If you're stuck in that annoying no man's land - where you know how to write copy, you've put in the reps, maybe even taken a few courses - but clients still aren’t biting…

I get it.

You’re not a total newbie. You know what a CTA is. You’ve got Loom on standby. Maybe you’ve even landed a few gigs here and there. But now? Things are dry. You’re refreshing your inbox way too often. And the worst part? You keep seeing less skilled writers (you know they’re not as good as you) getting clients, while you’re stuck spinning your wheels.

Here’s the truth:

Getting freelance copywriting clients isn’t just about being “good enough.” It’s about knowing where to find copywriting clients—and how to show up in the right places, the right way.

In this post, I’m giving you the 10 best places to find new copywriting clients in 2025—without chasing job boards all day, selling your soul for $20 gigs, or endlessly tweaking your portfolio.

By the end of this, you’ll know exactly how to find copywriting clients and get them reaching out to you instead of the other way around.

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Let’s cut the fluff.

If you’re struggling to find clients, it’s not because you’re not talented enough. It’s not because you need another course. And it’s definitely not because the market is “too saturated.”

The real reason?

You’re hiding.

You’re probably doing what most struggling copywriters do: obsessing over your portfolio, second-guessing every word in your pitch email, or waiting for someone to magically discover you on LinkedIn. Meanwhile, the writers who are out there consistently landing gigs aren’t necessarily better than you—they’re just putting themselves in the right places, consistently.

Dan Kennedy said it best: “Being great at what you do is worthless if no one knows you exist.”

That one stings a little, doesn’t it?

But here’s the good news...

You don’t need to become some loud, overly-polished “influencer” to get copywriting clients. You just need a better strategy. A smarter plan for how to find copywriting clients by showing up where they’re already looking for help.

Because guess what?

Businesses are constantly looking for good copywriters. The problem isn’t demand—it’s visibility. If clients don’t know you’re out there, they can’t hire you.

So before we dive into the 10 best places to find copywriting clients in 2025, just know this:

You don’t need to be the best writer in the room. You just need to be in the right room.

And I’m about to show you exactly where those rooms are.

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Most copywriters sleep on this…

But the fastest way to land freelance copywriting clients is often right under your nose.

Friends, family, former coworkers, random people you went to high school with—they all know people who run businesses or work in marketing. And most of them have no clue what copywriting even is… but they do know someone who “needs help with their website” or “sucks at writing emails.”

That’s your in.

I’m not saying you need to pitch your aunt’s essential oils business. I’m saying: let the people around you know what you actually do—and how it helps businesses grow. Be specific.

Instead of saying:

“I’m a copywriter.”

Say:

“I write emails and landing pages that help online businesses sell more of their products.”

When you clarify what you do and how it helps, people start connecting the dots for you.

A few places to tap into this:

• Post on your personal Facebook or LinkedIn

• Send individual DMs to people in your network

• Reconnect with old clients, classmates, or people you’ve helped before

• Join alumni or niche community groups where people already know/trust you

Don’t overthink it. You’re not cold pitching. You’re just showing up and letting people know how you can help.

This is one of the most overlooked ways to find copywriting clients—but it works like crazy when you do it right.

Not copywriting groups. Not freelancer groups.

I’m talking about Facebook groups full of business owners, coaches, course creators, ecom brand founders—the people who actually hire copywriters.

Too many writers waste time in echo chambers with other copywriters. It’s safe. It’s comfortable. But it’s not where the money is. If you want to find copywriting clients, go where they hang out, listen to their problems, and offer to help.

Here’s how you do it without coming off spammy or desperate:

1. Join 5–10 niche business groups. Think: “coaches scaling to 7-figures,” “ecom growth hackers,” “female online entrepreneurs,” etc.

2. Don’t pitch right away. Lurk for a bit. See what questions get asked. Look for posts where people are struggling with marketing, sales, or content.

3. Be helpful. Comment with useful advice. Give feedback on someone’s landing page. Offer to audit an email sequence in a DM.

4. Start conversations. If someone says “I suck at writing my sales page,” that’s your cue. Jump in. Help them out. Build rapport.

The goal isn’t to close someone on Day 1. The goal is to get on their radar as someone who knows what they’re doing. That’s how you get inbound leads without cold pitching 100 people a day.

This is one of the easiest, fastest ways to get copywriting clients—especially when you’re still trying to build momentum and don’t have a steady stream of leads coming in.

Yeah yeah, I know… you’ve probably heard this one before. But here’s the truth:

Cold email still works like crazy—if you don’t sound like every other desperate freelancer begging for scraps.

The reason most cold emails flop?

They’re either way too generic (“I’m a copywriter, hire me”), or they talk all about the writer and not the business owner.

But if you can keep it short, specific, and focused on solving a real problem? Game-changer.

Here’s a super simple cold email formula that’s worked for me (and a bunch of writers I’ve coached):

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Subject: Quick idea to boost your [emails/sales page/landing page]

Body:

Hey [Name],

Checked out your [site/store/funnel] and had a quick idea for how you could potentially improve [X part of their copy].

I help [niche] businesses increase conversions through better email and website copy.

If you're open to it, I'd love to send over a quick Loom video walking you through the idea.

No pressure either way—just figured I’d reach out.

– [Your Name]

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You’re leading with value. You’re not asking for a call. You’re not sending 5 paragraphs about your life story. And you’re giving them a reason to say yes.

This approach still brings in consistent freelance copywriting clients when done right. And the best part? You can do this without a big following, fancy portfolio, or even a website.

Just research a list of solid prospects, personalize each email (no mass blasts), and focus on helping—not pitching.

Here’s what most struggling copywriters do on LinkedIn:

→ Slap “freelance copywriter” in their headline

→ Post once every two months

→ Maybe like a few posts and hope someone magically finds them

That’s not a strategy. That’s just hoping.

The writers who are actually using LinkedIn to find copywriting clients in 2025 are doing three things differently:

1. They optimize their profile for clients, not other writers

Most profiles read like a resume. That’s a mistake. Clients don’t care where you went to school or how passionate you are about storytelling. They care about results.

Fix your headline to say who you help and what you help them do.

Example:

“I help ecom brands write emails that convert first-time buyers into repeat customers.”

Simple. Clear. Benefit-focused.

2. They post consistently (and strategically)

You don’t need to become a content machine. One or two solid posts a week is enough. Share tips, behind-the-scenes stuff from projects you’re working on, client wins, or your take on something in the marketing world.

Your goal is to stay top of mind. Show up like a pro. When someone needs help, you’ll be the one they think of.

3. They connect + DM the right people

If you want to get copywriting clients, start building a network of buyers, not just buddies. That means connecting with marketing managers, founders, brand owners—people who actually hire writers.

And when you DM? Don’t pitch out of the gate. Start conversations. Ask questions. Look for ways to be helpful. You’re building relationships, not chasing transactions.

When done right, LinkedIn is one of the most reliable long-term sources of high-quality copywriting clients. And the best part? It’s all free. Just takes a little consistency.