Lately, I’ve been geekin over astronomy.
So, last night, I muddled along over to a local college to look at their giant telescope.
Looking at Jupiter was cool.
But…
We only got to look through the telescope for a few minutes.
The other 90 minutes?
We listened to paint drying from a stuffy professor.
He was painfully boring to listen to.
He told no stories, no jokes and had no personality.
Just dry facts, stats and theory.
This is the exact opposite of what you want to do with your writing.
Because if you do, your audience will tune out much faster than 90 minutes.
No, if you lose their interest for even a hot SECOND, you will lose them for good – guaranteed.
How do you entertain your audience?
How do you pique their interest?
How do you get them to read everything you write and buy from you?
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Plus…
In addition to mastering the art & science of copywriting…
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To your success,
Jeremy Mac