Want to learn how to get new clients with NO experience - in 24 hours or less? I created a $500 course teaching copywriters how. If you enter your primary email address below, I'll send you a popular video from this exclusive course for free. 👇
Want to learn how to get new clients with NO experience - in 24 hours or less? I created a $500 course teaching copywriters how. If you enter your primary email address below, I'll send you a popular video from this exclusive course for free. 👇
Monday, September 09, 2024
Want to learn the exact step-by-step copywriting process top-paid copywriters use when writing?
It’s really simple.
There are only 3 core steps in copywriting.
And, best of all, this simple 3-step copywriting process is perfect for beginner copywriters.
If you follow the copywriting steps outlined below, you can feel confident when writing, write within a proven structure and write much faster than you currently are today.
In this post…
I’m going to explain what copywriting is and the simple 3-step copywriting process I use (and all top copywriters use) to effortlessly write copy that impresses clients and drives sales.
Copywriting is salesmanship in print.
Instead of selling face-to-face, you are selling through the words you write.
3 benefits of selling via copywriting:
As a copywriter, you write for companies to help them generate sales and leads.
You have endless options for the industry/niche you write for and the type of copy you write – emails, landing pages, blog posts, VSLs, and so on.
This is, by far, the MOST important step in the copywriting process.
Every 6-figure+ copywriter spends AT LEAST 80% of their time on research and only 20% on writing.
As Eugene Schwartz preached in his speech to Rodale Press (billion-dollar publishing company)…
“You do not write copy, you assemble it.”
Everything you write already exists.
Your job is to find it and assemble it – via research.
How to research like a pro
There are 4 main aspects when it comes to research:
Where do you find this information?
The first place you get this invaluable info is from your client.
Most of the time, companies will give you a detailed document including all this vital information.
If not, you’ll need to create your own copywriting brief and have them fill this out.
Here are 5 additional market research resources:
Once I’ve gathered enough info on my client’s product, company, market and competition, I add everything into a Word doc and organize it.
By the time I’m done adding stuff, I have AT LEAST 20 pages (usually much more).
Now what?
STUDY.
I study this big arse document 3 times.
First time:
I just read it.
Second time:
I highlight important pieces – big benefits, main selling points, objections, emotional triggers (frustrations, problems, insecurities) and so on.
Then, I read it one more time before writing.
Give yourself at least 2 hours in between reading.
After you’ve read your research notes 3 times, you’ll be ready to write.
(For more info on the copywriting research process see this post)
After the research phase, it’s best to give yourself 24 hours before writing.
Why?
Because this gives your brain time to “incubate”.
This is what A-list copywriter – Joseph Sugarman - called the creative process for coming up with breakthrough ideas.
By giving your brain some breathing room, you allow your subconscious mind to work its magic.
If you give it enough time, it will feed you all the ideas you need to write bang bang copy.
Anyway…
After I’ve studied my market research notes 3x and have given myself 24 hours to “incubate”, I sit down at my computer and WRITE.
This is really important:
When you write your first draft, let everything flow right out of your brain and onto your keyboard.
Do NOT edit.
Just write, write, write.
It can be absolute jibberish.
Don’t worry about punctuation, spelling, grammar or anything else.
Just write until you are done (headline to CTA).
Also, when I write my first draft, I set a 33.33-minute timer.
I learned this warrior tip from Eugene Schwartz.
Why?
Because this forces you to write FAST.
Deadlines are the key to boosting productivity and getting more done, in less time.
After the timer dings, I take a 5-10 minute break.
Then, I write for another 33.33 minutes.
I repeat this until I’m done with my first draft.
This is probably the easiest and fastest way to write copy.
Highly recommend you try it.
IMPORTANT:
If words don’t flow right out of your noggin, you have NOT done enough research.
I have NEVER experienced writer’s block.
Writer’s block is not real. It’s simply a matter of doing enough research.
Editing is the last step in the copywriting process.
It’s probably the most demanding.
What you want to do now is, you gotta turn your sloppy, barely readable rough draft, into a copywriting masterpiece that persuades readers to buy.
Here’s how I go about it:
(I learned this from Ben Settle.)
I read my copy 10 times, out loud.
Every time I stumble on bumpy words, I smooth them out.
Plus, in between readthroughs, I’ll review my market research document to make sure that I’ve included every main selling point.
The main goal of editing is to convey your sales message in the most powerful way, using the least amount of words.
Simplify, condense, cut, refine.
After reading aloud 10x, your copy will read as smooth as a baby’s head.
It’s amazing how much of a difference the 1st draft and last draft are.
Simple, huh?
Believe it or not, this simple 3-step copywriting process is how ALL the top copywriters in this industry approach each copywriting gig they are assigned.
Follow this process every time you write for a client.
20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
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20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
Jeremy Mac © Copyright 2025. All Rights Reserved.
Privacy Policy | Refund | Terms of Service