I’ll be real with you.
Most copywriting you see on your favorite brand’s websites, ads and social media…
ABSOLUTELY SUCKS.
Main reason:
It sounds as if a faceless corporation is speaking to you.
Robotic, dry, hard-to-read gibberish.
If you want to earn 6 figures as a thriving copywriter, you MUST grab your readers’ attention, pique their interest and motivate them to click “buy now.”
One of the best ways to do so is to write conversational copy.
In this blog post…
I’m going to reveal what conversational copywriting is, 5 examples of conversational copy on popular mediums and 11 juicy tips to help you build profitable relationships with your readers through the power of conversational copy.
What is Conversational Copywriting?
Conversational copywriting has to do with the style of your writing.
Good copy reads as if a close friend is talking to you, and ONLY you.
Whenever I write, I imagine I’m talking to my best friend at my favorite bar.
This allows me to write in a friendly, down-to-earth, conversational tone.
This makes it much easier (and more pleasant) to read.
When you have a 1:1 conversation with your readers, the more likely they’ll listen to you and buy from you.
5 Examples of Conversational Copywriting
#1 Email Marketing
Traditional: "Check out our latest products with a 20% discount. Limited time offer!"
Conversational: "Hey [Name], we found some awesome stuff you might like! Snag a 20% discount – just for you!"
#2 Social Media Posts
Traditional: "Our new collection is here. Shop now!"
Conversational: "Guess what just landed? 🚀 Our brand-new collection! Dive in and treat yourself!"
#3 Website Copy
Traditional: "Our company is a leading provider of cutting-edge technology solutions."
Conversational: "Wondering who we are? Think of us as your tech-savvy pals, here to make your life easier with cool solutions!"
#4 Product Descriptions
Traditional: "This high-performance blender is perfect for kitchens."
Conversational: "Meet your new kitchen sidekick! Our super-smooth blender - ready to tackle any recipe you throw at it!"
#5 FAQ Section
Traditional: "How to contact customer support."
Conversational: "Stuck or just want to chat? We’ve got your back! Shoot us a message – we’re here 24/7."
11 Tips for Writing Conversational Copy to Help YOU Boost Readership and Response
1. Talk As You Write
The easiest way to write conversational copy is to talk out loud as you write.
Whenever I sit down to write, I blabber like a baby as I clack away at my keyboard.
This has several benefits:
- Reduces writing time – it’s much faster to write when you’re talking. The words just flow right off your tongue.
- Eliminates 80% of the editing process – when you talk as you write, you will naturally have MUCH less garbage to edit.
- Reads like a 1:1 conversation – because you are talking, instead of “writing.”
The next time you write, talk out loud.
You’ll be AMAZED at the results.
2. Know Your Audience Like Your Best Pal
Understanding your audience is not just about demographics; it's about getting into their minds and hearts.
Imagine your ideal reader as your best friend.
What are their interests, challenges, and aspirations?
Tailor your language, tone, and content to resonate with them on a personal level.
Share content that speaks to their experiences, emotions and interests, creating a sense of relatability.
3. Sprinkle Your Copy with "YOU" Language
Engagement starts with personalization.
Address your readers directly using "you" and "your."
This small shift in perspective makes your copy feel like a personalized conversation.
It breaks down the barrier between writer and reader, inviting them into a more intimate and relatable experience.
Sprinkle your copy with “YOU” language throughout and you will naturally make your writing more conversational.
4. Tell Stories
Humans are wired to love stories.
So…
Share anecdotes, customer testimonials, or behind-the-scenes glimpses of your brand's journey.
Narratives create an emotional connection, making your brand more memorable.
Readers are more likely to engage with content that feels like a story, rather than a sales pitch.
5. Keep it Short and Sweet
Conversations are dynamic and don't dwell on a single topic for too long.
Apply the same principle to your copy.
Break down complex information into digestible, bite-sized chunks.
Short sentences and paragraphs maintain a conversational flow, preventing your readers from getting lost in a sea of text.
6. Break the Ice with Humor
Laughter is a universal language.
Infuse humor into your copy, but tailor it to your brand and audience.
A well-placed joke or witty remark can break the ice, making your content more entertaining, enjoyable and memorable.
Just be sure it aligns with your brand's personality and doesn't overshadow your main message.
7. Conversations Aren't Formal: Use Contractions
Formal language can create a stiff barrier between you and your readers.
Conversations are informal and relaxed.
Incorporate contractions like "I'm," "you're," and "we're" to make your writing sound more like a chat and less like a corporate memo.
This small tweak contributes to a conversational and approachable tone.
8. Think Community: Emphasize "We"
Highlight the collective experience by using the inclusive pronoun "we."
Whether celebrating achievements or addressing challenges, emphasize that you and your audience are on this journey together.
This fosters a sense of community and belonging, making readers feel like valued members of a shared experience.
9. Be Yourself, Pimples and All
Authenticity is the cornerstone of conversational copywriting.
Be genuine and transparent.
Share not only your successes but also your challenges.
Authenticity creates trust, and trust is the foundation of any meaningful connection.
Let your personality shine through, allowing your readers to see the real, human side of your brand.
10. Personal Comments
Gary Halbert taught this conversational copywriting gem.
It’s really simple…
In the middle of your writing, add parentheses (like this) filled with personal comments.
Like:
Something you are doing, thinking or feeling at the moment of writing.
Here’s an example from The Boron Letters:
“In fact, in my opinion, the best groove to get into is get out of bed, (early) wash your face, brush your teeth, use the bathroom, etc., and then, eat a piece of fruit (I think a banana is the best) and then hit the street!”
This personal touch makes it seem as if Gary is talking to you as he writes. It also breaks up the copy and gives you breathing room (and eye relief).
11. Use Slang
I LOVE using slang in my writing (esp my daily emails).
Few examples:
Buckolas – instead of “money”
Lickity split – instead of “fast”
Noggin – instead of “brain”
Not only do these words make your copy more conversational, but they also hook your readers’ attention and shake them out of their complacency because they are unusual.
The unusual commands our attention like thunder.
It’s really easy to do, just add twists to commonly used words and phrases.
Conclusion
If you want to improve your copywriting skills, write as you talk.
Even better…
Write like your TARGET AUDIENCE talks.
By writing conversational copy, you will be able to demand higher fees, because you’ll boost sales for your clients.
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