You sit down to write, fingers hovering over keyboard, but the words just aren’t coming out.

The pressure’s on because you know that if you want to impress clients and drive sales, you need an attention-grabbing ad headline.

You’ve got the ideas, but translating them into a few powerful words feels impossible.

Sound familiar?

It’s frustrating.

But what if you could crack the code?

In this post, you'll discover a toolbox of 25 proven tips to create killer advertising headlines that stop readers in their tracks AND a sneak peek at the top 100 ad headlines of all time—examples from the most successful ads ever created.

Ready to transform your headlines and skyrocket your results?

​Let’s get started.

An advertisement headline is the first line of text that grabs the reader’s attention in an ad.

It’s the hook that draws people in, the make-or-break element that determines whether your ad gets read or ignored.

Your ad headline has one primary purpose:

To get readers to read the first sentence of your body copy.

That’s it.

Joseph Sugarman, in his book "Adweek Copywriting Handbook," illustrated this point beautifully. He gathered a group of copywriters and asked them to list all the elements of an ad. They mentioned headlines, sub-heads, images, logos, and so on.

Sugarman then revealed a simple but powerful truth:

The singular purpose of every element in an ad is to get the reader to read the first sentence of the body copy.

Once they read that first sentence, its job is to get them to read the second sentence, and so on.

The headline is your foot in the door—it’s what sets the stage for everything that follows.

So, when crafting your advertisement’s headline, remember its ultimate goal.

​Make it intriguing enough that your reader can’t help but move on to the next part of your ad.
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These headlines were the best of their time, taken from Victor O. Schwab's book, How to Write a Good Advertisement.

They have been recognized for their ability to captivate and convert readers, setting the standard for what a powerful advertising headline should be.

​You can swipe these headlines for ideas, concepts and even fill-in-the-blank templates.

Ready to take your ad headlines to the next level?

Here are 25 actionable tips that can help you write attention-grabbing headlines that drive results.

​Each tip is designed to improve your headlines quickly and effectively.

Start with the most compelling benefit your product or service offers.

Readers are more likely to engage if they immediately see what’s in it for them. Instead of focusing on features, highlight how your offering will improve their lives or solve their problems.

Example:

Instead of saying, “Our software has advanced data analytics,” try “Unlock hidden insights with advanced data analytics.”

​This shift in focus makes your headline more enticing and reader-centric.
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Numbers make headlines more believable and easier to understand.

So, incorporate numbers in your ad headlines to catch your reader’s eye and add a sense of precision and value.

Example:

“5 Ways to Boost Your Sales” or “10 Tips for Writing Better Headlines” immediately tell the reader what to expect and promise actionable content.

​Numbers also help break down information into digestible chunks, making your ad appear more approachable and organized. Try using odd numbers, as studies show they tend to be more effective at grabbing attention.
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Engage your readers by asking a question that addresses their needs or concerns. Questions naturally pique curiosity and invite the reader to seek the answer in your ad.

Example:

“Tired of Struggling to Write Great Headlines?”

“Want to Boost Your Sales Overnight?”

​This approach creates an immediate connection by acknowledging the reader’s problem and hinting at a solution.
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Specificity sells.

Vague headlines fail to attract attention because they lack clarity and promise. Instead of using general statements, provide concrete details that make your offer compelling.

Example:

Rather than saying “Improve Your Health,” you could say “Lose 10 Pounds in 30 Days.”

​Specific headlines convey clear benefits and set precise expectations, making them more appealing and trustworthy to readers.
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Using power words in your ad headlines evoke strong emotions and prompt action. Words like “amazing,” “proven,” “instant,” “guaranteed,” and “free” can significantly boost your headline's impact. These words tap into the reader’s desires and fears, making your headline more persuasive and compelling.

Example:

“Discover Proven Techniques to Double Your Sales”

​Power words add urgency and excitement, compelling readers to keep reading and engage with your ad.
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Craft your ad headlines to convey a sense of urgency, encouraging readers to act immediately.

Use phrases that suggest limited availability or time-sensitive offers, such as “Limited Time Offer,” “Only a Few Left,” or “Act Now Before It’s Gone.”

Example:

“50% Off Today Only”

“Join Now—Spaces Are Filling Fast!”

​This urgency pushes readers to prioritize your ad and take swift action, increasing the likelihood of engagement and conversion.
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Aim for concise ad headlines to maximize their impact.

Short headlines are easier to read and understand quickly, making them more effective at grabbing attention. Ideally, keep your headlines under 10 words.

Example:

“Boost Your Sales Today” or “Get Fit Fast” are brief yet powerful.

​They convey the message quickly and clearly, which is crucial in capturing the reader’s attention in a split second.
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Add quotation marks in your ad headlines to add a sense of credibility and authority. Quotes can make your headline stand out and seem more trustworthy, as they often imply a testimonial or direct speech.

Example:

“The Best Decision I Ever Made”

This technique can draw readers in by suggesting that the headline contains a direct and impactful statement or claim.

In your ad headline, clearly state a promise or benefit to your reader.

This gives them a compelling reason to continue reading. Your promise should be specific and desirable, addressing a problem or need your audience has.

