estate industry is another goldmine for copywriters.
All those businesses and salespeople need content for their websites, ads, property descriptions, email campaigns, etc.
writing web content.
Real estate companies also need copywriters to write engaging property descriptions and marketing materials (E.g. social media posts and video script
Sub niches:
- Real estate investing
- Brokerages
- Luxury real estate
- Rentals
6. Travel
Travel agencies, hotels, airlines, and tourism boards will need talented copywriters to craft enticing travel descriptions, brochures, website content, and social media campaigns.
7. Pet
Pet suppliers, E-commerce brands, trainers, groomers, etc., need copywriters to sell products and services to this lucrative market.
Sub niches:
- Ecommerce
- Trainers
- Pet books and courses
- Pet suppliers
- Pet stores (like Petco)
8. Self Improvement
-
Productivity
-
Time management
-
Vitamin supplements for mindset
-
Info-marketers
9. Academic Education
- Colleges
- High school
- Private school
- Vocational
10. Fashion and beauty
- Ecommerce
- Luxury brands
- Makeup
- Skincare
Types of Copywriting Services to Specialize In:
Here are a bunch of different types of copywriting that are in demand for 2023:
- Emails
- Websites
- Landing pages
- Blogs
- Brand copywriting
- Direct response copywriting
- Social media copywriting
- B2C copywriting
- B2B copywriting
- SEO copywriting
- Video scrips
- Press releases
- Ebooks
- Ghostwriting
- Technical writing
- Case studies
- Product descriptions – amazon listings
The most in-demand & highest-paying copywriting services included:
- Emails
- Websites
- SEO
- Direct response advertising
- Landing pages
Plus…
You can also combine a niche (or a sub-niche) with a specific copywriting service from the above list to get even more laser-focused.
For example…
You can be the go-to guy or girl for writing SEO blogs for the real estate industry. And you can get even more specific by choosing a sub-niche. For example, writing emails for SaaS start-ups (sub-niche within tech).
Think shotgun vs sniper.
The more sniper-focused your niche is, the better you’ll be able to attract them to you with VERY targeted messaging and positioning.
Now that you understand the importance of choosing a niche and, the different types of niches available, here are the essentials for how to choose the right niche for you.
How to Choose the Best Copywriting Niche for YOU
Here is my favorite way to choose a copywriting niche.
This method ensures you will make the most amount of money possible while feeling fulfilled and passionate about what you are writing, who you are writing for, and the lives you are changing through your copy.
What are you passionate about?
The money is where your enthusiasm is.
The first step is to choose a niche based on your passion.
Passion is the key to happiness in business.
When you are passionate about what you do, and passionate about the people you help, you will feel very fulfilled.
This passion will spill into everything you do.
People are naturally attracted to those who are passionate about their job.
Your energy and enthusiasm are contagious.
It will spill into every conversation you have, every piece of content you create, every ad you write, every negotiation you have, every presentation you give... and so on… All contributing to how successful you market yourself and how convincing you are to get clients to work with you.
Your Step-by-Step Plan for Finding a Niche You’re Passionate About:
Create a list of all the stuff you enjoy doing....
All you’re skills...
And everything you’re knowledgeable about (related to copywriting and in general).
Spend some time with this now.
Write down any and everything that comes to mind.
7 questions to help you get started:
- Why did you get into copywriting?
- What types of copy do you enjoy writing most?
- What subjects or hobbies do you enjoy spending time in and talking about? What types of people do you enjoy hanging out with?
- Who are you most passionate about helping?
- What specific knowledge and/or experience do you have?
- What are your 3 biggest skills?
The combo method for choosing a niche
An easy way to choose a niche is to combine one of your hobbies, skills or past jobs with the type of industry and/or copy you want to write.
For example…
If you’re interested or knowledgeable about golf, then, you can go after the golf market – for example: write websites for golf trainers.
A great way to choose a niche is to write for an industry you already have experience in.
For example, if you worked at a hair salon in the past, you could write advertising, social media, blog posts, etc. for local salons.
This would be very beneficial for you because you probably already have connections in this field, you have years of experience, knowledge and expertise in this field, and it would be a lot easier to know the market and also prove you are an expert in this industry (without ever writing a single piece of copy related to this industry yet).
Bang out some research and you will quickly find a niche that aligns with your passions, personal experience, strengths & skills.
5 Stealthy Tools for Finding a Money-Oozing Copywriting Niche You Enjoy:
- Google Trends – be on the lookout for market trends.
- Industry trends – see which industries are predicted to grow in the next 5-10 and which are predicted to decline. Type into Google [industry] + growth trends
- Job sites – see what types of companies are actively hiring copywriters. See what they are looking for. What types of copy, what their goals are, etc.
- Competition – competition is a GOOD thing. Because it means there’s money to be made. Research what the top copywriters are doing, what niche are they targeting, what types of services are they offering, etc.
- Advertisements – get a sense of the types of niches that are already spending money on advertising. See what kind of advertising they use. Get on their email lists. See what types of copywriting/content they’re already using.
Conclusion
Spend a lot of time with this.
Choosing the right market is like building the foundation of your home.
Without a stable foundation to build upon, it’s only a matter of time until your freelance business comes crumbling down.
From here on out...
Everything else you do in your freelance copywriting business hinges on the niche you choose.
If you choose a hot niche that you’re passionate about writing for, you will greatly increase your chances of being a successful copywriter and have a long, happy and REWARDING freelance copywriting career.
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