BONUS TIP:

Start your headline with words like:

Examples from real headlines:

Humans LOVE numbers.

Humans love LISTS.

Humans love EXACT instructions.

Hook your reader’s eyeballs by listing the number of benefits, mistakes to avoid, reasons why to act now, and so on.

​Begin your headline with numbers, like this:

Examples:

I learned this killer headline technique from Gary Bencivenga.

Gary is known for teaching the power of using PROOF in your copy.

For your readers to buy from you, they must first believe your claims.

They must believe that what you’re saying is true and can actually help them escape pain and achieve pleasure.

Well, one of the best ways to add proof to your copy is to use the “if… then” technique.

This technique bypasses our inner skeptic.

Here’s how you do it:

Start your headline with an easy-to-achieve requirement for your readers. Then, finish with the desired result they want.

For example:

Let’s say your client sells weightless pills.

A 30-day supply of these supplements costs $10 and clients can expect to lose up to 10 pounds in a month.

Your headline could look like this…

“If you have $10, then you can potentially shred 10 pounds of belly fat within the next 30 days.”

Why does this work so well at grabbing attention?

You are telling your readers how to achieve a desired result that is BELIEVABLE.

It’s easy to write these headlines:

Template:

IF you meet this [“requirement”] + Then you can achieve this [desired result]

Here are a few more examples of headlines that tap into the “if…then” power:

- "If you’ve got 20 minutes a month, I guarantee to work a financial miracle in your life."

- "If you’ve got 20 minutes a month, I guarantee a thinner, healthier you."
​

It’s no secret…

We live in a celebrity-obsessed society.

Humans are naturally attracted to celebrity news, gossip and stories.

Using a well-known celebrity’s name in your headline can grab attention quicker than a red fox.

Does your client use well-known influencers to promote their product or service?

Has a celebrity given them a raving testimonial?

Is your client a celebrity within their industry?

It doesn’t have to be a movie star or famous singer.

It can simply be someone who is well-known within the niche you’re writing for.

Do some digging and I’m almost certain you’ll find some way to add celebrity status to your headlines.

Here are some headline examples that tap into celebrity status: