Jim Camp, The World’s Most Feared Negotiator, taught the importance of systems.
He was a jet fighter pilot in the Vietnam War.
And he revealed the simple reason why the army can turn shaking scared beginners into fearless fighter jet pilots who remain calm amid battle, with bullets flying at them from every direction.
The reason?
The systems they learned during training camp.
You see, as long as Jim stayed within this system, he would be safe, even with danger all around him.
If he went outside of this system, they’d be picking up his body parts for 100s of miles.
Jim also created a negotiating system that allowed him to negotiate billion-dollar deals with top companies and become the CIA’s go-to guy for negotiating with terrorists in intense hostage situations.
Point is…
If you follow a proven system, it is almost impossible to fail.
The same is true with copywriting.
There are dozens of proven systems that the top salesmen and copywriters rely on to sell billions’ worth of products and services every year.
These systems work.
And if you stay within them when writing copy, you will automatically write effective copy that persuades readers and turns them into happy customers.
In this blog post…
I’m going to reveal what copywriting frameworks are, why you should use them and the 5 best copywriting formulas to effortlessly transform your writing skills (even if you’re a raw beginner).
What is a Copywriting Framework?
A copywriting framework is a proven persuasion system for writing effective sales copy.
These copywriting formulas have been used by the greatest copywriters of all time to sell stadiums worth of products and services.
These frameworks work so well because they tap into human buyer psychology and salesmanship.
They give you a helpful structure to write within and make it easy to unload your thoughts & ideas in a way that is most persuasive and engaging to your target audience.
How Can a Copywriting Framework Benefit YOU?
As a beginner copywriter, using a copywriting framework can help you in a bunch of ways. Here 5 of the biggest benefits of using a copywriting formula:
A copywriting framework provides a helpful structure for writing copy.
It helps you to organize your thoughts, ideas and main selling points in a logical, straight-forward way.
With a copywriting framework, you can easily identify the main selling points you want to communicate to your target audience.
Not only does a copywriting formula provide guidance, but it gives you a proven persuasive structure that makes it easy is strawberry shortcake to sell your clients’ products & services.
#2. Saves Time
Using a copywriting framework can save you from deadly writer’s block and slash your writing time in half (or more!)
By using a copywriting formula, you are never really starting from scratch. It’s more like filling in the blanks to a template that’s proven to work. This can help you write much faster and more effectively.
A copywriting framework can also help you sell more products and get more desirable results for your clients.
By following a proven copywriting formula, you will automatically write in a clear, engaging and persuasive way.
This can help you connect with your audience on a deep, emotional level and get them digging for their credit cards.
By using a copywriting framework, you can quickly bang out homerun after homerun, on a consistent basis. Because you are not reinventing the wheel, you’re simply following a proven structure that sells.
#5. Helps You Learn
By studying and applying proven frameworks used by the best copywriters in the world, you will gain insights into the strategies and techniques used by copywriting legends and sales psychology baked into them.
The 5 Best Copywriting Frameworks to Supercharge Your Writing Skills
#1) AIDA Copywriting Formula
Gary Halbert preached the AIDA copywriting framework and used it to sell millions’ worth of products and services.
He wrote about it in great detail in The Boron Letters. I highly recommend that every beginner copywriter reads this book (multiple times).
AIDA is a very popular framework used in copywriting, sales and marketing.
It’s especially useful for beginner copywriters because it helps you create persuasive and powerful sales messages that resonate with your target audience.
The framework is based on the idea that customers go through a series of stages before making a purchase.
The first stage is getting their attention, followed by sparking their interest. Then, after you’ve ignited their interest, you create a desire for your product, and then, encourage them to take action and buy.
Applying AIDA
To apply the AIDA framework, you need to understand each stage of the buying process and how to create copy that resonates with your target audience.
Here's a breakdown of each stage:
The first step is to grab your reader’s attention. You achieve this by writing an attention-grabbing headline that flags down your ideal reader. The goal is to get them to stop scrolling and read your first sentence.
Once you’ve grabbed their attention, you need to generate interest in your product or service. This can be achieved by highlighting all the cool & unique features.
After you’ve hooked their interest, you need to create desire for your product. This can be done by painting a bright vision of what your product or service will DO for your readers. I.E. all the enticing benefits they’ll gain from using it. Tap into your readers’ emotions and deepest desires.
Your readers should be foaming at the tongue by now, itching for a way to get your product and experience the desirable results. So, now, tell them exactly what to do next. Make your call to action (CTA) clear, concise and easy to follow. Give your readers step-by-step instructions on what to do. Boost your response rate by giving a discount, adding some bonuses, and using scarcity & urgency to push them over the fence and buy your product.
The AIDA formula is an extremely powerful persuasion weapon that can transform your copy. Simply follow the steps listed above.
#2) PAS Copywriting Formula
This is my favorite copywriting formula to use.
Why?
Because the key to selling is solving your readers’ problems. You start your sales message with your prospect. Paint a vision of their problems and then offer them a solution (your product). This copywriting formula makes this easy to achieve.
The PAS copywriting formula is a tried-n-true framework used by salesmen, copywriters and marketers to sell products.
By using this copywriting formula, you can instantly write interesting, engaging, and persuasive copy that grabs your readers and forces them to take immediate action.
The PAS copywriting formula stands for…
Problem
Agitate
Solution
It's very simple and super effective.
Here’s how ya use the PAS formula to write killa kopy…
1. Problem:
Bring up the biggest problem your prospect is currently facing.
2. Agitate:
Agitate their problem by tapping into their EMOTIONS. Tap into their anger, resentment, guilt, embarrassment, fear, insecurity, greed - any and every negative emotion.