Example:

“Double Your Leads in 30 Days”

​This headline makes a direct promise that appeals to the reader’s desires, motivating them to engage further with your content.
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Start your ad headline by identifying a common problem your audience faces. This immediately grabs their attention because it resonates with their experience and sets up your ad as a potential solution.

Example:

“Struggling to Write Engaging Headlines?”

By addressing a pain point, you make your headline relatable and prompt readers to seek out the solution you’re offering in your ad copy.

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Write your ad headline to pique curiosity and make readers eager to learn more. Use open-ended statements or intriguing questions that leave them wanting answers.

Example:

“What Successful Entrepreneurs Won’t Tell You”

​This headline creates a sense of mystery, prompting readers to click and read further to satisfy their curiosity.
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Leverage contrast in your ad headlines to highlight the transformation your product or service offers. By showing a clear “before and after” scenario, you can make the benefits more striking and appealing.

Example:

“How to Turn Your Messy Home into an Organized Oasis.”

​This technique emphasizes the positive change your audience can expect, making the headline more compelling and motivating readers to learn how they can achieve similar results.
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Write your ad headlines to point out common mistakes your audience might be making. This not only grabs their attention but also positions your ad as a helpful resource.

Example:

“Are You Making These Common Copywriting Mistakes?”

Highlighting mistakes creates a sense of urgency and offers a solution, encouraging readers to engage further with your content to avoid these pitfalls.
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Start your ad headline with "Why" to instantly engage readers and make them curious about the explanation that follows. This approach creates a need for understanding and encourages them to read further.

Example:

“Why Most Ads Fail (And How to Make Yours Succeed)”

A "Why" headline promises valuable insights and reasons, drawing readers in to find out more.
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Incorporate a news-style approach in your ad headline to convey timeliness and relevance.

This makes your headline feel current and important, which can captivate readers who want to stay informed.

Example:

“BREAKING: New Study Reveals the Secret to Higher Conversions”

​A news headline can give your ad a sense of urgency and immediacy, compelling readers to pay attention and learn more.
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Craft your ad headline to evoke strong emotions in your readers. Emotional triggers can be incredibly powerful, making your headline memorable and compelling.

Example:

“Feel Confident in Your Own Skin Again.”

​By appealing to emotions like happiness, fear, or confidence, you can create a deeper connection with your audience, encouraging them to read on and engage with your ad.
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Incorporate your Unique Selling Proposition (USP) in your ad headline to clearly differentiate your product or service from the competition. Your USP is what makes you stand out and should be communicated directly in the headline.

Example:

“The Only Copywriting Course with One-on-One Mentorship”

Highlighting your USP in the headline immediately shows readers why they should choose you over others.
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Directly address your target audience in your ad headline to capture their attention immediately. This approach makes readers feel seen and understood, increasing the likelihood that they will engage with your content.

Example:

“Freelance Copywriters: Want to Double Your Income This Month?”

​By calling out your specific audience, you ensure that the right people take notice and feel compelled to read further.
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Write your ad headline to sound like a significant announcement. This style creates a sense of importance and urgency, making readers feel like they need to pay attention.

Example:

“Introducing Our New Breakthrough Product!”

​Announcement headlines convey excitement and urgency, prompting readers to read further to get the full details.
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Leverage customer testimonials in your ad headline to build trust and credibility instantly. Quotes from satisfied customers can make your product or service more appealing by providing social proof.

Example:

“'I Doubled My Sales in Just One Month with This Tool! – John Doe”

​Testimonial headlines give potential customers confidence by showcasing real success stories, making them more likely to engage with your ad.
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Start your ad headline with "How To" to immediately convey a clear and actionable benefit. This format promises the reader practical information or a solution to a problem, making it highly engaging.

Example:

“How to Double Your Email Open Rates.”

​How-to headlines appeal to the reader's desire to learn and improve, encouraging them to read on for valuable insights and tips.
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Create headlines that use the "If...Then" structure to present a problem and an immediate solution. This format grabs attention by addressing a specific need or desire.

Example:

“If You’re Struggling with Time Management, Then Follow These Tips.”

These headlines promise a clear benefit tied directly to a common issue, making them highly compelling.

Create ad headlines that start with a strong command to prompt immediate action from your readers. This direct approach can be very effective in grabbing attention and encouraging engagement.

Example:

“Discover the Secrets to Effective Marketing Now.”

​Command headlines are straightforward and powerful, making it clear what you want the reader to do next.
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Engage your readers with a headline that hints at an interesting story. Storytelling is a powerful way to draw people in because it promises a narrative and emotional connection.

Example:

“How a Simple Idea Turned into a Million-Dollar Business”

Story headlines captivate readers by suggesting a beginning, middle, and end, making them want to read on to find out the full story.
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Create a headline that showcases an irresistible offer to entice your readers immediately. Highlighting a strong deal or exclusive benefit can be a powerful motivator.

Example:

“Get 50% Off Today Only”

An irresistible offer grabs attention by promising significant value, encouraging readers to take action quickly to take advantage of the deal.
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Feel more confident about writing winning headlines?

If not, apply any of these tips and your confidence will shoot through the sun after the praise your next project receives.