Struggling to land your first copywriting client - even though you know how to write? This free video shows you the exact method I used to get mine in 24 hours. It’s straight from my $500 course. Just drop your email and I’ll send it over. 👇
Struggling to land your first copywriting client - even though you know how to write? This free video shows you the exact method I used to get mine in 24 hours. It’s straight from my $500 course. Just drop your email and I’ll send it over. 👇
Thursday, March 27, 2025
If you're tired of hearing “just keep putting yourself out there” every time you ask how to land copywriting gigs, you're not alone.
You’ve got the skills. You've studied the greats. You’ve taken the courses. sMaybe you've even rewritten a few classic ads like a good little Halbert disciple. But when it comes to actually getting freelance copywriting clients who pay you? Crickets.
It’s not your writing that’s the problem. It’s that most of the advice out there is either vague, outdated, or designed for people with ten years of experience and a fat portfolio.
Here’s the truth: getting copywriting work TODAY is more about strategy, execution, and guts than it is about being the “best” writer. Especially when you're just starting or trying to land your next paying gig without waiting around for some magical opportunity to fall in your lap.
In this post, I’m going to break down:
• The real reason you’re not landing freelance copywriting gigs (even though your copy is solid)
• The best platforms for freelance copywriting gigs (and how to make them actually work for you)
• 10 actionable, no-BS tips to secure consistent copywriting gigs starting this week
No fluff. No theory. Just clear steps you can take today to land your first—or next—copywriting job and start building serious momentum.
Ready to go from “aspiring” to “hired”? Let’s dive in.
Let’s rip the band-aid off: it’s not because your copy sucks.
It’s not because you haven’t read enough books, taken enough courses, or rewritten “The Boron Letters” in a leather-bound notebook by candlelight.
If you’re struggling to land freelance copywriting gigs, it usually comes down to one thing: you’re hiding.
Not on purpose. Not because you’re lazy. But because deep down, you're waiting for permission—waiting to feel ready, confident, polished, professional.
And in that waiting room, hundreds of less-skilled writers are getting copywriting clients simply because they’re putting themselves out there—awkwardly, imperfectly, and consistently.
Your biggest enemy? “Learning mode”
There’s a point where studying stops being productive and starts becoming a security blanket.
You keep tweaking your website. Rewriting your samples. Listening to one more podcast. Reading one more blog post about how to land entry-level copywriting gigs for beginners.
But none of that builds momentum. None of that gets you in front of freelance copywriting clients. None of that gets you paid.
You don’t need more information. You need implementation.
Skill is only half the battle
Gary Halbert said it best: “The written word is the strongest source of power in the entire universe.” But even Halbert wouldn’t have made a dime if he stayed in the shadows.
The truth is, most clients can’t even tell the difference between “good” and “great” copy. What they can tell is who shows up, speaks directly to their pain, and confidently offers a solution.
So if you’ve been ghosting the marketplace while obsessing over whether your copy is good enough—that’s your sign. You’re losing copywriting jobs not because you're unqualified, but because you're invisible.
Most “client-getting” advice is useless noise
Scroll through YouTube or Reddit and you’ll find a flood of generic advice like:
• “Just post on LinkedIn!”
• “Cold email 100 people a day!”
• “Niche down to dog food brands in Nebraska!”
None of that helps if you don’t have a clear, confidence-fueled process. That’s why so many aspiring writers feel paralyzed. You’re trying to follow advice designed for someone else’s situation—and beating yourself up when it doesn’t work.
The real fix? Focus on action over perfection. Clear offers over clever tactics. And direct outreach over waiting around.
You don’t need to be the most experienced. You need to be the most visible.
Now let’s talk about where to actually go to find freelance copywriting jobs that pay.
Here’s the deal: not all platforms are created equal.
Some are digital cattle markets where you’re forced to underbid offshore writers for $15 blog posts. Others are goldmines—if you know how to work them right.
Below are seven of the best platforms for freelance copywriting gigs, ranked not just by popularity, but by how likely they are to connect you with serious copywriting clients (not cheapskates looking for 500 words “ASAP” for exposure).
Let’s break them down...
Yeah, I know—Upwork gets a bad rap. And for good reason: it’s flooded with low-paying copywriting jobs, scammy gigs, and race-to-the-bottom pricing.
But here’s what most struggling writers miss:
Clients with real budgets use Upwork too. And they’re dying to find someone who actually knows how to sell—not just string together “SEO-friendly” fluff.
The key is this:
• Don’t mass-apply.
• Don’t write robotic cover letters.
• Don’t compete on price.
Instead, write personalized, benefit-driven pitches that show you understand sales. (AKA: actually use your copywriting skills.)
Pro tip: Search for clients who have spent thousands and are hiring for sales funnels, email sequences, or landing pages—aka real copywriting work, not content mills.
