Want to learn how to get new clients with NO experience - in 24 hours or less? I created a $500 course teaching copywriters how. If you enter your primary email address below, I'll send you a popular video from this exclusive course for free. 👇
Want to learn how to get new clients with NO experience - in 24 hours or less? I created a $500 course teaching copywriters how. If you enter your primary email address below, I'll send you a popular video from this exclusive course for free. 👇
Monday, September 09, 2024
Struggling with writer's block?
Tired of spending hours on a single piece of copy?
Confused over how to structure your writing?
These copywriting templates are your golden solution.
With these ready-to-use frameworks, you can cut your writing time in half and still produce high-converting content that impresses clients.
Just plug in your details and watch your copy come to life.
In this blog post, you’ll discover why copywriting templates are essential to your success, how to use them effectively, and gain access to 35+ proven templates for writing headlines, body copy, and CTAs.
Using copywriting templates allows you to jump straight into the writing process without the daunting task of starting from scratch. These templates give you a solid starting point, shredding your writing time and freeing you up for other important tasks.
Templates ensure that your copy maintains a high standard of quality. With proven structures and formats, you can consistently create compelling and persuasive content, reducing the chances of errors or weak spots in your writing.
Ironically, having a framework to work within can actually boost your creativity. Instead of getting bogged down by structure, you can focus on injecting your unique voice and ideas into the template, making your copy more engaging and effective.
These templates are designed based on what works. By following tested and proven formats, you're more likely to produce copy that resonates with your audience and drives them to take action, whether it's clicking a link, making a purchase, or signing up for a newsletter.
If you're new to copywriting, templates can be a lifesaver. They provide a clear roadmap and simple structure to follow, making it easier to understand the elements of good copy. This can help build your confidence and improve your skills FAST.
To get the most out of these copy templates, it's crucial to follow a few key steps. Here's how to ensure you're using them effectively:
Before diving into these templates, make sure you’ve done thorough market research. Understand your target audience, their pain points, desires, and the language they use. This information is essential for tailoring the templates to resonate with your specific audience.
These copywriting templates are not one-size-fits-all. They work best when you personalize the details. Fill in the templates with copy that speaks directly to your audience, product, brand voice, etc. Use the insights from your market research to make your copy relevant and compelling.
Your USP sets you apart from competitors. Make sure to highlight what makes your product or service unique within the template. This will ensure your copy stands out and attracts your target audience like a giant red magnet.
Using copywriting templates is just the beginning. After deploying your copy, monitor its performance and gather data on what works and what doesn’t. Continuously refine your copy based on feedback to maximize its effectiveness.
By following these steps, you’ll be able to leverage these copy templates to their fullest potential, creating high-converting copy with less effort and time.
A great headline is the first step to grabbing your reader's attention. Here are 25 powerful headline templates to help you get started:
1. "How to [Achieve a Specific Goal] in [Time Frame]"
2. "The Secret to [Desired Outcome] Without [Undesirable Action]"
3. "Are You Making These [Number] Common Mistakes in [Your Field]?"
4. "Discover the [Benefit] of [Product/Service]"
5. "[Number] Proven Ways to [Achieve a Benefit]"
6. "The Ultimate Guide to [Subject]"
7. "What [Well-Known Expert] Says About [Topic]"
8. "Get [Desired Result] in [Time Frame] with [Product/Service]"
9. "Why [Common Belief] Is Wrong and What You Should Do Instead"
10. "The [Number] Best Tips for [Activity/Goal]"
11. "Little-Known Ways to [Achieve a Benefit]"
12. "Everything You Need to Know About [Topic]"
13. "How I [Achieved a Great Result] and How You Can Too"
14. "The Beginner’s Guide to [Activity/Goal]"
15. "What You Need to Know About [Topic]"
16. "The Truth About [Controversial Topic]"
17. "How to [Solve a Problem] Once and For All"
18. "The Fastest Way to [Desired Result]"
19. "Why You Should Never [Common Action]"
20. "The [Number] Habits of Highly Successful [People/Professionals]"
21. "The [Number] [Niche] Tools You Can't Live Without"
22. "The [Number] Biggest Myths About [Topic]"
23. "How [Product/Service] Can Help You [Achieve a Goal]"
24. "What Everyone Ought to Know About [Topic]"
25. "The [Number] Mistakes You're Making in [Field] and How to Fix Them"
These headline templates are designed to draw readers in and make them curious about what you have to offer. Choose the one that fits your message best and personalize it to captivate your audience.
The Problem-Agitate-Solution (PAS) formula is a classic in the copywriting world. It works because it taps into your reader's emotions, highlighting their pain points and then presenting a solution that alleviates their discomfort.
Formula:
Example:
By highlighting a problem, stirring up the emotional aspect, and then offering a solution, PAS makes your copy more relatable and persuasive.
The AIDA formula is a staple in copywriting because it guides the reader through a journey from initial interest to taking action.
It works by capturing attention, building interest, generating desire, and finally prompting the reader to take a specific action.
Formula:
Example:
By following the AIDA structure, you ensure that your copy captures the reader's attention, maintains their interest, builds a strong desire for your offer, and clearly directs them toward taking action.
The Features-Advantages-Benefits (FAB) formula is effective because it clearly outlines what your product or service offers, why it’s better, and how it directly benefits the customer. This approach helps to translate product details into meaningful value for the reader.
Formula:
Example:
By using the FAB formula, you can effectively communicate the value of your product or service, making it clear why it stands out and how it will benefit your audience.
The Before-After-Bridge (BAB) formula is powerful because it vividly contrasts the reader's current situation with the improved state they can achieve through your solution. It bridges the gap between their pain points and the desired outcome, making it easy for them to see the value of your offer.
Formula:
Example:
The BAB formula is effective because it helps the reader clearly visualize the transformation they can achieve, making your solution more tangible and desirable.
The PASTOR formula, developed by Ray Edwards, is a comprehensive approach that not only addresses the problem but also amplifies the pain, tells a story, shows the transformation, makes an offer, and prompts a response. This method is highly effective because it engages your reader emotionally and logically, guiding them toward a purchase decision.
Formula:
Example:
The PASTOR formula is powerful because it connects with your reader on an emotional level, provides a clear and relatable story, and presents a strong call to action, making it VERY persuasive.
A persuasive call-to-action (CTA) is muy importante for converting readers into customers. Here are three effective CTA templates to help you drive action:
The Direct Approach is straightforward and leaves no room for ambiguity. It's effective because it tells the reader exactly what to do next.
Examples:
This template highlights the immediate benefits the reader will receive by taking action. It works because it emphasizes the value and positive outcome of their action.
Examples:
The Urgency CTA creates a sense of urgency, prompting the reader to act quickly. This method leverages the fear of missing out (FOMO) to drive immediate action.
Examples:
These CTA templates are designed to prompt immediate action from your readers, helping you convert them into loyal customers or subscribers. Choose the one that best fits your message and audience to maximize your conversion rates.
Don’t wait.
Use these templates TODAY.
I guarantee you (and your clients) will be amazed by the results.
20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
Jeremy Mac © Copyright 2024. All Rights Reserved.
Privacy Policy | Refund | Terms of Service
20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
Jeremy Mac © Copyright 2025. All Rights Reserved.
Privacy Policy | Refund | Terms of Service