Saturday night, I was excited to watch the Dolphins vs Chiefs playoff game.
When I went to turn on the game, I was hit by a cold reality.
The only way to watch this game was to pay Peacock (streaming app) $6.
HUGE buzzkill.
I’m not a cheaparse but this is ridiculous. THOUSANDS of fans agree (including many sports broadcasters, like Chris Russo, who called the NFL “greedy pigs”).
What does this have to do with you?
A lot.
You see, writing copy is just a SMALL part of what you do.
After all, you can only write copy after you find and secure new clients.
And the BEST clients are repeat clients.
They pay the most, are the easiest to work with and usually treat you right.
Truth is:
You can have a thriving freelance business from only a small handful of clients.
But the key to making this work is to maintain relationships with them.
Copywriters always butcher this.
Listen close:
You are in the RELATIONSHIP business.
Your clients are your most valuable asset.
Do not do things that will piss them off and tarnish the relationship.
Don’t have clients to write for?
Go here:
https://www.jeremymac.com/
To your success,
Jeremy Mac