If you know how to pitch for freelance copywriting gigs successfully, Upwork can absolutely land you well-paying projects (and long-term clients).
Forget cold emailing for a second—LinkedIn is hands down one of the fastest ways to attract legit freelance copywriting clients... if you stop treating it like a boring online resume.
Here’s the magic of LinkedIn: it’s a professional platform built for networking, yet barely any copywriters are using it correctly.
Most just post, “Hey, I’m a freelance copywriter. DM me if you need help!”
Yawn.
Instead, use LinkedIn like a mini-stage where you demonstrate value in public. Think of it like this:
• Post 2–3x/week with short, punchy insights about marketing, persuasion, and selling
• Share before/afters from your copy
• Tell client stories and wins
• Offer mini-lessons that show how you think and write
You don’t need 10,000 followers. You need the right 100 people to notice you and think, “Damn, this person gets it.”
Then, when you DM or connect with potential copywriting clients, they’ve already seen your work. You’re not pitching cold—you’re following up warm.
And yes, you can absolutely close high-paying copywriting gigs just from posting and messaging consistently for a few weeks.
If you're serious about landing freelance copywriting gigs, start treating LinkedIn like your client-magnet platform—not a digital business card.
Most people scroll through Facebook like it’s 2012, looking at memes and getting into arguments over AI vs. human copy.
Meanwhile, a small group of smart freelancers are quietly landing freelance copywriting jobs every single week—just by showing up inside the right Facebook groups.
Now, don’t get it twisted. I’m not talking about spammy “make money online” groups filled with people pitching Canva-made eBooks. I’m talking about:
• Groups for online business owners
• Digital marketing communities
• Industry-specific entrepreneur groups (coaches, consultants, SaaS founders, etc.)
These groups are full of people who regularly need sales pages, email sequences, VSLs, and funnel copy written—and they often ask right inside the group.
Here’s how to turn groups into a client-getting machine:
1. Join 5–10 high-quality groups where your ideal copywriting clients hang out
2. Engage consistently—comment on posts, answer questions, share useful tips
3. Post your own insights—share mini case studies, short lessons, and relevant stories
4. DM people naturally—when someone comments “I need help with this,” shoot them a quick message and offer help, not a pitch
You’re not just another random writer. You’re the helpful, skilled person who shows up, knows what they’re doing, and offers real value.
And that’s how you get copywriting gigs without begging or bidding.
It’s not about luck—it’s about visibility and credibility in the right places.
Twitter might seem like the last place you’d find serious copywriting work—especially with all the chaos and hot takes flying around. But don’t underestimate it.
This platform is a direct line to founders, marketers, creators, and business owners who need copy—and they love to hire people they see engaging, teaching, and showing off their skills in public.
I’ve seen copywriters land multi-thousand-dollar freelance copywriting gigs straight from a single thread that went semi-viral.
Here’s how to make Twitter work for client-getting:
• Optimize your bio: Say what you do, who you help, and how. Include the phrase “copywriter” and a link to book or contact you.
• Tweet with purpose: Post about marketing, copy breakdowns, client wins, and useful persuasion tips.
• Engage like a human: Comment on tweets from potential freelance copywriting clients. Add value to conversations instead of mindlessly liking posts.
• DM with confidence: If someone tweets, “Looking for a copywriter,” don’t just reply—slide into their DMs with a tailored offer and clear next step.
There’s no algorithmic wall. No “submit a proposal” form. No third-party platform taking a 20% cut.
It’s just you, your voice, and your ability to sell yourself in public.
And when done right, it becomes one of the fastest ways to find high-paying copywriting gigs online—no gatekeepers, no waiting.
Most cold emails flop for one simple reason: they’re boring, generic, and 100% forgettable.
Which is wild… because if you’re a copywriter, your job is literally to write words that grab attention and get people to take action.
Cold email isn’t dead. It’s just misused.
When done right, it’s still one of the most effective ways to land freelance copywriting clients—especially high-quality, long-term ones.
Here’s why:
You’re not waiting on a platform.
You’re not competing with 87 other proposals.
You’re going direct to people who need copywriting work and can actually pay.
But here’s the catch: your email has to do what all good copy does—hook attention fast and make a clear offer.
The difference-maker? Personalization and specificity.
Instead of sending a lifeless, “Hi, I’m a freelance copywriter looking for work” message, try something like:
“Hey [Name], just saw your landing page for [Product]. Curious—have you ever tested a headline focused on [specific benefit]?
I’ve helped [type of business] increase conversions with clearer, bolder messaging—and I had a few ideas that might be worth testing on your funnel. Want me to send them over?”
That’s how you pitch for freelance copywriting gigs successfully—by making it about them, not you.
Send 5–10 of those a day. Track responses. Follow up. Tweak as you go.
You won’t need to send 100 if you write like a pro and target smart.
Look, job boards aren’t sexy.
They feel old-school.
And most people write them off because they’ve been burned by $20 gigs or ghosted after sending a “perfect” pitch.
But here’s the truth: if you know where to look and how to apply, copywriting jobs on curated job boards can be some of the fastest ways to get paid work—especially when you’re building momentum.
The key is to skip the junk boards and focus on niche, high-quality ones. A few solid options:
• Superpath – Great for content marketing and copywriting roles
• ProBlogger – Still has solid gigs for blog/email/product copy
• Dynamite Jobs – Remote-friendly and often direct-to-founder
• People First Jobs – Great for finding client-first companies
• Working Not Working – More agency/creative-driven, but some solid direct response leads
Here’s how to stand out:
Most applicants hit “apply,” attach a resume, and hope.
You? You’re a copywriter. Your pitch is your product.
So instead of sending a PDF resume into the void, write a short, punchy intro email (or form response) that proves you know how to grab attention and drive action.
Something like:
“Saw your post looking for a copywriter who can boost conversions and speak your customer’s language. That’s my jam. I’ve written emails and sales pages for [industry], and I had a few ideas after checking out your current [page/content/site]. Mind if I send a quick breakdown?”
That kind of message makes you stand out instantly—especially when most people are sending one-size-fits-all “Dear Hiring Manager” snooze-fests.
Used the right way, job boards can still land you real, high-quality freelance copywriting gigs—without a huge audience, referrals, or a stacked portfolio.
You don’t need a massive audience, a viral thread, or a packed portfolio to land freelance copywriting gigs—you just need to stop being a well-kept secret.
Seriously. Right now, someone in your existing network knows a business owner, coach, marketer, or entrepreneur who needs help with their emails, landing pages, or funnels… but they have no idea you’re the solution.
This is one of the fastest ways to find entry-level copywriting gigs for beginners and high-ticket clients alike—especially when you're in the in-between stage of building confidence and stacking results.
Here’s how to make it work:
• Send a simple “offer” post on your personal Facebook, Instagram, or LinkedIn. Something like:
“I’ve got space for one or two more businesses this month who need help with emails, landing pages, or sales copy. If you’re launching something soon—or know someone who is—DM me and let’s talk.”
• Reach out directly to friends, past coworkers, or classmates who are starting businesses or in the online space. Be direct. Not spammy.
“Hey [Name], I saw you’re building [project]. I help businesses write the kind of copy that boosts conversions and drives sales—just curious, do you have someone handling that yet?”
• Tap into online communities you’re already a part of (courses, Slack groups, memberships). People are constantly looking for trusted referrals—be the one they think of.
This isn’t about begging friends for work. It’s about planting seeds—so when someone needs copywriting work, you’re the first name that comes to mind.
When done right, this strategy not only gets you gigs—it gets you warm leads, referrals, and long-term copywriting clients who trust you from the start.
No algorithm. No cold outreach. No gatekeepers.
Just relationship-driven momentum most writers completely overlook.
Tip #1: Follow Up More Than You’re Comfortable With
Here’s a brutal truth:
Most copywriting clients don’t ignore you because they’re not interested.
They ignore you because they’re busy. Distracted. Half-reading your message while juggling Slack pings and Zoom calls.
And that’s why one of the most powerful (and underused) tips to secure consistent copywriting gigs is this: always follow up.
Not once. Not twice. Multiple times.
Let me put it this way—if you’re not following up at least 3–5 times, you’re leaving money on the table.
Sales legend Joe Girard (the guy who literally sold more cars than anyone else in history) once said:
“The difference between mediocrity and greatness is follow-up.”
Here’s a simple follow-up sequence that works like magic:
• Day 2: “Hey [Name], just wanted to make sure you saw this—happy to send over a few ideas if it’s helpful.”
• Day 4: “Quick nudge on this! Still happy to help if you’re looking for someone to boost conversions or tighten up your copy.”
• Day 7: “No worries if now’s not the right time—just wanted to close the loop unless you’d like to chat.”
Each message is short, polite, and keeps the door open—without being pushy or desperate.
The clients who end up paying the most? They often respond on email #3 or #4.
So if you want freelance copywriting jobs without burning out on outreach, follow-up is your unfair advantage.
Tip #2: Position Yourself as a Revenue Driver—Not Just a “Writer”
Want to know the fastest way to stay broke as a copywriter?
Sell yourself as someone who “loves writing” and is “passionate about words.”
That’s not what clients are buying.
They’re not hiring you because you’re creative. Or clever. Or quirky with your language.
They’re hiring you to help them make more money.
And the second you start positioning yourself as someone who drives sales, leads, and conversions—your perceived value skyrockets.
This is especially important when you’re trying to land high-paying copywriting gigs online. Because business owners are happy to pay more when they believe your work has a direct impact on their bottom line.
So how do you shift your positioning?
• Don’t say: “I write emails.”
Say: “I help businesses turn email subscribers into paying customers.”
• Don’t say: “I do content writing.”
Say: “I write persuasive content that builds trust and drives action.”
• Don’t say: “I’m a copywriter looking for copywriting work.”
Say: “I help [niche] businesses increase conversions with clear, strategic copy.”
See the difference?
This simple shift will make everything you do—from cold emails to your website to your social posts—way more effective at attracting serious freelance copywriting clients.
Stop selling writing. Start selling results.
Tip #3: Specialize (But Don’t Obsess Over Picking the “Perfect Niche”)
One of the most paralyzing things for copywriters trying to land freelance copywriting gigs is the niche question.
“I don’t know my niche yet…”
“I feel like I need to pick one before I pitch…”
“What if I choose the wrong one and get stuck?”
Here’s the truth: you don’t need a forever niche—you need a focus.
You need a way to signal to potential copywriting clients that you understand their world, their problems, and their goals.
Because generalists sound vague. Specialists sound valuable.
Instead of saying “I work with anyone who needs copy,” try something like:
• “I help SaaS companies write onboarding emails that increase activation rates”
• “I work with course creators to write sales pages that convert browsers into buyers”
• “I help DTC brands improve their abandoned cart flows to recover lost revenue”
That’s enough of a focus to get you in the door—and get your first few freelance copywriting jobs.
Once you’ve worked with a few clients, patterns will emerge. You’ll naturally niche down into the industries, offers, and clients you like best.
But right now, stop chasing the perfect niche. Pick a direction. Make it clear. And move.
Because clarity attracts. Vagueness repels.
Tip #4: Build a Simple, Client-Focused Portfolio (Even Without Paid Work)
If your lack of portfolio is stopping you from getting copywriting gigs, here’s some tough love:
You don’t need permission to create samples.
You don’t need a “real” client to showcase your skills.
And you definitely don’t need a fancy website.
What you need is proof that you can write copy that sells.
That’s it.
You can land freelance copywriting gigs with just 2–3 solid, focused samples. No fluff. No design-heavy case studies. Just Google Docs or PDFs that showcase your thinking and writing.
Here’s how to build a simple but powerful portfolio fast:
• Pick 2–3 types of copy you want to get hired for (emails, landing pages, ads, etc.)
• Write spec pieces for real products or services—pretend you're working for a legit business
• Include a 1-2 sentence intro at the top of each piece explaining the goal and strategy behind the copy
• Keep it results-focused—show that you understand messaging, offers, and conversion
Bonus tip: If you’ve done any free or discounted work (even a project for a friend), treat it like a real case study. Add context, results (if any), and your thought process.
Clients don’t care if the work was paid or unpaid. They care if it’s good, clear, and solves a problem they have.
And when you're armed with even a basic portfolio that proves you understand how to sell, you're way more likely to attract freelance copywriting clients—even on platforms packed with competition.
Stop obsessing over perfect. Build something solid. Start pitching.
Tip #5: Ask for Referrals Immediately After a Win
Most copywriters do great work… and then vanish into the night like mysterious salesword-wielding freelancers.
But if you just delivered a killer email sequence, doubled a client’s click-through rate, or wrote a landing page that finally got conversions rolling—that’s your moment.
Right after a win is when you’re most referable.
Clients are happy. Results are fresh. Trust is high.
That’s when you should be asking:
“Hey, do you know anyone else who might need help with copy like this?”
Or…
“I’ve got space for one more project this month. If you know someone looking for help with emails or sales pages, I’d really appreciate a referral.”
Simple. Direct. No pressure.
Most of your freelance copywriting gigs will come from repeat business and referrals if you just ask.
Referrals are also how you unlock the holy grail: warm leads who already trust you, because someone they trust vouched for you.
And these warm leads are way more likely to become long-term copywriting clients—without the pricing objections, awkward “have you done this before?” conversations, or endless back-and-forth.
So if you're looking for consistent copywriting work, don’t just be the writer they remember—be the one they recommend.
Landing copywriting gigs consistently isn’t about being the most talented writer in the room—it’s about being the one who shows up, pitches smart, positions themselves with clarity, and takes fast action.
You don’t need a massive portfolio. You don’t need to “niche down” perfectly. And you sure as hell don’t need to wait until you feel 100% ready.
What you need is a plan, a process, and the guts to put yourself out there—even if it’s messy.
So take what you learned here, pick one strategy, and start today.
Because the gap between “learning” and “earning” doesn’t close on its own.
You close it—by moving.
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20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
Jeremy Mac © Copyright 2025. All Rights Reserved.
Privacy Policy | Refund | Terms of Service