Interested in becoming a copywriter?
If so, your success hinges on which types of copywriting services you specialize in.
They’re dozens of different types of copywriting out there, but they are not treated equally.
Some types of copywriting services can pay you a fortune, while others will pay a McDonald’s salary (or even less).
In this blog post…
I’m going to reveal what copywriting is, what a copywriter does and the top 10 most profitable types of copywriting to offer in 2024, so you can earn the most amount of money, with the least amount of effort.
What is Copywriting?
It’s simple…
Copywriting is sales multiplied.
Instead of selling face-to-face or over the phone, you are selling to hundreds, thousands, even MILLIONS of people with one victorious swoop via the words you write.
You do so by writing to a specific target audience in hopes of motivating them to take a specific action from you (usually to purchase a product or sign up for an email newsletter).
There are dozens of different types of copywriting to specialize in.
Depending on which you choose, what you write and how you write it, will vary.
However, no matter which types of copywriting services you offer, your writing will still need to grab attention, pique your reader’s interest and motivate them to take action.
As a copywriter, you will spend the majority of your time generating clients and writing for them.
In the beginning, you’ll spend more time focusing on getting clients.
However, once you get a steady flow of clients, you’ll spend the majority of your time writing.
The 10 Most Profitable Types of Copywriting Services in 2024
1. Social Media Copywriting
Social media copywriting is an extremely in-demand skill to have.
Just about every brand uses social media to market their company.
As a beginner copywriter, mastering the art of creating compelling & engaging social media content can open golden doors of endless opportunities.
Brands are constantly hiring copywriters who can craft engaging and persuasive posts across all the major social media platforms:
- YouTube
- TikTok
Your ability to write attention-grabbing content that resonates with a brand’s core followers and motivates them to take action is essential to your success.
From writing catchy captions, to developing content that encourages a brand’s audience interaction, social media copywriting is an extremely in-demand field that pays handsomely.
Average Salary: $50,000 to $110,000+ per year
What you will be writing:
- Captions
- Hashtags
- Social Media Ads
- Engagement Posts
- Bio Copy
- CTAs
Example of Social Media Copy
2. SEO Copywriting
Every company wants to rank #1 on Google.
If you can help them achieve this, you can create a VERY profitable and fun life for yourself.
Regardless of whether you are an SEO copywriter, understanding the core principles of SEO and using them in your copy is an invaluable skill to have (you can offer this as a bonus incentive to clients and charge a premium fee).
SEO copywriters specialize in creating content that not only resonates with a brand’s target audience but also resonates with search engine algorithms.
By integrating relevant keywords, crafting compelling meta descriptions, and developing content that provides value to Google’s users, you can help businesses climb the ranks on search engine results pages.
As online competition continues to grow, SEO copywriting is a sought-after skill for companies striving to enhance their digital presence.
Average Salary: $60,000 to $100,000 per year
What you will be writing:
- Website Content
- Blog Posts
- Meta Descriptions
- Alt Text
- Headlines
3. Blog Copywriting
Blogging remains a cornerstone of content marketing for businesses of all shapes and sizes.
Companies desire to establish themselves as the authority figure in their industry, and well-written blog posts play a BIG role in achieving this.
As a blog copywriter, you have 2 big tasks.
- Help companies rank #1 on Google
- Help companies inform and engage their readers with helpful content that solves BIG problems
One of the most important skills of blogging is storytelling.
When you can write SEO-optimized blog posts that tell powerful stories, you can become a top dawg blog copywriter.
Average Salary: $50,000 to $105,000 per year
What you will be writing:
- In-depth Guides
- Thought Leadership Articles
- How-to Posts
- Listicles
- Interviews
4. Direct Response Copywriting
Direct response copywriting is all about persuading your client’s audience to take immediate action.
From creating sales-driven emails to crafting compelling calls-to-action on websites, the primary goal is to elicit a direct response (hence direct response copywriting).
As a beginner, understanding the psychological triggers that motivate individuals to make decisions is crucial to your success.
Direct response copywriting requires a deep understanding of your target audience, their psychology and the ability to convey a sense of urgency and value.
With businesses constantly seeking ways to drive conversions, mastering the art of direct response copywriting positions you as a valuable asset in the competitive world of digital marketing.