Make their problem larger than life, worse than death.
Get them prancing around their house saying “This has got to stop! I’ve got to do something about this right now!”
3. Solution:
Then, offer the solution to their problem! It helps to make this solution a quick fix and easy to obtain.
Here’s a quick example of PAS in action for selling homes:
Problem:
Are you struggling to sell your home?
Agitate:
Need to be out by the end of the month and worried you’ll have to take a huge pay cut?
Solution:
Here’s how you can sell your home, for MORE MONEY than you’re currently asking for, in under 30 days – guaranteed. I show you how, step-by-step, inside my free ebook.
#3) The 4Cs Copywriting Formula
The 4Cs formula is a proven copywriting framework used by some of the most successful copywriters in the game to effortlessly create money-dripping copy.
The bread and butter of this formula is to make your copy clear, concise, compelling, and credible.
Here’s how…
1. Clear:
If your copy isn’t clear to your readers at a glance, it will never be read.
Use simple everyday words.
Break down complex topics and ideas into easy-to-digest stories and analogies.
Do NOT try to sound clever or sophisticated. Also, avoid using jargon or technical terms unless you are 100% certain that the vast majority of your readers understand and use them.
You should strive to write at a 5th grade level. Don’t know what a 5th grader talks like? No sweat, pork chop. Simply copy and paste your writing onto this site - https://hemingwayapp.com/
2. Concise:
Trim the fat. Remove unnecessary words & phrases and irrelevant details that don’t push your sales message along.
Keep your copy direct and to the point. Don’t yammer on and on like a looney toon about details your readers could care less about.
As long as you talk about things THEY are interested in, you will keep their interest.
3. Compelling:
Use emotional triggers, storytelling, and other copywriting techniques to hook your readers and keep them engaged throughout your sales message.
4. Credible:
Gary Bencivenga’s secret weapon was using proof in his copy to make his message more credible and believable.
Your readers won’t buy if they don’t believe your claims, no matter how enticing they are.
So, add credibility to back up your claims.
Use facts, demonstrations, testimonials, and other evidence to build trust and credibility with your readers.
Applying 4Cs
To apply the 4Cs formula to your copywriting, start by identifying your target audience and understanding their problems, desires, needs and motivations. Then, use clear and concise language to communicate your message in a persuasive way that resonates with your readers. Tell stories and tap into your audience’s emotions throughout your copy to make it more compelling and add proof elements to make sure your copy is believable.
Here are some bonus tips for getting the most out of the 4Cs formula:
- Write short sentences and paragraphs to make your copy easier to read and understand.
- Write in an active voice to make your copy engaging and persuasive.
- Use sensory language to appeal to your reader's 5 senses (touch, taste, hear, smell, see). This helps them picture what you’re saying in their mind’s eye and makes your words come to life.
- Use sub-heads, bullets, pictures, etc. to break up your text and make your copy easy on your reader’s eyes.
- Use testimonials, reviews, and other social proof to build credibility and authority with your readers.
By applying the 4Cs copywriting formula, you can create effective copy that vibrates with your target audience and gets desirable results for your clients.
#4) The FAB Copywriting Formula
FAB is a famous copywriting framework that stands for:
Features
Advantages
Benefits
This technique works wonders to help you turn bland features into persuasive benefits that sell your products.
The Features are the physical or functional aspects of your product.
The Advantages are the positive outcomes that result from the features.
The Benefits are the emotional and psychological needs that your product satisfies.
The FAB framework helps you connect with your audience by showing them how your product or service can solve their problems and achieve their desires.
Applying FAB
To apply the FAB framework, you need to identify the key Features of your product or service.
For example:
Color, weight, size, durability, material, etc.
Then, once you've identified the Features, come up with enticing Advantages that they provide for your readers.
For example:
Let’s take an Old Spice deodorant stick.
Feature: 24-hour scent technology
Advantage: smell good all day long
Benefit: Attract the opposite sex
When you're writing copy using the FAB framework, it's important to focus on the Benefits rather than the Features.
Features do not sell.
Your customers don't give two buttons about the technical details of your product or service - they just want to know what it will DO for them.
By using the FAB framework, you can create copy that speaks directly to your customers' needs and desires.
It's a powerful copywriting formula that can help you increase conversions and build stronger relationships with your readers.
#5) The QUEST Copywriting Formula
The QUEST framework is a copywriting formula that guides you in creating a narrative that leads your readers through the following steps:
- Qualify: Start by qualifying your target audience. Clearly identify WHO your ideal customer is.
- Understand: Crawl inside their mind and understand their needs at a deep emotional level. This involves market research. Uncover your target audience’s pain points, desires, motivations, etc.
- Educate: Convince your readers that you understand them on a personal level and can help them solve their problems. You can achieve this by educating your audience on how your product or service can help them overcome their unique challenges.
- Stimulate: Arouse interest and enthusiasm for your product or service. This involves creating a sense of urgency and excitement around your offering.
- Transition: Finally, transition your reader into taking action. Provide a clear and compelling CTA that encourages your audience to take action NOW.
Applying QUEST
To apply the QUEST framework, start by identifying your ideal customer. Ask yourself who they are, what are the biggest problems they face, what motivates them, what do they want most, what do they need your product right now, etc. After you have a clear understanding of your target audience, you can begin to write copy that speaks directly to their needs on an emotional level (emotions sell).
Conclusion
Use these 5 proven copywriting formulas to transform your writing skills and explode sales for your clients.
Choose one that interests you and use it TODAY.
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