Some of the best copywriting, marketing and sales tips I’ve discovered have come from copywriting newsletters.
Primarily:
Online newsletters and email newsletters.
The great thing about copywriting newsletters is…
You discover insider copywriting secrets from some of the best copywriters on the planet – weekly (or even daily).
In this blog post…
I’m going share what a copywriting newsletter is and the 5 best copywriting newsletters to transform your copywriting skills and earn more income in 2024.
What is a Copywriting Newsletter?
A copywriting newsletter is a regular publication that provides insider tips, tactics and industry trends to help you become a better copywriter.
Here are some common topics you’ll find discussed in copywriting newsletters:
- Marketing tips – to help you market yourself better to get in front of more clients and secure more work.
- Sales tips – to help you write more persuasive copy, boost sales for your clients and close more deals during negotiations.
- Copywriting tips – to help you write more effective and engaging copy.
- Writing style tips – to help you master the tone, voice and style of copywriting.
- Industry trends – stay up-to-date on the latest trends and changes in the industry.
- Case Studies - Showcasing successful copywriting campaigns and breaking down what made them effective. This can help readers learn from real-world examples.
- Tools and Resources - recommending useful tools, software, and resources that help you in your day-to-day activities to get more done, in less time.
- Interviews - featuring interviews with successful copywriters, sharing their experiences, insights, and advice.
The goal of a copywriting newsletter is to provide you with valuable and actionable content to help you improve your copywriting skills and stay informed about the latest industry and marketing trends.
The 5 Best Copywriting Newsletters to Help YOU Improve Your Writing TODAY
1. Ben Settle's Email Copywriting Newsletter
Ben Settle publishes my favorite email copywriting newsletter.
He sends out daily marketing, copywriting, sales and business tips with a heavy focus on email marketing.
3 reasons why you should subscribe to Ben’s email newsletter:
1. Fun to read
Not only is Ben’s content helpful to improve your writing skills, but it’s extremely ADDICTING to read. Ben is a master at injecting infotainment into his emails – mixing information with entertainment. Just about every email tells an engaging story, makes you chuckle and gets you to expand your mind and think differently.
2. Insider secrets
Ben is a legendary copywriter with over 20+ years of experience. He knows his stuff. And shares eye-opening lessons from his in-the-trenches experience. You get to peek inside his mind and see what’s working for him in real-time. He gives away tons of valuable tips and tricks that you will find nowhere else on the web.
3. Study his emails
Probably the best way to benefit from Ben’s copywriting newsletter is to study his emails. Study HOW he writes emails. Analyze his emails and uncover all the psychology, persuasion and selling techniques he uses “in between the lines” to hook your attention and motivate you to buy from him.
You’d be wise as a dolphin to subscribe to Ben Settle’s email copywriting newsletter TODAY:
2. John Carlton's Email Copywriting Newsletter
John Carlton, labeled “The most ripped-off writer on the Web”, is a veteran copywriter. He shares a wealth of copywriting secrets in his email copywriting newsletter.
John gives tons of insider tips on copywriting, motivation, business, marketing and much more.
You can quickly transform your copywriting skills by joining his email newsletter and devouring his content.
3. The Gary Halbert Letter
Gary Halbert is probably the most famous copywriter of all time.
Unfortunately, he died over a decade ago.
However…
He published a paid print newsletter called The Gary Halbert Letter. It ran for several years and was geared toward copywriters, marketers and entrepreneurs.
You can read Gary Halbert’s copywriting newsletter for free on his website:
https://www.thegaryhalbertletter.com/
Gary taught some of the MOST VALUABLE lessons on copywriting and marketing within his copywriting newsletter.
You should read this gem, multiple times.
It will give you an advanced education in copywriting and marketing.
Plus, as with all of these copywriting newsletters, there’s an entire education in studying Gary’s writing.
Analyze his writing style, how he engages his readers, what hooks he uses, how he keeps you entertained, motivates you, and so on.
Read between the lines.
I recommend handwriting his newsletter issues to gain a deep, inside-out perspective of how to write murder copy.
4. Gary Bencivenga's Marketing Bullets
Gary Bencivenga is widely considered to be “the greatest living copywriter in the world.”
He has sold billions worth of products through his magic words.
And he’s written over 30 copywriting newsletter issues and made them free online:
Like Gary Halbert’s copywriting newsletter, this is one of the greatest resources on copywriting available.
Bencivenga spills the beans on several copywriting secrets he discovered and used to become the “greatest living copywriter”.
He is very transparent and reveals the select few skills and techniques needed to become a top-paid copywriter.
5. Bob Bly's Email Copywriting Newsletter
Bob Bly is another copywriting legend.
He has worked as a successful direct response freelance copywriter for nearly 40 years.
Bly has an email copywriting newsletter where he gives away valuable copywriting tips each week.
He gives tips on:
- Headlines
- Bullets
- Selling by tapping into your reader’s emotions
- How to grow your freelance business
And much more.
He focuses mainly on copywriting and how to grow a successful freelance business.
Conclusion
By subscribing to these 5 copywriting newsletters, you’ll gain instant access to a wealth of insider information at your fingertips.
All of these copywriting newsletters are 100% free.
Read them frequently and apply their tips.
If you do, I can almost guarantee you will become a pro copywriter very quickly.
Speaking of copywriting newsletters…
Want daily copywriting tips to help you earn more this year? Enter your email below to join my email copywriting newsletter: