Most people’s marketing strategies suck.

Harsh? Maybe. But scroll through your feed and you’ll see it... copy-paste content, soulless funnels, random marketing "hacks" that feel like they were pulled out of a Buzzfeed article from 2013.

Marketers are drowning in marketing tips and tricks that don’t move the needle.

And if you're a copywriter trying to boost sales — whether for your own offers or your clients’ — blindly following recycled advice will only keep you stuck in mediocre results.

The truth is... the game has changed. Attention spans are shorter. Competition is fiercer. And audiences are savvier than ever. Which means lazy tactics and shallow messaging don’t cut it anymore.

What does work?

Timeless principles of marketing. Backed by buyer psychology, powered by real emotional triggers, and executed through clear, compelling, persuasive communication.

In this post, I’m breaking down 5 of the best marketing strategies working right now — the kind that actually attract clients, build trust fast, and convert attention into cash.

These aren't fluffy marketing ideas or recycled tips from a blog mill. These are real-world tactics rooted in direct response marketing that continue to work year after year — and are especially powerful heading into 2025.

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There’s a reason Ben Settle can send one email a day and rake in serious cash.

Because when email is done right... it still works better than almost any other marketing strategy out there.

While everyone’s chasing shiny objects on TikTok, email quietly remains one of the most profitable marketing ideas you can deploy. No algorithms, no ad spend, no viral dances. Just you, your message, and a list of people who already raised their hand to hear from you.

The problem?

Most marketers treat email like it’s a digital flyer. Boring subject lines, generic “value,” and half-baked pitches shoved at the bottom.

That’s not direct response marketing. That’s email spam with a college degree.

If you want to actually attract clients, drive action, and boost sales through email…

You need to write emails that are personal, story-driven, and built on buyer psychology.

Here’s a better approach:

• Treat each email like a 1-on-1 convo — not a corporate newsletter

• Start with a hook (story, question, opinion, drama… anything that grabs)

• Build curiosity, stir desire, push emotional triggers

• Make one point, lead to one action, then get out

You can write “Seinfeld-style” emails that ramble on about nothing — as long as they’re entertaining and anchored to a clear offer. Or go with tight, punchy messages like Carlton-style “barstool” copy. Both work. Just don’t be boring.

And don’t wait until launch time to show up in their inbox.

Use email to build desire weeks before the pitch ever drops.

When done right, email becomes your most reliable channel — not just for driving conversions, but for building authority and bonding with your audience daily.

It’s not just one of the oldest marketing tips and tricks... it’s one of the most profitable.

So before you go chasing the next hot platform, maybe open up your inbox and start typing.

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Most ads scream “I’m selling something!” before they even finish loading.

And that’s exactly why they get ignored.

But when your content looks like what people are already engaging with… it slips past their defense systems. That’s the power of native content — it blends in, builds trust, and sets up the sale without triggering resistance.

This is one of the smartest marketing strategies you can use in 2025 — especially when you're trying to reach cold traffic.

Whether it's a long-form Facebook post, a punchy LinkedIn carousel, a YouTube mini-doc, or a story-style ad on Instagram… native content delivers value first. It taps into emotional triggers, answers burning questions, busts myths, and stirs up curiosity.

Here’s the kicker: it doesn’t feel like marketing.

It feels like a helpful post or interesting story.

And that’s exactly why it works.

Take a skincare brand, for example.

Instead of blasting a “Buy now” ad, they run a short reel breaking down the real reason most people’s skin keeps breaking out — rooted in overlooked ingredients and poor routines. It's educational, visual, and casually mentions their product as part of the solution.

That’s how you earn attention and trust in one shot.

Even better — native content feeds every other marketing strategy. It fuels your retargeting audiences, builds up authority, and pre-sells your offers before people even hit your funnel.

A few quick marketing tips to do this right:

• Use casual headlines that sound like a friend giving advice

• Lead with emotion, curiosity, or story

• Keep the design (if any) simple and platform-native

• Focus on one clear takeaway or shift in belief

• Use soft CTAs that guide — not shove — people to the next step

The more your content feels like part of the platform — not an interruption — the faster it’ll attract clients and boost sales.

And in a world addicted to scrolling… that might be the most valuable edge you can get.

You ever land on a funnel and immediately feel like you're being sold to by a robot?

Yeah… that’s exactly what you don’t want.

Too many marketers build funnels like mechanical checklists:

Squeeze page → tripwire → upsell → 37-minute VSL → blah blah blah…

It’s all technically correct, but it misses the most important ingredient of all: human connection.

If you want to actually convert strangers into buyers, your funnel has to feel like a conversation — not a cold transaction. That means using language, structure, and flow that matches how people think, feel, and decide.

Let’s bring in Joe Sugarman for a second.

He taught that selling is about guiding someone through a “slippery slide” — where every sentence pulls them deeper into the message, building desire, curiosity, and trust as they go.

That’s what your funnel needs to do. Not scream “BUY NOW!”

But gently walk them down a path that makes the sale feel inevitable.

A few simple marketing tips and tricks to make this happen:

• Use conversational copy — like you’re talking to one person, not a crowd

• Anticipate objections and answer them before they ask

• Inject emotional triggers throughout (fear of missing out, desire for freedom, status, control, etc.)

• End each section with a micro-yes — something that makes them want to keep reading

Also: don’t be afraid to use storytelling. A well-told customer journey, transformation tale, or even a relatable struggle can do more heavy lifting than 10 bullet points ever will.

This approach works across all funnel types:

• Long-form sales pages

• Quiz funnels

• Email opt-ins

• VSLs

• Webinar registrations

• Even ecomm product pages

Whatever the format, the marketing strategy stays the same: make your funnel feel like a genuine conversation — not a pushy pitch.

Because when you speak to people like humans…

They listen, trust you more, and buy more.

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