Top 3 reasons why you should use email copywriting templates:

#1. Saves your precious time

By using email copywriting templates, you will slash your writing time in half (at least). It normally takes anywhere from 10-30 minutes to write an email from scratch. Using these templates, you can realistically bang out an email in 5 minutes (or less). Just imagine how much time you’ll save on assignments where you have to write 5, 10 or even 20+ emails.

#2. Eliminates writer’s block

Do you stare at a blank screen when trying to write emails? If so, these email copywriting templates will fix that for you ASAP. They eliminate writer’s block because they give you a proven structure. You will no longer be stumped on what to write. You simply copy and paste relevant content into these battle-tested structures.

#3. Explodes conversions

These email copywriting templates are valuable because they are proven to work. Each template has generated thousands in opens, clicks and/or sales. When you improve upon a proven email (by making it personal, persuasive and relevant to your target audience), you will likely boost conversions.
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Humans love numbers.

Pull your readers into your emails by listing the number of benefits, mistakes to avoid, reasons why to take action, etc.

Simply start your subject line with numbers, like this:

Examples:

How-to subject lines offer useful information to your readers.

The best subject lines are those that appeal to your target audience’s self-interest.

So, start your subject lines with the words “how to”, then follow with the desired result.

Template:

How to [achieve desired result]

Examples:

- “How to impress copywriting clients WITHOUT having any prior work to show.”
- “How to make real estate 3x more fun.”
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Hello [NAME],

I’m a [niche] freelance copywriter.

I would love to write for [company name].

Are you currently hiring any copywriters?

I specialize in [types of copy].

Here are 3 of my best [niche] samples:

What’s the best time to discuss this?

Thanks!

Best,

[Your name]

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Hi [NAME],

My name is [Your Name], and I'm a freelance copywriter with a passion for helping businesses like yours stand out in a crowded market (ADD THE USP OF WHATEVER YOU OFFER).

I've recently had the pleasure of working with [Similar Company], where my copy increased their conversion rates by 20% within just three months (add real results).

I'd love the opportunity to discuss how my copywriting services can benefit your brand.

Could we schedule a brief call this week at your convenience?

Looking forward to the possibility of working together.

Best regards,

[Your Name]

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Hello [NAME],

My name is [Your Name], and I'm reaching out because I specialize in helping businesses like yours overcome common marketing challenges through strategic copywriting (add what you specialize in and the biggest challenge you help relieve).

One issue many companies face is [Specific Problem], and I've successfully assisted [Number of Companies] in solving this problem through my targeted and impactful copy.

I'd love to explore how my expertise can benefit [Recipient's Company].

Could we schedule a brief call to discuss your current challenges and how I can contribute to your success?

I look forward to the opportunity to connect.

Best regards,

[Your Name]
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The REAL results come from follow-up messages.

I usually send 3-5 emails before I get replies.

You should send a follow-up email every other day for the next week.

Then 1 or 2 emails/week for the next month

Here are 3 follow-up email copywriting templates to boost replies. You can also use these when writing follow-up emails for clients.

Hey [NAME],

I’m following up with you on the below email.

Do you have some time next week for a quick 15 min chat on how my [ADD YOUR SERVICE] can quickly convert more customers and grow your business?

Best,

[NAME]

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Subject: You're In! Join Our [Industry] Community

Hello [Name],

Thank you for subscribing to our exclusive newsletter.

We're excited to share insider stories, insights, and tips to help you [Main benefit /reason why they subscribed].

Stay tuned…

Your first newsletter issue is just around the corner!

Cheers,

[Your Company]

Just about every company on the planet uses email campaigns to promote special sales. Impress your clients and boost their sales with these proven email copywriting templates.

Subject: Hurry! Limited-Time Flash Sale Starts Now!

Hello [Name],

For a limited time, we're offering exclusive discounts on your favorite [products/services].

Don't miss out on the chance to [save big/experience something new]!

Shop now before [offer expiration date] to secure your savings.

It’s easy, just use code [FLASHSALE20] at checkout.

Happy shopping!

Best regards,

[Your Company]

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Subject: VIPs Only: Early Access to Our Exclusive Sale

Hi [Name],

As a valued customer, we wanted to give you a quick heads-up:

Our exclusive sale is about to kick off, and you get early access!

Enjoy [percentage off] on select items before the sale opens to the public.

Shop now and treat yourself to something special.

Limited quantities available [get more specific if possible], so act fast!

Warm regards,

[Your Company]

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Subject: The clock is ticking…

Hello [Name],

Time is running out!

Our [limited-time sale] ends tonight.

This is your last chance to take advantage of [discounts/offers].

If you want to save big while [solve problem/achieve benefit], act now before [TIME].

Best wishes,

[Your Company]

Help your clients make a positive first impression on their new subscribers with a warm and inviting welcome email.

These templates help your client introduce their brand, set expectations, and encourage new customers to explore products or services.

Subject: Welcome to the [Company] Family!

Hello [Name],

We're thrilled to welcome you to [Your Company]!

[Add company back story/mission statement].

As a way of saying “thanks”, here's a [special offer/discount] on your next purchase.

Explore our [products/services], and feel free to reach out if you have any questions.

We're here to ensure your experience with [Your Company] is exceptional.

Cheers to new beginnings!

Warm regards,

[Your Company]

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Subject: Your New Adventure Begins Now!

Hi [Customer's Name],

A warm welcome to [Your Company]!

We're thrilled you've chosen us for your [product/service] needs.

To help you get started, we've prepared a quick guide on how to maximize your success with [reason why they signed up].

[Include brief instructions, tips, or links to resources.]

If you have any questions along the way, feel free to reach out.

Here's to helping you achieve [main benefit].

Best regards,

[Your Company]

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Subject: Access Your Exclusive Benefits

Hello [Customer's Name],

Welcome to the [Your Company] family!

As a special thank you…

You now have access to exclusive member benefits, including [discounts, early access, personalized recommendations, etc.].

Explore your perks and connect with like-minded people.

If there's anything you need, don't hesitate to reach out.

Warm regards,

[Your Company]

These types of emails are mainly used by Ecommerce brands. Boost your clients’ sales by using these easy, fill-in-the-blank copywriting templates.

Subject: Oops! You’ve left something behind…

Hi [Name],

We noticed you left some items in your cart, and we wanted to remind you before they're gone for good.

Complete your purchase now and enjoy [free shipping/discount] on us!

Your cart is waiting for you.

Click below to pick up where you left off.

[Shop Now Button]

Best regards,

[Your Company]

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Subject: Hurry! Limited Stock on Your Cart Items

Hello [Customer's Name],

Your recent cart items are selling out fast, and we wouldn't want you to miss out.

Secure your favorites now before they're gone!

Complete your purchase with a simple click below.

[Complete Purchase Button]

Warm regards,

[Your Company]
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Subject: Thank You for Choosing [Company]!

Dear [Customer's Name],

Thank you!

We wanted to take a moment to express our sincere gratitude for choosing [Company].

We strive to provide exceptional [product/service] and are committed to ensuring your experience exceeds expectations.

We value your opinion, and we would be honored if you could share your thoughts about your recent experience with us.

Your feedback is crucial in helping us continually improve our services and better serve our valued customers.

If you have a few moments to spare, please consider leaving a testimonial on our website or replying to this email with your feedback.

Your words mean the world to us, and we greatly appreciate your time.

Thank you once again for choosing [Your Company]!

Best regards,

[Your Company]

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Subject: Your Feedback Matters to Us!

Hi [Name],

Thanks for choosing [Your Company]! We'd love to hear about your experience. Could you take a moment to share your thoughts? Your feedback helps us improve.

Reply here or visit our website to leave a testimonial.

Thanks a bunch!

Best,

[Company]

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Subject: Special Gift Awaits Your Feedback!

Hi [Customer's Name],

Enjoying [Your Product/Service]?

Share your experience, and we'll send you a special thank-you gift!

Simply reply with your testimonial.

We appreciate your time!

Best, [Your Name]

1. Make your messages personal & sincere – improve these email templates by making them personal and sincere to your prospects (or your clients’ readers).

2. Improve upon them – these email templates give you a structure to work within. But you will experience supreme results by improving upon them by applying your copywriting knowledge and skills. Focus on improving the most important elements – subject line, intro, story and call to action.

3. Respect your reader’s time – people are busy. They don’t have time to read a lot of text. A concise, easy-to-understand and straightforward email respects their time and allows you to get your message across effectively.
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