Average Salary: $55,000 to $1,000,000+ per year
What you will be writing:
- Sales Letters
- Call-to-Action Copy
- Email Marketing Campaigns
- Landing Page Copy
- Advertisements
5. Email Copywriting
Over 80% of all businesses use email marketing to build their brand and drive sales.
As a beginner copywriter, developing the ability to craft persuasive emails for companies can earn you a farmer’s fortune.
Businesses are always on the lookout for email copywriters who can increase open rates, click-through rates and drive sales.
This is the type of copywriting that I specialize in.
I think it reigns supreme over the other options because it gives you the biggest band for your buck.
The average email is around 200 words and can be written in 10 minutes or less.
You can charge hundreds per email (even more).
Plus, it’s the easiest type of copywriting to get retainer deals (repeat work) for because companies send dozens of emails to their lists, each month.
Average Salary: $50,000 to $100,000+ per year
What you will be writing:
- Promotional Emails
- Email newsletters
- Welcome Series
- Abandoned Cart Emails
6. B2B Copywriting
B2B copywriting involves creating content that speaks directly to businesses and decision-makers.
Understanding the unique needs and challenges of businesses allows you to tailor your copy to resonate with a professional audience.
From crafting whitepapers and case studies to developing persuasive sales collateral, B2B copywriting requires a strategic approach that goes beyond consumer-focused messaging.
Companies seeking to enhance their corporate image and secure business partnerships value B2B copywriters who can break down complex concepts into clear and engaging messages.
Average Salary: $60,000 to $90,000 per year
What you will be writing:
- Whitepapers
- Case Studies
- Industry Reports
- Business Proposals
7. B2C Copywriting
On the flip side, B2C copywriting involves speaking directly to consumers.
This specialization requires a DEEP understanding of consumer behavior, buyer psychology, and consumer trends.
As a beginner copywriter, diving into B2C copywriting allows you to create content that resonates with a broad audience.
From writing product descriptions that drive purchases to developing engaging social media campaigns, B2C copywriting is all about creating a personal connection between the brand and the consumer.
Your ability to tap into the desires and aspirations of the target audience can significantly contribute to a company's success in the consumer market and position you as an irreplaceable copywriter
Average Salary: $55,000 to $80,000 per year
What you will be writing:
- Product Descriptions
- Social Media Campaigns
- Ad Copy
- Packaging Copy
- Website Copy
8. Website Copywriting
Websites serve as the digital storefronts for online businesses.
Over 72% of businesses have online websites, and this is only growing each year.
There are tons of opportunities for website copywriters.
Beginner copywriters who excel in this area can help companies create a compelling online presence.
From homepage headlines that grab attention to product descriptions that persuade visitors to make a purchase, your role as a website copywriter is to guide the reader seamlessly through the online buying experience.
With businesses investing heavily in their online presence, mastering website copywriting can be a very profitable option for your copywriting career.
Average Salary: $55,000 to $80,000 per year
What you will be writing:
- Headlines
- Product Descriptions
- About Us Pages
- Landing Page Copy
9. Sales Page Copywriting
Sales page copywriting is all about creating landing pages and sales funnels that guide potential customers toward making a purchase.
This specialization requires a deep understanding of consumer psychology and the ability to build trust through persuasive language.
As a beginner, developing expertise in sales page copywriting allows you to contribute directly to a company's revenue-generating efforts.
Crafting compelling headlines, presenting irresistible offers, and addressing potential objections are essential skills that can turn visitors into customers, making you an invaluable asset in the world of online sales.
Average Salary: $60,000 to $90,000 per year
What you will be writing:
- Landing Page Copy
- Product Descriptions
- Pricing Pages
- Upsell Copy
10. UX Copywriting
User experience (UX) copywriting is centered around improving the overall usability and enjoyment of a product or service through effective language.
As a beginner copywriter, specializing in UX copywriting involves creating clear, concise, and user-friendly text that guides individuals through digital interfaces.
From microcopy on buttons and forms to error messages and tooltips, your role is to enhance the user journey.
As businesses prioritize user-centric design, the demand for copywriters who can contribute to a positive and intuitive user experience continues to grow, making UX copywriting a valuable type of copywriting service for beginners to specialize in.
Average Salary: $65,000 to $100,000 per year
What you will be writing:
- Microcopy (button text, form labels)
- Error Messages
- Onboarding Copy
- Navigation Labels
Conclusion
There you have it…
The 10 most profitable types of copywriting to specialize in 2024.
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